Traffic x

Lyndon Wright2buy1click Ltd

www.2buy1click.com 01480 392688

Conversion = Profit

Convert To What?

• For a Business Site– Its About Converting Visitors into £ $ €

Only 2 ways to covert to £(For Real Businesses!)

• Sell Something Online

• Capture Their Contact Details– Sell to Them Offline

The Process

Tracking…

• If you Can't Measure It, You Can't Manage It

• Measuring Conversion– Conversion % = Sales / Visitors * 100

• How to Measure – Google Analytics– http://adwords.google.co.uk – Sign up for Free Account

Example: Want to Rent in Leigh

The Conversion Page!

Final Call To Action

The Money Is In The Stats!

Lets Be Realistic

• What Are Typical Conversion Rates?

• For eCommerce Sites– Sites That Take Orders / Money Online– http://index.fireclick.com

Typical: Industry

Typical: Fashion

Typical: Electronics

Typical: Catalogue

Typical: Software

So What Good Is This Info…

• Pick an Industry You Can Win in…

• Time Management – Chicken and Egg– Generate Traffic 100 visitors per day– Improve conversion to at least 1%+– Repeat!

Top Conversion Improvers

• Good Sales Copy– 1) Headline– 2) Body Copy – Problem, Solution, Benefit

Statements– 3) Call to Action– 4) P.S. Risk Reversal (eg 100% Money Back)

• Remove Distractions – Menus Links• Build Trust – Association Logos• Prominent Phone Number

AdWords Ad v Landing Page

Questions?

Lyndon Wright – Internet Marketer

www.2buy1click.com01480 392688

FREE White Paper:

“Death Of The Brochure Site…”“Building Sales Leads and Orders From The Web”

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