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TRANSCRIPT
Trade fair participation – Check list
Einleitung
CHECK LIST
t Define corporate objectives and expectations q
t New products or services ready for use at beginning of the fair?� q
t Check economic situation, sales opportunities and distribution q
t Cost expectations, return on investment q
t Company decision on participation at the trade fair q
t Budget approval q
t Appoint project management/company team q
t Internal coordination q
t Request trade fair documentation q
t Determine stand size q
t Registration/allocation q
t Selection of exhibits q
t Stand planning q
Month to start of trade fair
1
Month to start of trade fair
Trade fair participation – Check list
Trade fair participation – Check list
t Selection of stand construction company q
t Advertising/gifts q
t Briefing of stand construction company q
t Order q
t Trade fair catalogue entry q
t Supporting advertising measures q
t Presentation by the stand construction company q
t External staff, hostesses q
t Dress code, uniform q
t Commission catalogues/brochures q
t Request communication lines/electricity/water supplies q
t Determine stand personnel q
t Grafic q
t Mailings to customers/invitations q
t Begin briefing stand team q
t Name badges q
t Press activities q
2
Month to start of trade fair
Trade fair participation – Check list
Einleitung
t Hand-over by stand construction company q
t Visitor survey q
t Success controls q
t Observation of competitors q
t Orderly dismantling and return transport q
t Analysis of the participation q
t Corporate objectives achieved?� q
t Follow-up/customer contacts q
t Cost recording q
t Consequences for the future q
t Determine return on investment q
t Decision on next trade fair, stand size q
t Final report/documentation q
Exhibition
afterwards
Exhibition
afterwards
3
Month to start of trade fair