PUNJAB KESARI (HINDI)

JAG BANI(PUNJABI)

HIND SAMACHAR(URDU)

PUNJAB KESARI GROUP OF PUBLICATION

INTRODUCTION

The Punjab Kesari group (PKG) - originated from the fertile

soil of Jalandhar, the former capital of Punjab (1947-

1953), is constantly illuminating the huge Hindi, Urdu and

Punjabi speaking belt of northern India with knowledge

and awareness through their three bright moons,

including Punjab Kesari, Hind Samachar and Jag Bani. The

group initiated their perpetual operation in 1948 with the

launch of the Urdu daily Hind Samachar, and later added

Hindi daily Punjab Kesari in 1965 and Punjabi daily Jag

Bani in 1978 to their spinning compass. Now, the three

dailies are well established with a combined circulation of

around 10,29,995 copies on weekdays and 11,20,102

copies on Sundays.

Founder of Punjab Kesari Group Late Sh. Lala Jagat Narayan

(1899 to 1981)

Founded by Lala Jagat Narain and nourished by his elder son Romesh Chander (both were assassinated in 1981 and 1984 respectively), the plant of PKG has become a mature banyan tree. Succeeding these icons, the leadership triad – VijayChopra, Avinash chopra , Amit chopra , Abhijay chopra , Aroosh chopra – now altogether engage in bringing the group to a prominent platform in India’s newspaper publishing industry. While Padma Shri Vijay Kumar Chopra contributes the group with his sublime ideas through authoring a regular editorial for the three newspapers besides supervising the entire group performance, being editor-in-chief & chairman-cum managing director; his elder son Avinash Chopra has been shouldering the responsibilities of administration, distribution, and editorial department since 1983 and Amit Chopra is responsible for finance, modernisation, expansion/ new projects as well as advertising promotion, apart from editorial for supplements since 1984.

Founded Lala Jagat Narain (1889-September 9, 1981) was the founder of the Hind Samachar group.

Location Pakka Bagh near company bag, Jalandhar, India 1100440

Mission In 80’s Urdu was the language of the salaried urban men of Punjab, the people who could afford the time and money for a newspaper.

About An Urdu newspaper with average circulation of 26,034 copies daily & 27,999 copies on Sunday .

Email article@jagbani.com

Phone 18130673205030000

Website http://www.hindsamachar.in

HIND SAMACHAR

Founded 1967

Location ER 129 Civil Lines, Jullundur, India 144001

About Punjab Kesari Aap ke dil ke Dhadkan is Hindi newspaper in Punjab , India with circulation of 6,93,571 copies daily .

Mission To provide the public with credible and factual news

Products Punjab Kesari

Phone 1813067200

Website http://www.punjabkesari.in

PUNJAB KESARI

Founded 21st July, 1978

Location ER 129 Civil Lines, Jalandhar, India 144022

About 'Jagbani' (www.jagbani.in and www.jagbani.com) is a Punjabi Newspaper in Punjab, India with a circulation of 3,10,390 copies daily.

Company Overview

The Punjab Kesari Group's Punjabi daily, Jag Bani was launched on July 21, 1978. At a time when all Punjabi newspapers favoured some religious or political group, Jag Bani was the first newspaper with a secular approach that represented the common man. In the short period of its existence Jag Bani has created its own place in the society. It has a wide readership base which is diverse in religion and caste. Even today Jag Bani strives to innovate and widen the spectrum of Punjabi journalism.

Website http://www.Jagbani.com

JAGBANI

Mr Vijay Kumar Chopra

Mr Avinash Chopra

Mr Abhijay Chopra

Mr Amit Chopra

Mr Aroosh Chopra

HIERARCHY

TOP MANAGEMENT

CHAIRMAN

Padamshree Vijay Kumar chopra ji is the head of hind Samachar group of limited which is now known as Punjab kesari group of publications . He is currently the editor in chief cum managing director of the Punjab Kesari Group of newspapers.  A well known social worker too leading Prime minister relief fund , Shaheed Parivar fund etc .Due to which he has been awarded with oddles of honours like : Padamshree Award , FFI Award , samaj rattan award , lifetime achievement award etc. He is an Iron man of Punjab kesari .

Managing directors

Mr Avinash chopra is the managing director of Punjab kesari group and a well renowned Public figure too .He handles all affairs of editorial, administration and marketing department since 1983 . Also known as a GREAT KING OF MEDIA .Role Model for Media persons.A man of Discipline , Dignity, Intellectualness .

DIRECTORS

MR ABHIJAY CHOPRA DIRECTOR – Sales & Marketing Dep't

MR AROOSH CHOPRA DIRECTOR- Editorial

Dep’t

MARKETING DEPARTMENT The Marketing Department of this group is grappled by the young Icon Mr Abhijay Chopra .Marketing is the prime department of Punjab Kesari as all their major Revenue Generations are from this department .During the Tenure 2010 their revenue out of their advertisement business was Rs 1.70 crore and the target for the year 2011 has been decided 2.20 crores . Their Marketing Department Presently consists of –i. Mr Atul Sharma & Mr Kapoor

( Senior Marketing Manager )ii. Mrs Ruchika Vatsa ( Zonal

marketing manager )iii.Mr Sumit Sharma ( Marketing

executive )iv.Mr Parul Chokkra ( Marketing

Executive )

Working of Marketing department

The Marketing Executives are given certain weekly and monthly targets which they have to achieve .

The marketing executive went to clients for getting advertisements orders, offer them certain schemes.

After getting the order contacts they visit their Designing agency i.e. : 24 Frames

At the agency then the advertisement is designed which is further discussed with the client and after his assent the R/O is prepared at Office .

The R/O is the release order (order to publish ad).

Technology Used in Punjab kesari

• The organization works mainly with SAP system .• In news section NEWS WRAP software is used • For writing the news QUARK EXPRESS

software is there . • For Face book and Video department Social

networking is used .

Finance Department

Mr Amit chopra ( Managing Director ) manages the finance department of Punjab kesari group .Mr Sanjay Gupta is the Chartered accountant of Punjab kesari who primarily see towards Accounts , taxes , banking work .The major revenue of this group is generated from Advertisements.Organization gets more Revenue from Accredited agencies but much dealings are with Non- Accredited agencies .

Sales Punjab

Corporate

Chandigarh

Government

Haryana

Himachal Pradesh

40%

29%

12%

12%

6%

Revenue June 2011

All of Burly losses are retained back from advertisements . The advertisement revenue of year 2010 is 1,70,000 crore.Multicity cheques are also used in this org .The Finance dep't is further divided into Reconciliation dept, payments dept, supplier dept , etc . All receipts are mainly deposited in Banks . There main dealings is with AXIS BANK and VIJAYA BANK. Overtime takes place rarely when there is shortage of labour and in such situations overtime is also paid to the employees . 20% Bonus is also given to employees when the organization undergoes into profits .

Human resource Department

• As per IRS Punjab Kesari is the Largest North region Hindi Leading newspaper and this has been achieved due to their Crucial assets that's Human resources .

• This department is mainly under the Supervision of Mr Avinash chopra .

• Further Mr Tondon see towards the employees and their benefits .

• The selection of employees is on clear cut Merit base system .• Electronic Attendance system is used .• Employees satisfaction can be analysed by knowing the

persons like Mr R.jolly , Mr Jethi who are working in this group since 1960 .

• ESI and PF facilities are provided to the employees . • The workforce of Punjab kesari group is so Effulgent and

Coordinated that if required they are ready to work till night 2 .

Mr Abhijay Chopra With his staff members celebrating 46th anniversary of Punjab Kesari . It itself denotes his quality of Empathy , Leadership , Motivation which leads to a burly manpower .

EDITORIAL DEPARTMENT

The Editorial Department is mainly Headed by Mr Aroosh Chopra and Mr Avinash chopra . This Department Deals with the gathering of news . Main Life blood of the newspaper is its News which is gathered , Analysed , reported , scheduled and finalized in this department . Their position has not been achieved overnight. It has been a result of hard work, sacrifice and the efforts of every hawker, agent, reporter, photographer and editor.

Video Department & Social Networking

In the Year 2011 the Video Department has been launched which is leading towards web media( watch live video news ) & thus achieving further Heights of Glory . E-Paper is another World Shattering feature of this group . At Face book the Splendid pages Like : Padamshree Vijay Kumar Chopra , Avinash chopra , Punjab kesari, Hind Samachar , Jagbani has gained vast Popularity within in the launching span of just few months it has gained thousand of likes .

SWOT ANALYSIS Of p.k group STRENGTH

46 Years Experience. 3 Generation Amalgamation.Paper quality.Printing efficiency.No 1 in ReadershipNo 1 in CirculationPresence Across 9 states Readers Emotional Attachment.

WEAKNESS

Less Youth Oriented . Excess Work Load .More competition .

But the Strengths of Punjab Kesari Group is so Overwhelming that these weaknesses are just a exiguous thing in front of it and Its the motto of this group that they want to reach far above level in all Field so that their competitor don't even dare to touch it .

Opportunities • Opportunity to become more

Aggressive and have a Maximum Market Share .

• Moving towards Dynamism will leads them to become alluring place .

• Can become More Diversified i.e.: they can extend their operations to lot extent

• Opening up New Plant at Chandigarh which can lead to huge success .

Threat

•Dainik Bhaskar is the Biggest competitor of Punjab Kesari .•High prices As compare to other Hindi Newspapers .

IRS COMPARISION FOR GROUP (PUNJAB U+R )

Dominance With 38% Punjab Kesari is No.1

DB DJ TT

SHARE 0.37544224765869 0.257023933402706

0.262018730489074

0.105515088449532

3%8%

13%18%23%28%33%38%

PUNJAB TOTAL PK DB DJ TT AU HT TOTAL

Punjab(U+R) 1,804 1,235 1,259 507 0 0 4,805

SHARE 38% 26% 26% 11% 0% 0% 100%

NOTE: ALL VALUES IN LACS

ACHIEVEMENT 2010

ACHIEVEMENT 2011

Punjab Kesari Group : An Unbroken Lineage Since 1948

• Their readership has crossed the 1 crore mark and still growing.

• From an initial print order of 3000 copies a day, Punjab Kesari Group now prints approx. 10 lakh copies.

• Punjab Kesari group is ranked at No 1st position in IRS Survey of Q1 of 2011.

• Awarded BEST PRINTING PRESS in year 2011. • Achieved 1st position in Circulation too . • They have seven popular magazines for seven

days for all readers Dharam Sanskriti – Monday Zindagi – Tuesday Careers – Wednesday Manoranjan – Thursday Naari – Friday Baal Kesari – Saturday Ravivariya – Sunday

Popular Weekly Magazines

Social Responsibility

1. Prime Minister’s Relief Fund (Shakti) Kargil Rs.1050 lacs approximately 2. Prime Minister National Relief Fund for Latoor-1993 Rs. 54 lacs 3. PM’s Relief Fund for Andhra Pradesh Cyclone,96-97 Rs. 91 lacs 4. Chief Minister H.P. Flood Relief Fund, 1997 Rs. 20 lacs 5. Orissa Chief Minister’s Relief Fund (cyclone) Rs. 76 lacs 6. Prime Minister’s National Relief Fund (SukhaRahat) Rs. 42 lacs 7. Chief Minister Himachal Pradesh Relief Fund Rs. 18 lacs 8. Prime Minister’s National Relief Fund, Gujarat Rs. 578 lacs Earthquake.

9. Prime Minister’s National Relief Fund (Tidal Waves) Rs. 490 lacs 10. Prime Minister’s Relief Fund (Earthquake) Rs. 84 lacs 11. Chief Minister’s H.P. Relief Fund for Mata Naina Devi Rs. 05 lacs

victims- 3.8.2008. 12. Chief Minister’s Punjab Flood Relief Fund-2008 Rs. 11 lacs 13. Chief Minister’s Bihar Flood Relief Fund-2008 (Contd.) Rs. 2.57lacs

The Punjab Kesari Group is always ready to Meliorate the poor starving needy people . Certain Funds are also availed by this group :

Role Towards Society

SHAHEED PARIVAR FUND

SH

SHAHEED PARIVAR FUND

Up to till date, Punjab Kesari group had grant of Rs. 40 Crores of amount in 104 Relief funds to help the various State Governments. In feeling of

Humanity in distressed former chief editor late Sh. Romesh Chander and Sh. Vijay Chopra had established the Shaheed Parivar Fund.

Self Assessment Report "Some of the world's greatest feats were accomplished by people not smart

enough to know they were impossible. “Similar is mine working experience at Punjab kesari Group . The day I entered this Organization I was Just Equipped with Theoretical concepts of Corporate world But the day I Finished up with my Summer training i was like nurtured and up bring with a radiant thinking that "Success doesn't come to you... you go to it. ” I learned an effulgent quality of Leadership and discipline from Mr Abhijay Chopra that "A big man is one who makes us feel bigger when we are with him.” During my working tenure in marketing field i learnt how to deal with customers , how to allure customer to buy your product .One of the Best part of my training session that I wont ever forget is the wording Of Mr Vijay Kumar chopra & Mr Avinash Chopra – “ Punjab Kesari is just like your home ”. This coordination , Empathy , compassion , discipline of its mentors is a reason that Punjab kesari is largest North region Hindi leading newspaper since 46 years . A special Thanks to Mr Atul Sharma ( Senior Marketing manager ) & Mr Sandeep Singh for their whole hearted support with me during each phase of my training . I am Laconic to Express my gratitude to Punjab Kesari Group . Whatever I have learned from this place is Inordinate or I will say Blue – chip. The knowledge and memories gathered here has become an Integral part of my life and I will cherish this working experience my entire life .