tradition vs innovation: contradiction in terms or the right perspective ?
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Tradition vs innovation: contradiction in terms or the right perspective ?. Davide Fava Democentersipe. Brussels October 11 th. Tradition:. the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary). - PowerPoint PPT PresentationTRANSCRIPT
Tradition vs innovation: contradiction in terms or the right
perspective?
Brussels October 11th
Davide FavaDemocentersipe
the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way (oxford dictionary)
Tradition:
Innovation:
the term innovation may refer to both radical and incremental changes in thinking, in things, in processes or in services (Mckeown, 2008)
An alternative viewpoint…
Production technologies
tradition innovation
Tradition vs innovation
is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market
Competitiveness:
“Taking the bullby the horns"
How to define the right perspective?How to improve the consumers awareness?How support the Agrofood innovation?
1° FIRST : HOW TO INNOVATE
The evolution of the innovation model
Exit from the cellar
Share the ideas
Involve the actors
Triple helix model
“wealth generation”
“novelty production” “public control”
The Scientometrics of a Triple Helix of University-Industry-Government Relations
Loet Leydesdorff & Martin Meyer
SECOND : HOW TO STRENGHTEN THE CONSUMER’S AWARENESS 2°
Involve the community in the creative process
Promote an alternative view point
Food
consumer
citizens
products
primary rights
Involve the fourth actor
Quadruple helix model “wealth generation”
“novelty production” “public control”
Consumer/citizen