Traditional Medicinals

DESIGN GUIDE

Wellness Teas

Table of Conents

Redesign Plan ........................2

Style Guide..............................3

Logos........................................4

Packaging...............................5

Product Photos.......................6

Magazine Ad..........................7

Redesign Plan

Product Name: Traditional Medicinals

Target Group: Young adult females ages 18-30

Brief History: In 1974 three friends started Traditional Medicinals in the intent of promotiong herbal wellness. At that time, many of the traditional ways of healing had gone out of fashion. By bringing back the traditional styles of healing, “alternative” products have now become mainstream and found in stores all across North America.

Big Idea: Keeping the traditional approach to healing a mainstream solution, Traditional Medicinals has been able to continue to grow for the last 40 years. By updating packaging and logos, marketing will appeal to a younger generation and keep the tradition of herbal tea remedies alive and well. By mixing modern and tradition, a larger range of loyal customers will be born and Traditional Medicinals sales will increase.

Style Guide

CMYK: 46 3 36 0 RGB: 139 201 178Pantone: 337 C HEX#: 8bc9b2

CMYK: 14 94 86 4 RGB: 203 53 54Pantone: 1797 C HEX#: cb3536

CMYK: 3 2 2 0 RGB: 244 244 244Pantone: 663 C HEX#: f4f4f4

CMYK: 68 16 32 0 RGB: 78 167 173Pantone: 7709 C HEX#: 4ea7ad

Ivory

Berry

Teal

Mint

Fonts: Marketing & Packaging

Clicker Script is to be used when using headings, sub-headings and logos. Sizes should be between 15 and 54.Century Gothic is to be used for body text. Size recommendations should be between 12 and 20.

BlackCMYK: 75 68 67 89 RGB: 0 0 0Pantone: 426 C HEX#: 000000

Logos

Logos: Logos will be used in all forms for marketing and branding purposes. Black and white will be used as a template for packaging. Colored will be used for marketing packaging.

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Traditional MedicinalsWellness Teas

Packaging

Supplement FactsServing Size 1 Cup Brewed Tea Servings Per Container 16

Amounts Per Serving %DVCalories 0

All Herbal Ingredients:Organic Echinacea purpurea herb [PhEur]** 1065 mg XOrganic Echinacea purpurea root dry extract (2-8:1) 37.5 mg XOrganic Echinacea angustifolia herb 30 mg XProprietary Blend: 367.5 mg X Organic West Indian lemongrass leaf X Organic spearmint leaf X

X Daily Value not established.

Made By Traditional Medicinals4145 Ross Road, Sebastopol, CA 95472Certified by the California Certified Organic Farmers (CCOF)99% Certified Organic Ingredients

Consult your healthcare practioner prior to use: if you are pregnant or breastfeeding; or if you have an auto-immune disorder or a progressive systemic disease such as rheumatoid arthritis, tuberculosis, leukosis, collagenosis, multiple sclerosis, AIDS or HIV infections, or if you are taking immunosuppressants. Do not use this product if you are allergic to plants within the daisy (Asteraceae) family, such as charmomile or echinacea. Not recommended for use with children under 12 years of age.

**This is the pharmacopoeial quality standard we use because quality matters.

Traditional MedicinalsWellness Teas

Organic Echinacea Plus

Supports the Immune System

Naturally Caffeine Free Herbal Tea

16 Wrapped Tea Bags Herbal Supplement

Traditional MedicinalsWellness Teas

Organic Echinacea Plus

Let the tip of your tongue tell all....One of echinacea’s distinguishing characteristics is the presence of alkylamides, which are partly responsible for it’s capacity to stimulate the immune systerm.

You’ll know that you’ve discovered truly high quality and effective echiacea when you feel a slight tingling on your tongue after drinking the tea.

Don’t worry -- The tingling will subside quickly, but echinacea’s effects won’t. With two species of echinacea and echinacea extract, for extra punch, you’ll be feeling good as new in no time.

Organic Echinacea Plus

PersonalityStimulatinga and supportive.

Herbal PowerGets the immune systerm fired up.

Reason to LoveEchinacea -- Or purple coneflower -- was used by a number of Native American tribes for hundredsd of years before it was introduced into Western herbal traditions in the late 1800’s. Today it is one of the most studies herbs. We love how this pleasant-tastaing herbal blend supports a healthy immune system response.

TasteMildly minty, with a taste of citrus. you may notice echinacea’s characteristic tongu tingling effect, a sign of a very high quality.

Packaging Product Photos

Magazine Ad

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