trails equal sales why bicycle advocacy is good for your business pete taylor, bluedog cycles, wi...
TRANSCRIPT
Trails Equal Sales
Why Bicycle Advocacy is Good for Your Business• Pete Taylor, Bluedog Cycles, WI• Chris McNeese, AB Cycles, MO• Phil Cohen, Chain Reaction Bicycles, GA• Dan Thornton, Free-Flight Bicycles, GA• Gary Sjoquist, QBP, Moderator
National Advocacy Organizations• Bikes Belong, Bikes Belong Foundation• America Bikes• National Interscholastic Cycling Association
(NICA)
Bikes Belong• Grants Program – industry funds to build places
our products will be used• Partnerships – leveraging non-endemics• Government Relations – BikesPAC, Bikes Mean
Business• People For Bikes Campaign – approaching
200,000 people in the U.S. who have signed the pledge
• www.bikesbelong.org for more info
Bikes Belong Foundation• Safe Routes to School Partnerships
• Deb Hubsmith oversees this project
• Velo-City Scholarships• Bicycling Design Best Practices Project
• Taking electeds and influential community leaders to Europe
• Bicycle Friendly Communities
America Bikes• Funded by Bikes Belong• AMB a coalition of the following:
Adventure Cycling LAB Rails to Trails
Bikes Belong IMBA Alliance for Bicycling and Walking
Association of Pedestrian and Bicycle Professionals
National Center for Bicycling and Walking
• Fulltime ED and staff in Washington, DC• Monitors federal transportation bill developments• www.americabikes.org
NICA• National Interscholastic Cycling Association
• Founded in 2009, excellent article Feb. Mountain Bike Action
• Governing body for high school mountain bike racing
• Operating leagues - NorCal, SoCal, Colorado• New Leagues for 2011 - Washington, Texas• League Debut in 2012 - Minnesota• Goal to have nationwide leagues by 2020• www.nationalmtb.org for more info