trade-marks 2012 year in review · trade-marks 2012 year in review presented by: daniela bassan...
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TRADE-MARKS2012 Year in Review
PRESENTED BY:
DANIELA BASSAN
March 28, 2013Schulich School of Law
DANIELA BASSAN
doc#2592335.v1
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Introduction – Trade-marks in 2012
AGENDA
Well Known Brands
Beverage Wars
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Beverage Wars
Luxury Goods
Dark Market
Q & A
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BBM Canada v. RIM
Same Word Mark BUT:
Different Services
WELL KNOWN BRANDS
Different Customers
Different Protection
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BBM Canada v. RIM
Trade-mark Findings for RIM:
No Confusion
WELL KNOWN BRANDS
No Passing Off
No Depreciation of Goodwill
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Bertico v. Dunkin
What Happened to the Franchise?
Demise of Dunkin’s
WELL KNOWN BRANDS
Rise of Tim’s
Loss of Brand
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Bertico v. Dunkin
Who is Responsible for Losses?
Franchisor Breach of Contract
WELL KNOWN BRANDS
Franchisor Breach of Duty
Franchisor to Pay $16 Million
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Bodum v. Meyer
FRENCH PRESS for coffee makers:
Generic or Distinctive?
COFFEE GRIND
Valid or Invalid?
Confusing or Descriptive?
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Bodum v. Meyer
Trade-mark Findings for Meyer:
Not Distinctive
COFFEE GRIND
Not Valid
Not Confusing
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FRENCH PRESS
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Busch v. Molson (Sub Zero)
BEER WARS
REGISTRABILITY
Is SUB ZERO clearly descriptive of methodof brewing beer at below 0 temperature?
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of brewing beer at below 0 temperature?
NO, like KOLD ONE.
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Busch v. Molson (Sub Zero)
BEER WARS
REGISTRABILITY
Does SUB ZERO clearly describebeer designed to be sold, served,etc. at below 0 temperature?
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etc. at below 0 temperature?
NO, like KOLD ONE.
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Busch v. Molson (Cold Certified)
BEER WARS
REGISTRABILITY
Is COLD CERTIFIED clearlydescriptive of the conditions ofproduction of beer?
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production of beer?
YES, like SUPER COLD.
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Busch v. Molson (Cold Certified)
BEER WARS
DISTINCTIVENESS
Does COLD CERTIFIED clearly denotetype of beer which is certified to bemade to be served and drunk at cold
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made to be served and drunk at coldtemperature?
YES, like SUPER COLD.
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Busch v. Molson (Cold Case)
BEER WARS
REGISTRABILITY
Does COLD CASE clearly describe acharacteristic of beer or acondition of production?
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condition of production?
NO, like KOLD ONE.
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Busch v. Molson (Cold Case)
BEER WARS
DISTINCTIVENESS
Does COLD CASE clearly describebeer to be sold in cases that arecold?
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cold?
NO, like KOLD ONE.
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BEER MARK TALLY
WORD MARK REGISTRABLE
KOLD ONE YES
SUPER COLD NO
BEER RESULTS
SUPER COLD NO
COLD CERTIFIED NO
SUB ZERO YES
COLD CASE YES
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Gucci v. Mazzei
Liability for Counterfeit Goods:
Sale of Goods?
LUXURY GOODS
Advertisement of Goods?
Display of Goods?
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Gucci v. Mazzei
Damages for Counterfeit Goods:
Value of Originals?
LUXURY GOODS
Nominal Damages Only?
Minimum Compensation?
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Marlboro v. Philip Morris
Can there be trade-markinfringement by PM without
DARK MARKET
infringement by PM withoutusing the MARLBOROname on package? YES.
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Marlboro v. Philip Morris
Trade-mark Findings for Marlboro:
Same Wares
DARK MARKET
Same Trade
Resemblance in Ideas
Surrounding Circumstances
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Questions
Q & A TIME
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