tradetech san fran 2010

October 4-6, 2010The Westin at Market StreetSan Francisco, CAwww.TradeTechWest.com

Sourcing Liquidity And Increasing Trading ProfitsAs Market Structure Evolves

Attend TradeTech in San Francisco to:Expand your network and customer base by meeting with MORE buy sideattendees this year (145+) – see page 2 for details

Discover how to trade better and increase profits with 32+ case study andpanel discussions from industry experts

Tap into the brains of leading buy side traders for performance-enhancingstrategies at the Buy Side-Only Trading Summit and Head Trader Think Tank

Learn directly from buy side head traders what they want from the sell side– see page 6

Maintain a competitive edge as regulatory reform and technologyinnovations alter the way you trade

Prominent Guest Speakers:

Michael LewisJournalist & Best-SellingAuthor of Liar's Poker,The Blind Side and TheBig Short

Lawrence Harris, Fred V. Keenan Chairin Finance, Director, Center forInvestment Studies, Marshall School of

Business, University of Southern CaliforniaFormer SEC Chief Economist discusses theimpact of recent innovations on marketstructure

Greg Morris, Chief Technical Analyst,Stadion Money ManagementBest-selling market analysis author

offers tactics to boost the performance ofyour equity trading strategy

59+ Industry LeadingSpeakers From:• The Capital Group Companies Inc. • State Street Global Advisors• BlackRock• First Quadrant• Principal Global Investors• Cortina Asset Management• Hoover Investment Management • HighMark Capital Management • Astor Asset Management• Gargoyle Asset Management• Artisan PartnersSee the full speaker line-up atwww.TradeTechWest.com

Sponsors:

Organized by:

REGISTERNOW!

Visit: www.TradeTechWest.com Fax: 646.200.7535Call 646.200.7530 or 888.482.6012 Email: [email protected]

Discount details for buy side andsell side organizations on pg. 11

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‘The’ largest global buy side gathering for institutional equity traders and technologists

Buy Side Job Titles:■ 26% Head of Trading

■ 39% Trader

■ 20% IT/Systems

■ 10% Business Management

■ 3% Portfolio Management

■ 2% Other

A Very Special Thanks To TheTradeTech San Francisco 2010Advisory Board:

Glenn Davis, CFASVP, Head TraderBailard Inc.

Alex GreenHead TraderRelational Investors LLC

Justin KanePrincipal, Director of Equity TradingRainier Investment Management Inc.

Kurt KujawaHead TraderCortina Asset Management

Lee WeinerDirector of Options, Head of ElectronicTradingJMP Group

Nenad YashrutiHead TraderFreestone Capital Management

You asked. We listened. What’s New In 2010:• More buy side in attendance. Last year’s event sold out; this year we

will accommodate more buy side traders (145+) and are already bookingahead of schedule!

• More guest speakers offering unbiased and academic insight into the equity markets• Improved Buy Side-Only Trading Summit with roundtables grouped by firm type, buy side co-

moderators, and topics most relevant to heads of trading• Topics on more than just the technicals of electronic trading to include all areas that make your

desk more profitable, compliant, and efficient• Sell Side Workshop – why should buy side have all the fun? This 1.5 hour session will arm sell

side traders with the knowledge they need to stay relevant and gain greater market share in2011

• Afternoon tracks on Oct. 6 give you a choice of which content to listen to that brings most valueto your desk

• Innovation Spotlight – Learn from new cutting-edge vendors in the equity trading space to be atthe forefront of this fast-moving industry

• More than just equities – learn what’s new in options, ETFs, multi-asset trading platforms andmore!

• 78% new speakers!

“Any structure that offers the buy side trader a venue to meet and mix with peers is very valuable. There aren’t many opportunities for us to gather

and discuss relevant material outside of TradeTech. I left with a stack of businesscards and have been in contact with many traders since the conference.” – Edward J. Smith, Senior Equity Trader, Pyramis Global Advisors

Buy Side-Only Head Trader Think Tank

Attendee Breakdown: North America 2009-2010 Event Series

October 5, 2010; 1.35pm30 Head Traders. No vendors. No media. Just frank discussion on ways to increase the performance ofyour trading desk. Request your invitation to the most anticipated session at TradeTech West now. Seepage 5 for details.

The GLOBAL event for equity traders and technologists

Table of Contents:Buy Side-Only Trading Summit ................................3Conference Agenda Day One..................................4Buy Side-Only Head Trader Think Tank.....................5Sell Side Workshop .................................................6Conference Agenda Day Two..................................7About Our Sponsors ...............................................9About Our Media Partners ....................................10Conference Pricing and Team Discounts ................11Venue Information ................................................12Registration Form..................................................12

For biographical information on all of ourdistinguished speakers, visit www.TradeTechWest.com

2 Call: 646.200.7530 Visit: www.TradeTechWest.com Email: [email protected]

Firm Type:■ 49% Buy Side

■ 38% Sell Side

■ 13% Other

At TradeTech you don’t get old news. The agenda is always evolving. Check www.TradeTechWest.comoften for new speaker announcements, agenda updates, and more.

Buy Side-Only Trading SummitMonday, October 4, 2010

Sponsored By

How often do you get to bounce trading strategies off of your fellow buyside traders? Or get to pick the brains of your peers to learn which tradingtools are most useful, and which aren’t worth the time and money?

For over four years now, TradeTech has held an interactive, roundtable-focused Buy Side Only Trading Summit, because you keep telling us this issome of the most valuable time you spend away from your desk.It’s buy-side only in attendance; but we keep changing the day up to makeit even more valuable for you. Here’s what’s new and improved this year:

• During the roundtable discussions you will be grouped into one of thefollowing categories based on your firm type so dialogue is morerelevant to your day-to-day and you get to learn from your true peers:

- Hedge Funds- Long-Only Growth Managers- Long-Only Value Managers

• Buy side moderators join roundtable hosts to ensure the most criticalbuy side issues are addressed, instead of vendor pitching

• Pre-determined topics most relevant to your trading desk• More guest presenters add even more color to the day

8:30 Buy Side Summit Registration & Breakfast

9:15 Opening Remarks

Sara MuellerExecutive DirectorTradeTech

9:20 Chairperson’s Address

9:30 Guest Speaker: Exploring Recent Developments InTechnical Analysis To Boost The Performance OfYour Equity Trading Strategy

Greg MorrisChief Technical AnalystStadion Money Management

• Identifying the most recent technical analysis tools embraced bybuy and sell side firms

• How has the use of technical analysis changed in the past tenyears;

• Forecasting the use of technical analysis on the trading desks ofthe future

• Examining current trends in the stock market to determine themost profitable trading strategies for your desk

10:10 Guest Speaker: Grading Broker Algorithms – AnImpartial Perspective

Leslie Boni, Ph.D.Professor of FinanceUniversity of New Mexico

Based upon her research published in the Journal of Trading, Dr.Boni will break down today’s algorithmic trading space and sharestrategies that buy side traders can use to determine not only whichalgo to use, but whose algo to use. Don’t miss this unbiased view ofthe current algorithmic trading landscape to ensure your desk isachieving optimal execution.

10:45 Morning Refreshment & Networking Break

11:00 Buy Side Roundtables

Hosted By:

How it works:Take a seat at one of the following tables:

A buy side moderator and roundtable host will guide you and yourbuy side peers through solution-defining discussion on five differenttopics. You’ll walk away with a stronger buy side support network(so you know who to ring when you have a challenge toovercome!) and countless strategies to increase the profitability ofyour trading desk.

Buy Side Roundtable Moderators:Kurt KujawaHead TraderCortina Asset Management

Bill QuinnVP and Head TraderHighMark Capital Management

Tim OlsenSVP, Head TraderICM Asset Management

11:00 Buy Side Roundtable Discussion #1: SourcingLiquidity

11:30 Buy Side Roundtable Discussion #2: InformationOverload: Determining How To Value News AndInformation That Crosses Your Trading Desk

12:00 Buy Side Roundtable Discussion #3: MaintainingBroker Relationships & Commission ManagementTracking Solutions

12:30 Lunch

1:30 Buy Side Roundtable Discussion #4: How TradingDesks Are Responding To Regulatory Reform & TheBest Execution Process

2:00 Buy Side Roundtable Discussion #5: BlockTrading/Liquidity

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Hedge Funds

Long-OnlyValue

Managers

Long-OnlyGrowth

Managers

Sponsors:

Main Conference Day OneTuesday, October 5, 2010

Real Time Audience Polling

Sponsored by

Throughout the presentations on October 5th, participate in live,anonymous polling – right from your own conference chair. Find out howyou really compare to your peers and competitors on everything from

technology adoption to support of regulatory proposals. You’ll see theresults on screen in real time. Plus we’ll send you the final full resultsreport following the conference so you can share this invaluableinformation with the rest of your team. What a great way to effectivelybenchmark your firm and gain support from upper management wherenew technology purchases may be needed to keep you competitive.

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2:30 Afternoon Refreshment & Networking Break

2:45 Roundtable Wrap Up

How it works:The roundtable hosts wrap up all the sessions by sharing the mostuseful solutions identified by each of the 5 discussion groups so youcan be sure you don’t miss a single trading strategy to boost theperformance of your desk.

3:00 Fundamental Vs. Quantitative Trading – A DebateOver The Future Of Trading

Jayaram MuthuswamyAssociate Professor, College of Business AdministrationKent State University

Michael LevasChief Investment Officer and Managing Member,Olympian Capital Management

Michael Levas of Olympian Capital Management takes on JayMuthuswamy of Kent State University for a lively debate. Don’t missthis high energy, exciting session that will make you think differently

about the future of our industry!• Quant, HFT, computer based program trading vs. the fundamental

trader: Will computers take over?• Are their limits to what computers can be programmed to

“know”? Where does the experience and relationships of a livetrader add value to the trading process?

• Examining the current state of trading to determine howcomputer-driven models and human traders are performing; howwill this change in the future?

3:40 Chairperson’s Closing Remarks

3:45 TradeTech San Francisco 2010 Kickoff CocktailReceptionYou've spent the day debating solutions to overcome liquidity andregulatory challenges; now its time to relax, have fun, and strengthenrelationships with your buy side colleagues.

All TradeTech conference attendees are welcome to enjoy thisreception!

4:45 Conclusion Of Buy Side-Only Trading Summit

7:00 Conference Registration & Breakfast In The ExhibitHall



8:00 Chairperson’s Address

James H. MullerManaging Director Business DevelopmentITG, Inc.

8:15 Panel: Ensuring You Have The Necessary Tools AndRelationships To Source Liquidity And TradeProfitably As Market Structure Evolves

David MarguliesHead of Electronic Products GroupWeeden & Co.

Joe GudorfHead TraderPrincipal Global Investors

• Assessing the current state of regulatory reform; how are desksresponding to recently passed regulation and preparing forinevitable changes?

• Observing how the buy side and sell side relationship has shifted in

the past year; where is the buy side most dependent on the sellside?

• Identifying new profit-making opportunities created by the newmarket structure

8:55 Panel: Examining The Advancement Of The Asia-Pacific Equities Market Structure

David EasthopeResearch Director, Capital MarketsCelent

Andrew Freyre-SandersGlobal Head of Client Electronic Execution. Head of EquityExecution Services, Asia, RBS Securities Inc.

Tom KingsleyAsia Trading Product ManagerBloomberg Tradebook

• Will the Asia-Pac market resemble US and European marketstructure any time soon?

• What are different exchanges and regulatory bodies doing tofoster more electronic trading or different venue types?

• What are some of the idiosyncrasies of the market that may holdback adoption of advanced trading tools?

• Establishing current trends and future predictions for buy sideadoption of electronic trading tools in Asia-Pac

• Determining where there is growth potential for high frequencytrading in this region? Looking at how exchanges are starting toimprove their order matching systems to cultivate this potential growth

Call: 646.200.7530 Visit: www.TradeTechWest.com Email: [email protected]

General Session

1:35 Chairperson’s Afternoon Address

1:45 Case Study: Effectively Moving From Single-Asset ToMulti-Asset Trading: Automation And Optimization

Michael LevasChief Investment Officer and Managing MemberOlympian Capital Management

• Identifying the most pressing challenges faced when moving fromsingle asset to multi-asset trading; what are solutions to thesechallenges and how can you automate the workflow?

• Identifying which cross-asset trading platforms are currentlyavailable; how are they being utilized by buy and sell side firms

• What does optimization in multi-asset workflow look like and whois getting it right?

• Monitoring and maintaining the performance of your multi-assettrading systems and processes to increase efficiencies andprofitability of your trading desk

2:25 Panel: Managing Trading System Risk On A Global Basis

Lee WeinerDirector of Options, Head of Electronic TradingJMP Group

Maurizio FerconiManaging Director, Head of Risk MethodologiesBlackRock

Spiros GiannarosVice President, Sales, AmericasCharles River Development

• Examining your current trading systems to identify where riskmanagement is most critical

• Analyzing the current state of data flow within your OMS and/orEMS; where are inefficiencies and errors increasing trading risk?

• Improving data management in your order and executionmanagement systems to reduce risk

• Defining best practices to measure risk in your investment systemsmost effectively

• How has the crisis of 08 impacted risk management in capitalmarkets? How can the happenings of May 6th be avoided in thefuture?

Buy Side-Only Head Trader Think Tank

1:35 Buy Side-Only Head Trader Think Tank

Sponsored by

Moderators:Lee ThackerDirector of TradingParametric

Nhan BuiDirector, Head Equity TraderFirst Quadrant

Chairperson:Lee MorakisManaging Director, Head of Execution Services SalesBank of America Merrill Lynch

This exclusive event is invitation-only. To request yourinvitation, please contact Rob Golen at 416-597-4771 [email protected].

Cited as most head traders’ favorite part of TradeTech, the ThinkTank provides you an opportunity to take part in shockingly openand honest debate with your fellow senior-level buy side traders inan environment free of vendors or media.

How it works: The Think Tank moderators will determine thediscussion topics approximately two weeks before the event toensure the most timely, critical trading topics are addressed. (Ifyou’d like to nominate topics to be discussed, please join ourLinkedIn group, follow us on Twitter, or [email protected].)

During the Think Tank, the moderators will guide you and yourpeers through small-group discussions on ways to lead yourtrading desk to maximum profitability; then you’ll come togetheras a larger group to share the most valuable strategies defined.

“I always walk away from the Buy Side Head Trader Think Tank with valuable information.” – John Nuzzo, VP Head

Trader, Anchor Capital Advisors

Concurrent Sessions – Choose One

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9:35 The New Liquidity Dynamic: How The Buy Side AndThe Sell Side Are Adapting In The Evolving EquityTrading Ecosystem

Brian FagenManaging Director, Head of Equities Electronic Trading DistributionBarclays Capital

10:15 Morning Refreshment & Networking Break In TheExhibit Hall

10:50 Optimizing Your Trading Strategies: A Review OfThe Latest Best Practices And Tools

Robert Kissell, Ph.D.Executive Director, Direct Execution and Portfolio TradingUBS Investment Bank

• What are the latest innovations among the crowded, oftenconfusing array of execution strategies?

• What are the best practices in synthesizing in pre-, post-, and real-time TCA into your trading process?

• What does "optimal" really mean? A practical guide toestablishing effective metrics for today's dynamic market structure

11:25 Benchmarking Polling Session Sponsored by

Here’s your chance to see how your firm stacks up to yourcompetitors in everything from trader compensation to technologyadoption. Have an area you’d like to benchmark at the conference?Submit your ideas to Sara Mueller at [email protected].

11:35 Guest Speaker: A Conversation With Michael Lewis

Michael LewisJournalist & Best-Selling AuthorLiar's Poker, The Blind Side and The Big Short

A shrewd observer of politics, finance, and the American scene,Michael Lewis combines keen insight with his signature wit, makinghim one of today’s leading social commentators. Starting with theyears he chronicled in Liar’s Poker, he touches on the majoreconomic events of the last twenty years, exploring what this periodwas all about, how it began, and how it is likely to end.

12:35 Lunch

Sponsors:

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General Session

3:35 Panel: Broker And Commission Management:Getting Maximum Value Out Of Your CommissionDollars And Broker Services

Kevin PetrelloDirector, US Head of Commission ManagementBarclays Capital

Tim CarkinHead TraderFerguson Wellman

• As brokers take away services due to the declining commissionenvironment, how are traders currently determining whatservices are essential for the trading desk, PMs, and analysts?

• Balancing electronic and direct trading to get the greatest valuefor your trades

• Determining which brokers are bringing the buy side value in thecurrent environment

• Deciding who to trade with directly and who to write CSAs with;how do wrap accounts come into play?

• Making sure the people who provide you valuable services aregetting compensated accordingly and that your CSA program isup to par

4:10 Closing Keynote: Preparing For An SECExamination To Ensure Compliance: What Buy SideTraders Need To Know

Lori HochPrincipal and Chief Operating OfficerCortina Asset Management

• Explaining how sourcing liquidity, TCA, and other trading activityis currently being monitored by the SEC

• Debating if algos and other performance-enhancingtechnologies are going to become industry standard for bestexecution and compliance reporting

• Documenting and monitoring the appropriate trade activity toprove best execution was obtained

• Tying it all back to the trader to determine how changingcompliance requirements will affect your day to day routine andtrading strategies

Sell Side Workshop

3:35 Sell Side Workshop

Why should the buy side have all the fun? Followingthe success of New York’s debut of the Sell SideWorkshop, we are bringing this invaluable, interactivesession to the West Coast. Learn directly from buy side headtraders what they want from their broker services and solutions,and where you might fall short. Get into buy side minds to learnhow you can adapt your offerings to stay relevant in the changingenvironment. Then take part in closed-door discussion with yoursell side peers to brainstorm solutions to overcome your challengesin the evolving marketplace.

Who should attend this workshop?Sell Side Traders: Learn directly from the buy side what they wantfrom their brokers’ services and offerings. How are buy sides’needs changing? What can you do to stay relevant and gain moremarket share? Gain strategic insight into where your competitorsare failing and you can add value.

Panel: Uncovering Current Buy Side Demand ForBroker Services And Solutions

Nancy O’HearnDirector, Investment AnalyticsHoover Investment Management

Jeff PralleHead TraderRMB Capital Management

• Outlining the benefits and pitfalls electronic trading has createdfor the buy side/sell side relationship

• Assessing how brokers are currently responding to buy sidedemand; is it really addressing their needs?

• Use of high touch vs. low touch trading: What are currentstatistics and how do buy side traders see their firms changing inthe next one to three years

• Identifying best practices for maintaining relationships as the buyand sell side move to different firms while market structureevolves


4:45 UBS Gala Cocktail Reception

After a day filled with constructive debate and information sharing, unwind with your new network of colleagues andfriends at the TradeTech Cocktail Gala. Relax, have fun, and bring your business cards! Embrace this opportunity to forgenew business partnerships and uncover additional equity trading and technology strategies in an informal atmosphere.Plus the music’s fun, the food is always great, and all your peers will be here! Don’t miss out!

6:15 Conclusion Of TradeTech San Francisco Main Conference Day One

New for Sell Side

Attendees

Buy Side Trading & Technology Attendee GrowthTradeTech’s

popularity grows year on year!

It’s your opportunity to hash out challenges

and get the inside scoopon how your peers are

maintaining a profitabletrading desk.


3:05 Afternoon Refreshment & Networking Break In The Exhibit Hall

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Main Conference Day TwoWednesday, October 6, 2010

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7:30 Conference Registration & Breakfast In The ExhibitHall



8:30 Chairperson’s Morning Address

8:45 Guest Speaker: Equity Trading In The 21st Century:The Impact Of Recent Innovations On U.S. MarketStructure

Lawrence HarrisFred V. Keenan Chair in Finance, Director, Center forInvestment Studies, Marshall School of BusinessUniversity of Southern California

• Electronic trading has changed the equity trading landscape• Liquidity have never been cheaper for most traders• Traders continue to solve the same problems, but their tools are

much better • Electronic trading poses some regulatory problems, though not

necessarily the ones that concern the SEC

9:25 Panel: The Block Trade Is Still Alive; So How CanYou Source Block Liquidity?

Kurt KujawaHead TraderCortina Asset Management

Vlad KhandrosCorporate Strategy/Market StructureLiquidnet

Jose MarquesGlobal Head of Autobahn EquityDeutsche Bank

• Is block liquidity still important? How are buy side traderscurrently trading blocks and will this volume increase or decreasein the near future?

• Sourcing natural blocks on an agency basis vs. capitol blocks• Debating whether it is more effective to execute a block trade

electronically or through a broker• The lost art of negotiating block trades: Teaching the importance

of relationship management and negotiating skills to new traders • Identifying which algorithmic trading developments have eased

the search for and execution of block trades

10:05 Morning Refreshment & Networking Break In TheExhibit Hall

10:35 Panel: Determining How The Make-Or-Take PricingModel And Rebating Is Impacting Market Structure

Oliver SungVP, Head of Americas Execution ConsultingBank of America Merrill Lynch

Matthew ScobleDirector, Citi Electronic Execution SalesCiti

• Outlining how payment for order flow has evolved; what lead tothe current make-or-take pricing models and rebating?

• Assessing how the make-or-take model is impacting marketstructure; debating whether it is distorting trading

• Uncovering how your brokers are responding to this change inmarket structure; what can you do to protect against gaming andincrease profits to your desk

• Establishing how and where your orders are being routed toovercome transparency issues as a result of make-or-take

11:15 Panel: Optimizing Your Global Trading Platform ToEnhance Global Connectivity

Derek DePetraHead of International Equity TradingArtisan Partners

David HagenGlobal Director of TradingLinedata Services

• Establishing which platforms are being adopted to increaseconnectivity across the globe; what offerings should you evaluatewhen shopping for a platform?

• What is the value of working with a full trading platform providervs. contracting connectivity either directly from providers or in amanaged services offering

• Optimizing your current OMS/EMS systems for greater globalconnectivity; what are buy side firms looking for to increase value add?

• Assessing how present regulation is factoring into trends in buyand sell side connectivity usage

11:55 Panel: Enhancing The Trading Process With PMProfiling And Other Next-Generation DevelopmentsIn TCA

Mark SchlarbaumManaging Director, Portfolio Manager and Head Equity TraderPalliser Bay Capital Management

Roderick BurnsDirector, Western RegionCredit Suisse AES Advanced Execution Services

Mark HermanHead TraderTamro Capital

Timothy StarkEquity AnalyticsThe Capital Group Companies, Inc.

• Getting buy-in from the rest of your firm – from portfoliomanagement to trading to execution – to embrace TCA toimprove the trade execution process

- Interpreting transaction cost reports and making them easierfor all stakeholders to understand

• Beating the benchmark: debating if this is really conducive to youroverall investment process?

• Identifying how forward-thinking buy side firms are gatheringmore data for better transaction cost analysis

• Examining other next-generation developments firms areincorporating into their TCA process, PM profiling to portfolioturnover analysis

12:35 Lunch

Sponsors:

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Track A: Multi-Asset Trading


1:45 Panel: Examining The Evolution Of Options MarketStructure To Align Your Desk For More Profitable Trading

Jon WertsManaging Director, Head of Broker Dealer Execution andGlobal Head of Electronic FuturesBank of America Merrill Lynch

Alan MacKenzieCFOGargoyle Asset Management LLC

• Examining option exchanges’ pricing models; which have adoptedmaker-taker pricing and how does that impact your desk?

• Is there a need for more dark crossing networks in options trading;does market structure support it?

• Assessing volatility and its impact on the options market• Predicting the future of the buy side/sell side relationship as it

relates to options trading

2:20 Panel: Enhancing Your Trading Desk To Support TheElectronic Trading Of Equity Options

Lee WeinerDirector of Options, Head of Electronic TradingJMP Group

Additional panelists to be confirmed. Please visitwww.TradeTechWest.com for updates.

• Determining how liquidity is being sourced in equity options • Describing trading strategies most effective for alpha generation

using equity options• Identifying the electronic trading tools and broker relationships

necessary for successfully navigating the equity options space• Uncovering how current options trading is impacting the way the

underlying equity is trading

Track B: Opportunities & Efficiencies In Trading


1:45 Panel: The Explosion Of ETFs And Its Impact OnLiquidity And How Stocks Are Bought And Sold

Bryan NovakManaging DirectorAstor Asset Management

Rahul ShahGroup Manager, Official InstitutionsState Street Global Advisors

• Uncovering what has contributed to the explosion of ETFs overthe past decade, and most significantly, over the past two years

• As more money is invested in ETFs, how are they affecting stockprice movement?

• Determining if active ETFs are making headway; looking at theevolution of leveraged ETFs and their benefits and pitfalls

• Analyzing current market movement and volatility and how it isbeing affected by ETF execution

2:20 Innovation Spotlight: Unveiling The Future Of TheElectronic Trading Space

You asked to learn about the emerging leaders in the electronictrading space. Those companies (that maybe you’ve never heardof) creating something new and bleeding edge to increase theperformance of trading desks around the world. TradeTech bringsthese forward-looking minds together to share where the future oftrading technology is heading and to highlight the newinnovations. Don’t miss this exciting panel that ensures youmaintain the competitiveness of your desk as technology pushesour industry forward.

Know of an innovator in the trading space? Suggest participantsfor this panel by emailing Seth Weisleder [email protected].


2:55 Closing Guest Speaker: Trading Out Of Your Mind – Integrating Technical Analysis With Human Psychology ToImprove Trading Performance

Craig Fullen, JD, CMTTechnical Analyst & Portfolio ManagerAdvanced Asset Management Advisors, Inc.

• Understanding the psychological components and limitations of technical analysis• Using intuition to support trading decisions• Analyzing recent market situations from a technical analysis and psychological perspective • Recognizing and adjusting your own psychological profile to improve trading results

3:30 Conclusion Of TradeTech San Francisco 2010

Who Will You Meet At TradeTech?You should attend TradeTech if you are a president, head, VP, managingdirector, or director of:• Trading• Equity Trading• Trading Technology• IT/Systems• Systems Analyst/Engineer• International Trading• Electronic Execution• Sales Trading• Electronic Trading

• Connectivity• Operations• Trade Compliance• Applications• Program Trading• Algorithmic Trading• Trade Management• Portfolio Management

Join TradeTech San Francisco!Sponsorship and exhibiting opportunities are extremely limited so contactSeth Weisleder at 646-200-7493 or [email protected].

Putting your company’s brand in front of the TradeTech audience isthe smartest, yet simplest decision to make this year.

145+ buy side traders and technologists. 325+ industry practitioners.Trillions in assets under management. With market structure set to evolve atrapid speed and competition even more fierce, can you afford not to be atTradeTech San Francisco? Only the world’s leading technology providers andsell side firms need apply. Putting your company’s brand in front of theTradeTech audience is the smartest, yet simplest, decision to makethis year. Sponsorship and exhibiting opportunities are extremely limited socontact Seth Weisleder at 646-200-7493 or [email protected].


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About Our SponsorsBank of America Merrill Lynch Global Execution Servicesoffers a full suite of premier equity trading solutions enhancedby the firm's vast global resources, access to superior liquidity,

world-class technology and leading scale positions in capital markets. The range ofofferings includes capital commitment and block trading, portfolio trading, direct marketaccess, sophisticated quantitative analytics and research, and our powerful algorithmictrading platform. U.S. +212.449.6090 Europe: +44.207.996.4521 Asia: +852.2161.7550Japan: +813.6225.8398 www.baml.com

Barclays Capital is the investment banking division of Barclays BankPLC. With a distinctive business model, Barclays Capital provides largecorporate, government and institutional clients with a full spectrum

of solutions to their strategic advisory, financing and risk management needs. BarclaysCapital has offices around the world, with the global reach, advisory services anddistribution power to meet the needs of issuers and investors worldwide. At Barclays Capital, we are committed to realizing our clients’ strategic vision at everystage of growth. For further information, please visit our website atwww.barclayscapital.com.

A rich and diverse pool of liquidity is the hallmark of a successfulcrossing venue. With BlockCross your orders interact quietly andanonymously with the entire spectrum of block possibilities.

Whether the contra side is resting uncommitted on a blotter or is working through ablock seeking algo, BlockCross gives you the greatest possible number of crossingopportunities. BlockCross' easy to use interface and buyside systems integrationpromotes a smooth work flow. BlockCross' low commission rate combined with PulseTrading's commission management programs offer traders maximum flexibility in today'sbudget constrained environment.

BLOOMBERG TRADEBOOK® is a leading global agency broker thatprovides direct market access and a breadth of trading analytics andalgorithms to institutional traders that seek maximum alpha on every

market transaction. Founded in 1996, Tradebook offers its customer base multi-asset,multi-currency trading solutions to actively manage complex trading strategies in over 60global markets. www.BloombergTradebook.com

Charles River Development is a front-/middle-office software solutionsprovider to over 300 investment firms in the institutional, wealthmanagement/trust, alternative, mutual funds, insurance, pension fund andfund administration/custody markets in 30 countries. The Charles River

Investment Management System, a comprehensive front-/middle-office software suite forall asset classes, includes Charles River Manager – decision support/portfoliomanagement/modeling; Charles River Compliance - real-time pre-trade/in-trade/post-execution/end-of-day compliance management; Charles River Trader - ordermanagement/electronic trading/execution management; Charles River Post-Trade -centralized management of trade matching/confirmation/settlement workflow; CharlesRiver Performance - daily performance measurement/attribution/performance risk. It isfully integrated with the broker-neutral Charles River FIX Network.

Citi, the leading global financial services company, has some 200 millioncustomer accounts and does business in more than 100 countries, providingconsumers, corporations, governments and institutions with a broad range of

financial products and services, including consumer banking and credit, corporate andinvestment banking, securities brokerage, and wealth management. Citi's major brandnames include Citibank, CitiFinancial, Primerica, Citi Smith Barney, Banamex and Nikko.Additional information may be found at www.citigroup.com or www.citi.com.

Credit Suisse AES: Advanced Execution Services® (AES) isCredit Suisse 's award-winning suite of algorithmic tradingstrategies, tools, and analytics for global trading across

equities, options, futures, and foreign exchange. With AES's tools, traders can workorders on multiple liquidity pools, increase productivity by automating trading, andimprove execution performance. AES helps more than a thousand institutions and hedgefunds reduce market impact, improve performance versus benchmarks, and addconsistency to their trading processes. The AES team is dedicated to a philosophy ofconstant improvement and innovation. The platform has been consistently ranked as theleader in global industry survey.

Deutsche Bank is a leading global investment bank with a strongand profitable private clients franchise. A leader in Germany andEurope, the bank is continuously growing in North America, Asia

and key emerging markets. With Euro 1,501 billion in assets and 77,053 employees in 72countries, Deutsche Bank offers unparalleled financial services throughout the world. Thebank competes to be the leading global provider of financial solutions for demandingclients creating exceptional value for its shareholders and people. Global Markets’ equitybusiness, Global Markets Equity, is a market leading provider of equity and equity-linkedproducts to institutional, corporate and retail clients globally. The award-winning platform

offers scalability and flexibility in its design, providing a global network of executionservices and financial engineering expertise.

Dow Jones Financial Markets offers market-moving real-time newsto institutional market participants across multiple asset classes and

global markets. Whether it’s providing ultra-low-latency news feeds to facilitate tradingoff the news or helping quantitative analysts create strategies to profit from hiddentrading opportunities, Dow Jones has a solution. Designed for direct integration intomulti-factor models and computer trading programs, the Dow Jones Elementized NewsFeed delivers news data in precisely tagged XML-formatted fields, rendering the newsmachine-readable in milliseconds. Combining real-time and archival news for quantitativeanalysis, Dow Jones News & Archives for Algorithmic Applications can be used to createalgorithms for a range of applications such as risk management, arbitrage, and pre- andpost-trade analysis. And a variety of Dow Jones Newswires products can deliver market-moving news and information seamlessly into market data terminals, turnkey desktopplatforms or customized internal applications. To learn more about any of theseinstitutional sales and trading solutions, contact us at sales&[email protected]

Investment Technology Group, Inc. (NYSE:ITG), is a specialized agencybrokerage and technology firm that partners with clients globally toprovide innovative solutions spanning the entire investment process. A

pioneer in electronic trading, ITG has a unique approach that combines pre-trade analysis,order management, trade execution, and post-trade evaluation to provide clients withcontinuous improvements in trading and cost efficiency. The firm is headquartered in NewYork with offices in North America, Europe and the Asia Pacific regions. Founded in 1987,ITG was one of the first firms to recognize the potential of electronic trading andcontinues to help clients trade more efficiently and reduce transaction costs through acombination of technology and client service. ITG has focused on helping clients betternavigate an increasingly complex marketplace, starting with the launch of POSIT®, anelectronic system for low-cost, confidential crossing. Recognizing a need in themarketplace for integrated solutions, ITG added pre- and post-trade analytics and multi-asset class order management to its product offering. Nearly 20 years later, ITG remainscommitted to providing clients with the same high standard of service and innovation. Formore information on ITG, please visit www.itg.com.

Knight is a global capital markets firm that provides market access andtrade execution services across multiple asset classes to buy- and sell-sidefirms. Knight's hybrid market model features complementary electronic

and voice trade execution services in global equities and fixed income as well as foreignexchange, futures and options. The firm is a leading source of off-exchange liquidity inU.S. equities. Knight also provides capital markets services to corporate issuers. OurCorporate Access team offers an unbiased service that provides corporate issuers withintroductions to leading institutional investors. Knight is based in the U.S. and has agrowing global presence across North America, Europe and the Asia-Pacific region. Formore information please visit us at www.knight.com.

Linedata Services (Bloomberg: LIN:FP) is the global leader forinvestment software, solutions, and support. Linedata combinestechnological innovation, financial strength, and a deep understanding

of the Asset Management, Leasing & Credit Finance, and Insurance & Savings industries.Linedata Services’ asset management division provides comprehensive, scalable solutionsto the buy-side to manage the entire investment process from pre-trade to post-settlement. Linedata is unique in offering a full front- to back-office solution via enterpriseinstallation, or as an Application Service Provider (“software as services” or “servicebureau” delivery), and has 20 years experience delivering ASP solutions. Linedata Services’asset management division was named Buy-Side Technology’s Best Overall TechnologyProvider in 2008. Headquartered in France, Linedata Services achieved revenues of EUR160.7 million in 2008, has offices worldwide, and services more than 700 clients across50 countries. For more information, visit Linedata Services corporate site atwww.linedata.com.

Liquidnet is the premier institutional investment community,bringing together the world’s largest asset managers and public

companies on a single network that directly connects traders, portfolio managers, analystsand corporate issuers. Liquidnet enables Members of its community to achieve greaterperformance by moving from investment idea to implementation faster, ultimatelyretaining more alpha throughout the entire institutional investment cycle. Launched in2001, the Liquidnet community extends to 31 equity markets across five continents.Liquidnet is headquartered in New York with offices in Boston, London, San Francisco,Chicago, Toronto, Tokyo, Hong Kong, Sydney and Singapore. For more information onthe Liquidnet community, its liquidity, block executions, and additional investmentcapabilities, visit www.liquidnet.com.

Founded in 2004, Mixit is a broker-neutral, multi-asset tradingplatform offering an Order/Execution Management system (OEMS)

and FIX connectivity to the financial services industry. MIXIT's integrated suite oftechnology facilitates Institutional, Broker-to-broker and Agency-based trading acrossEquities and Options. Mixit routes to all major Algorithms, Exchanges, Brokers, Crossing

Sponsors:

10

About Our Media PartnersAutomated Trader is the first global magazine dedicated toautomated and algorithmic trading, and offers in-depth businessand technical coverage through comprehensive news, features, in-depth articles on best practice/techniques and detailed user case

studies. In addition to thousands of CTAs, hedge funds, proprietary trading operationsand conventional asset managers globally, Automated Trader is also read by all majorsellside participants in automated and algorithmic trading.

bobsguide, an AFP® company based in London, is thepremier financial IT solutions network, connecting financial

IT buyers with suppliers. On bobsguide, financial IT suppliers from across the globeinteract with IT, treasury and financial professionals and exchange information aboutrobust, practical financial systems and software. As part of the Association for FinancialProfessionals®’ global network, bobsguide lists over 6,000 products from 2,000+companies and features the latest financial technology news, white papers, jobs andevent announcements.

Compliance Reporter (CR) is the only news-breaking source thatexclusively covers what regulators are looking for in their latestexamination visits, new rulemakings and compliance initiatives at

broker/dealers and investment advisers. Compliance Reporter also covers regulationsand enforcement actions from entities such as the Financial Industry RegulatoryAuthority, the Securities and Exchange Commission, as well as state and globalregulatory agencies. Visit us at www.compliancereporter.com.

Derivatives Week Online is the only publicationdedicated to breaking news on the over-the

counter derivatives market worldwide. Every week, its reporters in New York, Londonand Hong Kong dig up must-read intelligence on swaps and options on credit,equities, interest rates, currencies and commodities before it appears anywhere else.They reveal who is using derivatives, who is planning to do so and why. Coverageincludes development of new derivative instruments, regulatory changes, firmreorganizations, market trends and risk management. Please visit:http://www.iiderivatives.com/

Euromoney Handbooks is a division of the EuromoneyInstitutional Investor PLC group. We specialise in producing sectorspecific publications, built on incisive comment and market-driven

analysis. We do this by building relationships with leading opinion-formers – in turntheir contributions form the basis of our Handbooks. This gives them unparalleledexposure amongst their peers; as they set the agenda, their organisations arerecognised as industry leaders, and our Handbooks become the primary source forinvestors, senior corporate executives and market intermediaries worldwide. Forfurther information, please visit www.euromoney-yearbooks.com/handbooks

FinRoad is a fast growing networking site reserved to FinancialMarkets. Whether you are willing to sell, buy, find a job, invest or

raise funds, smart matching tools that exist nowhere else narrow down thousands intoa manageable number of real opportunities in one single click! Let’s get connected!

Global Investment Technology provides business andtechnology intelligence to institutional investors, pension plan

sponsors, banks and security firms which serve the money management community.Editorial coverage focuses on strategic business interests of top-level decision makersas well as their systems and operations professionals. For further information, pleasecall (212) 370-3700, fax (212) 370-4606, e-mail [email protected] or visit us atwww.globalinv.com.

HedgeCo.Net is the leading online community for qualifiedinvestors, hedge funds and service providers. For investors,

HedgeCo.Net offers the premier free hedge fund database and powerful tools tosearch, rank and analyze potential investments. HedgeCo.Net members enjoy accessto daily news, manager columns, and a comprehensive directory of service providers.

Hedge Fund AlertGuarantee Your Edge in the Alternative-Investment Arena

Every week, Hedge Fund Alert delivers the early intelligence you need to anticipatenew risks and opportunities facing fund-management firms, their investors and serviceproviders. Be first to identify new capital-raising tactics, investor strategies andcompetition among industry vendors. Sign up for a three-issue FREE trial subscriptionto Hedge Fund Alert by calling 201-659-1700 or visiting www.HFAlert.com.

iStockAnalyst is a virtual community of active, retail traders, financialbloggers, investment advisors, money managers and investmentnewsletter managers providing in-depth and timely research articles for

investing in today's market. The research articles are complemented with fundamentaldata and custom equity rankings and market scans.

Get expert advice on how to achieve best execution and controltransaction costs from The Journal of Trading. Read about thelatest practice in pre- and post-trade analysis, algorithmic

trading, and liquidity issues. From the editor of The Journal of Portfolio Management,The Journal of Trading gives you critical knowledge and in-depth analysis of the lateststrategies and trends in institutional trading. www.iijot.com.

THE TRADE (www.thetrade.ltd.uk) is a quarterly publication focusedon institutional global securities trading. With a worldwide circulation

of 8,000+, THE TRADE is sent to named buy-side traders and operational heads ofbuy-side institutions and their sell-side counterparts. THE TRADE contains proprietarydata on transaction measurement, including broker rankings and reports on keydevelopment areas from crossing and DMA to algorithmic trading and innovation inOMS. Contact: [email protected] or Tel: +44 20 7400 7100 – Visitwww.thetradenews.com for our daily online news service.

Public Relations Provided By:Founded in 1999, with offices in London, New York and California,and clients across every time zone, Cognito is a full service, resultsfocused communications agency working exclusively for finance and

financial technology companies. Whether delivering retained PR or innovative designand marketing projects, Cognito's clients benefit from creative and strategic thinking,professional delivery and a commitment to exceeding expectations.

Venues and Dark Pools. The company offers electronic, real-time trading solutions,including Front-, Middle-, and Back-Office products and Compliance reporting. For moreinformation, visit www.mixitusa.com or contact [email protected].

Founded in 2003, Pragma is a New York-based financial services firmand an established provider of sophisticated and innovative trading

solutions. A pioneer of tactical execution tools, Pragma’s suite of products includes theaward-winning ONEPIPE, LIFEGUARD’s advanced anti-gaming logic, PEAK™brokersolutions, and sophisticated single stock and portfolio execution strategies. Pragma isdedicated to consistently meeting the goals of its diverse client base by providing topquality execution, proven technology and exceptional support and service. Buy-side firmscan access these advanced tools through Pragma’s executing partner, Weeden & Co. L.P.For additional information, please visit: www.pragmatrading.com.

RBC Capital Markets is A Premier Investment Bank thatprovides a focused set of products and services toinstitutions, corporations, governments and high net worth

clients in 160 countries. With over 3,100 employees, we operate out of 75 offices in15 countries and deliver our products and services through operations in NorthAmerica, Europe, the U.K., Asia and Australia. We work with clients around the worldto help them raise capital, access markets, mitigate risk and acquire or dispose ofassets. According to Bloomberg, we are consistently ranked among the top 20 globalinvestment banks. RBC Capital Markets is part of the Royal Bank of Canada (RBC),

one of the largest providers of financial services in the world. RBC has more thanUS$620 billion in assets and one of the highest credit ratings of any financialinstitution – Moody’s Aaa and S&P AA-.

RBS Global Banking & Markets (GBM) division is a leading bankingpartner to major corporations, financial institutions and public sectorclients around the world. GBM provides an extensive range of debt,

equity and commodity markets, treasury and investor products, and financial advisoryservices. The division focuses on long-term customer relationships and excellence inglobal product execution. GBM is active in the Americas, EMEA and Asia Pacific. RBSSecurities Inc. a member of FINRA/SIPC, is a subsidiary of The Royal Bank of Scotlandplc. RBS is the marketing name for the securities business of RBS Securities Inc.

UBS is a global firm, providing services to private, corporateand institutional clients through its wealth management andSwiss banking businesses alongside its global expertise in

investment banking and asset management. In Switzerland, UBS is the market leaderin retail and commercial banking. UBS is present in all major financial centers and hasoffices in over 50 countries. UBS Direct Execution is the firm’s global institutionalelectronic trading business. Direct Execution offers ultra-low latency Direct MarketAccess (DMA), a suite of award-winning advanced Algorithmic Trading strategies, astate-of-the-art analytics platform -- offering Real-Time TCA -- called UBS Fusion, and amulti-asset international execution management system called UBS Pinpoint.


Registration Information

11

*Please note: Buy side institutions include any and allfinancial institutions exclusively engaged in managingfunds of money on behalf of their client base e.g. apension or insurance fund. Sell side includes thoseinstitutions engaged in investment banking andbrokerage operations, as well as direct trading servicesto buy side institutions. Sell side traders and other arenot eligible to attend the Buy Side Summit taking placeon Monday, October 4, 2010. WBR reserves the rightto enforce pricing on the basis of company type.

Discounts are applied to the full price rate. No twodiscounts can be combined. Payment is due in full atthe time of registration, your registration will not beconfirmed until payment is received and may besubject to cancellation.

WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTIONPOLICY: You may substitute delegates at any time. WBR does not providerefunds for cancellations. Any cancellations received in writing not lessthan eight (8) days prior to the conference, you will receive a 90% creditto be used at another WBR conference which must occur within one yearfrom the date of issuance of such credit. An administration fee of 10%of the contract fee will be retained by WBR for all permitted cancellations.No credit will be issued for any cancellations occurring within seven (7)days (inclusive) of the conference. In the event that WBR cancels an event,delegate payments at the date of cancellation will be credited to a futureWBR event. This credit will be available for up to one year from the dateof issuance. In the event that WBR postpones an event, delegatepayments at the postponement date will be credited towards therescheduled date. If the delegate is unable to attend the rescheduledevent, the delegate will receive a 100% credit representing paymentsmade towards a future WBR event. This credit will be available for up toone year from the date of issuance. No refunds will be available forcancellations or postponements. WBR is not responsible for any loss ordamage as a result of a substitution, alteration, cancellation, orpostponement of an event. WBR shall assume no liability whatsoever ifthis event is altered, rescheduled, postponed or cancelled due to afortuitous event, unforeseen occurrence or any other event that rendersperformance of this conference inadvisable, illegal, impracticable orimpossible. For purposes of this clause, a fortuitous event shall include,but shall not be limited to: an Act of God; governmental restrictionsand/or regulations; war or apparent act of war; terrorism or apparent actof terrorism; disaster; civil disorder, disturbance, and/or riots; curtailment,suspension, and/or restriction on transportation facilities/means oftransportation; or any other emergency.

Limited complimentary passes available for buy side organizations!Apply for your buy side complimentary pass onlineat www.TradeTechWest.com. Or contactJosephine Andrews at 646.200.7448 or email herat [email protected]

$200 Discount $100 Discount Full Price Buy Side Register And Register And Register And Pricing* Pay In Full by Pay In Full by Pay In Full by

8/6/2010 9/3/2010 10/4/2010

2 Day Main Conference (Oct 5-6, 2010) + Buy Side Summit (Oct 4, 2010) $1499 $1599 $1699

2 Day Main Conference (Oct 5-6, 2010) N/A N/A $1099

Buy Side Summit (Oct 4, 2010) N/A N/A $699

$200 Discount $100 Discount Full PriceSell Side Register And Register And Register AndPricing Pay In Full by Pay In Full by Pay In Full by

8/6/2010 9/3/2010 10/4/2010

2 Day Main Conference (Oct 5-6, 2010) $1899 $1999 $2099

$200 Discount $100 Discount Full PriceSolution Provider/ Register And Register And Register And Other Pricing Pay In Full by Pay In Full by Pay In Full by

8/6/2010 9/3/2010 10/4/2010

2 Day Main Conference (Oct 5-6, 2010) N/A N/A $2899

Register And Pay In Full Register And Pay In Full Register And Pay In FullBy Aug 6, 2010 Sept 3, 2010 Oct 4, 2010

$300 off listed price above $200 off listed price above $100 off listed price above

PURCHASE SELECT AUDIO PRESENTATIONS** FROM THIS EVENT!

Can't make it to TradeTech in San Francisco or worried that there is too much information todigest in a few short days at the event? No need to worry. You can purchase select audiopresentations to share with your entire team. Register for the event today and get your VIP package for an extra $250! That's a savings of over40% for the CD ROM! Unable to make the event? Purchase the audio presentations for $580.

**Presentations available are at the approval of conference speakers. Allow 3-4 weeks afterevent date for shipping

Mark your calendars for the 2010 TradeTech Series!

TradeTech ArchitectureNovember 16 -17, 2010New York, NY

TradeTech CanadaDecember 6-7, 2010Toronto, ON

For every registrationreceived for TradeTech USA,WBR will donate a portionof the registration fee toSmile Train. For moreinformation about WBR’s

involvement with Smile Train, please visitwww.TradeTechWest.com.

For team discounts, please contact Bill Penney at 866-691-7771 or [email protected] discounts must be be booked and paid for at the same time.

TEAM DISCOUNTS (For Groups of 2+ From Buy Side And Sell Side Firms Only)

Sponsors:

Swap Strategies With Your Peers At TradeTech

Best Value

Best Value

Registration Information

I would like registration package:(please see pricing on page 11)

Buy Side Options:❑ Buy Side Summit + 2 Day Conference (October 4-6, 2010)❑ 2 Day Main Conference (October 5-6, 2010)❑ Buy Side Summit Only (October 4, 2010)

Sell Side Options:❑ 2 Day Main Conference (October 5-6, 2010)

Other Options:❑ 2 Day Main Conference (October 5-6, 2010)

❑ Please add audio CD ROM of presentations to my package

Five Easy Ways To Register:ONLINE www.TradeTechWest.com

EMAIL [email protected]

FAX This form to 1-646-200-7535 - You will becontacted for payment details.

MAIL Your registration form and paymentdetails to:Worldwide Business Research535 5th Ave. 8th Floor, New York, NY 10017

CALL 1-888-482-6012 or 1-646-200-7530

Limited complimentary passes available for buy side organizations! Apply for your buy side complimentary pass online atwww.TradeTechWest.com. Or contact Josephine Andrews at 646.200.7448 or email her at [email protected]

Terms and Conditions: Complimentary places are strictly reserved for buy side organizations. Passes are allocated at the discretion of WBR. WBR willcharge a 'no-show' fee of $799 if you or a nominated replacement from your organization fails to attend the event. If you register for all three days ofthe event and fail to attend the buy side only summit plus one of the main days of the conference, you will be charged 33% of the fee.

Venue InformationThe Westin San Francisco Market Street50 Third Street San Francisco, CA 94103 US

Sleeping Room Rate: $269.00 Single/Double Occupancy Offer Cut Off Date: September 10, 2010

TradeTech West has procured a special conference rate of $269.00 pernight (plus tax). To book your reservations, call the Westin SanFrancisco Market Street at 888-627-8561 and identify yourself as aTradeTech West attendee. Rooms are limited and are on a first come,first served basis, so make your reservations as soon as possible. AfterSeptember 10, 2010 rooms may still be available, so inquire with thehotel if you have missed the cut off date.

Delegate Details: (photocopy for multiple bookings)Yes! I will be attending TradeTech 2010

Last Name: (Mr/Mrs/Ms): _______________________________________

First Name: ___________________________________________________

Job Title: ____________________________________________________

Department: _________________________________________________

Registration Contact: __________________________________________

Company: ___________________________________________________

Address: ___________________________________________________

____________________________________________________________

City: ________________________________________________________

Post Code: ___________________________________________________

Country: ____________________________________________________

Telephone: ___________________________________________________

Fax: ________________________________________________________

E-Mail: _______________________________________________________

❑ Check enclosed for ________ payable in U.S. $ to WBR❑ EFT or WIRE TRANSFER PAYMENT DETAILS:

HSBC Bank USA 452 Fifth Ave New York, NY 10018Routing #: 021001088; SWIFT: MRMDUS33; Worldwide BusinessResearch USA LLC: Account # 619782161Please reference code: 10408.005 when registering

Connecticut residents must add 6% sales tax to their registration fee.

❑ Charge to my: ❑ AMEX ❑ Visa ❑ MasterCard ❑ Diners Club

Card # _______________________________________________________

Sum of ________________________ Exp Date: ______________________

Cardholder’s Name______________________________________________

Signature _____________________________________________________

Payment Methods:

12 Call: 646.200.7530 Visit: www.TradeTechWest.com Email: [email protected]

October 4-6, 2010

The Westin atMarket StreetSan Francisco, CA

Can’t make it to:

or afraid there is too muchinformation to digest in justa few days?

Get Access to hours of valuablesessions and take-ways anytime,anywhere... Now you can view this outstanding conferencecontent on your PC or laptop with a CD-ROM thatputs you front and center at these informativesessions. You'll hear our expert speakers as theytake you through the PowerPoint slides thatillustrated their talks.

This Session Content is available for afraction of the registration price. You can view and listen to the content whenyou want, where you want and as many timesas you want.

And if you attend TradeTech, this ConferenceCD-ROM set is only $250! (That’s a $580 value!)

VIP Package: $250(Select any package to attend the event

and for an additional $250 get theconference CD ROM*)

CD ROM ONLY: $580 *

*Presentations available are at the approval of conferencespeakers. Not all presentations will be published. Allow 3-4 weeksafter event date for shipping.

This user friendly format allows you to:• Gain valuable insight from your peers and

competitors in various Fortune 500 Industrieswithout leaving the office.

• Share with your colleagues at work. • Stay up to date with the latest strategies, tactics

and trends in your industry.

Now you can share what you learnt at TradeTech, with your colleagues. Don’t leave them in the dark. Purchase the CD ROM today!

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