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Page 1: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction
Page 2: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

Trails Equal Sales

Why Bicycle Advocacy is Good for Your Business• Pete Taylor, Bluedog Cycles, WI• Chris McNeese, AB Cycles, MO• Phil Cohen, Chain Reaction Bicycles, GA• Dan Thornton, Free-Flight Bicycles, GA• Gary Sjoquist, QBP, Moderator

Page 3: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

National Advocacy Organizations• Bikes Belong, Bikes Belong Foundation• America Bikes• National Interscholastic Cycling Association

(NICA)

Page 4: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

Bikes Belong• Grants Program – industry funds to build places

our products will be used• Partnerships – leveraging non-endemics• Government Relations – BikesPAC, Bikes Mean

Business• People For Bikes Campaign – approaching

200,000 people in the U.S. who have signed the pledge

• www.bikesbelong.org for more info

Page 5: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

Bikes Belong Foundation• Safe Routes to School Partnerships

• Deb Hubsmith oversees this project

• Velo-City Scholarships• Bicycling Design Best Practices Project

• Taking electeds and influential community leaders to Europe

• Bicycle Friendly Communities

Page 6: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

America Bikes• Funded by Bikes Belong• AMB a coalition of the following:

Adventure Cycling LAB Rails to Trails

Bikes Belong IMBA Alliance for Bicycling and Walking

Association of Pedestrian and Bicycle Professionals

National Center for Bicycling and Walking

• Fulltime ED and staff in Washington, DC• Monitors federal transportation bill developments• www.americabikes.org

Page 7: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction

NICA• National Interscholastic Cycling Association

• Founded in 2009, excellent article Feb. Mountain Bike Action

• Governing body for high school mountain bike racing

• Operating leagues - NorCal, SoCal, Colorado• New Leagues for 2011 - Washington, Texas• League Debut in 2012 - Minnesota• Goal to have nationwide leagues by 2020• www.nationalmtb.org for more info

Page 8: Trails Equal Sales Why Bicycle Advocacy is Good for Your Business Pete Taylor, Bluedog Cycles, WI Chris McNeese, AB Cycles, MO Phil Cohen, Chain Reaction