training games brochure
DESCRIPTION
Training Games, a company with more than 15 years of experience applying gaming and simulation as experiential learning methodology to the development of systemic competences.TRANSCRIPT
Training Games Experiential Learning
ACTION LEARNING SPECIALIST
Training Games started in 1995 with the initial
objective of developing games and simulations
to make training not only a more effective
experience but also more entertaining. We still
have the capacity to develop new products and
to custom-design courses.
In little more than one year, we went from
creating games that were complementary to
training and centred on content (1st generation)
to nuclear games centred on interrelationships
from where training conclusions are extracted
(2nd generation). After two years, our level of
technological development allowed us to
produce 3rd generation games. These games are
open and fundamentally based on simulators,
and their evolution depends on the decisions
made by the participants. No pattern or rules are
followed, not even a decision protocol. There is
only the action framework and an objective.
1
Synergy is our supreme exponent, where all
learning occurs around the analysis of the
evolution and maturity of a group.
Since the beginning we have specialised in
those areas where games and simulation offer
better results than other training methods.
Communication, teamwork, shared leadership,
creativity, entrepreneurship are without doubt
competences that are on the list of many
dictionaries. However, its development is not a
problem of understanding, not even depends on
agree. Depends on believe and that nothing
better than living it.
S y s t e m s , i n t e r r e l a t i o n s h i p s ,
interdependencies, complexity, change, uncertainty, are a whole set of concepts linked
to the global vision. The models explained through simulations are the ideal way to
understand and internalize that perspective of
whole .
A company with more than 15 years of experience applying gaming and simulation as experiential learning
methodology to the development of systemic competences.
Training Games
The formation of a new team of persons coming from different business areas, and even from other organisations, to take on a far-reaching project resulted in the need to develop a training program that would create a propitious environment for interpersonal knowledge and promote teamwork. But above all, it was necessary to clearly show the challenges and problems that we faced, which is the most novel aspect with respect to a training action. The experience with the Equilibrium Cone was simultaneously gratifying and successful, given that it combined fun aspects (games and simulators) and operational aspects (specific work projects) that satisfied the objectives of both cohesion and efficiency, respectively.”
Ricardo Alonso Fernández Director of Corporate Banking Global Banking & Markets Banco Santander Group
SIMULATION & GAMING
Training Games 2
Participants retain as much as 75% of the information obtained, because
they «listen, see, ask and act»
Simulation and games, used as learning
devices, facilitate the gathering of knowledge in a variety of scientific disciplines, making
complex realities easier to understand and combining inter-related focuses. They help
understand dynamic contexts and are thus
ideal for the acquisition of systematic skills.
Experimentation through games and simulation enables knowledge to be
integrated and automated and is particularly useful when applied to improving abilities
and even in transforming attitudes, something difficult to attain using other
methods.
The game plays upon the more excitable
nature of the participant and uses it as a
training tool. The game influences attitudes,
improves relationships, encourages cohesion
and team spirit and generates link networks
among the participants, creating affective
bonds between them.
The experiential learning cycle of Kurt Z. Lewin Field Theory in Social Sciences. New York: Harper & Row, 1951
The result is a process of learning, motivation and integration, far more efficient than with traditional
training methods. For the same reason, play can also be useful, on occasions, in overcoming the self-
induced block out produced by the fear that certain training situations bring out in us.
Custom courses
Unilever: Selling Out
LU: Merchandising
Lafarge: Clienting
Angelini: Coaching
Endesa: Sales techniques
Custom simulations
Danone: Milk Management
Inditex: Shop Management
Frigo: Selling Out
Generalitat: Entrepreneurship
La Caixa: Carterbanc
Training Games 3
OUR
ESPECIALIZATION
The model of development of Training Games is
structured around three dimensions: the training
on management skills or soft skills, the action
learning and in particular Gaming & Simulation
and activities of interrelationship either indoor or
outdoor. All the research and the process of
normalization are aimed at deepening our areas
of expertise and to develop the related
competences with the best methodologies.
Thus have a place from interrelation activities
with more playful methodologies until taught
courses or made to measure applications based
on simulators that represent the complex reality
of a company or part of it. All this in addition to
the development of games and simulators on
demand or the direct interventions in prestigious
international Business Schools.
I met Ricardo Zamora a few years ago. He presented a teamwork project to us that we were going to love. The truth is that, due to being novel and atypical, I have to confess, when the presentation was over my initial idea was to forget about it. However, we tossed the idea around and decided to send an elite group to take the training. It was a huge success, a total innovation within our training system, and the most wonderful thing is that the team had a good time and acknowledged having learned about subjects as important as communication, teamwork, work systems, etc. Over the last three years, our entire team of managers and middle managers has gone through this training, with excellent results when applying the acquired knowledge in their usual jobs.
Antonio Mateo Navarro Director of industrial relations and training Lafarge
Training Games 4
OUR OFFER Collaboration
Synergy and Synersim (Biothecmals, Petroworld
and Buble Guble): simulations used in attended
seminars guided to develop a cooperation model
in the whole organization.
Equilibrium Cone: an analysis workshop on the
impediments and weak points of an organisation
and an Action Plan
Leadership
Lead Wheel: an attended seminar oriented at
developing a distributed leadership model.
Active Leadership y Emotionally Active:
attended seminars with the objective of learning
the leadership basis and evaluating its
importance on the relationship within
collaborators.
Communication
EMOCOMM: an attended seminar based on
theatre techniques, oriented at developing the
participant’s communication capacity, emotional
connection and empathy.
Entrepreneurship
CEO: distance or attended training that uses a
simulator to develop our entrepreneurial
capacities.
Creativiteam: an attended seminar for learning
creative techniques that are applicable to
problem solving and team management.
Visual Mapping: an attended seminar for
learning the visual maps technique.
Systems Thinking
FNER: an attended seminar for developing global
vision and the system approach.
AMED and Majomia: distance or attended
training that uses simulations to comprehend the
mechanisms of trust, commitment, collaboration
and balance and their importance in win-win
strategies.
Sales Tools
5 Negotiation Steps: an attended negotiation
seminar that follows five specific phases of
analysis for preparing a negotiation, whether it is
collaborative or competitive.
Salesmanship: an attended seminar for learning
sales management.
Best Practice: a consultation action to identify
and specify the best commercial practices of a
company.
Selling Out: selling out techniques simulations
for mass consumption markets.
Outdoor
Geo Challenge and The 4 Elements: combined,
indoor-outdoor activities for developing
interrelationships and communication skills.
Events
TV Game: TV show simulator for big groups
motivation.
Fashion Day: Fashion Day is a teambuilding
action that reproduces the struggle of several
start-ups to obtain the financing of a set of
Business Angels.
Participating in SYNERGY was an intellectual challenge for me due to the different way of facing a known subject. The idea of breaking with schemes and not being anchored in traditional ones is perfectly clear. Learning to dominate my natural leadership in order to adapt it to good teamwork was another good practice.
Overall, an intense and very recommendable experience for people who want to learn different methodologies.
Jordi Ballesté Chief Executive Officer Angelini Group
Training Games 5
We deliver value to our clients through the
combination of experiences in both the academic and
professional learning spheres.
Ricardo Zamora MBA
Training Games Managing Director, ESADE associate professor
Juan Palacios PhD
Therapist & ESADE associate professor
Francisco Loscos MBA
Trainer & ESADE associate professor
Edward Gonsalves MSc & M. Ed
Visiting Professor Entrepreneurship European Business School,
Hermógenes del Real MBA
Trainer & UAM associate professor
Edoardo Gironi
Quare Consulting partner
Terry Mclean Msc Speech Sciences
MC, Presenter specialising in corporate events
Andi Roberts MBA
Trainer & OPEN Univ. associate professor
Ruben Segal
Trainer & theatre director
Moses Peng
Camp of Yourself Facilitation & Consulting Partner
Zhanwen Yi
Camp of Yourself Facilitation & Consulting Partner
FAC
ULT
Y
University Partners
ESADE: Management School of Business of Barcelona (Spain)
UTD: University of Texas Dallas
UAB: Universtat Autónoma de Barcelona
Mass Consumption
Cobega (Coca Cola Group), Dannon , LU (Dannon Group), Font Vella (Dannon Group), Heineken, Puleva
Food, Mahou-San Miguel, Grupo Siro, Bimbo (Sara Lee Bakery Group), Unilever, Frigo (Unilever
Group), Nestlé, Arbora & Ausonia (Procter & Gamble Group)
Technology
Telefónica, Hewlett Packard, Thales Information Systems, Adbraintage, Astra, T-System
Pharmaceutics
AstraZeneca, BDF - Beiersdorf, Boehringer Ingelheim, Farma-Lepori (Angelini Group), CibaVision (A No-
vartis Company), Novartis, Roche Diagnostics, Pfizer, Chefaro , Lilly, Medichem
Finances
Santander Group, Banco de Sabadell, Deutsche Bank, BBVA, Caixa de Catalunya, La Caixa
Construction, Real Estate
Ferrovial-Agroman, Acieroid, Lafarge-Asland, Inmobiliaria Colonial
Health
Sanitas, Sanitas Residential, Mutua del Carme, Asepeyo
Chemicals
Kao Corporation, BASF, AKZO Chemicals
Utilities
REE (Red Eléctrica de España), ENDESA, UNIÓN FENOSA,AGBAR Group
Textile, Fashion
INDITEX, Dimodes, Nike, Venilia (grupo Solvay)
Logístics
DHL
CUSTOMERS
TRAINING GAMES 17 Cox’s Ground Oxford OX2 6PX T. +44 (0) 203 026 5376
www.traininggames.com