Pacific Gas and Electric Company’s (PG&E) Trade Professional Alliance Co-Marketing Program has been developed as a value add for qualified Trade Professionals who are actively submitting projects. These Co-Marketing tools are designed to help Trade Professionals enhance their own marketing efforts without incurring additional costs.

If for any reason a Trade Professional becomes ineligible for participation in PG&E’s Trade Professional Alliance, it must remove the Participant Logo from all materials and/or discontinue use of all Co-Marketing Tools immediately.

Definitions:Co-Marketing Program: Program under which qualifying Trade Professional Alliance members are given permission to use the “Participant Logo” and other Marketing Templates developed by PG&E.Co-Marketing Tools: The Participant Logo and the Marketing Templates.Marketing Templates: PG&E-developed email templates, product videos, and collateral materials, some of which are customizable with the Trade Professional’s company logo and contact information.Participant Logo: The logo that incorporates PG&E’s spotlight along with the “Trade Pro Participant” or similar language.

Trade Professional AllianceCo-Marketing Tools Guidelines Process for acquiring

marketing templatesTrade Professional is provided permission to view the available items consisting of email templates, product videos, collateral materials, or other materials provided at PG&E’s discretion. Trade Professional indicates (via email sent to TradeProCoMarketing@pge.com) which items they would like to utilize, and provides PG&E with a copy of its company logo and contact information. PG&E inserts its logo and contact information, as well as the Participant Logo, into the selected materials, and provides the Trade Professional with these customized assets.

Email Templates: Ready-to-go templates complete with text and blue banner on which Trade Professionals can add their signatures and can attach or hyperlink customized product videos. Product Videos: A selection of various product videos highlighting PG&E rebates for lighting, boilers, and pipe insulation videos among others (can be found on pge.com/tradepro). Some of these videos can be customized for individual Trade Professionals complete with their contact information and company logo embedded at the end.Collateral Materials: Product specific collateral customized for qualifying Trade Professionals complete with their contact information and company logo embedded at the end.

Process for acquiring the Participant LogoUpon request for access to the Participant Logo, PG&E provides Trade Professional with a high resolution image. Prior to utilizing the Participant Logo in the marketplace, Trade Professional must provide PG&E with a mock-up example (via email sent to TradeProCoMarketing@pge.com) of how Trade Professional plans to use the Participant Logo within the framework of the approved uses. Once the mock-up is reviewed and approval is communicated by PG&E, the Trade Pro can utilize the Participant Logo. PG&E will conduct periodic monitoring for quality assurance.

Trade Professional will provide its recommended advertising placement plans to PG&E prior to finalizing placement of all digital and print advertising containing the participant logo. Any pricing information should be removed prior to sharing this information with PG&E.

Pacific Gas and Electric Company’s (PG&E) Trade Professional Alliance Co-Marketing Program has been developed as a value add for qualified Trade Professionals who are actively submitting projects. These Co-Marketing tools are designed to help Trade Professionals enhance their own marketing efforts without incurring additional costs.

If for any reason a Trade Professional becomes ineligible for participation in PG&E’s Trade Professional Alliance, it must remove the Participant Logo from all materials and/or discontinue use of all Co-Marketing Tools immediately.

Definitions:Co-Marketing Program: Program under which qualifying Trade Professional Alliance members are given permission to use the “Participant Logo” and other Marketing Templates developed by PG&E.Co-Marketing Tools: The Participant Logo and the Marketing Templates.Marketing Templates: PG&E-developed email templates, product videos, and collateral materials, some of which are customizable with the Trade Professional’s company logo and contact information.Participant Logo: The logo that incorporates PG&E’s spotlight along with the “Trade Pro Participant” or similar language.

Process for acquiring marketing templatesTrade Professional is provided permission to view the available items consisting of email templates, product videos, collateral materials, or other materials provided at PG&E’s discretion. Trade Professional indicates (via email sent to TradeProCoMarketing@pge.com) which items they would like to utilize, and provides PG&E with a copy of its company logo and contact information. PG&E inserts its logo and contact information, as well as the Participant Logo, into the selected materials, and provides the Trade Professional with these customized assets.

Email Templates: Ready-to-go templates complete with text and blue banner on which Trade Professionals can add their signatures and can attach or hyperlink customized product videos. Product Videos: A selection of various product videos highlighting PG&E rebates for lighting, boilers, and pipe insulation videos among others (can be found on pge.com/tradepro). Some of these videos can be customized for individual Trade Professionals complete with their contact information and company logo embedded at the end.Collateral Materials: Product specific collateral customized for qualifying Trade Professionals complete with their contact information and company logo embedded at the end.

Process for acquiring the Participant LogoUpon request for access to the Participant Logo, PG&E provides Trade Professional with a high resolution image. Prior to utilizing the Participant Logo in the marketplace, Trade Professional must provide PG&E with a mock-up example (via email sent to TradeProCoMarketing@pge.com) of how Trade Professional plans to use the Participant Logo within the framework of the approved uses. Once the mock-up is reviewed and approval is communicated by PG&E, the Trade Pro can utilize the Participant Logo. PG&E will conduct periodic monitoring for quality assurance.

Trade Professional will provide its recommended advertising placement plans to PG&E prior to finalizing placement of all digital and print advertising containing the participant logo. Any pricing information should be removed prior to sharing this information with PG&E.

Pacific Gas and Electric Company Co-Marketing Tools Guidelines Trade Professional Alliance PAGE 2

Participant Logo usage guidelines The Participant Logo should be physically separated from the Trade Professional’s logo, and preferably placed at the bottom of any collateral materials.

If the Trade Professional is a participant in any program similar to the Trade Pro Alliance program, and uses logos to demonstrate its participation in those programs, the Participant Logo must be similar in size and proportion to those other program logos.

PG&E Trade Professional Alliance Participant LogoThe Participant Logo is shown in full color and black and white.

Logo use on white or dark backgroundsKnow what color background the logo is going on.

Logo files have been produced for use on a white or color background.

A registration mark is part of the Spotlight Logo.

For a white background: The register mark is blue.

For solid or toned backgrounds: The logo will have a white register mark or “ring of light” around logo that separates the symbol from the background and register mark is white.

Positive Trade Professional Alliance Participant Logo Examples:

Reverse Trade Professional Alliance Participant Logo Examples:

VERSION A

VERSION B

Pacific Gas and Electric Company Co-Marketing Tools Guidelines Trade Professional Alliance PAGE 3

2/3 x

x

Food ServiceE x p e r t s

A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

PG&E Blue PANTONE 639C/7460UCMYK C100 M7 Y5 K0RGB R0 G137 B196HEX 0089C4

PG&E Orange PANTONE 130C/129UCMYK C0 M30 Y100 K0RGB R255 G161 B0HEX FFA100

PG&E Gray PANTONE 431C/431UCMYK C0 M0 Y0 K65RGB R119 G119 B119HEX 777777

PG&E Signature ColorsThe Participant Logo file will be provided in CMYK color (cyan, magenta, yellow, and black) and is appropriate for most printing devices.

Color values are provided at the right for instances where the logo must be converted for specific end uses. Examples include RGB/Hex for web use to Pantone colors for offset printing. Ask your printer/web vendor for assistance determining the best color option for your project.

Usage Size:When placed on collateral alongside a Trade Professional's own company logo, the PG&E Trade Professional Alliance Participant Logo must be subordinate in size and should not exceed 2/3 the size of the participant’s logo. Please see examples of proper proportion.

OTHER EXAMPLES

x = width of participant logo 2/3 x = size of PG&E Trade Professional

Alliance Participant Logo

MCE5 4 6 - 5 5 5 - 3 3 2 2Refrigeration

2/3 x

x

A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

2/3 x

x

A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

HVACServices

Pacific Gas and Electric Company Co-Marketing Tools Guidelines Trade Professional Alliance PAGE 4

HVACServices

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A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

BANNER

CASE STUDY WEB PAGE

Approved Uses:

• Marketing materials (brochures, fact sheets, etc.)

• Trade Professional’s website • Event signage

Collateral Usage ExamplesAt the right are examples of the correct logo usage when applied to Trade Professional Alliance Collateral.

These examples show required subordinate size and placement of the Trade Professional Alliance Participant Logo.

A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

Food ServiceE x p e r t s

Lorem ipsum dolor sit amet 1-800-000-0000FOOD SERVICE SEMINAR

A Proud Participant in Pacific Gas and Electric Company’s Energy Management Programs

MCE5 4 6 - 5 5 5 - 3 3 2 2Refrigeration

Lorem ipsum dolor sit

Ipsum dolor sit amet.

•Curabitur fringilla •Mi nec magna •Porta sapien conse•Sed porta nisi •Morbi sem lorem

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut malesuada rutrum venenatis.

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Pacific Gas and Electric Company Co-Marketing Tools Guidelines Trade Professional Alliance PAGE 5

Prohibited Uses (not limited to):

• Apparel (shirts, hats, etc.) • Car/truck signage • Business cards • Yellow Pages advertisements • Promotional material (pens, flashlights,

key chains, etc.)• Sales process documentation (quotations,

invoices, contracts, etc.)

Improper usage

A. Do not reposition or change the scale relationship between the PG&E Spotlight Logo and tagline; it is fixed.

B. Do not extend the white box of the logo. Do not remove the registration mark; it is part of the logo.

C. Never attempt to recreate the PG&E Tagline Lockup Logo. It has been prepared as digital art; no typesetting is required.

D. Do not stretch or skew the logos.E. Do not use the positive logo on any color

other than white.F. Do not alter the approved colors of the

Spotlight Logo and/or tagline text.G. Incorrect position for the registration

mark. Do not attempt to recolor a reverse logo; the registration mark will not be correctly aligned.

H. Insufficient contrast; type illegible.I. Improper reverse logo. The shaft of light

(wedge) must always be white.

“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2017 Pacific Gas and Electric Company. All rights reserved. These offerings are funded by California utility customers and administered by PG&E under the auspices of the California Public Utilities Commission. CSB-1116-7410

IMPROPER LOGO EXAMPLES:

A.

B.

C.

E.

D.

F.

G. H. I.

TRADE PRO ALLIANCE PARTICIPANT

PACIFIC GAS & ELECTICTRADE PRO ALLIANCE PARTICIPANT

Pacific Gas and Electric Company Co-Marketing Tools Guidelines Trade Professional Alliance PAGE 6