training and qualifications for cluster managers reza zadeh, european foundation for clusters and...
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TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
Reza Zadeh, European Foundation for
Clusters and Competitiveness
Rome, 7 November 2012
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Local competitiveness?
4
Innovative capacity
ProductivityProductivity
Prosperity
Source: Michael Porter
Local competitiveness?
5
Innovative capacity
CompetitivenessCompetitiveness
Prosperity
Source: Michael Porter
Local competitiveness?
6
Macroeconomic, Political, Legal and Social context
Microeconomic Competitiveness
Source: Michael Porter
Company operations
and strategy
State of cluster
development
Quality of business
environment
Local competitiveness?
7
Macroeconomic, Political, Legal and Social context
Microeconomic Competitiveness
Source: Michael Porter
Company operations
and strategy
State of cluster
development
Quality of business
environment
Companies reacted to increased global competition with collaborative initiatives:–sharing parts of value chains (research, logistics,…)–developing common services (training,…)
Cluster support in the past
Joint service
Company A
Company B
Company C
Company D
But now globalization is optimazing the value chains at global level, leaving less room for collaborative initiatives at regional and national levels
Cluster support now
XXAnd we are starting to see the disappearance of all kinds of activities (incl. R+D) of the value chain in developed world that are being moved to lower cost countries
Cluster support now
Leading technology
Advanced services
Developed economies have to respond strategically redefining businesses models:– Incorporating leading technology– Adding advanced services
Redefining business strategies
Cluster support now
Challenges for the future
Are the incumbent clusters the best to:
• Transform their products into advanced services?
• Incorporate new breakthrough technologies? To break the paradigm?
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Addressing the European innovation gap
• “Achieving an Innovative Europe requires a combination of a market for innovative goods and services, focussed resources, new financial structures and mobility of people, money and organisations. Together these constitute a paradigm shift going well beyond the narrow domain of R&D and innovation policy.”
(Aho Report 2006)
Impact of cluster management excellence on competitiveness and innovation
• Contributing to the development of lead markets– New lead markets of products and services– Adding new Key Enabling Technologies– Adding services and more creativity to industries
• Helping in refocusing R&D&I resources– Signal new research needs– Identify new players
• Improving the mobility of human, financial and knowledge resources– Internationalization by exports and investment
Why Cluster Excellence
• Cluster Observatory identifies clusters– But having clusters is not enough
• We have 1000+ “clusters organizations”– But having clusters organizations is not enough
• They need to promote excellence– What is cluster management excellence?
Cluster-Excellence.eu is…
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Cluster-Excellence training materials (I)Knowledge area Concepts /tools Cases studies and materials
CLUSTER ECONOMICS
Location theoryIndustrial DistrictsClustersInnovation Systems
Finland and Nokia (HBS)Singapore (HBS)Japanese Fax Industry (HBS)California Wine (HBS)
CLUSTER INITIATIVES SCREENINGS
Statistical cluster mapping (econometric foundations, statistical analysis)Cluster initiative selection
Heyland (RegX)Screening in Yorkshire (IESE)Screening in (IESE)
BUSINESS REDEFINITION WITH KETS AND SERVICES
Industry analysis (5 forces)Strategic segmentationIntegration of KETS New service propositions
Cirque du Soleil (INSEAD)Montreal Circus Cluster (IESE)Intel (HBS)Environmental Ind inVastra Gotaland (I)
LOCAL AND GLOBAL VALUE CHAIN ANALYSIS
Value chainLocal value systemGlobal value system
ZARA and Catalan Textile (HBS/IESE)Antmobel (HBS/IESE)
INTERNATIONAL BENCHMARKING
Advanced Buyer Purchase CriteriaKey Success FactorsValue Chain Activity benchmarking
Seafood in Humber (IESE)Ventilation in Boras (IESE)
Cluster-Excellence training materials (II)
Knowledge area Concepts /tools Cases and materials
CHANGE MANAGEMENT
Individual behavioral changeGroup changeCommunication strategiesPresentation skills
Estonia in Transition (HBS)IT in Estonia (BIA)Geothermal Cluster in Iceland (IESE)The Catalan Leather Industry (HBS/IESE)
CLUSTER ORGANIZATION MANAGEMENT
Organizational structuresNon-profit organization managementPattern identification
NODE-Oill drilling in Soderlandet (Innovation Norway)
PROJECT MANAGEMENT
Project planningProject monitoringProject evaluation
Clusterland Upper Austria (IESE)
CONTINUOS POLICY INPUT
Policy reviewDiamond analysisNationals and supranational competitiveness framework
Cluster Policy in Catalonia (GCAT)Policy implications of ITC Cluster in Aalborg (REGX)
CLUSTER POLICY EVALUATION
Cluster management evaluationCluster policy monitoringImpact analysis
Cluster Policy Evaluation in Norway (Innovation Norway)
ECEI: Cases Developed
KNOWLEDGE AREA
CLUSTER INITIATIVES SCREENINGS
CASE NAME Technical Note on Cluster Identification: Exercise on Heyland
AUTHORS Lotte Langkilde, Rikke Blæsbjerg
ECEI: Cases Developed
KNOWLEDGE AREA
BUSINESS REDEFINITION WITH KETS AND SERVICES
CASE NAME Creating a cluster around a clown: The Montreal circus cluster (A, B and C)
AUTHORS María Luisa Blázquez, Pascual Berrone
ECEI: Cases Developed
KNOWLEDGE AREA
LOCAL AND GLOBAL VALUE CHAIN ANALYSIS
CASE NAME The Catalan Textile Industry (A and B)
AUTHORS María Luisa Blázquez, Emiliano Duch
ECEI: Cases Developed
KNOWLEDGE AREA INTERNATIONAL BENCHMARKING
CASE NAME IKEA enters Spain (Antmobel C)
AUTHORS María Luisa Blázquez, Pascual Berrone
ECEI: Cases Developed
KNOWLEDGE AREA CHANGE MANAGEMENT
CASE NAME ICT Cluster in Estonia (A and B)
AUTHORS Kadri Uus, Rene Tõnnison
ECEI: Cases Developed
KNOWLEDGE AREA CHANGE MANAGEMENT
CASE NAME The Catalan Leather Industry (B): the long process to specialization /The Catalan Leather Industry (C): Struggling with competition
AUTHOR María Luisa Blázquez, Enrique De Diego
ECEI: Cases Developed
KNOWLEDGE AREA
CLUSTER ORGANIZATION MANAGEMENT
CASE NAME Iceland Geothermal Cluster
AUTHOR María Luisa Blázquez
ECEI: Cases Developed
KNOWLEDGE AREA
CLUSTER ORGANIZATION MANAGEMENT
CASE NAME Developing NODE
AUTHOR Amir Sasson, Karin Hoidahl
ECEI: Cases Developed
KNOWLEDGE AREA
PROJECT MANAGEMENT
CASE NAME Clusterland Upper Austria
AUTHOR María Luisa Blázquez, Werner Pamminguer
ECEI: Cases Developed
KNOWLEDGE AREA CONTINUOS POLICY INPUT
CASE NAME Telecommunication cluster in Northern Jutland (A and B)
AUTHOR Jørgen Rosted, Casper Høgenhaven, Lotte Langkilde
ECEI: Cases Developed
KNOWLEDGE AREA CONTINUOS POLICY INPUT
CASE NAME Continuous Policy Input from clusters in Catalonia
AUTHOR Emma Vendrell, Alberto Pezzi
ECEI: Cases Developed
KNOWLEDGE AREA CLUSTER POLICY EVALUATION
CASE NAME The Norway Cluster Programme Evaluation
AUTHOR Olav Bardalen, Karin Hoeidal
Field Project
Interviews with cluster agents
Documents and past study analysis
International Benchmarking
BPC Strategy groups
Guiding the strategy Launching of actionsIdentification of challenges
1st Public Meeting
6-8 months
Definition and launching of actions
2ndPublic Meeting 3rd Public Meeting
Entry requirements for Cluster Management Instructors
• The Cluster Management Instructors should be proposed by a regional development institution, and fulfill the following requirements:– MBA or PhD equivalent– Minimum of five years of experience in clusters, strategy and
management with good knowledge of local environment– Must have proven experience in teaching– Advanced command of English
Cluster Management Instructors Certificates
• Associate:– After completion of Train the Trainers course by the FCC
• Instructor:– After completion of first Cluster Managers Training– Must be practiced or pass a Continuous Development
Programme every 3 years
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
The Foundation Clusters and Competitiveness
The Foundation is an independent, not-for-profit organisation dedicated to improving the European competitiveness by promoting and improving cluster management as a discipline and building international linkages and alliances.
TRAINING AND QUALIFICATIONS FOR CLUSTER MANAGERS
• New Challenges for Cluster Management
• The Concept of Cluster Excellence & ECEI
• The Cluster Excellence Training Materials
• The Foundation Clusters and Competitiveness
• Examples of current training programmes at
the Foundation
Current Training Programmes
1. Consortia participating in CIP programme (2011) on Promoting excellence of cluster management in the CIP participating countries
2. Promoting excellence of cluster management in the CIP participating countries
3. EUROMED – “Innovative Entrepreneurs for Change”
EUROMED - The Starting Point
The Joint Communication by the EU External Action Service and the European Commission “A partnership for democracy and shared prosperity with the Southern Mediterranean”
European Parliament made a budget available for targeted activities that enhance the support to innovative entrepreneurs in Morocco, Tunisia, Egypt and Lebanon.
EUROMED - The Objectives
Working with local innovation support practitioners and experts,•provide them with training and capacity building•include them into the European level activities, •and support them in the design of future activities that could become elements of EU-Mediterranean bilateral cooperation programs.
EUROMED - The Foundation’s Role
• Train the trainers in cluster management excellence developed by ECEI
• Support practical field projects
• Facilitate Benchmarking and ECEI-EFQM Quality Label for clusters
