• at the start of the trailer we get introduced to the companies that produced it and distributed it.

• the sound behind this logos are iconic because we know what institution it is when we hear their music.

A man opens his eyes under an eerie blue light, that’s looking like our hero, the paraplegic Marine Jake Sully (also known as Sam Worthington) — before the shot fades to black.This gives us the idea straight away that he’s going to be our protagonist. The close up shot portrays a powerful image and maybe a story behind him.

• we see a couple of super advanced spaceships above earth, with a spaceship docked side wards. Which then fades into another black screen

• This tells us that the film is perhaps in the future due to all the super advanced technology and also gives an idea of weather it is based on earth or outta earth.

• We hear the sounds of an engine powering up which tells us this film includes lots of machinery and technology leading to them giving the idea of this film being in the sci-fi genre

• Adding this shot gives the audience that the setting of the film would be the place you see in this shot (Pandora). This is our first look of the fictional place.

• This shot is of a robot and a human which we can say is binary opposition (man vs robot).

• This gives the idea of the genre because it includes technology and futuristic elements.

• The titles you see on the slide before this, are the titles included in this teaser trailer.

• We can tell this is a teaser trailer because first of all it doesn’t give away a specific date on which it will be released. It just gives a brief idea on what month it will be out.

• It includes the titles of ‘from the director of Titanic’ this is a technique to lure the audience in because they will know that Titanic was a big film which is rated highly.

• The typography used in the titles have a consistency and it also tells the audience that the titles are from avatar because of the way it looks.

• This shot links the whole theme of earth vs nature which is also known as binary oppositions, the theory made up by Levi Strauss.

• The shot is futuristic and also the sound behind this scene links with what we see. This also includes L-cuts because we hear a voice over from another scene.

• This shot gives us the first sign of danger and also the first vision of fiction elements. We can tell is fiction because of the elements of how the avatar looks and also compared to the humans in the background, they are huge.

• This shot creates an enigma code of, is this about to get dangerous?

• The whole action side of this film is included in this shot of the trailer. They didn’t give the whole action away which tells us the that the trailer is a teaser because if it wasn’t a trailer it would gives a more depth understanding of what is exactly happening.

• The sound behind this scene is loud and ‘packed’ meaning there’s more than one sound we can hear.

Overall

• Overall I think the teaser trailer is good because it doesn’t give a lot away. It doesn’t give us the exact date if will be out so that’s one sing of it because a teaser trailer.

• The shots in the trailer and quick and snappy so we don’t get given too much information. It’s enough information to force the audience to try figure out what happens next which makes them want to go watch the film because they are curious.

• The teaser trailer included loads of L-Cuts, and especially black fades which is a key iconography of an trailer.