Trade Tips: Six Words to Avoid When Writing Headlines

Helpful hints for public relations and marketing professionals

By Nicole Hayes

…pique a reader’s interest, not put him or her to sleep.

A Great Headline Should…

…grabbing and maintaining the attention of today’s audiences requires skill and thrill

But…

• Use “trigger words relevant to your target audience

• Keep headlines under 65 characters

How to Write A Catchy Headline

• Announces• Best• Innovative• Leading• Solution• Top

Six Headline Words to Avoid

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the

beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international

organizations.

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