Traditional vs DigitalMarketing

Business owners often have this burning question on their minds - whatform of marketing should I use that will drive more customers?

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TraditionalMarketing

DigitalMarketing

Traditional marketing is a form ofpushing marketing or outboundmarketing wherein you “push”

information on people who may ormay not want to know more aboutyour company and its products. Therelationship between the advertiserand the audience is just one-way.

Digital marketing has the ability togo viral. Using social media shares

enables your messages to be sharedincredibly quickly.

VS

The relationship and communicationis between the advertiser and the

audience is just one-way. It is morelike you are throwing information infront of people and hoping that they

decide to take action.

Digital marketing utilizing socialchannels to increase engagement

and interactivity. There can be plentyof direct contact between the

audience and the business resultingin some very valuable feedback

opportunities.

Traditional marketing is always well-planned out, with the campaigncovering a long length of timefollowing a specific schedule.

Though digital marketing does involvelong-term planning of scheduling andplanning ad campaigns, there is muchmore room for adjustment along the

way. This is due to the increasingcustomer feedback available via means

of the advertisement. Hence, as thecampaign continues, more edits on

advertisements will be made.

Though traditional marketing may still have its place in a generalbusiness’s marketing mix, it is diminishing in the digitally based world. In

businesses today, it is crucial to have a website and to use this technologyas a means to interact with existing customers and potential customers.Marketing a product to the the right audience is the best way to get the

brand name out and make sales.

Sources :

http://digital-marketing-strategy.weebly.com/digital-marketing.html http://www.forbes.com/sites/davelavinsky/2013/03/08/is-traditional-marketing-still-alive/ https://www.leapfroggr.com/marketing-roi/http://macraes.com/blog/digital-marketing-vs-traditional-marketing/