tracxn research — home improvements landscape, december 2016

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Page 1: Tracxn Research — Home Improvements Landscape, December 2016
Page 2: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

TracxnWorld’s Largest Startup Research Platform

2

Page 3: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.3

Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 13

Who is Investing 24

Exit Outlook - IPO, Acquisitions 28

Sub Sector Analysis 32

Interesting Companies 50

Useful Links 64

Company List 66

Team 229

Page 4: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.4

Sector Overview

Scope of report

This report covers online-first companies operating in the home improvements industry in the following markets:

• Business-to-Consumer Market : Online platforms selling furniture and other home decor products. Retailer, Private Label,and Marketplace are the top business models in this market.

• Secondary Market : Online platforms enabling buying and selling of pre-owned furniture. Commission-based Marketplacesand Consignment are the top business models in this market.

• Service Facilitators/Providers : Online booking platforms for different home improvement service providers. The focus areain this market is only on big ticket home remodeling services like interior designing, painting, flooring etc.

• Technology Enablers : Online platforms providing various technology services like Augmented Reality and Virtual Reality forfurniture visualization, Project Management Tools for home remodeling, Furniture Designing Tools, etc.

• Business-to-Business Market : Online platforms enabling trade between businesses engaged in the home improvementsindustry. Marketplaces and E-distributors are the top business models in this market.

The scope of this report includes equity as well as debt funding received by the companies.

Disclaimer: The information and data in the report is based on global developments tracked in the sector till November 23, 2016. This is tocategorically state that any events and relevant developments after the said date will not reflect in the report.

Page 5: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5

Page 6: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

50

80

136

165

230

343

80

0

80

160

240

320

400

2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

6

YoY – Number of companies founded

Made.com Westwing Porch Duocai360 Casper Simba Miaodj

Joss Pepperfry Urban Ladder Livspace IKongJian Modsy PaperToStone

Page 7: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.7

Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

29 Apr-2014 7 Rental $44M furlenco.com

Furlenco2011, Bangalore

50 Jan-2014 13B2C Commerce > Mattress > Private Label

$115M casper.com

Casper2014, New York City

35 Jan-2014 8 Second-hand $48MChairish

2013, San Francisco

20 Jan-2014 6B2C Commerce > Horizontal > Product Discovery

$8M dajia365.com

Dajia3652012, Beijing

50 Sep-2013 17 Services > Interior Design > In-house $44M havenly.com

Havenly2013, Denver

88 Jun-2013 32Services > Interior Design > Marketplace

$65M homepolish.com

Homepolish2012, New York City

21 May-2013 6Services > Interior Design > In-house > Modular

$18M capricoast.com

CapriCoast2014, Bangalore

89 Sep-2012 30B2C Commerce > Horizontal > Marketplace

$431M home24.de

Home242009, Berlin

Page 8: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.8

Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

26 Sep-2012 6B2C Commerce > Horizontal > Private Label > Custom Made

$105M made.com

Made.com2010, London

19 Sep-2012 3Services > Interior Design > Listing Platform

$3M urbanhomez.com

UrbanHomez2012, Delhi

50 Aug-2012 22 Services > Horizontal > Marketplace $123M duocai360.cn

Duocai3602013, Beijing

49 Aug-2012 23 Enabler > Visualization Tool $56MRooomy

2009, San Jose

131 Jun-2012 29B2C Commerce > Horizontal > Private Label

$487M meilele.com

Meilele2008, Foshan

21 Feb-2012 6Services > Horizontal > Listing Platform

$106M porch.com

Porch2012, Seattle

40 Jan-2012 9B2C Commerce > Furniture > Private Label

$39M kumanju.com

Kumanju2008, Guangzhou

80 Nov-2011 12 B2C Commerce > Decor > Retailer $14M bespokeglobal.com

Bespoke Global2011, New York City

Page 9: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.9

Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

5 Jan-2015 5Enabler > Visualization Tool > Virtual Reality

$5M roomle.com

ROOMLE2014, Linz

4 Jan-2015 1Second-hand > Furniture > Consignment

$7M thrifted.co.uk

Thrifted2015, London

5 Sep-2014 1Second-hand > Furniture > Commission-based Marketplace

$21M moveloot.com

Second Home2015, Los Angeles

3 Aug-2014 1B2C Commerce > Hardware Supplies > Horizontal > Marketplace

$15MManoMano2013, Paris

3 Aug-2014 1B2C Commerce > Furniture > Private Label > Sofa > Custom Made

NA sofamatch.com

Sofa Match2014, Mexico City

2 Jun-2014 1 B2C Commerce > Decor > Subscription $150K theswatchbox.com

The Swatch Box2015, El Segundo

15 Apr-2014 4Second-hand > Horizontal > Commission-based Marketplace

$13M vintiqa.com

Vintiqa2015, London

Page 10: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.10

Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

9 Feb-2014 1 Services > Painting > Marketplace $12M wallpainting.in

Professional Wallz2014, Mumbai

5 Feb-2014 5Enabler > Product Management Tool > Furniture Designing

$13M tylko.com

Tylko2015, Warsaw

8 Sep-2013 1Second-hand > Horizontal > Consignment

$7M viyet.com

Viyet2012, New York City

10 Apr-2013 6Services > Interior Design > Reverse Auction

$59M youmakeit.co

Youmakeit2015, London

7 Apr-2013 6 Enabler > Product Management Tool $13M designerpages.com

Designer Pages2007, New York City

22 Jan-2013 6B2C Commerce > Decor > Private Label > Wall Decor

$23M wundershine.com

Wundershine2014, Amsterdam

6 Sep-2012 3B2C Commerce > Furniture > Private Label > Sofa

$3M sofa.com

Interior Define2012, Chicago

11 Apr-2012 8 Enabler > Project Management Tool $1M renomii.com

RENOMii2012, Canada

Page 11: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.11

Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

13 Feb-2012 9 Enabler > Moodboards $8M stylyze.com

Stylyze2012, Seattle

2 Jan-2012 1B2C Commerce > Home Textiles > Marketplace

$10M uneekee.com

Uneekee2013, San Francisco

14 Nov-2011 8Services > Horizontal > Reverse Auction

$30M tumanitas.com

Rated People2005, London

35 Aug-2011 11B2C Commerce > Home Textiles > Private Label

$22M naturalhomerugs.com

Natural Home Rugs2005, Beverly Hills

28 Jun-2011 9 B2C Commerce > Furniture > Retailer $14M mobilyaline.com

Mobilya Line2015, Bursa

13 May-2011 5B2C Commerce > Hardware Supplies > Horizontal > Retailer

$10M whiteaway.com

White Away2007, Risskov

8 Jan-2011 2B2C Commerce > Garden Supplies > Retailer

$3M lawnkart.com

LawnKart.com2013, Noida

2 Jan-2011 2B2C Commerce > Horizontal > Marketplace > Custom Made

$28M handkrafted.com

Handkrafted2013, Sydney

Page 12: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

12

Page 14: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.14

YoY – Number of Rounds and Total Funding

$26M $1M$27M

$305M $314M$256M

$804M

$1.5B

$305M

5 10

2431

57

77

100

159

92

0

36

72

108

144

180

0

320

640

960

1280

1600

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds

Note: The funding excludes debt and post IPO rounds.

Page 15: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.15

YoY – Number of Rounds by Stage

1328

42

56

85

4715

25

25

30

59

40

2

4

10

11

15

3

0

36

72

108

144

180

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

ou

nd

s

Seed Early Late

Note: The funding excludes debt and post IPO rounds.

Page 16: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.16

YoY – Funding by Stage

$10M $13M $32M $40M $54M $44M

$250M $214M$123M

$311M

$517M

$204M

$45M $87M

$102M

$451M

$907M

$57M

0

320

640

960

1280

1600

2011 2012 2013 2014 2015 2016

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Seed Early Late

Note: The funding excludes debt and post IPO rounds.

Page 17: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.17

Average Ticket Size – Early Stage

$1.3M $0.6M $1.1M $1.2M $1.0M$1.4M

$24.7M

$7.8M $5.7M$8.8M $7.6M

$5.8M

$13.1M

$21.4M

$6.9M

$51.1M

$23.3M

$10.4M

0.0

12.0

24.0

36.0

48.0

60.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B

Page 18: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.18

Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

pepperfry.comPepperfry

(Mumbai, 2011)$31M Series E Sep-2016 Goldman Sachs, Norwest Venture Partners, Zodius, Bertelsmann India Investments

17house.com17House

(Beijing, 2009)$31M Series A Dec-2015 Undisclosed

home24.deHome24

(Berlin, 2009)$23M Series C Mar-2016 Rocket Internet, Baillie Gifford

ikongjian.comIKongJian

(Beijing, 2014)$21M Series B Dec-2015 Shunwei, Greenwoods Asset Management, Share investment

homepolish.comHomepolish

(New York City, 2012)$17M Series A Jan-2016 Undisclosed

furlenco.comFurlenco

(Bangalore, 2011)$15M Series B Oct-2016 Lightbox Ventures, AXIS Capital

livspace.comLivspace

(Bangalore, 2013)$15M Series B Aug-2016 Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures

manomano.frManoMano(Paris, 2013)

$15M Series A Mar-2016 CM-CIC Capital Prive, Partech Ventures, Piton Capital

Page 19: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.19

Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

rooomy.comRooomy

(San Jose, 2009)$13M Series B Jun-2016 Undisclosed

evemattress.comEve Sleep

(London, 2015)$9M Series B Jul-2016 Octopus Ventures, DN Capital

framebridge.com

Framebridge(Washington D.c.,

2014)$9M Series B Apr-2016 NEA, Revolution, Swan & Legend Venture Partners

yippee.cnYippee

(Shanghai, 2002)$9M Series A Aug-2016 Undisclosed

modsy.comModsy

(San Francisco, 2015)$8M Series A Feb-2016 Norwest Venture Partners

yhym.cnEhomy

(Jinan, 2014)$8M Series A Mar-2016 Undisclosed

havenly.comHavenly

(Denver, 2013)$8M Series A Nov-2015 Foundry Group, Chicago Ventures, 500 Startups

helixsleep.comHelix Sleep

(New York City, 2014)$7M Series A Aug-2016 Simon Venture Group, Western Technology Investment, Great Oaks Venture Capital

Page 20: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.20

Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

homeeapp.comHomee

(Los Angeles, 2015)$7M Series A Jun-2016 Founders Fund

simbasleep.comSimba

(London, 2015)$6M Series A Oct-2016 SPARK Venture Management, The Garage Soho

homelane.comHomeLane

(Bangalore, 2014)$6M Series A Aug-2016 Sequoia Capital, Aarin Capital, GrowthStory Investments

miaodj.cnMiaodj

(Suzhou, 2016)$6M Angel Mar-2016 Undisclosed

gozefo.comZefo

(Bangalore, 2015)$6M Series A Nov-2016 Sequoia Capital, Beenext, Helion Venture Partners

pangniao.cnPangniao

(Harbin, 2012)$6M Series A Nov-2016 Undisclosed

havenly.comHavenly

(Denver, 2013)$6M Series A Mar-2016 Binary Capital, Foundry Group, Chicago Ventures

homestudio.comHomeStudio

(Bangalore, 2015)$5M Seed Dec-2015 Bren Corp

Page 21: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.21

Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

outwardinc.comOutward, Inc.

(San Jose, 2012)$5M Series A Sep-2016 Undisclosed

rentomojo.comRentoMojo

(Bangalore, 2014)$5M Series A Jun-2016 Accel Partners, IDG Ventures India

istaging.coiStaging

(Taipei, 2014)$5M Series A Sep-2016 WI Harper Group, Taya Venture Capital

customfurnish.comCustomFurnish

(Hyderabad, 2014)$5M Series A Dec-2015 Undisclosed

viyet.comViyet

(New York City, 2012)$4M Series A Nov-2016 Undisclosed

bonagora.comBonagora

(Berlin, 2014)$4M Series A Nov-2015 Earlybird, MAKERS, Vogel Ventures

capricoast.comCapriCoast

(Bangalore, 2014)$4M Series A Dec-2015 Accel Partners, RB Investments

getluxapp.comLux

(Seattle, 2012)$4M Series A Jun-2016 IDG Capital Partners, Frees Fund

Page 22: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.22

Top investments in last one year

CompanyFunding Amount

Round Name

Date Investors

renoviso.comRenoviso

(North Andover, 2014)$3M Series A Aug-2016 Bessemer Venture Partners, Next View Ventures, RRE Ventures, NextGen Angels

urbanara.deURBANARA

(Berlin, 2010)$3M Series C Jul-2016 Mountain Partners, Astutia Ventures

brocantelab.com

Selency (formerly known as Brocante Lab)

(Paris, 2014)$3M Series A Oct-2016 Accel Partners, Kima Ventures

1jbest.com1jbest

(Xiamen, 2014)$3M Seed Jan-2016 Undisclosed

youshejia.comYoushejia

(Beijing, 2015)$3M Seed Jun-2016 Undisclosed

bb-kj.comBb-kj.com

(Beijing, 2015)$3M Seed Nov-2016 Bojang Capital Management

paintzen.comPaintzen

(New York City, 2013)$3M Series A Mar-2016 Undisclosed

meiwu365.comMeiwu365

(Beijing, 2015)$3M Series A Feb-2016 Wise Wells

Page 23: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.23

Funnel view of Sector

Percent of Previous

32%

44%

34%

39

30

61

179

405

1262

0 280 560 840 1120 1400

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies

Page 24: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

24

Page 25: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.25

Most Active Investors in Sector

8

6 6 6 6 6

5 5 5 5

0

2

4

5

7

9

500Startups

AggregateMedia

Great OaksVenture Capital

IDG CapitalPartners

RocketInternet

SequoiaCapital

HoltzbrinckVentures

K2 VC(Xianfeng

Evergreen)

WesternTechnologyInvestment

Y Combinator

Tota

l Nu

mb

er o

f R

ou

nd

s

Havenly Bemz Houzz Zaozuo Westwing To8to Westwing Meilele CustomMade Move Loot

Fabelio.comTextilgallerian.se

Joli ABMove Loot Kujiale Home24 Houzz Home24 Beiwei56 Move Loot BuildZoom

Page 26: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.26

Where are Top Investors investing

500 Startups

Aggregate Media

Great Oaks Venture Capital

IDG Capital Partners

Rocket Internet

Sequoia Capital

Holtzbrinck Ventures

K2 VC (Xianfeng

Evergreen)

Western Technology Investment

Y Combinator

B2C Commerce

Fabelio.com, Barn

Bemz, Textilgallerian

.se Joli AB, Scandinavian Design Center

Helix SleepZaozuo,

Uya100, Lux

Westwing, Home24,

Mobly

Urban Ladder, Hayneedle

Westwing, Home24,

Fashion for Home

Meilele, Beiwei56

CustomMade,Helix Sleep

Burrow

Commerce & Services

Houzz Bedbathmore To8to,Houzz

ServicesHavenly,

CoContest, Kanler

Sweeten, Go Smith

3Kongjian,Youzi100

HomeLane KivedaJianfanjia,

MiaoguanjiaRated People

BuildZoom, Tastemaker

Enabler Pair Kujiale

Second-handMove Loot,

AptDecoZefo

Move Loot, Viyet

Move Loot, AptDeco

Rental

B2B Commerce

Jf1000

Page 27: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.27

Top Investor by Stage of Entry

Rocket Internet 3

Sequoia Capital 3

Shunwei 3

Balderton Capital 2

First Round Capital 2

Institutional Venture Partners

2

Kinnevik AB 2

LaunchCapital 2

Matrix Partners China 2

NEA 2

Rocket Internet 3

Sequoia Capital 3

CDH Investments 2

Fidelity Investments 2

Goldman Sachs 2

KPCB 2

Kinnevik AB 2

58.com 1

7commerce.de 1

Access Industries 1

Seed Series A Series B Later Stage

IDG Capital Partners 6

Accel Partners 4

First Round Capital 3

Lerer Hippeau Ventures 3

Next View Ventures 3

Partech Ventures 3

Shunwei 3

500 Startups 2

Balderton Capital 2

Bessemer Venture Partners 2

500 Startups 5

Y Combinator 5

Lerer Hippeau Ventures 3

Accel Partners 2

Correlation Ventures 2

DN Capital 2

Fabrice Grinda 2

Finorpa 2

First Ascent Associates 2

Gobi Partners 2

Page 28: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

28

Page 29: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.29

Top IPOs in last three years

IPO Date Company OverviewFunding Amount

Mcap at IPOExch:Ticker

Sep-2014 wayfair.comWayfair

(Boston, 2002)

Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners

$358.3M NYSE:W

Page 30: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.30

Major Acquisitions in last one year

Date Company Acquirer Deal Size OverviewTotal

Funding

Mar-2016 guildery.comGuildery

(San Francisco, 2013)minted.com Undisclosed

Designer Fabric Furnishing and Decoration for HomesSoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures

$2.1M

Jun-2016 onekingslane.comOne Kings Lane

(San Francisco, 2009)

bedbathandbeyond.com

$11.8M

Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive

$229M

Feb-2016 hayneedle.comHayneedle

(Omaha, 2002)jet.com Undisclosed

Online home decor and furniture retailerInsight Venture Partners, Sequoia Capital

$22M

Feb-2016 hem.comHem

(Stockholm, 2014)vitra.com Undisclosed

Furniture Private LabelAndreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures, ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures, b-to-v Partners, Hoxton Ventures

Undisclosed

Dec-2015 carpetvista.comCarpetVista

(Malmo, 2005)litorina.se Undisclosed

Private Label brand of hand-made carpetsUndisclosed

Aug-2016 kaufmann-mercantile.com

Kaufmann Mercantile(Brooklyn, 2009)

ahalife.com UndisclosedOnline store for furniture and homewaresSlow Ventures, 14W

$3.73M

Apr-2016FabFurnish

(Gurgaon, 2012)futuregroup.in $3M

Online/Offline Furniture ShoppingTengelmann Ventures

Undisclosed

Page 31: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

31

Page 33: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.33

December 2016Tracxn BlueBox : Home Improvements 1200+ companies in the sector, 314 funded in last 5 years, ~$328M invested in 2016 (YTD )

Most Active Investors: Great Oaks VC, 500 Startups, Aggregate Media, IDG Ventures, Sequoia Capital

Cumulative funding in the sector

B2C COMMERCE $2.4B

$52MHorizontal

RetailWayfair (2002, IPO)

MarketplaceHome24 (2009, $173M)

Private LabelMeilele (2008, $137M)

SERVICES $472M

Home Textiles

Umanto

(2011, $10M)

Mattress

Casper

(2014, $70M)

Kitchen Supplies

MightyNest

(2008, $685k)

Hardware

ManoMano

(2013, $15M)

Garden Supplies

Brico Prive

(2012, $2.81M)

Furniture

Kumanju

(2008, $24M)

Decor

Framebridge

(2014, $20.5M)

ENABLER

Rooomy (2009, $13M)

COMMUNITY PLATFORM

TheCreatorME (2010, $400k)

COMMERCE & SERVICES

Houzz (2009, $213M)

RENTAL

Furlenco (2011, $21M)

SECOND HAND

Chairish (2013, $7.2M)

$46M

Horizontal

Listing PlatformPorch (2012, $100M)

MarketplaceDuocai360 (2013, $36M)

Reverse AuctionRated People

(2005, $14.5M)

Painting

MarketplacePaintZen (2013, $12M)

Interior Design

Reverse Auction17House (2009, $31M)

In-houseHavenly (2013, $13M)

Listing PlatformHuizhuang (2012, $1.6M)

MarketplaceHomepolish(2012, $17M)

$29M

$78M

$470K

$604M

Page 34: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.34

Top Business Models by Funding

$2.5B

$605M$472M

$78M $47M $29M $4M $0.5M0

600

1200

1800

2400

3000

B2C Commerce Commerce & Services Services Enabler Second-hand Rental B2B Commerce Community Platform

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Avg. Age Feb-12 Nov-10 Feb-13 Jun-12 Jan-14 Apr-14 Nov-12 Jul-11

# Cos. 803 18 277 84 35 29 8 8

Wayfair To8to Porch Rooomy Move Loot Furlenco Bonagora TheCreatorME

One Kings Lane Houzz Duocai360 Kujiale Chairish RentoMojo Jf1000 Architonic

Page 35: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.35

B2C Commerce – Business Model Description

Online platforms that sell furniture, mattresses, kitchen & dining products, garden supplies, & other home decor products

Horizontal Decor Furniture Mattress Home Textiles

Online platform sellingonly light-weight decorproducts like paintings,lamps, etc.

Online platform sellingonly furniture productslike sofas, chairs, beds,tables, etc.

Online platform sellingonly mattresses andother bedding products.

Online platform sellingtextiles used for homefurnishing like bedsheets, curtains, carpets,etc.

Online platform sellingall products related tohome decoration andimprovement.

Page 36: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.36

B2C Commerce – Entrepreneur Activity and Investment Trend

$16M $1M $23M

$287M $308M

$199M

$522M

$792M

$168M2 5 16

22

42

56

46

79

49

0

18

36

54

72

90

0

180

360

540

720

900

2008 2009 2010 2011 2012 2013 2014 2015 2016N

um

ber o

f Ro

un

ds

Fun

din

g A

mo

un

t (i

n M

illio

ns)

YoY – Total Funding and No. of Rounds

2535 34

57

84102

131

206

52

0

50

100

150

200

250

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

Fou

nd

ed

YoY – No. of Companies Founded

217 214

72

46 3826 21 21

0

50

100

150

200

250

UnitedStates

India UnitedKingdom

China Singapore Australia France Germany

Nu

mb

er o

f C

om

pan

ies

Distribution of Companies across Countries

$2.1B

$114M $87M $53M $44M $32M

307

23 12 43 47 28

0

70

140

210

280

350

0

500

1000

1500

2000

2500

Horizontal Mattress Hardware Furniture Decor HomeTextiles

Nu

mb

er of C

om

pan

ies

Fun

din

g A

mo

un

t (i

n M

illio

ns)

BM wise Investment

Page 37: Tracxn Research — Home Improvements Landscape, December 2016

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B2C Commerce – Most Funded Companies

Company Overview Business ModelFunding Amount

wayfair.comWayfair

(2002, Boston)

Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners

B2C Commerce > Horizontal > Retailer

$358.3M

onekingslane.comOne Kings Lane

(2009, San Francisco)

Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive

B2C Commerce > Horizontal > Retailer

$229M

westwing.deWestwing

(2011, Munich)

Online shopping club for home furniture & accessoriesFidelity Investments, Summit Partners, Point Nine Capital, Access Industries, Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management, Rocket Internet

B2C Commerce > Horizontal > Retailer > Flash Sales

$211.7M

home24.deHome24

(2009, Berlin)

Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment

B2C Commerce > Horizontal > Marketplace

$173.28M

pepperfry.comPepperfry

(2011, Mumbai)Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments

B2C Commerce > Horizontal > Marketplace

$160.3M

meilele.comMeilele

(2008, Foshan)

O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)

B2C Commerce > Horizontal > Private Label

$137M

urbanladder.comUrban Ladder

(2012, Bangalore)Online private label brand of furniture & home decorKalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital

B2C Commerce > Horizontal > Private Label

$77M

Page 38: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Horizontal Interior Design Painting Other Services

38

Services – Business Model Description

Online platforms enabling homeowners to book big ticket home remodelling services like interior designing, painting, flooring,etc.

Online platform connectinghomeowners with all kinds ofhome improvement serviceproviders

Online platform connectinghomeowners with interiordesigners.

Online platform connectinghomeowners with professionalpainters.

Online platform connectinghomeowners withprofessionals that provideother home improvementservices like flooring, window &door installations, etc.

Page 39: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.39

Services – Entrepreneur Activity and Investment Trend

$0.2M $2M $6M $4M $11M

$93M

$274M

$72M3

2 511 9

33

58

25

0

14

28

42

56

70

0

60

120

180

240

300

2009 2010 2011 2012 2013 2014 2015 2016N

um

ber o

f Ro

un

ds

Fun

din

g A

mo

un

t (i

n M

illio

ns)

YoY – Total Funding and No. of Rounds

2 5 812

28

38

69

84

17

0

18

36

54

72

90

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

Fou

nd

ed

YoY – No. of Companies Founded

104

5950

13 9 5 5 5

0

24

48

72

96

120

India UnitedStates

China Canada UnitedKingdom

Indonesia Singapore Spain

Nu

mb

er o

f C

om

pan

ies

Distribution of Companies across Countries

$284M

$171M

$12M $5M

307

81

73

0

70

140

210

280

350

0

60

120

180

240

300

Horizontal Interior Design Painting Other Services

Nu

mb

er of C

om

pan

ies

Fun

din

g A

mo

un

t (i

n M

illio

ns)

BM wise Investment

Page 40: Tracxn Research — Home Improvements Landscape, December 2016

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Services – Most Funded Companies

Company Overview Business ModelFunding Amount

porch.comPorch

(2012, Seattle)

Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital

Services > Horizontal > Listing Platform

$100M

duocai360.cnDuocai360

(2013, Beijing)O2O home improvement services companySinovation Ventures

Services > Horizontal > Marketplace

$35.6M

17house.com17House

(2009, Beijing)O2O platform connecting home owners with renovation contractors Services > Interior Design >

Reverse Auction$31M

ikongjian.comIKongJian

(2014, Beijing)O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment

Services > Horizontal > Marketplace

$30.6M

laurelandwolf.comLaurel & Wolf

(2014, Los Angeles)

Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures

Services > Interior Design > Reverse Auction

$25.5M

pro.comPro

(2013, Seattle)

Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners

Services > Horizontal > Marketplace

$17.5M

homepolish.comHomepolish

(2012, New York City)On demand Interior Designers Services > Interior Design >

Marketplace$16.97M

youzhu.comYouzhu

(2013, Qingdao)Online platform for home improvementsYihua Group

Services > Horizontal $15M

Page 41: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.41

Commerce & Services – Business Model DescriptionOnline platform where homeowners can buy furniture and other decor products and can also book home improvement serviceproviders.

Content-driven Commerce & Service

Online platform providing rich content, homeimprovement products and facility to book differentkinds of service providers.

Page 42: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.42

Commerce & Services – Entrepreneur Activity and Investment Trend

$10M $3M $12M$36M

$181M

$361M

$1M

2

4

2

3 3 3

2

0

1

2

3

4

5

0

80

160

240

320

400

2008 2010 2011 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

YoY – Total Funding and No. of Rounds

1

2

1

6

2 2

1

0

1

3

4

6

7

2008 2009 2011 2012 2013 2014 2015

Nu

mb

er o

f C

om

pan

ies

Fou

nd

ed

YoY – No. of Companies Founded

6

3 3

1 1 1 1 1

0

1

3

4

6

7

UnitedStates

China India France Malaysia Russia Singapore SouthAfrica

Nu

mb

er o

f C

om

pan

ies

Distribution of Companies across Countries

Page 43: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.43

Commerce & Services – Most Funded Companies

Company Overview Business ModelFunding Amount

to8to.comTo8to

(2008, Shenzhen)Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China

Commerce & Services $216.48M

houzz.comHouzz

(2009, Palo Alto)

Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures

Commerce & Services $213.6M

jia.comQijia

(2005, Shanghai)

Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments

Commerce & Services $172M

whataniceplace.comWhat A Nice Place

(2012, Lille)Online content-driven commerce platformFinovam

Commerce & Services $899.98K

zimply.inZimply

(2014, Delhi)Online content driven interior designer and furniture marketplaceMatrix Partners India

Commerce & Services $510K

inmyroom.ruInMyRoom

(2012, Moscow)Ideas, Products & Professional at one place

Commerce & Services $500K

modenus.comModenus

(2009, Winter Springs)Online collection of products and design portfolios

Commerce & Services $450K

decorati.comDecorati

(2006, San Francisco)Online marketplace and community for interior decorators and consumers

Commerce & Services $400K

Page 44: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.44

Enabler – Business Model Description

Companies providing different technology services like visualization, project management tools, etc. to retailers, serviceproviders and homeowners.

Visualization Tool Mood boards Project Management Tool

Product Management Tool

Storefront

Online platform toorganize content andbuying links for homedecoration projects.

Online tool for end-to -end planning of homeimprovement projects.

Companies enablingdesigners andmanufacturers to buildand track their products.

Provides online storesthat help businesses tosell their products orservices.

Companies providingtools to visualizefurniture and otherhousehold items inhome.

Page 45: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.45

Enabler – Entrepreneur Activity and Investment Trend

$40K $0.1M $0.3M$2M

$9M$8M

$23M

$35M

1 2 2 2

5

10

16

1312

0

4

7

11

14

18

0

8

16

24

32

40

2008 2009 2010 2011 2012 2013 2014 2015 2016N

um

ber o

f Ro

un

ds

Fun

din

g A

mo

un

t (i

n M

illio

ns)

YoY – Total Funding and No. of Rounds

1

5

7

4

1413

16 16

3

0

4

7

11

14

18

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

Fou

nd

ed

YoY – No. of Companies Founded

35

97

4 4 3 3 2

0

8

16

24

32

40

UnitedStates

China Canada India UnitedKingdom

France Poland Belgium

Nu

mb

er o

f C

om

pan

ies

Distribution of Companies across Countries

$56M

$13M$8M

$1M

49

7

13 11

1

0

12

24

36

48

60

0

12

24

36

48

60

VisualizationTool

ProductManagement

Tool

Moodboards ProjectManagement

Tool

Storefront

Nu

mb

er of C

om

pan

ies

Fun

din

g A

mo

un

t (i

n M

illio

ns)

BM wise Investment

Page 46: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.46

Enabler – Most Funded Companies

Company Overview Business ModelFunding Amount

rooomy.comRooomy

(2009, San Jose)Virtual staging solutions to real estate and retail industry. Enabler > Visualization Tool >

3D Rendering$13M

kujiale.comKujiale

(2014, Hangzhou)

Tech-driven online platform to design sketches and get related servicesGGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China, Linear Venture, Yunqi Partners

Enabler > Product Management Tool > Furniture Designing

$11.57M

outwardinc.comOutward, Inc.

(2012, San Jose)Product visualization softwareMerus Capital

Enabler > Visualization Tool > 3D Rendering

$11.51M

modsy.comModsy

(2015, San Francisco)

Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures

Enabler > Visualization Tool > 3D Rendering

$10.75M

projectdecor.comProject Decor

(2011, New York City)Home furnishings' marketplace for DIY usersLaunchCapital

Enabler > Moodboards $6.6M

istaging.coiStaging

(2014, Taipei)Technology driven interior decorationWI Harper Group, Taya Venture Capital

Enabler > Visualization Tool > 3D Rendering

$5M

meiwu365.comMeiwu365

(2015, Beijing)VR-based online home improvement servicesWise Wells

Enabler > Visualization Tool > Virtual Reality

$2.74M

augmentedpixels.comAugmented Pixels(2010, Palo Alto)

Augmented reality base indoor navigation solutions for robots & dronesThe Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator

Enabler > Visualization Tool > Augmented Reality

$2.5M

Page 47: Tracxn Research — Home Improvements Landscape, December 2016

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Second-hand – Business Model Description

Online platform to buy and sell used or pre-owned furniture and other household products.

Commission-based Marketplaces Consignment

Online platform providing full logistics,storage and authentication services.

Online peer-to-peer listings platformwith payment on portal and logisticsservices.

Page 48: Tracxn Research — Home Improvements Landscape, December 2016

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Second-hand – Entrepreneur Activity and Investment Trend

$3M

$8M

$19M$17M

1

4 4

6

0

1

3

4

6

7

0

5

10

15

20

25

2013 2014 2015 2016N

um

ber o

f Ro

un

ds

Fun

din

g A

mo

un

t (i

n M

illio

ns)

YoY – Total Funding and No. of Rounds

12

4

7

17

3

0

4

7

11

14

18

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

Fou

nd

ed

YoY – No. of Companies Founded

14

7

4

2 2 21 1

0

3

6

10

13

16

UnitedStates

India UnitedKingdom

Brazil Canada France Germany Luxembourg

Nu

mb

er o

f C

om

pan

ies

Distribution of Companies across Countries

$34M

$12M

20

12

0

5

10

15

20

25

0

8

16

24

32

40

Commission-based Marketplaces Consignment

Nu

mb

er of C

om

pan

iesFun

din

g A

mo

un

t (i

n M

illio

ns)

BM wise Investment

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Second-hand – Most Funded Companies

Company Overview Business ModelFunding Amount

moveloot.comMove Loot

(2013, San Francisco)

Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup

Second-hand > Furniture > Commission-based Marketplace

$21.24M

chairish.comChairish

(2013, San Francisco)Used Furniture MarketplaceO'Reilly AlphaTech Ventures, Azure Capital Partners

Second-hand > Horizontal > Commission-based Marketplace

$7.2M

gozefo.comZefo

(2015, Bangalore)Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext

Second-hand > Furniture > Consignment

$6.8M

viyet.comViyet

(2012, New York City)Online Marketplace for Luxury Pre-owned Furniture and AccessoriesWestern Technology Investment, Female Founders Fund, Compound

Second-hand > Horizontal > Consignment

$5.57M

brocantelab.com

Selency (formerly known as Brocante Lab)

(2014, Paris)

Community platform for used furnitureAccel Partners, Kima Ventures

Second-hand > Horizontal > Commission-based Marketplace

$3.3M

aptdeco.comAptDeco

(2013, New York City)P2P Pre-owned Furniture MarketplaceY Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures

Second-hand > Horizontal > Commission-based Marketplace

$2.52M

loveseatapp.comLoveseat

(2014, San Diego)Refurbisher of pre-owned furnitureMaiden Lane

Second-hand > Furniture $50K

upfurb.inUpfurb

(2015, Bangalore)Online pre-owned furniture marketplace Second-hand > Horizontal >

Commission-based MarketplaceUndisclosed

Page 50: Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.

Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

50

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Interesting Unfunded Companies

Company OverviewBusiness Model

tuftandneedle.comTuft & Needle(2012, Tempe)

Online direct-to-consumer mattress brand B2C Commerce > Mattress > Private Label

renomania.comRenomania

(2014, Delhi)

Online platform for home designs and renovationServices > Interior Design > Marketplace

urbanhomez.comUrbanHomez(2012, Delhi)

Online portal for Home Renovation, Design and DecorServices > Interior Design > Listing Platform

Curated list of companies by the sector analyst are defined as Interesting

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Interesting Seed Companies

Company Overview Business ModelTotal

Funding

papertostone.comPaperToStone

(2016, Bangalore)

Online marketplace for architects, designers and contractorsGrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels

Services > Horizontal > Marketplace

$1M

sundayrest.comSundayrest

(2015, Bangalore)

Internet-first private label mattresses B2C Commerce > Mattress > Private Label

$300K

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Interesting Series A Companies

Company Overview Business ModelTotal

Funding

cymax.comCymax

(2004, Vancouver)

Ecommerce Furniture RetailerBDC Capital, Salman Partners

B2C Commerce > Horizontal > Retailer

$25M

pro.comPro

(2013, Seattle)

Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners

Services > Horizontal > Marketplace

$17.5M

homepolish.comHomepolish

(2012, New York City)

On demand Interior Designers Services > Interior Design > Marketplace

$16.97M

oppa.com.brOppa Design

(2011, Sao Paulo)

Designer furniture online storeThrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures

B2C Commerce > Horizontal > Private Label

$15.4M

buildzoom.comBuildZoom

(2011, San Francisco)

Marketplace to hire contractors for home remodellingY Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, GoldcrestInvestments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures

Services > Horizontal > Reverse Auction

$14.2M

havenly.comHavenly

(2013, Denver)

Online interior design service with own fleet of designers500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital

Services > Interior Design > In-house

$13.32M

paintzen.comPaintzen

(2013, New York City)

Online platform to book painting services Bullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, LererHippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures

Services > Painting > Marketplace

$12.05M

outwardinc.comOutward

(2012, San Jose)

Product visualization softwareMerus Capital

Enabler > Visualization Tool > 3D Rendering

$11.51M

Page 54: Tracxn Research — Home Improvements Landscape, December 2016

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Interesting Series A Companies

Company Overview Business ModelTotal

Funding

modsy.comModsy

(2015, San Francisco)

Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures

Enabler > Visualization Tool > 3D Rendering

$10.75M

homeeapp.comHomee

(2015, Los Angeles)

Personalized interior designerFounders Fund

Services > Interior Design > In-house

$7.2M

rentomojo.comRentoMojo

(2014, Bangalore)

Onine portal to rent furnitureAccel Partners, IDG Ventures India

Rental $7M

gozefo.comZefo

(2015, Bangalore)

Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext

Second-hand > Furniture > Consignment

$6.8M

homelane.comHomeLane

(2014, Bangalore)

Fixed Furniture Design and Manufacturing ProviderSequoia Capital, GrowthStory Investments, Aarin Capital

Services > Interior Design > Marketplace

$6M

viyet.comViyet

(2012, New York City)

Online consignment service for luxury pre-owned furniture and accessoriesWestern Technology Investment, Female Founders Fund, Compound

Second-hand > Horizontal > Consignment

$5.57M

istaging.coiStaging

(2014, Taipei)

Technology driven interior decorationWI Harper Group, Taya Venture Capital

Enabler > Visualization Tool > 3D Rendering

$5M

capricoast.comCapriCoast

(2014, Bangalore)

Online modular furniture solution providerAccel Partners, NuVentures, RB Investments

Services > Interior Design > In-house > Modular

$4.75M

Page 55: Tracxn Research — Home Improvements Landscape, December 2016

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Interesting Series A Companies

Company Overview Business ModelTotal

Funding

bonagora.comBonagora

(2014, Berlin)

Marketplace for Home Decor & Furnishing with Virtual ShowroomEarlybird, Vogel Ventures, MAKERS

B2B Commerce > Horizontal > Marketplace

$3.5M

foyr.comFoyr

(2014, Hyderabad)

Online B2C interior designing services for housesBrick Eagle, Astarc Ventures, JLL India

Services > Interior Design > In-house

$1.66M

cylindo.comCylindo

(2010, Copenhagen)

Furniture visualization software for commerceVoiVoda, Commerce Ventures, Scale Capital, Litecap

Enabler > Visualization Tool > 3D Rendering

$1M

Page 56: Tracxn Research — Home Improvements Landscape, December 2016

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Interesting Series B Companies

Company Overview Business ModelTotal

Funding

wayfair.comWayfair

(2002, Boston)

Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners

B2C Commerce > Horizontal > Retailer

$358.3M

porch.comPorch

(2012, Seattle)

Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital

Services > Horizontal > Listing Platform

$100M

casper.comCasper

(2014, New York City)

Online direct-to-consumer mattress brand NEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, VaizraInvestments, Lerer Hippeau Ventures, QueensBridge Venture Partners

B2C Commerce > Mattress > Private Label

$69.7M

duocai360.cnDuocai360

(2013, Beijing)O2O home improvement services companySinovation Ventures

Services > Horizontal > Marketplace

$35.6M

bambeco.comBambeco

(2008, Baltimore)Eco-friendly online home furniture storeABS Capital Partners, New Atlantic Ventures, TCP Venture Capital

B2C Commerce > Horizontal > Private Label

$35.39M

ikongjian.comIKongJian

(2014, Beijing)O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment

Services > Horizontal > Marketplace

$30.6M

livspace.comLivspace

(2013, Bangalore)Online retail for in-home designs and furnitureBessemer Venture Partners, Helion Venture Partners, Jungle Ventures

B2C Commerce > Horizontal > Private Label

$27.46M

laurelandwolf.comLaurel & Wolf

(2014, Los Angeles)

Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures

Services > Interior Design > Reverse Auction

$25.5M

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Interesting Series B Companies

Company Overview Business ModelTotal

Funding

furlenco.comFurlenco

(2011, Bangalore)

Online furniture rental platformHDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures

Rental $21M

rooomy.comRooomy

(2009, San Jose)

Provider of virtual staging solutions to real estate and retail industry Enabler > Visualization Tool > 3D Rendering

$13M

sweeten.comSweeten

(2011, New York City)

Online closed marketplace platform for home improvement servicesGreat Oaks Venture Capital, Gotham Gal, Navitas Capital

Services > Horizontal > Marketplace

$8.63M

bedbathmore.comBedbathmore

(2012, Mumbai)

Online retail store that focus on home decor, bed & bath products and other furnishingsKinnevik AB, Rocket Internet, Blume Ventures

Commerce & Services Undisclosed

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Interesting Late Stage Companies

Company Overview Business ModelTotal

Funding

to8to.comTo8to

(2008, Shenzhen)

Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China

Commerce & Services $216.48M

houzz.comHouzz

(2009, Palo Alto)

Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures

Commerce & Services $213.6M

home24.deHome24

(2009, Berlin)

Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment

B2C Commerce > Horizontal > Marketplace

$173.28M

jia.comQijia

(2005, Shanghai)

Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments

Commerce & Services $172M

pepperfry.comPepperfry

(2011, Mumbai)

Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments

B2C Commerce > Horizontal > Marketplace

$160.3M

meilele.comMeilele

(2008, Foshan)

O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)

B2C Commerce > Horizontal > Private Label

$137M

made.comMade.com

(2010, London)

Made-to-order Designer FurnitureFidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures, PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures, SPARK Venture Management

B2C Commerce > Horizontal > Private Label > Custom Made

$73M

worldstores.co.ukWorldStores

(2008, Twickenham)

Online Retail - Furniture & HomewaresBalderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management

B2C Commerce > Horizontal > Retailer

$67.41M

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Interesting Late Stage Companies

Company Overview Business ModelTotal

Funding

custommade.comCustomMade

(2009, Cambridge)

Marketplace for Custom Made ProductsFirst Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital, Western Technology Investment, Next View Ventures, Schooner Capital, Next View Partners, BoxGroup

B2C Commerce > Horizontal > Marketplace > Custom Made

$27.65M

mobly.com.brMobly

(2011, Sao Paulo)

Brazilian Home Furnishings websiteJ.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros

B2C Commerce > Horizontal > Retailer

$20M

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Top Funded Deadpooled Companies

Company Overview Business ModelTotal

Funding

ourhouse.comOurHouse.com

(1999, Evanston)

Online horizontal home improvement retailer and DIY service providerInstitutional Venture Partners, Meritech Capital, Technology Crossover Ventures, Comdisco, J and W Seligman, Brentwood Associates

B2C Commerce > Horizontal > Retailer

$87.7M

moveloot.comMove Loot

(2013, San Francisco)

Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup

Second-hand > Furniture > Commission-based Marketplace

$21.24M

mebelrama.ruMebelrama.ru

(2011, Moscow)

Home decor & furniture online retailerRocket Internet

B2C Commerce > Horizontal > Retailer

$14M

usineadesign.comL'Usine à Design

(2009, Paris)

Online furniture brand with customization services Crédit Agricole Private Equity, CM-CIC Capital Prive

B2C Commerce > Horizontal > Private Label

$5.77M

wedo.co.ukWedo

(2010, London)

Online Furniture Retailer Passion Capital, MMC Ventures

B2C Commerce > Furniture > Retailer

$4.54M

zutux.comZutux.com

(2010, Manchester)

Online retailer selling furniture made by oak and walnutNorth West Fund

B2C Commerce > Furniture > Retailer

$1.44M

xmmsjp.comXmmsjp

(2010, Xiamen)

Online platform for ordering furniture B2C Commerce > Furniture > Retailer

$1.2M

theivorycompany.comThe Ivory Company(2013, Salamanca)

Premium Home Decor Brand B2C Commerce > Decor > Retailer

$525K

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Top Funded Deadpooled Companies

Company Overview Business ModelTotal

Funding

zimply.inZimply

(2014, Delhi)

Online content driven interior designer and furniture marketplaceMatrix Partners India

Commerce & Services $510K

furnesh.comFurnish

(2011, Boston)

Furnitures from home design magazinesB2C Commerce > Horizontal > Retailer > Content-driven

$250K

housefix.comHouseFix

(2010, King Of Prussia)

Dead : Online marketplace connecting homeowners with home improvement contractors

Services > Horizontal > Marketplace

$150K

roomreveal.comRoomReveal

(2012, Palo Alto)

Social platform for interior designers Services > Interior Design > Marketplace

$45K

decohunt.comDecoHunt

(2012, Buenos Aires)Latin American furniture and textiles e-shop

B2C Commerce > Home Textiles > Retailer

$40K

homedeco2u.comHomedeco2u

(2010, Bandar)

Social Commerce for Home Decor B2C Commerce > Decor > Marketplace

$30K

80dwid.com80 Degrees West(2009, Pittsburgh)

Platform for DIY customers to organize their designs and ideasAlphaLab

Enabler > Moodboards $25K

qreativstudio.comQreativstudio

(2012, San Francisco)

[Deadpooled] Technology company making products for Interior DesignersEnabler > Moodboards $15K

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Top Funded Deadpooled Companies

Company Overview Business ModelTotal

Funding

bestimators.comBestimators

(2014, Philadelphia)

Online marketplace for home improvements servicesDreamit Ventures

Services > Horizontal > Reverse Auction

Undisclosed

youzi100.comYouzi100

(2014, Shanghai)

Online platform to hire interior designersIDG Capital Partners

Services > Interior Design > Marketplace

Undisclosed

msh99.comMsh99

(2014, Suzhou)

O2O platform for home decor and furniture B2C Commerce > Furniture > Retailer

Undisclosed

intruo.comIntruo

(2014, Bangalore)

Online marketplace platform to search and book for interior designers and carpenters Services > Horizontal > Marketplace

Undisclosed

museyapp.comMusey

(2013, San Francisco)

Mobile app for interior design inspiration and toolsBirchmere Ventures

Enabler > Moodboards Undisclosed

dotandbo.comDotandBo

(2013, San Francisco)

Curator of home furniture and decor productsTrinity Ventures, Morado Ventures, Oak Investment Partners

B2C Commerce > Horizontal > Retailer

Undisclosed

yakify.comYakify

(2012, Manhattan)

Online platform connecting homeowners with interior designers and architects Services > Interior Design > Marketplace

Undisclosed

looknook.comLook Nook

(2012, Austin)

End to End Home Designing PlatformStartupRunner Capital

Services > Interior Design

Undisclosed

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Top Funded Deadpooled Companies

Company Overview Business ModelTotal

Funding

designbuggy.comDesign Buggy

(2007, New York City)

Online project management tool for home remodelersNew York Angels

Enabler > Project Management Tool

Undisclosed

designershouse.comDesigners House

(2007, Los Angeles)

Interactive platform for customers and interior designersAnthem Venture Partners

B2C Commerce > Horizontal > Marketplace

Undisclosed

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

64

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Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link

Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link

B2C Commerce – Most Funded Companies Sub Sector Understand Link

Services – Most Funded companies Sub Sector Understand Link

Commerce & Services – Most Funded Companies Sub Sector Understand Link

Second Hand – Most Funded Companies Sub Sector Understand Link

Enabler – Most Funded companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

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Page 67: Tracxn Research — Home Improvements Landscape, December 2016

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

67

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Home Improvements – Company List

B2B Commerce

B2C Commerce

Commerce & Services

Community Platform

Enabler Rental Second-hand Services

405 FUNDED COMPANIES AND 857 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS

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B2B Commerce Company Overview Business Model Total Funding

Remodel Market(2005, Snellville)

Online retailer and wholesaler of kitchen & bath componentsHardware > E-Distributor

Storeroom(2013, Bangalore)

Online wholesaler of soft furnishingsHome Textiles > E-Distributor

Jf1000(2014, Nantong)

B2B marketplace for home decorYunqi Partners, DW Fund, K2 VC (Xianfeng Evergreen) Home Textiles > Marketplace $160k

Livospire(2015, Bangalore)

Private-label furniture retailer focused at businessesHorizontal > E-Distributor

Bonagora(2014, Berlin)

Marketplace for Home Decor & Furnishing with Virtual ShowroomEarlybird, Vogel Ventures, MAKERS Horizontal > Marketplace $3.5M

Julewu(2015, Shanghai)

Online B2B platform for home renovation productsVangoo Capital Horizontal > Marketplace

GestaltD(2016, Chicago)

B2B online marketplace for home decor and furniture productsHorizontal > Marketplace

Americanflat(2011, New York City)

Designer, manufacturer and distributor of wall decorStart-Up Chile Wall Decor > E-Distributor $40k

Go to BM List >> B2C Commerce

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B2C Commerce (1/101)Company Overview Business Model Total Funding

Lux(2012, Seattle)

Mobile shopping app for home, accessories and giftsIDG Capital Partners, Frees Fund Decor > Marketplace $3.5M

SC(2015, Beijing)

Online retail platform for home decor productsDecor > Marketplace $1.5M

The New Craftsmen(2012, London)

Luxury Goods Marketplace.Crowdcube Decor > Marketplace $527.8k

Bouf(2007, London)

Curated Marketplace for Home-Decor and Gift itemsPassion Capital Decor > Marketplace $268.3k

Homedeco2u(2010, Bandar)

Social Commerce for Home DecorDecor > Marketplace $30k

ArtAttack(2015, London)

Mobile social network for art-e-commerceDecor > Marketplace

Cataluv(2015, Philadelphia)

Curated mobile marketplace for home decorDecor > Marketplace

A Few Somethings(2014, Bangalore)

Online market place for home decor productsSeedx Decor > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (2/101)Company Overview Business Model Total Funding

Luxey Gems(2014, New York City)

Luxury DecorDecor > Marketplace

Furnishturf(2013, Mumbai)

Managed marketplace for Home FurnishingsDecor > Marketplace

Zatista(2008, Yardley)

Online art marketplaceDecor > Marketplace

Vedere(2011, New York City)

Home Decor Community & MarketplaceDecor > Marketplace

Heart for Art Online(2014, Pune)

Online marketplace for handcrafted art and decor productsDecor > Marketplace

Mack(2013, San Francisco)

A home decor e-commerce site selling professionally designed roomsDecor > Marketplace

Tressle(2012, Manhattan)

Marketplace for home decor productsDecor > Marketplace

WowDsgn(2014, Shanghai)

Online retail marketplace for home decor productsDecor > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (3/101)Company Overview Business Model Total Funding

FabStorey(2016, Bangalore)

Online marketplace for Home improvement productsDecor > Marketplace

Gallerique(2015, Chicago)

Marketplace for unique decor productsDecor > Marketplace

Darwin's Home(2013, )

Ethical designer home decorDecor > Marketplace

BuildCorner(2015, Delhi)

Online marketplace for tilesDecor > Marketplace

Imaestri(2013, New York City)

Marketplace for Italian furnishingsDecor > Marketplace

Liwai(2012, Shenzhen)

Online retail platform for home decorGrandland Group Decor > Marketplace

Jiae.com(2012, Beijing)

Online marketplace for lifestyle, home decor and creative itemsYouku Tudou Decor > Marketplace

VyomShop(2012, Vadodara)

Online marketplace selling brass home decor itemsDecor > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (4/101)Company Overview Business Model Total Funding

Salt n Pop(2015, Montreal)

Curated marketplace for home decor productsDecor > Marketplace

Kalaplanet(2013, Bangalore)

Online store for handmade home decor productsDecor > Marketplace

Armatucuadro(2016, Buenos Aires)

Online marketplace of photo frames, photographs, reproductions of artworks Decor > Marketplace

Israel Framed(2014, San Francisco)

Online marketplace of art printsDecor > Marketplace > Wall Decor

Werk aan de Muur(2012, Utrecht)

Online marketplace of art prints and wall decorDecor > Marketplace > Wall Decor

Xiaomu(2015, Shanghai)

Online platform for ordering personalized wooden furnitureDecor > Private Label $120K

Deziworkz(2012, Meerut)

Online store for private label home decorDecor > Private Label

Modbox(2015, Delhi)

Online private label brand for home decor productsDecor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (5/101)Company Overview Business Model Total Funding

Beanwala(2009, Rajahmundry)

Online store selling bean bagsDecor > Private Label

Sors(2014, Paris)

Creator and distributor of high quality, artisanale and custom made luxury home furnishing and decor objects Decor > Private Label

Tamaala(2015, Bangalore)

Online portal offering private label home decor productsDecor > Private Label

Spaceman(2011, Singapore)

Online store selling compact furnitureDecor > Private Label

JewelCandle(2012, Berlin)

Manufactures and sells candles with hidden jewelsAsia Venture Group Decor > Private Label

Ambivalenz(2012, Berlin)

Space saving folding furnitureDecor > Private Label

Shaz Living(2015, Delhi)

Online platform to buy home decor productsDecor > Private Label

i Home Decor(2013, Delhi)

Online private label home decor productsDecor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (6/101)Company Overview Business Model Total Funding

ACRE(2011, Singapore)

Online store selling private label furnishingDecor > Private Label

Prettypegs(2012, Stockholm)

Furniture legs for IKEADecor > Private Label

Coolsite360(2016, Shenzhen)

Online platform for interior home decorationDecor > Private Label

MaddHome(2015, Delhi)

Online home decor storeDecor > Private Label

Spring&Spruce(2014, Brooklyn)

Designer and Manufacturer of Home Decor GoodsDecor > Private Label

Zufolo Designs(2014, Delhi)

Retailer of private label home decor productsDecor > Private Label

LakdiBazaar(2016, Delhi)

Online private label retail store for home decor productsDecor > Private Label

Breezy(2011, Tullamore)

Plant holders for gardeningSOSV Decor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (7/101)Company Overview Business Model Total Funding

Woodpost(2014, Ho Chi Minh City)

Online retail platform for private label home decor products.Decor > Private Label

Rosara(2015, Bangalore)

Online private label retailer of home decor itemsDecor > Private Label

Artlivo(2011, Delhi)

Online platform to buy home decor productsDecor > Private Label

Pinklay(2015, Mumbai)

Online platform for home decor productsDecor > Private Label

Wusejia(2015, Guangzhou)

Online platform for ordering home decoration materialsDecor > Private Label

Craftscape(2013, Houston)

Exclusive, unique handcarved productsDecor > Private Label

Furbish Studio(2009, Raleigh)

Curated home decor shopDecor > Private Label

CozyWallArt.com(2013, Made)

Unique and Custom Wall ArtDecor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (8/101)Company Overview Business Model Total Funding

New Swedish Design(2011, Potsdam)

Online seller of supplements of IKEA furnitureBC Brandenburg Capital Decor > Private Label

Decor Republic(2013, Singapore)

Online platform for home decor productsDecor > Private Label

N OUR TABLE(2012, Canada)

Kitchen accessories online portalDecor > Private Label

madebypaint(2014, Brisbane)

Made in Australia, Chalk and Clay Paint for furniture and home decorDecor > Private Label

Spilled(2014, Seattle)

Artistic floorwear designerDecor > Private Label

Laural Home(2014, New York City)

Home Furnishings CompanyDecor > Private Label

SWHF(2015, Noida)

Online private label retail store for home decor.Decor > Private Label

Estickery(2013, Jeddah)

Online store selling customized wall stickersFlat6labs Decor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (9/101)Company Overview Business Model Total Funding

Humanitype(2015, San Francisco)

Private Label Furniture BrandDecor > Private Label

OrangePiel(2006, San Francisco)

Custom Made Home DecorDecor > Private Label

Keap(2015, Brooklyn)

Private label brand for scented candlesDecor > Private Label

The House Of Loom(2014, Delhi)

The House Of LoomDecor > Private Label

Fab.u.liv(2014, Delhi)

Online private label brand for home decorDecor > Private Label

DecorNation(2006, Bikaner)

Private label retailer of home decor productsDecor > Private Label

United Interiors(2012, Melbourne)

Online retailer of home decor productsDecor > Private Label

Confection(2016, Toronto)

Online Retailer of modern home decor productsDecor > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (10/101)Company Overview Business Model Total Funding

Dterra(2015, Bangalore)

Private label e-tailer of aromatic candlesDecor > Private Label

Decography(2013, Mumbai)

Online private label home accessoriesDecor > Private Label

Rest.(2014, San Francisco)

Smartly designed furnitureDecor > Private Label

Random In Tandem(2012, Mumbai)

Online private label home decor productsDecor > Private Label

DesiJugaad(2015, Delhi)

Online private label home decor brandDecor > Private Label

Formsfield(2014, Lomza)

Marketplace for Household productsRevUp Group

Decor > Private Label > 3D Printed

$250k

Vivamural(2010, Lille)

Online retailer of wall decoration productsFinorpa

Decor > Private Label > Custom Made

$391.03K

Picanova(2004, Cologne)

Customized wall decorationCapnamic Ventures, Ventech

Decor > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (11/101)Company Overview Business Model Total Funding

DENY Designs(2011, Denver)

Custom-made home furnishings brandDecor > Private Label > Custom Made

Customyze.co(2013, Dubai)

Customized home decor artDecor > Private Label > Custom Made

Framebridge(2014, Washington D.c.)

Custom Picture Frames & Online Art FramingNEA, Revolution, Swan & Legend Venture Partners

Decor > Private Label > Wall Decor

$20.45M

Fracture(2009, Gainesville)

Digital printing startup that prints images directly onto glassesTamiami Angel Funds

Decor > Private Label > Wall Decor

$2.47M

LTL Prints(2008, Philadelphia)

Premium Wall GraphicsBen Franklin Technology Partners

Decor > Private Label > Wall Decor

$75k

Pickypomp(2014, Mumbai)

Online private label household decor retailer specializing in wall decorDecor > Private Label > Wall Decor

Easy Wall Prints(2015, Delhi)

Custom Wallpaper Store for Wall DecorDecor > Private Label > Wall Decor

Grafomap(2015, Los Angeles)

Custom made map posters for home decorDecor > Private Label > Wall Decor

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (12/101)Company Overview Business Model Total Funding

Aspect Wall Art(2016, Bourne)

Manufacturer and online retailer of wall art stickersDecor > Private Label > Wall Decor

Decorette(2008, Singapore)

Online private label brand of wall decalsDecor > Private Label > Wall Decor

framed & matted(2012, Oakland)

Curated, custom-made frames and matsDecor > Private Label > Wall Decor

Elementem(2010, New York City)

Affordable home decor by using stunning landscape photographyDecor > Private Label > Wall Decor

Walls360(2011, Las Vegas)

On-Demand Wall GraphicsArtesian, VTF Capital

Decor > Private Label > Wall Decor

PeppyWall(2014, Shiroda)

Online Wall Decoration ProductsDecor > Private Label > Wall Decor

Wundershine(2014, Amsterdam)

Technology driven wall decorDecor > Private Label > Wall Decor

Wallskin(2014, Mumbai)

Online retail store for wallpapers, art and designsDecor > Private Label > Wall Decor

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (13/101)Company Overview Business Model Total Funding

Indewall(2016, Mumbai)

Online store for buying and installing wallpapersDecor > Private Label > Wall Decor

Fotobit(2014, Santa Ana)

Modular Photo FramesDecor > Private Label > Wall Decor

Style & Apply(2013, San Diego)

Manufacturer of wall decals and printsDecor > Private Label > Wall Decor

Wall Mural(2013, White Plains)

Provider of customised wall muralsDecor > Private Label > Wall Decor

QuadroStyle(2015, Marseillette)

Private label brand tile stickersDecor > Private Label > Wall Decor

Simply Framed(2013, Miami)

Online Custom Frame ShopDecor > Private Label > Wall Decor

Instapainting(2014, San Francisco)

Photos into hand-painted oil paintingsDecor > Private Label > Wall Decor

The High Wall(2014, Bangalore)

Platform to buy wallpapers and wall artJGI Ventures

Decor > Private Label > Wall Decor

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (14/101)Company Overview Business Model Total Funding

Bespoke Global(2011, New York City)

Aggregator of bespoke home furnishingsGolden Seeds Decor > Retailer $3.91M

ClickToShop(2007, St. Paul)

Online retailer of curated decor and gift productsDecor > Retailer $2M

The Citizenry(2014, Dallas)

Onlne-first Home Decor BrandTrailblazer Capital, Karlani Capital, REVTECH Accelerator Decor > Retailer $1M

The Ivory Company(2013, Salamanca)

Premium Home Decor Brand (Website not functional)Decor > Retailer $525k

Crude Area(2012, Mumbai)

Online retail platform selling curated artwork and home decor productsDentsu Webchutney Decor > Retailer $115k

Mod-ified(2005, Edmonton)

Innovative design solutions for home decorDecor > Retailer

Dale and Co(2015, Delhi)

Online/offline retail store to buy home decor productsDecor > Retailer

Mir Decor(2015, Hanoi)

Online marketplace for home decor and accessoriesDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (15/101)Company Overview Business Model Total Funding

Discover aïr(2013, Perivale)

Sliding and bi-folding doors' retailerDecor > Retailer

stone lodge interiors(2014, Worthing)

Coastal Style Home Decor ProductsDecor > Retailer

All Nice(2012, Jakarta)

Online retailer of home decorDecor > Retailer

Karitini teak furniture(2015, Jepara)

Online retail for home decorDecor > Retailer

Decorade(2016, Delhi)

Online retail store for home decorDecor > Retailer

Shuttersoff(2015, Noida)

Online platform to buy traditional craftsDecor > Retailer

Index Living Mall(1973, Bangkok)

Online retail platform for home decor products.Decor > Retailer

Rhome(2012, Delhi)

Online retail store for home decor productsDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (16/101)Company Overview Business Model Total Funding

born in colour(2015, Singapore)

Online store for home decor needs and furnishingDecor > Retailer

Paarizaat(2015, Toronto)

Online retailer of home decor productsDecor > Retailer

Madame La Poule(2015, Rotterdam)

Webshop of home decor, kitchenware, stationery, gifts & goodiesDecor > Retailer

homesouk(2014, Singapore)

Online retail store for home decor itemsDecor > Retailer

Dsignhaus(2012, Kuala Lumpur)

Digital retail channel for home decor products.Decor > Retailer

Stoffe(2003, Schenefeld)

Ecommerce company for textile goods and accessoriesDecor > Retailer

Scandinavian Design Center(2002, Kalmar)

Online retailer of home decor productsAggregate Media Decor > Retailer

Inside Fabric(2001, Sausalito)

Online retailer of home decor products like curtains, lighting, rugs etcDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (17/101)Company Overview Business Model Total Funding

FengShui Organizers(2013, Singapore)

Online retail portal for home improvement products influenced by FengShui Decor > Retailer

Vivalicious(2012, Singapore)

Online store to purchase home decor accessoriesDecor > Retailer

Hooplaa(2012, Los Angeles)

Curated collections of home decor productsDecor > Retailer

Decors @ Doorstep(2015, Chennai)

Online home decor storeDecor > Retailer

Stories(2015, Kozhikode)

Online platform to buy home decor itemsDecor > Retailer

Junkepool(2015, Bangalore)

Online platform for art and craft productsDecor > Retailer

Archino(2015, Noida)

Online retail store for home improvement hardwareDecor > Retailer

Mogulesque(2015, New York City)

Online retailer of imported, artisan-made home decorDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (18/101)Company Overview Business Model Total Funding

Boxania(2015, Mumbai)

Online marketplace for home organization and storage goodsDecor > Retailer

Zobna(2016, Delhi)

Upcoming online retailer of home decor and artDecor > Retailer

Sajja(2016, Delhi)

Online retail for handcrafted home decor itemsDecor > Retailer

Indu Bindu(2016, Noida)

Online platform for home decor, artistic and vintage productsDecor > Retailer

Store Indya Private Limited(2013, Mumbai)

Online retail for home decor productsDecor > Retailer

Centralmart.in(2014, Mumbai)

Online home improvement retailDecor > Retailer

Discern Living(2015, Mumbai)

Stealth mode company working in home decor spaceDecor > Retailer

Easyhomez(2015, Bangalore)

Technology platform for interior designsDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (19/101)Company Overview Business Model Total Funding

Utopia Alley(2015, New Castle)

Curated selection of home decor productsDecor > Retailer

Tile Markets(2013, Toronto)

Online Home Improvement Store for Hardwood, Tile & other accessories Decor > Retailer

Art and Decors(2012, Delhi)

Online retailer of home decor and furnishing productsDecor > Retailer

Miss Amara(2014, Sydney)

Online retailer of rugs for home decorDecor > Retailer

AtNo67(2014, Bath)

Online home decor concept store/retailerDecor > Retailer

Inwallve(2015, Guwahati)

Online wall decor art sellerDecor > Retailer

Fathead(2006, Detroit)

Online retailer of wall decals graphicsCamelot Venture Group Decor > Retailer

LuxDeco(2012, London)

Luxury Homewares OnlineDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (20/101)Company Overview Business Model Total Funding

Homedeco Direct(2003, Los Angeles)

Home furnishings internet retailerDecor > Retailer

Orange Tree(2013, Jodhpur)

Online retailer of home decor productsDecor > Retailer

St. Frank(2013, San Francisco)

Curated collection of home luxuriesEndurance Companies Decor > Retailer

Zide Dekor(2013, Istanbul)

Online retailer of Furniture and Home Decor ProductsDecor > Retailer

Furnishmantra(2014, Bangalore)

Online retail store for building hardwareDecor > Retailer

DecorJar(2015, Ghaziabad)

Online retail store for home decor.Decor > Retailer

KnobsKart.com(2014, Kolkata)

Online Hardware StoreDecor > Retailer

TidyHomz(2014, Aurangabad)

Online retail store for home decor and furnishings.Decor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (21/101)Company Overview Business Model Total Funding

Cheerhuzz(2009, Zug)

Online platform for the modern home lightingDecor > Retailer

Lauriger(2015, England)

Online boutique curating luxury tableware and giftsDecor > Retailer

Suitely(2014, Los Angeles)

High-end home decor, launching in fall 2015Decor > Retailer

Corpick(2011, Petaling Jaya)

Online retail platform for home decor products.Decor > Retailer

The Planet Collection(2014, Singapore)

Home decor and design accessoriesDecor > Retailer

Teak and Mahogany(1996, Singapore)

Digital retail platform for home decor products.Decor > Retailer

Wallfloors(2014, Yangon)

Online retailer for home decor productsDecor > Retailer

Ivoryniche(2015, Chennai)

Online retailer of home decor products.Decor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (22/101)Company Overview Business Model Total Funding

Carpenter and Cook(2011, Singapore)

Online store for furnishing and bakery itemsDecor > Retailer

HomeEkart(2012, Ahmedabad)

Online hardware storeDecor > Retailer

The Intellect Bazaar(2015, Panipat)

E-commerce platform for soft furnishingsDecor > Retailer

Glasstick(2015, Firozabad)

Online retail store for glass products.Decor > Retailer

Decormyfloor(2012, Dharwad)

Online retail store for home furnishings and home decor productsDecor > Retailer

Artstar(2010, New York City)

E-commerce for curated, contemporary artDecor > Retailer

Singapore Trading Post(2012, Singapore)

Horizontal online store for home decor itemsDecor > Retailer

Eden Homeware(2014, Melbourne)

Online retailer of homeware products and accessoriesDecor > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (23/101)Company Overview Business Model Total Funding

Basic Habitat(2013, Melbourne)

Online retailer of home decor productsDecor > Retailer

Lavish Shoestring(2012, Thame)

Online retailer of vintage and antique homewaresDecor > Retailer

Evim.net(2010, Istanbul)

Turkish e-commerce site offering furniture and home items212, EBRD, Simile Venture Decor > Retailer > Flash Sales $5M

Monoqi(2011, Berlin)

Private shopping club for handpicked contemporary designHasso Plattner Ventures, Kite Ventures, b-to-v Partners, GLAMOUR, Advance Vixeid Partners, Atlantic Labs

Decor > Retailer > Flash Sales $1.24M

Bulx(2010, Westbury)

Home Improvement Private SalesDecor > Retailer > Flash Sales $240k

Rednook(2011, Los Angeles)

Members-only flash sale site specializing in design and decorDecor > Retailer > Flash Sales

Vivre(2012, Bucharest)

Flash sales home decorDecor > Retailer > Flash Sales

Shoppable(2013, Milano)

Flash salesP101 Decor > Retailer > Flash Sales

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (24/101)Company Overview Business Model Total Funding

The Swatch Box(2015, El Segundo)

Quarterly Subscription ServiceDecor > Subscription $150k

Seasonal Office Decor(2014, Raleigh)

Birchbox for Home DecorDecor > Subscription

Mjju(2015, Jinhua)

Online marketplace for home furnitureFurniture > Marketplace $1.9M

Pickomo(2016, Mumbai)

Premium Furniture retailerFurniture > Marketplace

Crate Nordic(2014, Copenhagen)

Online marketplace of handcrafted furniture productsCSE Go Grow Furniture > Marketplace

Abelya Collection(2014, Jakarta)

Online marketplace for furnitureFurniture > Marketplace

TakeWood(2015, Hyderabad)

Online furniture marketplaceFurniture > Marketplace

Sofahunter(2016, London)

Online price comparison website for sofasFurniture > Price Comparison > Sofa

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (25/101)Company Overview Business Model Total Funding

Kumanju(2008, Guangzhou)

Online private label brand for Children furnitureTiantu Capital Furniture > Private Label $24.23M

Greycork(2013, Boston)

Furniture Private Labelff Venture Capital, Vocap Investment Partners Furniture > Private Label $1M

CREA Muebles(2012, Monterrey)

Online private label RTA furniture retailerFurniture > Private Label

Phantom Hands(2013, Bangalore)

Online store for antiques and vintage products - 1stdibs of IndiaFurniture > Private Label

Nardi Mobili in Cartone(2013, Treviso)

Designer and manufacturer of cardboard furnitureFurniture > Private Label

Joined+Jointed(2013, London)

Furniture designs from a collective of celebrated designersFurniture > Private Label

de Milan(2012, Piacenza)

Online-first brand offering contemporary furnitureFurniture > Private Label

My Dots and Lines(2014, Singapore)

Online ordering and delivery of wooden furnitureFurniture > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (26/101)Company Overview Business Model Total Funding

PurpleStem(2015, Gurgaon)

Online private label furniture providerFurniture > Private Label

Square Barrel(2015, Mumbai)

Online private label brand for furnitureFurniture > Private Label

Totsland(2015, Delhi)

Private label furniture for childrenFurniture > Private Label

Stand Steady(2012, Fairfax)

Private label brand of stand-up desksFurniture > Private Label

Zumpak(2016, Paris)

Online brand of affordable furniture in FranceFurniture > Private Label

Mobiev(2015, Umraniye)

Online private label furniture companyFurniture > Private Label

P&N Homewares(2014, Leicester)

Online furniture and homeware designer, manufacturer, and retailerFurniture > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (27/101)Company Overview Business Model Total Funding

Beliani(2009, Baar)

Online private label brand of designer home furnitureFurniture > Private Label

TimberFruit(2016, Surat)

Private label brand of home furnitureFurniture > Private Label

Yippee(2002, Shanghai)

Online private label brand for customized furnitureFurniture > Private Label > Custom Made

$8.99M

Vermont Farm Table(2008, Burlington)

Maker of custom tablesFurniture > Private Label > Custom Made

$100k

Zespoke Design(2012, Cookstown)

Online store offering custom-made furnitureInvest Northern Ireland

Furniture > Private Label > Custom Made

$60.5k

Dimensionally Yours(2015, Cleveland)

Online platform for custom-made furnitureFurniture > Private Label > Custom Made

Nomi(2013, Sydney)

Online platform to make customized furnitureFurniture > Private Label > Custom Made

Evolvex(2011, Sydney)

Custom made furnitureFurniture > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (28/101)Company Overview Business Model Total Funding

Homekoo(2006, Guangzhou)

Online custom made furniture retailerFurniture > Private Label > Custom Made

Kahoy-an(2007, Bulacan)

Online store for customized furnitureFurniture > Private Label > Custom Made

Blafink(2014, Singapore)

Online furniture storeFurniture > Private Label > Custom Made

Create your Couch(2016, Bangalore)

Platform to design and purchase couchesFurniture > Private Label > Custom Made

My Furniture My Way(2015, Gurgaon)

Online private label brand of home furnitureFurniture > Private Label > Custom Made

Nadhura(2012, Galway)

Online private label bespoke furniture companyFurniture > Private Label > Custom Made

ImCarpenter(2013, Singapore)

Online carpentry portal for customized furnitureFurniture > Private Label > Custom Made

Good and Original(2015, Faversham)

Manufacturer of bespoke furnitureFurniture > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (29/101)Company Overview Business Model Total Funding

Massuni(2000, Toronto)

Design and buy custom furnitureFurniture > Private Label > Custom Made

London Cows(2008, Aylesbury)

Private label furniture companyFurniture > Private Label > Custom Made

Interior Define(2012, Chicago)

Online furniture brandBridge Investments, Peterson Partners

Furniture > Private Label > Sofa

$3.16M

Relikua(2015, Las Palmas De Gran

Canaria)

Manufacturer of designer armchairs and sofasFurniture > Private Label > Sofa

Sofa(2006, London)

Online store for Sofas and bedsEuropean Capital, CBPE Capital

Furniture > Private Label > Sofa

Benchmade Modern(2014, San Francisco)

Custom sofa companyFurniture > Private Label > Sofa > Custom Made

Sofa Match(2014, Mexico City)

Designer and manufacturer of different kinds of sofasFurniture > Private Label > Sofa > Custom Made

Burrow(2016, New York City)

Direct-to-consumer couchY Combinator, FundersClub, Winklevoss Capital

Furniture > Private Label > Sofa > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (30/101)Company Overview Business Model Total Funding

HomeMe(2011, Moscow)

Online retailer of furniture and household goodsABRT Venture Fund, AddVenture, Guard Capital, Mangrove Capital Partners

Furniture > Retailer $5M

Wedo(2010, London)

Online Furniture Retailer (shut down)Passion Capital, MMC Ventures Furniture > Retailer $4.54M

Beiwei56(2014, Shanghai)

Online furniture e-commerce paltformShanghai Zhonglu Group, K2 VC (Xianfeng Evergreen) Furniture > Retailer $1.5M

Zutux.com(2010, Manchester)

Online retailer selling furniture made by oak and walnut (shut down)North West Fund Furniture > Retailer $1.44M

Xmmsjp(2010, Xiamen)

Online platform for ordering furnitureFurniture > Retailer $1.2M

Avandeo(2009, Munich)

Designer Furniture & Home AccessoriesPartech Ventures, High-Tech Grunderfonds, KfW Bankengruppe, LBBW Venture Capital, Logan Capital

Furniture > Retailer

Luxury Garden(2008, Lurate Caccivio)

Online platform for luxury garden furnitureFurniture > Retailer

LA Comfy(2015, Los Angeles)

Online supplier of high-quality and decently priced furnitureFurniture > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (31/101)Company Overview Business Model Total Funding

Ergokid(2011, Singapore)

Online retailer of kid's furnitureFurniture > Retailer

Domestico Nigeria(2013, Lagos)

Online retailer of furniture productsFurniture > Retailer

Happy Kidz(2011, Dresden)

Nursery Furniture for KidsK5 Ventures, Heilemann Ventures, Cavalry Ventures Furniture > Retailer

Jodhpuri(2014, Jodhpur)

Online Platform for Modern Furniture and Home Decor ProductsFurniture > Retailer

Home Arena(2009, Nottingham)

Online retailer of beds and mattresses for homeFurniture > Retailer

Direct Bedroom(2014, Chester)

Bedroom Furniture RetailerFurniture > Retailer

RedShed(2014, Newark On Trent)

Online retailer of outdoor and garden furnitureFurniture > Retailer

Housandreams(2014, Kolkata)

Online furniture and home decor products retailerFurniture > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (32/101)Company Overview Business Model Total Funding

Capsule(2012, Los Angeles)

Collection of essentials for the modern lifestyleFurniture > Retailer

Anjan furniture(2015, Nagapattinam)

Online retailer of furniture.Furniture > Retailer

Ni-Night(2008, Singapore)

Online Retailer of Children's FurnitureFurniture > Retailer

Pufetto(2012, Kiev)

Retailer of sofas and armchairs in UkraineTA Ventures Furniture > Retailer

Ashbabpotro(2016, Dhaka)

Online furniture retailerFurniture > Retailer

Ministry of Chair(2010, Singapore)

Online retailer of bean bag furniture.Furniture > Retailer

Grosvenor Beds(2003, Tarporley)

Online retailer of high-end furnitureFurniture > Retailer

Raho Online(2009, Jodhpur)

Online retailer of home furnitureFurniture > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (33/101)Company Overview Business Model Total Funding

Msh99(2014, Suzhou)

O2O platform for home decor and furnitureFurniture > Retailer

Mobilya Line(2015, Bursa)

Online furniture retailerFurniture > Retailer

Happinest(2015, Antwerp)

Online retailer of furniture productsFurniture > Retailer

Leather Sofa World(2006, Birmingham)

Online retail store specialising in leather sofasFurniture > Retailer > Sofa

SeedBox(2014, Barcelona)

Self assemble urban garden kit (a product of Ecohortum)Crowdcube

Garden Supplies > Private Label

$235.7k

Green Somethings(2008, Delhi)

Online store for private label patio and garden decorationsGarden Supplies > Private Label

LawnKart.com(2013, Noida)

Online Platform to buy plantsGarden Supplies > Retailer

NatureBuddy(2016, Noida)

Online retail for gardening accessoriesGarden Supplies > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (34/101)Company Overview Business Model Total Funding

AllPlanters(2015, Buffalo)

Online platform that offers indoor and outdoor plantersGarden Supplies > Retailer

Habitat et Jardin(1998, Paris)

Online retailer of home improvement and garden productsMidi Capital Garden Supplies > Retailer

Garden Oasis(2005, Tamworth)

Online garden centreGarden Supplies > Retailer

GreenMyLife(2014, Bangalore)

Online retail store for plants and gardening accessoriesGarden Supplies > Retailer

Root Bridges(2015, Mumbai)

Online portal that sells decorative potted plantsGarden Supplies > Retailer

Brico Prive(2012, Toulouse)

Flash sales wesbite for DIY, gardening and home improvement productsArdian

Garden Supplies > Retailer > Flash Sales

$2.81M

IndiaSupply(2015, Delhi)

Online marketplace for sanitary wear and other fittings Hardware > Bathroom Fittings & Accessories > Marketplace

Tapskart(2015, Delhi)

E-commerce marketplace for bathroom hardware Hardware > Bathroom Fittings & Accessories > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (35/101)Company Overview Business Model Total Funding

BathEmpire(2009, Coventry)

Online Bathroom Furniture RetailerLivingbridge

Hardware > Bathroom Fittings & Accessories > Private Label

$12.9M

Loogun(2013, )

Designer and seller of handheld device for cleaning toiletsTrue Start

Hardware > Bathroom Fittings & Accessories > Private Label

VictoriaPlum(2001, Hessle)

Online brand for bathroom products Hardware > Bathroom Fittings & Accessories > Private Label

Better Bathrooms(2001, Albion Park)

UK's independent bathroom retailerBusiness Growth Fund

Hardware > Bathroom Fittings & Accessories > Retailer

$13.25M

Bathrooms.com(2004, Watford)

Bathroom Products RetailerRIT Capital Partners, Augmentum Capital, Dawn Capital

Hardware > Bathroom Fittings & Accessories > Retailer

$12.1M

TILE.EXPERT(2014, Vista)

Online retailer of ceramic tiles and porcelain stonewares Hardware > Bathroom Fittings & Accessories > Retailer

MyTyles(2016, Bangalore)

Online store for tiles Hardware > Bathroom Fittings & Accessories > Retailer

Big Bathroom Shop(2007, Burnley)

Online retailer of bathroom fittings and accessories Hardware > Bathroom Fittings & Accessories > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (36/101)Company Overview Business Model Total Funding

Imogen Furniture(2014, Long)

Online marketplace for customized furnitureHardware > Furniture Fittings > Private Label

ManoMano(2013, Paris)

Online Marketplace for hardware and gardening productsPartech Ventures, CM-CIC Capital Prive, Piton Capital

Hardware > Horizontal > Marketplace

$15.21M

grabThis(2015, Ghaziabad)

Online marketplace for household goods local services.Hardware > Horizontal > Marketplace

ShapeMyHomes(2016, Sri Ganganagar)

Online bathroom fittings marketplace storeHardware > Horizontal > Marketplace

Terence Woodgate(2014, Mayfield)

Design-led lighting collections optimised for LED technologyHardware > Horizontal > Private Label

$305k

HydroGuard(2013, Stockport)

Flood barrier for external doorsStartup Funding Club

Hardware > Horizontal > Private Label

A.S.Helsingo(2015, Helsinki)

Tailor-Made doors and handles for kitchen cabinetsHardware > Horizontal > Private Label

Pangniao(2012, Harbin)

Online platform for home improvementsHardware > Horizontal > Retailer

$5.83M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (37/101)Company Overview Business Model Total Funding

Stylish Home Goods(2015, Jersey City)

Online retailer of home productsHardware > Horizontal > Retailer

House of Carveth(2015, Bentleigh)

Online retailer of home improvement products and servicesHardware > Horizontal > Retailer

Brilliant Source Lighting(2015, Singapore)

Online store dedicated to lighting objects and accessoriesHardware > Horizontal > Retailer

American Blinds(1993, Livonia)

Online retailer of custom window treatments and wall coveringsWilliam Blair and Company

Hardware > Window Coverings > Retailer

$26.5M

Blinds(1996, Houston)

Retailer of different kinds of window coveringsHardware > Window Coverings > Retailer

Leonardo's House(2016, Fort Lauderdale)

Online retailer for kitchen and bathroom hardware products Hardware Supplies > Bathroom Fittings & Accessories > Retailer

Fyne(2013, Bangalore)

Online Retail Store for bathroom accessories and home fittings Hardware Supplies > Bathroom Fittings & Accessories > Retailer

Tile Zone(2015, Blackburn)

Online retailer of tiles Hardware Supplies > Bathroom Fittings & Accessories > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (38/101)Company Overview Business Model Total Funding

SmartShophar.com(2012, Aligarh)

Online portal for home decor and furnishing products Hardware Supplies > Furniture Fittings > Private Label

Panyl(2010, Brooklyn)

Provides do-it-yourself furniture items Hardware Supplies > Furniture Fittings > Private Label

Indow Windows(2010, Portland)

Acoustic & Thermal Window InsertsAlliance of Angels, Keiretsu Forum, WR Hambrecht , Puget Sound Venture Club, Sustain VC, Vision Ridge Partners, Keiretsu Capital, Element 8

Hardware Supplies > Horizontal > Private Label

$4.39M

Espaciel(2013, Paris)

Manufacturer of light reflectorFinorpa

Hardware Supplies > Horizontal > Private Label

679.5k

Bulbs.com(1999, Worcester)

Online retails & distributor of light bulbs and lighting solutionsArbor Ventures, Hexagon Investments

Hardware Supplies > Horizontal > Retailer

$3.5M

Allovitres.com(2013, Meyreuil)

Online retailer of Glass and MirrorACG Management

Hardware Supplies > Horizontal > Retailer

$960k

The Glazing Shop(2008, Hertfordshire)

Online store for home improvement productsHardware Supplies > Horizontal > Retailer

b Home Decor(2011, Frisco)

Discounted home furnishingsHardware Supplies > Horizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (39/101)Company Overview Business Model Total Funding

Cusmat.com(2016, Warangal)

Online portal for purchasing paintsHardware Supplies > Horizontal > Retailer

BohriAli.com(2015, Pune)

Home improvement hardware e-storeHardware Supplies > Horizontal > Retailer

Needsome(2016, Godalming)

Online platform for household goodsHardware Supplies > Horizontal > Retailer

Bygghemma(2006, Oskarshamn)

Home Improvements DIY online retailerNordstjernan, Aggregate Media

Hardware Supplies > Horizontal > Retailer

White Away(2007, Risskov)

Online supplier of hard applianceseEquity

Hardware Supplies > Horizontal > Retailer

Nedgis(2014, Paris)

Online retailer of designer lighting productsHardware Supplies > Lighting > Retailer

Light & You(2016, Delhi)

Online store for designer lighting solutionsHardware Supplies > Lighting > Retailer

Lighting For Gardens(2001, Letchworth)

Online retailer of outdoor and garden lightsHardware Supplies > Lighting > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (40/101)Company Overview Business Model Total Funding

Lysman(2009, Lidingoe)

Online retailer of lighting productsVerdane Capital, Aggregate Media

Hardware Supplies > Lighting > Retailer

Bronze Net(2016, Jeddah)

Online retailer of home electronics productsHardware Supplies > Lighting > Retailer

Residential Acoustics(2013, Tampa)

Manufacturer of soundproof curtainsBaldwin Beach Capital

Hardware Supplies > Window Coverings > Private Label

$500k

Umanto(2011, Beijing)

Online B2C Home decor retail marketplaceZhenFund, SIG China, Ventech China, Ventech, QingSong Fund Home Textiles > Marketplace $10M

Uneekee(2013, San Francisco)

Marketplace for Custom-Design Based Fabric Home DecorHome Textiles > Marketplace

URBANARA(2010, Berlin)

Online platform for homewares and home textilesBlumberg Capital, b-to-v Partners, Astutia Ventures, Grazia Equity, German Startups Group, Taishan Invest, GMPVC, Avala Management, Mountain Partners, TA Ventures

Home Textiles > Private Label

$7.84M

Parachute Home(2013, Los Angeles)

Vertically integrated e-commerce bedding companyUpfront Ventures, MESA Ventures, Flybridge Capital Partners, Daher Capital, Launchpad LA, Structure Partners, QueensBridge Venture Partners

Home Textiles > Private Label

$4.55M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (41/101)Company Overview Business Model Total Funding

Uya100(2010, Beijing)

Online home decor private label brandIDG Capital Partners, DCM Ventures

Home Textiles > Private Label

$4M

Dapu.com(2012, Beijing)

Online B2C home decor and cotton clothing private labelCDH Investments

Home Textiles > Private Label

$3M

Guildery(2013, San Francisco)

Designer Fabric Furnishing and Decoration for HomesSoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures

Home Textiles > Private Label

$2.1M

Boll & Branch(2013, )

Provider of ultra-premium home textilesSilas Capital

Home Textiles > Private Label

$500k

Art of Silk(2011, San Francisco)

Hand Designed Silk Embroidery ArtHome Textiles > Private Label

Flaneur(2015, New York City)

Premium Bed Linen Crafted for Creative ProfessionalsHome Textiles > Private Label

Cotton and Flax(2012, Los Angeles)

Handmade home decor productsHome Textiles > Private Label

Feroza Designs(2015, Singapore)

Private label online retailer for hand printed cotton bedding and sleepwear

Home Textiles > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (42/101)Company Overview Business Model Total Funding

Home Furnishing(2015, Bangalore)

Online private label retailer of home decor itemsHome Textiles > Private Label

FabBig(2014, Panipat)

Online private label home decor productsHome Textiles > Private Label

HousethisIndia(2011, Delhi)

Online private label brand for home furnishing productsHome Textiles > Private Label

CarpetVista(2005, Malmo)

Private Label brand of hand-made carpetsHome Textiles > Private Label

Lime & Leaf(2016, Alexandria)

Designer and manufacturer of home textilesHome Textiles > Private Label

ettitude(2008, Melbourne)

Sustainable bedding and homeware companyHome Textiles > Private Label

Kashida(2011, Beirut)

Functional, bespoke design pieces based on 3D Arabic calligraphyHome Textiles > Private Label

Zuli(2015, Bloomington)

Manufacturere of Handmade productsHome Textiles > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (43/101)Company Overview Business Model Total Funding

xNasozi(2011, Brooklyn)

Home Decor and lifestyle brandHome Textiles > Private Label

Tarini(2016, Noida)

Online retailer of private label home decor products.Home Textiles > Private Label

Bloom Blanket(2014, Los Angeles)

Private label brand of blanketsHome Textiles > Private Label

Barn(2013, Menlo Park)

Online only brand of Belgian linen500 Startups

Home Textiles > Private Label

Brooklinen(2013, New York City)

Warby Parker of bed sheetsHome Textiles > Private Label

LUXURY EIGHT(2015, Berlin)

Pure linen bed sheets with personal monogramsHome Textiles > Private Label

Smartcatcher Mats(2013, Boston)

Contemporary Mats for Cats and DogsHome Textiles > Private Label

Saferest(2009, Boca Raton)

Premium Mattress Protectors And CoversHome Textiles > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (44/101)Company Overview Business Model Total Funding

Natural Home Rugs(2005, Beverly Hills)

Contemporary rugsHome Textiles > Private Label

Homelosophy(2008, Miami)

Handwoven home decor textilesHome Textiles > Private Label

Crane(2011, San Francisco)

Designer bedding and modern home decorHome Textiles > Private Label

Evencki(2011, Berlin)

Customised bed linenHome Textiles > Private Label

Everthread(2014, Dallas)

Online platform for personalized productsREVTECH Accelerator

Home Textiles > Private Label > Custom Made

$40k

CoverCouch(2013, London)

Provides replacement covers for IKEA furnitureHome Textiles > Private Label > Custom Made

Bemz(2005, Stockholm)

Customized designer cushions and slipcovers for IKEA furnitureVerdane Capital, Aggregate Media

Home Textiles > Private Label > Custom Made

Loom Decor(2010, New York City)

Design-it-yourself home decor online shopHome Textiles > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (45/101)Company Overview Business Model Total Funding

Comfort Works(2008, Melbourne)

Maker of handmade sofa coversHome Textiles > Private Label > Custom Made

DecoHunt(2012, Buenos Aires)

Latin American furniture and textiles e-shop [Deadpooled]Home Textiles > Retailer $40k

GudangPelangi(2015, Yogyakarta)

Online retail store for bedding accessoriesHome Textiles > Retailer

Spaces Home & Beyond(2015, Mumbai)

Online home textile fashion brand by Welspun GroupHome Textiles > Retailer

Modern Rugs(2004, Bishop Auckland)

Online Rug Shop Rug experts & Interiors addicts... Here we share our love for rugs, interior trends, our blog & moreEnterprise Ventures

Home Textiles > Retailer

Textilgallerian.se Joli AB(2012, Kalmar)

Home improvements online retailerAggregate Media Home Textiles > Retailer

Rajasthani Kart(2015, Jaipur)

Online retail platform for Rajasthani productsHome Textiles > Retailer

Karaz Linen(2010, Riyadh)

Online retailer of furniture and home decor productsHome Textiles > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (46/101)Company Overview Business Model Total Funding

Bali Creative(2015, Denpasar)

Online retail platform for home decor products.Home Textiles > Retailer

Maple Harbour(2014, Quebec City)

Online retailer of home textilesHome Textiles > Retailer

Cotton Avenue(2014, Guimaraes)

Online retailer of home textilesHome Textiles > Retailer

twilkart(2015, Delhi)

Online platform to buy home decor itemsHome Textiles > Retailer

Azkamart(2012, Jakarta)

Online retail store bed linen and blanketsHome Textiles > Retailer

Home24(2009, Berlin)

Online furniture marketplaceHoltzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment

Horizontal > Marketplace $173.28M

Pepperfry(2011, Mumbai)

Managed marketplace for furniture and home productsZodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments

Horizontal > Marketplace $160.3M

Yatang(2013, Shenzhen)

Online marketplace for furnitureHorizontal > Marketplace $18.2M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (47/101)Company Overview Business Model Total Funding

Zaozuo(2014, Beijing)

Marketplace for furniture designers and independent agenciesIDG Capital Partners, ZhenFund, Morningside Ventures, Bertelsmann Asia Investment Fund

Horizontal > Marketplace $17.5M

51hejia.com(2006, Shanghai)

Multimedia shopping, information and interactive web platformJAFCO Asia, Morningside Ventures Horizontal > Marketplace $10M

Dering Hall(2011, New York City)

Marketplace for High-End Home DesignSoftBank, Hearst Communications, Lerer Hippeau Ventures Horizontal > Marketplace $5.45M

HipVan(2013, Singapore)

Design focused eCommerce platform for home decor and furnitureGolden Gate Ventures, East Ventures, Silicon Straits Saigon, LionRock Capital, Wavemaker Partners

Horizontal > Marketplace $4.64M

Clippings(2011, London)

Curated Marketplace for Furniture & HomewareCrowdcube Horizontal > Marketplace $4M

BROSA(2014, Melbourne)

Marketplace for furniture designers and creatorsAirtree Horizontal > Marketplace $2M

CROWDYHOUSE(2013, Amsterdam)

Marketplace and premiere (launch) platform for designers and makersRockstart, Accenture Innovation Awards Horizontal > Marketplace $1.48M

Lidealist(2013, New York City)

Online Luxury Marketplacefabriceleparc.com Horizontal > Marketplace $525k

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (48/101)Company Overview Business Model Total Funding

Design Market(2014, Boulogne)

Marketplace of Vintage and mid-century furnitureHorizontal > Marketplace $434.6k

Gaia Design(2014, Mexico City)

Online marketplace for furniture and home decor accessoriesCapitalinvent Horizontal > Marketplace $350k

Kartadoma(2014, St. Petersburg)

Marketplace for interior decoration productsInternet Initiatives Development Fund Horizontal > Marketplace 11.3k

Arte(2011, Singapore)

Online marketplace for leather furnitureHorizontal > Marketplace

Furn(2015, Berlin)

Personalized furniture on mobileHorizontal > Marketplace

365th(2011, Beijing)

Online retail marketplace for household productsHorizontal > Marketplace

Artbugs(2011, Mumbai)

Online horizontal marketplace to buy artistic home decor, furniture, etc., Horizontal > Marketplace

LikeModern(2014, Los Angeles)

Furniture and lighting ecommerce businessHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (49/101)Company Overview Business Model Total Funding

Purple Living(2015, Bangalore)

Online furniture storeHorizontal > Marketplace

Showroom(2015, Lagos)

Marketplace for furniture and interior decorHorizontal > Marketplace

HomeGrip(2015, Delhi)

Online marketplace for home decor and furnitureHorizontal > Marketplace

Haijuhui(2007, Beijing)

Online marketplace for overseas furnitureHorizontal > Marketplace

Moebel First(2016, Cologne)

Online Marketplace for designer furnitureHorizontal > Marketplace

Mm-jia(2014, Beijing)

Mobile app based marketplace for furniture and interior designersHorizontal > Marketplace

Eporta(2014, London)

Members Only Marketplace for Home Decor & FurnishingHorizontal > Marketplace

BEDS.sg(2007, Singapore)

Online marketplace for furnishing and home decor needsHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (50/101)Company Overview Business Model Total Funding

BuynBrag(2012, Delhi)

Curated marketplace for furniture and home decor productsHorizontal > Marketplace

Decoramus(2013, Bilbao)

Online decoration marketplace and communityMicrowave Ventures Horizontal > Marketplace

FabFurnish(2012, Gurgaon)

Online/Offline Furniture ShoppingTengelmann Ventures Horizontal > Marketplace

Remote Stylist(2009, Toronto)

Online Furniture PlatformHorizontal > Marketplace

Furnishly(2012, Chicago)

Local furniture marketplaceHorizontal > Marketplace

Furniture(2013, Phoenix)

Online Furniture StoreHorizontal > Marketplace

Moebel(2009, Hamburg)

Online lead generation platform for furniture and decor items7commerce.de Horizontal > Marketplace

Made In Design(2005, Grenoble)

Designer furniture onlineGimv Horizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (51/101)Company Overview Business Model Total Funding

MetropolitanDecor(2009, California)

Marketplace of high-end modern lighting and furnitureHorizontal > Marketplace

Zhuqu(2013, Beijing)

Online marketplace for home furnishing productsSIG China Horizontal > Marketplace

Customatically(2015, Michigan)

Marketplace for made-to-order shelving, furniture and other projectsHorizontal > Marketplace

Bhoomisewa(2013, Dehradun)

Online marketplace for home improvement productsHorizontal > Marketplace

Furnishmeup(2013, Bangalore)

Online marketplace for bean bags and furnitureHorizontal > Marketplace

BluCouch(2015, Noida)

Upcoming online furniture and home decorHorizontal > Marketplace

Apple-pi(2015, Hyderabad)

Marketplace of designers and artistsHorizontal > Marketplace

Socktail(2013, Pune)

Online home decor and furnishing marketplaceHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (52/101)Company Overview Business Model Total Funding

Homespun Design(2013, Mill Valley)

Online boutique focused on high quality, American-made furnitureHorizontal > Marketplace

evlo(2014, San Francisco)

Online hyperlocal designer furniture platformHorizontal > Marketplace

Omero Home(2012, New York City)

Antiques & Vintage MarketplaceHorizontal > Marketplace

WestFurnishing(2015, Delhi)

Online furniture marketplace and restoration serviceHorizontal > Marketplace

Ethnicraft Online(2012, Singapore)

Online marketplace for ethnic wooden furnitureHorizontal > Marketplace

Jupinhui365(2015, Beijing)

Home furnishing e-commerce platformgobivc.com/ Horizontal > Marketplace

Ziora(2015, Cape Town)

Multi vendor shopping website selling furniture, fine art, decor and collectibles Horizontal > Marketplace

Mintwood Home(2014, Washington D.c.)

Online Marketplace for Custom-Made Home Decor ProductsHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (53/101)Company Overview Business Model Total Funding

27 Decor Street(2015, Bangalore)

Online marketplace for furniture, lighting, and decorHorizontal > Marketplace

Furnituredekho(2015, Mumbai)

Marketplace for furniture and interior design productsHorizontal > Marketplace

Zraya(2015, Bangalore)

Marketplace for customized furniture from local manufacturersHorizontal > Marketplace

Jaada(2015, Alexandria)

A curated platform for interior design elementsHorizontal > Marketplace

Pled(2015, Almaty)

Online wholesale market for home decor productsHorizontal > Marketplace

Moodings(2013, Charlottenlund)

Online home decor and furniture marketplaceHorizontal > Marketplace

Jiatx(2003, Beijing)

Online marketplace for home furnishing and improvement itemsHorizontal > Marketplace

Designtra(2013, San Francisco)

Product discovery and ecommerce platform for high end designer products Horizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (54/101)Company Overview Business Model Total Funding

Form & Matter(2010, Los Angeles)

Ecommerce platform selling green and ethical lifestyle productsHorizontal > Marketplace

Palette(2014, Chapel Hill)

Authentic Danish and Modern furniture with custom design servicesHorizontal > Marketplace

FortyTwo(2009, Singapore)

Online marketplace for furnishing and home decor needsHorizontal > Marketplace

Homplex(2010, Warsaw)

Virtual ikea for local brandsHorizontal > Marketplace

Designers House(2007, Los Angeles)

Interactive platform for customers and interior designersAnthem Venture Partners Horizontal > Marketplace

Vivense(2013, Istanbul)

Online furniture storeEarlybird, Aslanoba Capital Horizontal > Marketplace

The Cool Republic(2012, Paris)

Designer and lifestyle product's online platformHorizontal > Marketplace

Scout(2011, )

Marketplace for designer home decorHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (55/101)Company Overview Business Model Total Funding

Muma(2013, Recife)

Marketplace for design furniture and housewaresHorizontal > Marketplace

Dalang Furniture(2015, Jakarta)

Online marketplace of up-cycled furniture productsHorizontal > Marketplace

FurnishLab(2015, Jakarta)

Indonesia Online Store for Furniture & Home DecorHorizontal > Marketplace

Auraz Design(2015, Bangalore)

Online marketplace for vintage furnitureHorizontal > Marketplace

Totoby(2015, Bangalore)

App-based platform for discovering furniture and home appliances from nearby stores Horizontal > Marketplace

Troov(2015, London)

Mobile marketplace for designer productsHorizontal > Marketplace

Boomhaus(2015, London)

Online platform for wall art, furniture and home accessoriesHorizontal > Marketplace

Furniture 48(2012, Delhi)

Online seller for offline furniture retailers in DelhiHorizontal > Marketplace

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (56/101)Company Overview Business Model Total Funding

WYCC Place(2016, Kuala Lumpur)

Online marketplace for furniture and house hold productsHorizontal > Marketplace

Surface180(2014, Jodhpur)

Online marketplace for home-improvements productsHorizontal > Marketplace

Decqoo(2016, Singapore)

Online marketplace for designers, builders of furnitureHorizontal > Marketplace

Orange Teak(2016, Delhi)

Online furniture marketplaceHorizontal > Marketplace

FurniKart(2014, Hyderabad)

Online marketplace for furnitureHorizontal > Marketplace

WorkOf(2014, New York City)

Online marketplace for furniture, lighting and housewares from skilled, independent makers Horizontal > Marketplace

88Hom(2014, Shenzhen)

Online marketplace for home improvement building materials and home furnishing products Horizontal > Marketplace

Domino(2011, Westport)

Content, Community & Commerce in the home design spaceFounder Collective, LaunchCapital, Inovia Capital, Cond

Horizontal > Marketplace > Content-driven

$6.6M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (57/101)Company Overview Business Model Total Funding

Futurecribs(2016, Noida)

Content-driven luxury home decor marketplaceHorizontal > Marketplace > Content-driven

House of Moloko(2013, Birmingham)

Home & Interiors platformHorizontal > Marketplace > Content-driven

HomeDeco(2015, Amsterdam)

Online platform for interior inspiration and shoppingHorizontal > Marketplace > Content-driven

Help Me Build(2014, Gurgaon)

Content driven social commerce community for space design ideas, inspirations and Design+Build execution.

Horizontal > Marketplace > Content-driven

CustomMade(2009, Cambridge)

Marketplace for Custom Made ProductsFirst Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital, Western Technology Investment, Next View Ventures, Schooner Capital, Next View Partners, BoxGroup

Horizontal > Marketplace > Custom Made

$27.65M

Handkrafted(2013, Sydney)

Marketplace for custom made handmade goodsSydney Seed Fund, QUT Creative Enterprise Australia

Horizontal > Marketplace > Custom Made

$125k

Meilele(2008, Foshan)

O2O retailer of furniture, building materials and other home improvements accessoriesVertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)

Horizontal > Private Label $137M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (58/101)Company Overview Business Model Total Funding

Urban Ladder(2012, Bangalore)

Online private label brand of furniture & home decorKalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital

Horizontal > Private Label $77M

Bambeco(2008, Baltimore)

Eco-friendly online home furniture storeABS Capital Partners, New Atlantic Ventures, TCP Venture Capital Horizontal > Private Label $35.39M

LifeVC(2012, Shanghai)

Online B2C private label home decor platformCapital Today Group Horizontal > Private Label $30M

Livspace(2013, Bangalore)

Online retail for in-home designs and furnitureBessemer Venture Partners, Helion Venture Partners, Jungle Ventures Horizontal > Private Label $27.46M

Liweijia(2012, Chengdu)

O2O home furnishing products and servicesShunwei, NewMargin Ventures, Panda Venture Capital Horizontal > Private Label $15.7M

Oppa Design(2011, Sao Paulo)

Designer furniture online storeThrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures

Horizontal > Private Label $15.4M

Swoon Editions(2012, London)

Online Furniture BrandIndex Ventures, Octopus Ventures, Octopus Investments Horizontal > Private Label $8.8M

Miliboo(2007, Pringy)

Manufacturer of contemporary furnitureAuriga Partners, Naxicap Partners, Sigma Gestion Horizontal > Private Label $8.6M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (59/101)Company Overview Business Model Total Funding

L'Usine à Design(2009, Paris)

Affordable customizable furniture (Website not functional)Crédit Agricole Private Equity, CM-CIC Capital Prive Horizontal > Private Label $5.77M

HomeStudio(2015, Bangalore)

Online furniture storeBren Corp Horizontal > Private Label $5M

Kaufmann Mercantile(2009, Brooklyn)

Online store for furniture and homewaresSlow Ventures, 14W Horizontal > Private Label $3.73M

Fabelio.com(2015, Jakarta)

Online furniture store500 Startups, IMJ Investment Partners, KK Fund, Venturra Capital Horizontal > Private Label $3.5M

Article(2011, Vancouver)

Direct to consumer furniture brandHorizontal > Private Label $1.2M

Dormify(2011, Rockville)

Chic dorm decor productsHorizontal > Private Label $775k

Rope International(2008, Chennai)

Premium brand of home furnishing, decor and storage productsVentureast, IIT Madras' Rural Technology and Business Incubator (RTBI), Villgro Innovations Foundation

Horizontal > Private Label $374k

Modloft(2005, North)

Contemporary Home Furnishings BrandHorizontal > Private Label $250k

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (60/101)Company Overview Business Model Total Funding

Apt2B(2010, North Hollywood)

Online furniture brandHorizontal > Private Label

Dandy Pack(2015, Sioux Falls)

Light weight, flat-packed, home staging furniture for real estate stagingHorizontal > Private Label

Etch & Bolts(2014, Singapore)

Online furniture storeHorizontal > Private Label

Cremme(2013, Sao Paulo)

Brazilian furniture brandHorizontal > Private Label

EMFURN(2013, Montreal)

Montreal based Modern Furniture BrandHorizontal > Private Label

ModRoomz(2013, Ayer)

Eco-friendly modular furniture brandHorizontal > Private Label

Timbor(2014, Ahmedabad)

Online private label store for household furnitureBrand Capital Horizontal > Private Label

ForestFree(2015, Bangalore)

Online private label furniture retailHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (61/101)Company Overview Business Model Total Funding

Floyd(2013, Detroit)

Direct to consumer self assemble furnitureHorizontal > Private Label

LaOrigin(2015, Mumbai)

Private label retailer of furniture and home decorHorizontal > Private Label

Scale Inch(2015, Bangalore)

Online platform to buy furnitureHorizontal > Private Label

Big Fig Tree(2015, Bangalore)

Upcoming company in home furnishings spaceHorizontal > Private Label

Houssup(2015, Jaipur)

Online private label home furnishing brand with pre-created looksHorizontal > Private Label

The Armchair(2015, Gurgaon)

Online curated furniture and home decor storeHorizontal > Private Label

Decorink(2015, Bangalore)

Online private label furnitureHorizontal > Private Label

The Home Elements(2013, Jaipur)

Online retail platform for hand-crafted home decor productsHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (62/101)Company Overview Business Model Total Funding

Hem(2014, Stockholm)

Furniture Private LabelAndreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures, ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures, b-to-v Partners, Hoxton Ventures

Horizontal > Private Label

JM&SONS(2011, Toronto)

Handcrafted Furniture made in TorontoHorizontal > Private Label

LumberLog(2015, Mumbai)

Internet first brand for Home Furniture, Home Decor, Home SolutionsHorizontal > Private Label

Swenyo(2014, Encinitas)

Online furniture brandHorizontal > Private Label

Expand Furniture(2014, Vancouver)

Space Saving Transforming FurnitureHorizontal > Private Label

FurnitureDistrict(2014, Yamunanagar)

Online private label furniture retailerHorizontal > Private Label

Hampton Living(2014, Alderley Edge)

Home and lifestyle brand with online design serviceHorizontal > Private Label

Inuk Home(2015, Seville)

Online private label for home decor, furniture, and lifestyle productsHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (63/101)Company Overview Business Model Total Funding

Loaf (2008, London)

Home Furnishings Private LabelHorizontal > Private Label

Hampshire Furniture(2010, Hampshire)

Furniture Private LabelHorizontal > Private Label

Cubel(2013, Bangalore)

Online retail for home furnishings and home decor itemsHorizontal > Private Label

Hecho(2012, Mexico)

Direct to consumer furniture brandHorizontal > Private Label

The Yellow Door(2009, Gurgaon)

Online private label retailer of furniture and home decorHorizontal > Private Label

Spot On Square(2007, San Rafael)

High end modern furniture brandHorizontal > Private Label

Comforium(2013, Brussels)

Factory direct furniture and decor productsHorizontal > Private Label

FROY(2013, New York City)

Online design store for modern furniture and home decor productsHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (64/101)Company Overview Business Model Total Funding

kidsnwoods(2015, Delhi)

Online private label brand for kids' furniture and accessoriesHorizontal > Private Label

Ruanzhuangyun(2012, Beijing)

Private label online retailer for in-home designs and furnitureZhenFund Horizontal > Private Label

Bole Woodshop(2015, Ottawa)

Custom wood furniture and ready-to-ship housewaresHorizontal > Private Label

Setliffe + Son(2014, New York City)

Modern Furniture & Decor online shopHorizontal > Private Label

Maiden Home(2015, New York City)

Upcoming company providing handcrafted, custom furnitureHorizontal > Private Label

Vilaasita(2015, Thane)

Online private label store for luxury furniture and decor itemsHorizontal > Private Label

Jepara Direct(2013, Jepara)

Online furniture retailerHorizontal > Private Label

WoodKorner(2016, Gurgaon)

Online private label for furniture and home decorHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (65/101)Company Overview Business Model Total Funding

Magical Nest(2015, Bangalore)

Online private label brand for kids furnitureHorizontal > Private Label

Tolhuijs(2014, Amsterdam)

Using wastes to build designer home productsHorizontal > Private Label

Squadro(2014, Bangalore)

Online Private Label FurnitureHorizontal > Private Label

Brownstraw(2015, Bangalore)

Private label furniture brandHorizontal > Private Label

Gulmohar Lane(2014, Jaipur)

Online Private Label Furniture RetailerHorizontal > Private Label

Lekiaan(2013, Mumbai)

Private label furniture brandHorizontal > Private Label

DigsDeco(2015, Delhi)

Online private label brand of furnitureHorizontal > Private Label

Wooden Street(2015, Jaipur)

Online private label custom-made furniture retail store.Horizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (66/101)Company Overview Business Model Total Funding

Tajmahome(2002, New York City)

The Net-a-Porter of home furnishingsHorizontal > Private Label

Furnityze(2015, Mumbai)

Private label furniture storeHorizontal > Private Label

Pineboxbk(2013, New York City)

Private label furniture brandHorizontal > Private Label

Akron Street(2014, New York City)

Manufacturer of furniture for modern apartment livingHorizontal > Private Label

Wood Ocean(2014, Saharanpur)

Online platform for wooden furniture.Horizontal > Private Label

Skarabrand(2014, Abuja)

Online private label brand offering furniture and home decorHorizontal > Private Label

Tommy Swiss(2011, Melbourne)

Online Furniture & Homewares RetailerHorizontal > Private Label

Simplicity Sofas(2007, High Point)

Furniture for Small Spaces and Tight PlacesHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (67/101)Company Overview Business Model Total Funding

OCradle(2013, Bangalore)

Kids Furniture Private LabelHorizontal > Private Label

LocVille(2013, Bangalore)

Online home and lifestyle productsHorizontal > Private Label

MELODYHOME(2008, Beijing)

Online Furniture StoreHorizontal > Private Label

Canvas Home(2008, New York City)

Modern, Sustainable Home Decor FurnitureHorizontal > Private Label

One Nordic(2011, Helsinki)

Online Nordic Furniture BrandHorizontal > Private Label

Coleman Furniture(1999, Hewlett)

Online Furniture SalesHorizontal > Private Label

Wrightwood Furniture(2013, Chicago)

Handmade Furniture OnlineHorizontal > Private Label

Waveland&Clark(2013, Chicago)

Furniture eCommerce - Direct from FactoryHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (68/101)Company Overview Business Model Total Funding

Vertigo Interiors(2006, Loughborough)

Online store and manufacturer of designer furnitureHorizontal > Private Label

Modish Living(2013, London)

Scandinavian Style FurnitureHorizontal > Private Label

Schoolhouse Electric(2003, Portland)

Makers of iconic lighting, furnishings and tools for productive living.Horizontal > Private Label

Curtis & Hayes(2014, Gurgaon)

Online furniture storeHorizontal > Private Label

Birch Lane(2003, Massachusetts)

Online Home Decor & Furnishings shopHorizontal > Private Label

Selohome(2015, Novi Sad)

Online furniture and home decor storeHorizontal > Private Label

Khakiwood(2015, Delhi)

Private label furniture storeHorizontal > Private Label

Treniq(2014, London)

Luxurious range of handcrafted unique furniture & home accessoriesHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (69/101)Company Overview Business Model Total Funding

Woodofa(2015, Delhi)

Online retail platform for furniture.Horizontal > Private Label

Smoke Furniture(2015, Zurich)

Curated designer furniture starter-setHorizontal > Private Label

Sofa(2015, Melbourne)

Online ecommerce company selling sofas and other decor productsHorizontal > Private Label

Living Trendz(2013, Chennai)

Online furniture storeHorizontal > Private Label

Snowe(2015, New York City)

Direct-to-consumer home goods brandBoxGroup Horizontal > Private Label

Iqrup+Ritz(2014, Delhi)

Web based furniture and home decor retail brandHorizontal > Private Label

Jordyblue(2014, Bangalore)

Online private label brand for furnitureHorizontal > Private Label

uByld(2015, Bangalore)

Online Do It Yourself (DIY) eco friendly furniture brandHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (70/101)Company Overview Business Model Total Funding

RainForestItaly(2014, Delhi)

Online private label retailer of furnitureHorizontal > Private Label

FurnStyl(2014, Noida)

Online Private Label Home Furniture BrandHorizontal > Private Label

TeakVillage(2015, Bangalore)

Online private label teak furnitureHorizontal > Private Label

Dowel Furniture(2015, Boston)

Chair manufacturerHorizontal > Private Label

WOW Editions(2015, Jaipur)

Online platform to buy furnitureHorizontal > Private Label

Doodle Walls(2016, Mumbai)

Online portal for a private label dry-erase paintHorizontal > Private Label

Campaign(2013, Emeryville)

Vertically integrated online furniture brandLudlow Ventures, Kima Ventures, Blumberg Capital Horizontal > Private Label

TRNK(2013, New York City)

Content and Commerce for the Modern Man's HomeHorizontal > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (71/101)Company Overview Business Model Total Funding

Made.com(2010, London)

Made-to-order Designer FurnitureFidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures, PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures, SPARK Venture Management

Horizontal > Private Label > Custom Made

$73M

Smart Furniture(1998, Chattanooga)

Design on DemandMurphree Venture Partners, Bonaventure Capital, Delta Capital Management

Horizontal > Private Label > Custom Made

$8.22M

Ehomy(2014, Jinan)

Online private label brand for custom made furnitureHorizontal > Private Label > Custom Made

$7.63M

CustomFurnish(2014, Hyderabad)

Private label brand and e-tailer for custom designed furniture and home decorAnthill Ventures

Horizontal > Private Label > Custom Made

$7M

StitchWood(2015, Mumbai)

Online custom made furniturePowai Lake Ventures

Horizontal > Private Label > Custom Made

$700k

Inyard(2013, Shanghai)

Customized design of furniture and home decor from designersHorizontal > Private Label > Custom Made

$76.9k

woodBox(2014, Mumbai)

Online platform for custom made private label furniture.Horizontal > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (72/101)Company Overview Business Model Total Funding

Yagotimber(2016, Delhi)

Online private label brand for custom designed furniture and consultation services

Horizontal > Private Label > Custom Made

Jumbo & Friends(2016, London)

Online retailer of custom made children's furnitureHorizontal > Private Label > Custom Made

HomePlaneur(2015, Lentate Sul Seveso)

Online private label brand for bespoke modern furnitureHorizontal > Private Label > Custom Made

OnlineMistry(2014, Mumbai)

Online private label retailer and manufacturer of furnitureHorizontal > Private Label > Custom Made

Thrive Furniture(2011, Los Angeles)

Manufacturer and retailer of modern furnitureHorizontal > Private Label > Custom Made

Madeforme(2015, Bangalore)

Online custom made furnitureHorizontal > Private Label > Custom Made

American Mobler(2015, Berkeley)

Mass-Customization of Modern FurnitureHorizontal > Private Label > Custom Made

afyDecor(2014, Mumbai)

Online private label brand of furnitureHorizontal > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (73/101)Company Overview Business Model Total Funding

UrbanWoodGoods(2010, Gurnee)

Handcrafted custom made furnishing from reclaimed woodHorizontal > Private Label > Custom Made

Castlery(2013, Singapore)

Customisable Designer Furniture OnlineHorizontal > Private Label > Custom Made

TrueModern(2005, San Francisco)

Designer and manufacturer of quality functional sofasHorizontal > Private Label > Custom Made

chicicat.com(2014, Sydney)

Private label of customized home and office furnitureHorizontal > Private Label > Custom Made

Home and Style(2010, Singapore)

Manufacturer of high-quality designer furnitureHorizontal > Private Label > Custom Made

Joybird(2014, Los Angeles)

Maker of premium quality customized furnitureHorizontal > Private Label > Custom Made

Furnify(2015, Madurai)

Online custom made furnitureHorizontal > Private Label > Custom Made

Inhouz Furniture(2015, Jaipur)

Private label brand and online platform for selling custom designed furniture

Horizontal > Private Label > Custom Made

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (74/101)Company Overview Business Model Total Funding

Asisfurniture(2014, Mumbai)

Online furniture storeHorizontal > Private Label > Custom Made

AbeSquare(2014, Bangalore)

Online private label retailer of custom made furnitureHorizontal > Private Label > Custom Made

FeelBambu(2016, Bangalore)

Online seller of bamboo furniture and home decorHorizontal > Private Label > Custom Made

Dajia365(2012, Beijing)

Ratings & reviews on interior designers and community for home renovation related ideasBlue Lake Capital

Horizontal > Product Discovery

$5M

RoomClip(2012, Tokyo)

User generated interior designing content sharing platformCyberagent Ventures, Samurai Incubate, Femto Startup

Horizontal > Product Discovery

$1.1M

Myhaowu(2015, Beijing)

Community for home decoration and renovations ideasFrees Fund

Horizontal > Product Discovery

$1M

Jiayaosu(2015, Shanghai)

Community to post/discuss home improvement ideas and productsHorizontal > Product Discovery

$454k

LALA CURIO(2012, Hong Kong)

Curator of home decor productsHorizontal > Product Discovery

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (75/101)Company Overview Business Model Total Funding

Casa(2015, Berlin)

Discovery platform for furniture and home accessoriesHorizontal > Product Discovery

Yidoutang(2015, Guangzhou)

Online content driven platform for home improvementsHorizontal > Product Discovery

DeamDk(2015, Copenhagen)

Home Decor AggregatorHorizontal > Product Discovery

MyDecor(2015, London)

Online platform for home furniture and decor productsHorizontal > Product Discovery

Materiall(2015, Atlanta)

Recommendation based furniture discovery platformHorizontal > Product Discovery

Encounter(2015, Toronto)

Provides experience of in-store shopping in an appHorizontal > Product Discovery

RoomStory(2012, Delhi)

Online retail store for home decorHorizontal > Product Discovery

Zecorate(2015, Bangalore)

Online platform for look-based shopping of interior decor items from multiple e-commerce stores

Horizontal > Product Discovery

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (76/101)Company Overview Business Model Total Funding

eDecor(2015, Hong Kong)

Offline to Online Home Decor PlatformHorizontal > Product Discovery

WatIWant(2015, Gurgaon)

Online product discovery for furnitureHorizontal > Product Discovery

Pamono(2013, Berlin)

Home Decor Boutique aggregatorHoltzbrinck Ventures, DN Capital, Greenhouse - Innovation Lab of Gruner+Jahr, Ringier Digital, Atlantic Labs

Horizontal > Product Discovery

dKreator(2015, Singapore)

Online furniture discovery platformHorizontal > Product Discovery

Spaces(2015, Puerto Rico)

Curated Amazon products for home decorationHorizontal > Product Discovery

Descovr(2016, Gurgaon)

App to discover home improvement & decor products & servicesHorizontal > Product Discovery

WOONIO(2009, Allgau)

Content-based discovery of home decor productsHorizontal > Product Discovery

Wayfair(2002, Boston)

Online retailer of furniture and home decor productsLead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners

Horizontal > Retailer $358.3M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (77/101)Company Overview Business Model Total Funding

One Kings Lane(2009, San Francisco)

Online Home Furnishings RetailerGreylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive

Horizontal > Retailer $229M

OurHouse.com(1999, Evanston)

Online horizontal home improvement retailer and DIY service providerInstitutional Venture Partners, Meritech Capital, Technology Crossover Ventures, Comdisco, J and W Seligman, Brentwood Associates

Horizontal > Retailer $87.7M

Serena & Lily(2003, Sausalito)

Online retailer of furniture and home decor productsLead Edge Capital, Battery Ventures, Forerunner Ventures, Mindfull Investors, Fireman Capital Partners, ORIX Ventures

Horizontal > Retailer $70M

WorldStores(2008, Twickenham)

Online Retail - Furniture & HomewaresBalderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management

Horizontal > Retailer $67.41M

Cymax(2004, Vancouver)

Ecommerce Furniture RetailerBDC Capital, Salman Partners Horizontal > Retailer $25M

Hayneedle(2002, Omaha)

Online home decor and furniture retailerInsight Venture Partners, Sequoia Capital Horizontal > Retailer $22M

Mobly(2011, Sao Paulo)

Brazilian Home Furnishings websiteJ.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros Horizontal > Retailer $20M

Mebelrama.ru(2011, Moscow)

Home decor & furniture online retailerRocket Internet Horizontal > Retailer $14M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (78/101)Company Overview Business Model Total Funding

Mydeco(2007, London)

Online homewares ecommerce siteAtomico, Amadeus Capital, Kite Ventures, Sofinnova Partners, Expon Capital, SPARK Venture Management

Horizontal > Retailer $13.38M

Zansaar(2012, Bangalore)

Online retail store for home decor and home appliance productsAccel Partners, Tiger Global Management, NuVentures Horizontal > Retailer $6M

Evidea(2008, Istanbul)

Ecommerce website for Home ImprovementsTiger Global Management Horizontal > Retailer $5M

Madeira(2009, Curitiba)

E-commerce store providing construction and finishing materialFlybridge Capital Partners, Kaszek Ventures, Monashees+ Horizontal > Retailer $4.59M

Sofactory(2007, Athis-mons)

Online furniture retailerSeventure Partners Horizontal > Retailer $4.4M

Houseology(2009, Glasgow)

Interior Designer retail storeArtemis, True Capital Horizontal > Retailer $3.9M

Delamaison(2005, Paris)

Online retailer of home furniture and decor itemsXAnge Horizontal > Retailer $3.75M

evmanya.com(2010, Istanbul)

Online Retailer of Home decor, kitchen appliances, furnitureDogan Online (DOL) Horizontal > Retailer $1.7M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (79/101)Company Overview Business Model Total Funding

Flinders(2010, Zaandam)

Retailer of designer furniture and home accessoriesMKB Impulsfonds, Peak Capital Horizontal > Retailer $550k

LX Enterprises(2010, Henderson)

Ecommerce platform for home furnitureHorizontal > Retailer $450k

Happy Cosas(2009, Barcelona)

Online Home Goods Retailer in SpainHorizontal > Retailer $360k

Buru Buru(2012, Florence)

Online retailer of Italian furnitureNana Bianca, P101, Club Digital Horizontal > Retailer $340.35k

Lavandula Luxury Whims(2013, Miami)

Contemporary Furniture & Modern Home DecorHorizontal > Retailer

Every corner(2014, Singapore)

Online retail store for furnitureHorizontal > Retailer

PlaidFox(2013, Vancouver)

Online retailer of home furniture and decor productsHorizontal > Retailer

Mrgunii(2011, Singapore)

Online retail store for furniture and home decor itemsHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (80/101)Company Overview Business Model Total Funding

Myiconichome(2014, Chennai)

Online furniture, furnishings and home decor retailerHorizontal > Retailer

Revive Modern(2015, Toronto)

Curator of modern and mid-century style furnitureHorizontal > Retailer

Oakness(2015, Preston)

Online furniture storeHorizontal > Retailer

Dekoruma(2015, Jakarta)

Online retailer of home productsHorizontal > Retailer

Staunton and Henry(2015, Hong Kong)

Homeware & Lifestyle retail companyHorizontal > Retailer

Travisdavid(2009, Dallas)

Online retailer of home improvement productsHorizontal > Retailer

First of a Kind(2014, Staten Island)

Online retailer of furniture and lightingHorizontal > Retailer

Casa y Menaje(2014, Xàtiva)

Online retailer of household productsHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (81/101)Company Overview Business Model Total Funding

Fashion for Home(2009, Berlin)

Online Designer Furniture RetailerHoltzbrinck Ventures, Acton Capital Partners Horizontal > Retailer

House Proud(2012, Mumbai)

Online Store for Curated Kitchen and Home Decor ProductsHorizontal > Retailer

iFurn(1998, Wichita)

Online merchant for home and business furniture and decorHorizontal > Retailer

Design Public(2011, Los Angeles)

Contemporary home design productsHorizontal > Retailer

Designique(2012, St. Gallen)

Online shop for selected interior designHorizontal > Retailer

Candelabra(2002, Mount Pleasant)

Online portal for lighting, furniture and home decorHorizontal > Retailer

YLiving(2007, Walnut Creek)

Online store for contemporary furniture and accessories.JEFF Horizontal > Retailer

The Bear Knows(2010, Singapore)

Online retailer of European furnitureHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (82/101)Company Overview Business Model Total Funding

LuxuryHome(2012, Noida)

Online furniture and home decor retailerHorizontal > Retailer

Woodorb(2015, Delhi)

Online platform for furniture and home decor itemsHorizontal > Retailer

Viva Lagoon(2012, London)

Online retailer of contemporary furniture and decor productsHorizontal > Retailer

Style Ashram(2012, Delhi)

Online retail store for furnitureHorizontal > Retailer

France & Søn(2014, Chelsea)

Factory Direct Contemporary Home DecorHorizontal > Retailer

Memoky(2015, New York City)

Online retailer offering designer high-end furnishingsHorizontal > Retailer

Loucos Por Design(2014, Sao Paulo)

Online retailer of home furniture and decor productsMidStage Horizontal > Retailer

Topography Home(2002, Atlanta)

Online retailer of home furnishings and decor productsHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (83/101)Company Overview Business Model Total Funding

Soak(2007, Guildford)

Bed & bath retailerHorizontal > Retailer

Dazzle Home(2014, San Francisco)

Stylish home decor and furniture brandHorizontal > Retailer

Cluster-Cluster(2014, Singapore)

Home decor e-tailerHorizontal > Retailer

Stylodeco(2014, Singapore)

Online home decor and accesoriesHorizontal > Retailer

The Kairos Collective(2015, London)

Online curated platform for the home decor and accessoriesHorizontal > Retailer

Homeprove(2011, London)

Home decor and furniture retailerHorizontal > Retailer

Scandinalia(2009, Melbourne)

Curated Scandinavian and Nordic homewares, decor and furnitureHorizontal > Retailer

Amojy(2015, Bradford)

An online retailer shop in UKHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (84/101)Company Overview Business Model Total Funding

Scene Shang(2013, Singapore)

Online retail store for homewareHorizontal > Retailer

Zach Cole Design(2009, Costa Mesa)

Retailer of design productsHorizontal > Retailer

Decadeco(2014, Jakarta)

Online retailer of home decor and furnishingHorizontal > Retailer

WorldStores(2008, Twickenham)

Online retailer of products for home and gardenMosaic Ventures Horizontal > Retailer

Krishna Furniture(2016, Delhi)

Online retailer of furnitureHorizontal > Retailer

Decorillo(2013, Ankara)

Online Retailer of home decor and furnishing products in TurkeyHorizontal > Retailer

DnT Retailers(2016, Orofino)

Online retailer of home & office decor itemsHorizontal > Retailer

Moxon(2015, London)

Retailer of contemporary furniture and interior accessoriesHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (85/101)Company Overview Business Model Total Funding

Home Glamour(2013, Jodhpur)

Online store to buy vintage classic furniture and home decorHorizontal > Retailer

Betterghar(2014, Mumbai)

Online retail store for home decorHorizontal > Retailer

FurnitureBeast(2015, Wilmington)

Online retailer of home Furnishings & decor productsHorizontal > Retailer

WOO Design(2015, Dublin)

Designer Furniture & Home AccessoriesHorizontal > Retailer

Sale Wood(2013, Beijing)

Online platform for home improvement materialsHorizontal > Retailer

FocusFrame(2015, Bangalore)

Online retailer of home decor and furnitureHorizontal > Retailer

Buyster(2009, Haymarket)

Online retailer of home furniture and decor productsHorizontal > Retailer

Southern Elevation(2015, Fallon)

Online retailer of home furniture and decor productsHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (86/101)Company Overview Business Model Total Funding

Confident Living(2010, Stockholm)

Online furniture retailerAggregate Media Horizontal > Retailer

Cosmorelax(2009, Moscow)

Online store for designer furniture, lighting and interior decorationHorizontal > Retailer

UrbanDecor(2009, Bangalore)

Online furniture retailerSeedx Horizontal > Retailer

Smacs(2012, Johannesburg)

Design & Home EcommerceHorizontal > Retailer

UareDesign(2008, Paris)

Online retailer of furniture, lighting and decorative itemsGeneris Capital Horizontal > Retailer

Plush Plaza(2010, Mumbai)

Online retail platform for home accessories and lifestyle gifting products Horizontal > Retailer

Eminent Craft(2010, Gurgaon)

Online platform to buy handmade home decor productsHorizontal > Retailer

ShopLadder(2003, Pembroke Pines)

Online horizontal home improvement retailerHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (87/101)Company Overview Business Model Total Funding

2Modern(2003, Mill Valley)

Curator of modern furniture and modern lighting designHorizontal > Retailer

The Stylish Home Decor(2015, Jersey City)

Online retailer of furniture and home decor products.Horizontal > Retailer

Filedanstachambre(2007, Dardilly)

Online retailer of furniture and contemporary accessoriesSiparex Horizontal > Retailer

ATGStores.com(1999, Kirkland)

Online store for lighting, furniture and home decor.Horizontal > Retailer

Build.com(2000, Chico)

Online Home Improvement RetailerHorizontal > Retailer

Burke Decor(2007, Los Angeles)

Online BoutiqueHorizontal > Retailer

DotandBo(2013, San Francisco)

Curator of home furniture and decor productsTrinity Ventures, Morado Ventures, Oak Investment Partners Horizontal > Retailer

ZEN Better Living(2016, Miami)

Online retailer of furniture and home accessoriesHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (88/101)Company Overview Business Model Total Funding

HouseSutra(2016, Bangalore)

Online store for furniture and home decorHorizontal > Retailer

Lovli.it(2013, Milan)

Ecommerce website for Italian designCMM ventures, Italian Angels For Growth Horizontal > Retailer

Mebelkart.com(2012, Bangalore)

Online retail store for furniture and other home accessoriesHorizontal > Retailer

Home Improvement Superstore

(2005, Pontiac)

Online retailer of home improvement products

Horizontal > Retailer

DeclikDeco(2009, Paris)

Online retailer of furniture and decorative itemsHorizontal > Retailer

MyNest(2012, Noida)

Online store for furniture and home decor productsHorizontal > Retailer

Vielle and Frances(2011, New York City)

Luxury Furniture StoreHorizontal > Retailer

Temple & Webster(2011, Sydney)

Online store for home wares and furnitureMacquarie Group, Macdoch Ventures Horizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (89/101)Company Overview Business Model Total Funding

Zanui(2011, Sydney)

Australia's online home and lifestyle shopping platformNova Founders Capital, Rocket Internet Horizontal > Retailer

Made Modern(2015, London)

Online retailer of curated home decor productsHorizontal > Retailer

Livaza(2014, Jakarta)

Online store for luxury furnitureEast Ventures Horizontal > Retailer

So Into Style(2015, Wyoming)

Veteran-based furniture retailerHorizontal > Retailer

Passerini(2012, London)

Online retailer of interior design and boutique productsHorizontal > Retailer

MetStore's(2014, Jodhpur)

Online Platform for Modern FurnitureHorizontal > Retailer

Seen on Set(2015, Dublin)

Online store showcasing furniture appeared in Movies and TV showsNDRC Horizontal > Retailer

SachCoffee(2014, Ho Chi Minh City)

Online retailer of home productsHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (90/101)Company Overview Business Model Total Funding

M!RA(2016, Mexico City)

Online store for products in the furniture and home decor categoriesHorizontal > Retailer

Gharofy(2015, Bangalore)

Online home decor and furniture retailer providing 48 hour deliveryHorizontal > Retailer

Boriya Bistar(2015, Bangalore)

Online platform to buy basic essentials during relocationHorizontal > Retailer

Bigsqft(2015, Bangalore)

Online Store for Home Interior and Building MaterialsHorizontal > Retailer

Bonsoni(2010, London)

Online retailer of furniture and homeware in UKHorizontal > Retailer

Biva(2014, Brondby Strand)

Online retailer of home improvementsHorizontal > Retailer

Bonami(2012, Prague)

Membership based platform for unique home decor productsHorizontal > Retailer

AllModern(2006, Madrid)

Modern design home decorHorizontal > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (91/101)Company Overview Business Model Total Funding

Furniture SG(2010, Singapore)

Online horizontal home decor storeHorizontal > Retailer

Furnésh(2011, Boston)

Furnitures from home design magazinesHorizontal > Retailer > Content-driven

$250k

Thelongeststay(2012, London)

Content-driven commerce platform for designer furniture and home decor productsAriadne Capital

Horizontal > Retailer > Content-driven

Westwing(2011, Munich)

Online shopping club for home furniture & accessoriesFidelity Investments, Summit Partners, Point Nine Capital, Access Industries, Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management, Rocket Internet

Horizontal > Retailer > Flash Sales

$211.7M

Joss(2010, Boston)

Online private sales website for home decor and furniture productsSpark Capital, Harbourvest Partners, Battery Ventures, Great Hill Partners

Horizontal > Retailer > Flash Sales

$36M

Achica(2009, London)

Members-only luxury lifestyle storeBalderton Capital, Draper Fisher Jurvetson, dfjesprit, Target Global, dfjespirit.com, Draper Esprit, Target Global

Horizontal > Retailer > Flash Sales

$13.3M

Lovethesign(2012, Milan)

Italian design made simpleUnited Ventures

Horizontal > Retailer > Flash Sales

$5.76M

Wysada(2013, Amman)

Online private sales website for home decorSilicon Badia, Mena Venture investments, Wamda Capital

Horizontal > Retailer > Flash Sales

$5M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (92/101)Company Overview Business Model Total Funding

Deal Décor(2011, San Francisco)

Group buying site for furniturePlug and Play Tech Center, Signia Venture Partners

Horizontal > Retailer > Flash Sales

$1.2M

Decovry(2011, Deurle)

Weekly sales of home and decoration brandsHorizontal > Retailer > Flash Sales

The Home(2012, Sydney)

Online shopping destination for premium home and lifestyle productsHorizontal > Retailer > Flash Sales

DesignDeal(2012, Delhi)

Online home decor storeHorizontal > Retailer > Flash Sales

LuxeYard(2011, Ahmedabad)

Community driven, private sale website for luxury home decor products

Horizontal > Retailer > Flash Sales

MIMUB(2012, Madrid)

Private Online Sales ClubKibo Ventures

Horizontal > Retailer > Flash Sales

Propane Taxi(2006, Washington D.c.)

Propane Tank RetailerQED Investors

Kitchen Supplies > Cooking Gas > Retailer

MightyNest(2008, Evanston)

Toxin-free home products marketplaceFireStarter Fund, Math Venture Partners

Kitchen Supplies > Kitchenware > Marketplace

$685k

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (93/101)Company Overview Business Model Total Funding

CRU by Darbie Angell(2011, Austin)

Private label retailer of dinnerwareStartupRunner Capital

Kitchen Supplies > Kitchenware > Private Label

PurpleCat(2015, Bangalore)

Online store for interior decor products and kitchenware.Kitchen Supplies > Kitchenware > Private Label

Cuticuter(2015, Gandia)

3D printed Cutlery Kitchen Supplies > Kitchenware > Private Label > 3D Printed

MaSpatule.com(2012, Paris)

MaSpatule.com is a kitchenware retailer.Kitchen Supplies > Kitchenware > Retailer

$528k

cakesmiths(2014, Mumbai)

Online retail store for buying kitchen and bakeware.Kitchen Supplies > Kitchenware > Retailer

Onestop Retail(2013, Mumbai)

Online store for home appliances and kitchenwaresKitchen Supplies > Kitchenware > Retailer

Cliqnget.com(2016, )

Online retail store to buy kitchen toolsKitchen Supplies > Kitchenware > Retailer

Dusdusan Wholesale(2015, Jakarta)

Online retail store for household productsKitchen Supplies > Kitchenware > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (94/101)Company Overview Business Model Total Funding

DLT Trading(1998, Marinette)

Online retailer of knives and knife accessoriesKitchen Supplies > Kitchenware > Retailer

Newglass(2015, Kanpur)

Online retail of glasswareKitchen Supplies > Kitchenware > Retailer

Smart Living Retail(2014, Bangalore)

E-commerce store for purchasing home accessoriesKitchen Supplies > Kitchenware > Retailer

Eating Tools(2012, Brooklyn)

Retailer of handmade culinary utensilsKitchen Supplies > Kitchenware > Retailer

eKitchen Ventures(2013, Salem)

Online retail store for kitchenwareKitchen Supplies > Kitchenware > Retailer

Best Morning Ever(2015, Satellite Beach)

Online retailer of Coffee MugsKitchen Supplies > Kitchenware > Retailer

Coppre(2012, Pune)

Online store selling heritage metal craftsForbes Marshall

Kitchen Supplies > Kitchenware > Retailer

Casper(2014, New York City)

Internet mattress companyNEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, Vaizra Investments, Lerer Hippeau Ventures, QueensBridge Venture Partners

Mattress > Private Label $69.7M

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (95/101)Company Overview Business Model Total Funding

Simba(2015, London)

Direct-to-consumer mattress brandJamJar Investments, The Garage Soho, SPARK Venture Management Mattress > Private Label $11.22M

Eve Sleep(2015, London)

Internet first mattress companyDN Capital, Octopus Ventures, Fabrice Grinda, FundersGuild.com Mattress > Private Label $10.02M

Leesa(2014, Virginia Beach)

Online mattress storeTitleCard Capital Mattress > Private Label $9M

Helix Sleep(2014, New York City)

Personalized internet first mattress companyWestern Technology Investment, Great Oaks Venture Capital, Simon Venture Group

Mattress > Private Label $8.2M

Tediber(2015, Paris)

Direct-to-consumer mattress company360 Capital Partners Mattress > Private Label $1.99M

8HSleep(2015, Chengdu)

Private label mattress developerJD.Com, Shunwei Mattress > Private Label $1.5M

Level Sleep(2015, Sonoma)

Manufacturer of mattress and other bedding-related productsCaymus Capital Mattress > Private Label $1M

Luuna(2015, Mexico City)

Direct-to-consumer mattress brandNazca, Mountain Partners, mountainnazca.com Mattress > Private Label $798.81k

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (96/101)Company Overview Business Model Total Funding

Yogabed(2015, Charlotte)

Direct-to-Consumer Mattress CompanyMattress > Private Label $349.5k

Sundayrest(2015, Bangalore)

Internet-first private label mattressesMattress > Private Label $300k

Wispere(2015, Bristol)

Online Mattress In a Box CompanyMattress > Private Label $283.63k

The Dream Bed(2015, Boston)

Online mattress brand by Mattress FirmMattress > Private Label

One Bed(2015, Bulimba)

Internet first mattress startup in AustraliaMattress > Private Label

Naptress(2015, Pune)

Internet-first mattress brandMattress > Private Label

GhostBed(2015, Arizona City)

Mattress by Nature's SleepMattress > Private Label

Sleeping Duck(2014, Melbourne)

Online Australian designed mattressesMattress > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (97/101)Company Overview Business Model Total Funding

WinkBeds(2015, New York City)

Internet first mattress companyMattress > Private Label

SMARTYBED(2015, Edmond)

Online mattress retailerMattress > Private Label

WakeFit(2007, Bangalore)

Online retailer for specialty orthopedic mattressesMattress > Private Label

Jazvin(2015, Woodridge)

Direct-to-consumer mattress companyMattress > Private Label

Hibr(2014, Greenville)

Direct to consumer mattress brandMattress > Private Label

Greywing(2015, Melbourne)

Mattresses' brandAirtree Mattress > Private Label

Novosbed Memory Foam(2009, Long Beach)

Internet first mattress companyMattress > Private Label

Tuft & Needle(2012, Tempe)

Boutique-quality mattress sold onlineMattress > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (98/101)Company Overview Business Model Total Funding

Hyde & Sleep(2016, London)

Online private label brand for mattressesMattress > Private Label

Ozmattress(2012, Melbourne)

Internet first mattress store of AustraliaMattress > Private Label

Layla Sleep(2015, Fremont)

Upcoming internet first mattress brandMattress > Private Label

Aviya Mattress(2015, Cleveland)

Online mattress by Traditional manufacturers (White Dove)Mattress > Private Label

Endy Sleep(2014, )

Internet first mattress brand based out of TorontoMattress > Private Label

Crave Mattress(2015, High Point)

Family owned mattress company that shifted onlineMattress > Private Label

On Purple(2015, Alpine)

Direct to consumer mattress companyMattress > Private Label

Luxi(2015, Los Angeles)

Online retailer and manufacturer of direct to consumer mattress brandMattress > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (99/101)Company Overview Business Model Total Funding

Loom and Leaf(2015, Austin)

Premium Luxury Memory Foam MattressesMattress > Private Label

Dromma Bed(2015, Greensboro)

Online mattress company with customizing optionsMattress > Private Label

Cuddle Mattress(2012, Vancouver)

Mattress with slats for better sleepMattress > Private Label

SleepArt(2008, Fullerton)

Mattress CompanyMattress > Private Label

Saatva(2010, Westport)

Luxury mattresses onlineMattress > Private Label

Sleep6(2016, Chicago)

Internet first mattress brand in ChicagoMattress > Private Label

ideo(2015, Pietermaritzburg)

South African internet first mattress companyMattress > Private Label

Nezt(2015, Mexico City)

Internet first mattress companyMattress > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (100/101)Company Overview Business Model Total Funding

Koala Mattress(2015, Sydney)

Internet first mattress brandMattress > Private Label

Bear Mattress(2014, Hoboken)

Internet first mattress companyMattress > Private Label

Lull(2015, Santa Barbara)

Direct to consumer mattress companyMattress > Private Label

Zen Bedding(2016, Salt Lake City)

Online luxury mattress shopMattress > Private Label

Loblolly(2016, Atlanta)

Atlanta based online mattress companyMattress > Private Label

Luma Sleep(2015, Milledgeville)

Internet first customizable mattress providerMattress > Private Label

Cocoon by Sealy(2016, Trinity)

Internet first mattress brand of SealyMattress > Private Label

Iliving(2011, Guangdong)

Private label mattressesMattress > Private Label

B2B Commerce << Go to BM List >>Commerce &

Services

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B2C Commerce (101/101)Company Overview Business Model Total Funding

Sleepleader(2013, Shanghai)

Internet first mattress companyMattress > Private Label

Sweet Slumber(2016, Blackburn)

Online Retailer of British Made Beds & MattressesMattress > Retailer

MattressBox(2013, Chennai)

Online Store for Mattresses and other Sleeping ProductsMattress > Retailer

FurniSing(2016, Singapore)

Online retailer of mattressesMattress > Retailer

Fabmart(2011, Bangalore)

Online Curated Sleep ProductsMattress > Retailer

BettenRiese(2013, Berlin)

Online shop for mattresses and other bedding productsAstutia Ventures Mattress > Retailer

B2B Commerce << Go to BM List >>Commerce &

Services

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Commerce & Services (1/3)Company Overview Business Model Total Funding

To8to(2008, Shenzhen)

Online interior decoration third party marketplaceSequoia Capital, 58.com, Matrix Partners China Commerce & Services $216.48M

Houzz(2009, Palo Alto)

Content, Community & Commerce in Home DesignSequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures

Commerce & Services $213.6M

Qijia(2005, Shanghai)

Content and marketplace for Home decor and affiliated products and Interior design marketplaceBaidu, CDH Investments

Commerce & Services $172M

What A Nice Place(2012, Lille)

Online content-driven commerce platformFinovam Commerce & Services $899.98k

Zimply(2014, Delhi)

Online content driven interior designer and furniture marketplaceMatrix Partners India Commerce & Services $510k

InMyRoom(2012, Moscow)

Ideas, Products & Professional at one placeCommerce & Services $500k

Modenus(2009, Winter Springs)

Online collection of products and design portfoliosCommerce & Services $450k

Decorati(2006, San Francisco)

Online marketplace and community for interior decorators and consumers Commerce & Services $400k

B2C Commerce << Go to BM List >>Community

Platform

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Commerce & Services (2/3)Company Overview Business Model Total Funding

Bedbathmore(2012, Mumbai)

Online retail store that focusses on home decor, bed&bath products and other furnishingsKinnevik AB, Rocket Internet, Blume Ventures

Commerce & Services

Ahometo(2012, Ho Chi Minh City)

Online marketplace for interior and decoration productsCommerce & Services

SpaceIO(2013, Princeton)

Online community platform for home improvement service providers, vendors, and homeowners Commerce & Services

iDecore(2012, Mexico)

Online platform for interior designing communityCommerce & Services

iDecorate(2013, Hong Kong)

Online retailer and interior design service provider for homesCommerce & Services

Remodelista(2007, San Francisco)

Sourcebook for Considered LivingCommerce & Services

Habitat(2011, Kuala Lumpur)

Houzz for SEACommerce & Services

DesignBook(2012, Ballitoville)

Content driven home design and furnishing portalCommerce & Services

B2C Commerce << Go to BM List >>Community

Platform

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Commerce & Services (3/3)Company Overview Business Model Total Funding

TheBigPlans Home(2014, Singapore)

Online platform for home decor ideas and quotesCommerce & Services

Swachhistan(2015, Bikaner)

Content-based platform focusing on home improvement and interior designing Commerce & Services

B2C Commerce << Go to BM List >>Community

Platform

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Community PlatformCompany Overview Business Model Total Funding

Architonic(2003, Zurich)

Research tool for architecture/design of home furnishingsCommunity Platform $70.26k

Greenseed(2015, London)

Social gardening app for the communityUCL Entrepreneurs Community Platform

Kabuni(2013, Vancouver)

Online community for interior designers, manufacturers, and homeowners Community Platform

TheCreatorME(2010, Beijing)

Design Social-commerce PlatformOrigo Partners Crowdsourced Design $400k

Furnit-U(2013, Madrid)

Collaborative platformCrowdsourced Design

Mirens(2013, Toronto)

Crowdsourced design platfrom of furnituresCrowdsourced Design

Decorator(2015, Seattle)

App based platform to crowdsource interior designCrowdsourced Design

Galatea Casa(2011, Valinhos)

Online community based furniture manufacturing shopCrowdsourced Design

Commerce &

Services<< Go to BM List >> Enabler

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Enabler (1/11)Company Overview Business Model Total Funding

New Avenue(2009, Emeryville)

Marketplace and SaaS collaboration platform for Community BuildersEnabler $726k

Icovia(2006, Boston)

Online interior design software and floor plannersBorealis Ventures Enabler

Storanza(2013, Etterbeek)

Webplatform for interiorEnabler

Project Decor(2011, New York City)

Home furnishings' marketplace for DIY usersLaunchCapital Moodboards $6.6M

Stylyze(2012, Seattle)

Platform that recommends coordinated looks for home decorMoodboards $890k

fabrooms(2013, Munich)

Interior decorating platform and furniture marketplaceMoodboards $100k

80 Degrees West(2009, Pittsburgh)

Platform for DIY customers to organize their designs and ideasAlphaLab Moodboards $25k

Qreativstudio(2012, San Francisco)

[Deadpooled] Technology company making products for Interior Designers Moodboards $15k

Community

Platform<< Go to BM List >> Rental

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Enabler (2/11)Company Overview Business Model Total Funding

bluGloss(2013, Palo Alto)

Pinterest of home decor products with guidanceMoodboards

Neybers(2012, Stockholm)

DIY Interior Designing platformStoaf Moodboards

AbodeBy(2015, London)

Design Tool for HomeownersMoodboards

Faino Decor(2015, Jacksonville)

An iPad app for professional decorators, beginners, and creative peopleMoodboards

Musey(2013, San Francisco)

Mobile app for interior design inspiration and toolsBirchmere Ventures Moodboards

Olioboard(2010, Vancouver)

Content & retail meta-search platformMoodboards

Garden Mate(2011, Liszki)

Gardening ApplicationPolska Agencja Rozwoju Przedsiebiorczosci Moodboards

DraftingSPACE(2013, Kitchener)

Home Improvements Design toolMoodboards

Community

Platform<< Go to BM List >> Rental

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Enabler (3/11)Company Overview Business Model Total Funding

Designer Pages(2007, New York City)

Product Management suite for architects and designersProduct Management Tool $350k

Amber Engine(2015, Detroit)

Cloud Solution for the Home Furnishings IndustryProduct Management Tool

Kujiale(2014, Hangzhou)

Tech-driven online platform to design sketches and get related servicesGGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China, Linear Venture, Yunqi Partners

Product Management Tool > Furniture Designing

$11.57M

Opendesk(2013, London)

Open source platform for furniture makingWayra, Innovate UK

Product Management Tool > Furniture Designing

$584.12k

Modeo Systems(2015, Jounieh)

Customized modern furniture buying site with an AR appStartup Sauna

Product Management Tool > Furniture Designing

Tylko(2015, Warsaw)

Customized furnitureAxel Springer Plug and Play Accelerator, Paua Ventures

Product Management Tool > Furniture Designing

Zhaidou(2014, Shenzhen)

Content and DIY platform for Home improvementsZhongcheng capital

Product Management Tool > Furniture Designing

Modelo(2014, Cambridge)

Project Management tool for architects and designersZhenFund Project Management Tool $1M

Community

Platform<< Go to BM List >> Rental

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Enabler (4/11)Company Overview Business Model Total Funding

Mydoma Studio(2014, Ottawa)

Project management tool for interior designersCapital Angels, Wesley Clover Project Management Tool $275k

Bricks(2013, Paris)

Open source collaborative architecture platformProject Management Tool

247PRO(2005, Burlingame)

Project management tool for professional contractorsProject Management Tool

Design Buggy(2007, New York City)

Online project management tool for home remodelersNew York Angels Project Management Tool

HomeDiary(2015, Sammamish)

Tool for homeowners to visualize their home and track improvement activitiesSecond Century Ventures

Project Management Tool

Kammit(2011, Boston)

Software solution for DIY homeowners and ContractorsProject Management Tool

RENOMii(2012, Canada)

SaaS platform to manage home renovation projectsCommunitech Project Management Tool

OpenRoost(2014, Chandler)

SaaS solution for contractor and homeowner engagementProject Management Tool

Community

Platform<< Go to BM List >> Rental

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Enabler (5/11)Company Overview Business Model Total Funding

Ivy(2016, San Francisco)

Cloud-based business management tool for interior designersNFX Guild Project Management Tool

fasterbids(2014, Bellingham)

Platform for quoting home improvement products9Mile Labs Project Management Tool

Blueport(2009, Boston)

The omnichannel solution for furnitureStorefront

Rooomy(2009, San Jose)

Virtual staging solutions to real estate and retail industry.Visualization Tool > 3D Rendering

$13M

Outward, Inc.(2012, San Jose)

Product visualization softwareMerus Capital

Visualization Tool > 3D Rendering

$11.51M

Modsy(2015, San Francisco)

Home Design Solutions ProviderMetamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures

Visualization Tool > 3D Rendering

$10.75M

iStaging(2014, Taipei)

Technology driven interior decorationWI Harper Group, Taya Venture Capital

Visualization Tool > 3D Rendering

$5M

3dxia(2010, Nanjing)

Online portal for home improvement design 3D modelsVisualization Tool > 3D Rendering

$2M

Community

Platform<< Go to BM List >> Rental

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Enabler (6/11)Company Overview Business Model Total Funding

VividWorks(2006, Oulu)

Online 3D design-to-purchase SaaS platform solutionsFinnvera, Nurmiranta, Vendep

Visualization Tool > 3D Rendering

$1.67M

Cylindo(2010, Copenhagen)

Furniture visualization software for commerceVoiVoda, Commerce Ventures, Scale Capital, Litecap

Visualization Tool > 3D Rendering

$1M

Snapkin(2013, Montpellier)

3D measurement and floorplan toolVisualization Tool > 3D Rendering

$ 318k

NConnex(2012, San Francisco)

Uses AR to help consumer buy furnitureMicrosoft Ventures, Techstars

Visualization Tool > 3D Rendering

$20K

Mydecolab(2013, Hong Kong)

Fitting room for home decorationVisualization Tool > 3D Rendering

Roomored(2014, New York City)

Platform to connect consumers & designers with furniture brands.Visualization Tool > 3D Rendering

Homestyler(2014, San Rafael)

3D product models, community & serviceVisualization Tool > 3D Rendering

DigitalBridge(2012, Manchester)

Computer vision and data learning company for home decorEpiphany Capital, JLAB

Visualization Tool > 3D Rendering

Community

Platform<< Go to BM List >> Rental

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Enabler (7/11)Company Overview Business Model Total Funding

GharPlanner(2013, Delhi)

Online platform for architectural and interior design services.Visualization Tool > 3D Rendering

CmyCasa(2008, Yokneam Illit)

3D visualization services for furniture and home appliancesNaiot Venture Accelerator

Visualization Tool > 3D Rendering

Mooble(2013, Caxias Do Sul)

Online platform to build designs and buy productsVisualization Tool > 3D Rendering

Vega(2015, San Jose)

3D rendering tool for online furniture retailersVisualization Tool > 3D Rendering

Imaginary Spaces(2014, Montreal East)

Furniture buying experience with 3D visualizationVisualization Tool > 3D Rendering

Decora.do(2012, Florianopolis)

B2B design solution companyVisualization Tool > 3D Rendering

Roomstyler(2013, Rotterdam)

Interior Design PlatformVisualization Tool > 3D Rendering

FurnishUp(2014, New York City)

Home Decor in 3DVisualization Tool > 3D Rendering

Community

Platform<< Go to BM List >> Rental

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Enabler (8/11)Company Overview Business Model Total Funding

Habitat(2015, Borgomanero)

Application to virtually test a product before purchasingVisualization Tool > 3D Rendering

Mii Casa(2015, Kitchener)

Home decor visualization softwareGTAN

Visualization Tool > 3D Rendering

Homplex(2010, Warsaw)

Innovation for Interior Design and Real Estate DevelopersVisualization Tool > 3D Rendering

Casa Designer(2014, Montreuil)

3D mobile app to design homesVisualization Tool > 3D Rendering

iCanDesign(2013, )

Mobile app for 3D visualisation of the interior designVisualization Tool > 3D Rendering

Roomtodo(2010, Kyiv)

Online 3D visualization software to plan, design and decorate roomsVisualization Tool > 3D Rendering

Augmented Pixels(2010, Palo Alto)

Augmented reality base indoor navigation solutions for robots & dronesThe Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator

Visualization Tool > Augmented Reality

$2.5M

Sayduck(2012, Helsinki)

Augmented reality for retailSeedcamp, Incubasia Ventures, Arteel Ventures

Visualization Tool > Augmented Reality

$1.43M

Community

Platform<< Go to BM List >> Rental

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Enabler (9/11)Company Overview Business Model Total Funding

Sensopia(2010, Montreal)

AR for Home DecorPartech Ventures, Tekton Ventures

Visualization Tool > Augmented Reality

$1.2M

Fingo(2012, Palo Alto)

Augmented reality for home furniture buying on iPadInternet Initiatives Development Fund

Visualization Tool > Augmented Reality

$250k

Pair(2012, Washington)

AR iOS app for furniture placement500 Startups, Hivers and Strivers, Woodside O'Brien

Visualization Tool > Augmented Reality

$250k

Miaozaimai(2015, Shanghai)

Augmented reality application for virtual furnitureRongyin Yangtze River PE Fund

Visualization Tool > Augmented Reality

Vysly(2015, Pune)

Upcoming home furnishing store with augmented reality featureVisualization Tool > Augmented Reality

FurniMagic(2015, Toronto)

Augmented Reality Platform to build eCommerce Furniture StoreVisualization Tool > Augmented Reality

Decolabs(2012, Antwerp)

AR based interior design visualization toolVisualization Tool > Augmented Reality

MockUp Studio(2016, Darmstadt)

Mobile app-based interior designingVisualization Tool > Augmented Reality

Community

Platform<< Go to BM List >> Rental

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Enabler (10/11)Company Overview Business Model Total Funding

SnapShop(2009, Alexandria)

AR app for furniture placementVisualization Tool > Augmented Reality

Funterior(2014, Bangalore)

Augmented reality mobile app to get look and feel of furnitureVisualization Tool > Augmented Reality

Realise(2014, Pune)

Mobile-based augmented reality solution for retailersVisualization Tool > Augmented Reality

Adornably(2012, Los Angeles)

Personalized furnishing with iPad AR appVisualization Tool > Augmented Reality

Furnish(2012, Irvine)

AR Furniture Shopping appVisualization Tool > Augmented Reality

FITTZY(2014, San Francisco)

AR for furnitureVisualization Tool > Augmented Reality

Augmented Furniture(2011, Barcelona)

AR app for home furnishingVisualization Tool > Augmented Reality

Meiwu365(2015, Beijing)

VR-based online home improvement servicesWise Wells

Visualization Tool > Virtual Reality

$2.74M

Community

Platform<< Go to BM List >> Rental

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Enabler (11/11)Company Overview Business Model Total Funding

ROOMLE(2014, Linz)

Marketplace for planning and furnishingAws Grunderfonds, Michael Grabner Media

Visualization Tool > Virtual Reality

$1.3M

HouseVR(2015, Beijing)

VR based interior decoration and designer platformTsing Ventures

Visualization Tool > Virtual Reality

$750K

Jemun(2016, Chengdu)

Online platform providing VR models for homes.Visualization Tool > Virtual Reality

$450k

Yunyunju(2015, Wuhan)

VR service provider for home improvementsVisualization Tool > Virtual Reality

$150K

Community

Platform<< Go to BM List >> Rental

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Rental (1/4)Company Overview Business Model Total Funding

Furlenco(2011, Bangalore)

Online furniture rental platformHDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures

Rental $21M

RentoMojo(2014, Bangalore)

Onine portal to rent furnitureAccel Partners, IDG Ventures India Rental $7M

GuaRented(2015, Bangalore)

Online service provider for rental productsKstart Rental $500k

City Furnish(2015, Delhi)

Online platform offering furniture for rentBrand Capital Rental $300k

Rentickle(2015, Gurgaon)

Online portal for renting primarily furniture and home appliancesRental $250k

FlatFurnish(2015, Gurgaon)

Online platform to rent home necessitiesRental

Live Comfortably(2015, Noida)

Online platform to rent household itemsRental

Voko(2016, Gurgaon)

Online furniture and home appliance rentalsRental

Enabler << Go to BM List >> Second-hand

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Rental (2/4)Company Overview Business Model Total Funding

PayRentz(2015, Chennai)

Online platform to book home appliances and furniture on rentRental

Singapore Furniture Rental(2013, Singapore)

Online rental portal for furnitureRental

FreQuip(2015, Gurgaon)

Online rental site for home furnishingsRental

YoRentals(2015, Gurgaon)

Online furniture rental serviceRental

Chair Rental Direct(2011, Murray)

Furniture rentalRental

NeoSquat(2013, Paris)

Furniture Renting CompanyRental

CutKorners(2015, Bangalore)

Online platform to rent home appliancesRental

MyRentPoint(2016, Delhi)

Upcoming Online rentals provider of household appliances and products Rental

Enabler << Go to BM List >> Second-hand

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Rental (3/4)Company Overview Business Model Total Funding

Mesh(2015, Bangalore)

Online rentals platform for home appliances and furnitureRental

RentalWindow(2015, Bangalore)

Online portal to rent furniture and home appliancesRental

FurnIt(2015, Maastricht)

Furniture on leaseRental

Ezrent(2016, Sao Paulo)

Online platform to rent furnitureRental

IrocoDesign(2011, Hong Kong)

Luxury furniture rental serviceRental

Fullbox(2012, Zapopan)

Furniture rental company in Mexico500 Mexico City Rental

Furnishare(2014, New York City)

Curated designer pieces on rentRental

Permarent(2015, Gurgaon)

Online furniture and electronics rentals platformRental

Enabler << Go to BM List >> Second-hand

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Rental (4/4)Company Overview Business Model Total Funding

Fabrento(2016, Delhi)

On demand furniture rental platformRental

Patina(2012, Brooklyn)

Vintage and Handmade Furniture rental companyRental

Qozify(2015, Bangalore)

Online furniture rental companyRental

Dozen Life(2014, Delhi)

Online furniture rental platformRental

Just On Rent(2015, Pune)

Online furniture rental marketplaceRental

Enabler << Go to BM List >> Second-hand

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Second-hand (1/5)Company Overview Business Model Total Funding

Loveseat(2014, San Diego)

Refurbisher of pre-owned furnitureMaiden Lane Furniture $50k

Sofify(2016, Delhi)

Mobile-first marketplace to buy and sell pre-owned furnitureFurniture

Move Loot(2013, San Francisco)

Furniture P2P MarketplaceY Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup

Furniture > Commission-based Marketplace

$21.24M

SecondHome(2015, Los Angeles)

P2P Second Hand Furniture MarketplaceFurniture > Commission-based Marketplace

Get my Couch(2015, Gurgaon)

Online second hand marketplace for home furnishingsFurniture > Commission-based Marketplace

Remedyy(2016, Houston)

[Stealth mode] Online shop to buy/sell pre-owned furnitureFurniture > Commission-based Marketplace

Yoozzed(2015, England)

Online P2P marketplace for second-hand furnitureFurniture > Commission-based Marketplace

Rental << Go to BM List >> Services

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Second-hand (2/5)Company Overview Business Model Total Funding

Zefo(2015, Bangalore)

Online marketplace for used furnitureSequoia Capital, Helion Venture Partners, Beenext Furniture > Consignment $6.8M

FabX(2015, Mumbai)

Refurbished furniture retailerFurniture > Consignment

Gallery Democratic(2015, Paris)

Buying and Selling of high-end furnitureFurniture > Consignment

Thrifted(2015, London)

Furniture Recommerce ServiceFurniture > Consignment

Used Design(2007, Gottingen)

Online store selling used high-class furnitureHorizontal

Chairish(2013, San Francisco)

Used Furniture MarketplaceO'Reilly AlphaTech Ventures, Azure Capital Partners

Horizontal > Commission-based Marketplace

$7.2M

Selency (formerly known as Brocante Lab)(2014, Paris)

Community platform for used furnitureAccel Partners, Kima Ventures Horizontal > Commission-

based Marketplace$3.3M

AptDeco(2013, New York City)

P2P Pre-owned Furniture MarketplaceY Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures

Horizontal > Commission-based Marketplace

$2.52M

Rental << Go to BM List >> Services

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Second-hand (3/5)Company Overview Business Model Total Funding

Upfurb(2015, Bangalore)

Online pre-owned furniture marketplaceHorizontal > Commission-based Marketplace

Dibind(2016, Boston)

P2P Marketplace for pre-owned furnitureHorizontal > Commission-based Marketplace

Deconet(2011, Stockholm)

Deconet is a buying and selling platform for vintage modern designHorizontal > Commission-based Marketplace

Furnex(2015, Toronto)

Online used furniture marketplaceHorizontal > Commission-based Marketplace

Furnishio(2015, Hyderabad)

Mobile first marketplace for refurbished, second hand furnitureHorizontal > Commission-based Marketplace

Vintiqa(2015, London)

Online community for second hand furnitureHorizontal > Commission-based Marketplace

Layer Home(2015, London)

Online platform for pre-loved and antique furnitureHorizontal > Commission-based Marketplace

Vinterior(2015, London)

Online marketplace of curated luxury furnitureSeedcamp

Horizontal > Commission-based Marketplace

Rental << Go to BM List >> Services

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Second-hand (4/5)Company Overview Business Model Total Funding

Good Morning Design(2015, Luxembourg)

Online platform to buy and sell designer furnitureHorizontal > Commission-based Marketplace

Kesetodo(2014, San Francisco)

Mobile application to declutter household stuffHorizontal > Commission-based Marketplace

Previously Owned by a Gay Man

(2013, Oakland)

Marketplace for new and previously owned home furnishingsHorizontal > Commission-based Marketplace

ReFlaunt(2015, Bangalore)

Mobile marketplace to buy used furniture from trustworthy sellersHorizontal > Commission-based Marketplace

Viyet(2012, New York City)

Online Marketplace for Luxury Pre-owned Furniture and AccessoriesWestern Technology Investment, Female Founders Fund, Compound Horizontal > Consignment $5.57M

MidMod Decor(2014, Philadelphia)

Curated Selections of Mid-Century Modern Furniture and DecorHorizontal > Consignment

Boutique Marcabroc(2015, Quebec City)

Second Hand Furniture Flea MarketHorizontal > Consignment

Remarcados(2012, Rio De Janeiro)

Online furniture shop selling refurbished productsHorizontal > Consignment

Rental << Go to BM List >> Services

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Second-hand (5/5)Company Overview Business Model Total Funding

Couchelo(2014, Singapore)

Online consignment marketplaceHorizontal > Consignment

MarketSquare(2015, Chicago)

Buying & selling home furnishings & decor, made simple.Horizontal > Consignment

De Casa Pra Casa(2014, Sao Paulo)

Online shop for used furniture in BrazilHorizontal > Consignment

Shuttle Stuff(2014, St. Louis)

Saint Louis' online marketplace to buy and sell furnitureHorizontal > Consignment

Rental << Go to BM List >> Services

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Services (1/35)Company Overview Business Model Total Funding

Renoviso(2014, North Andover)

Ecommerce for home renovation projectsBessemer Venture Partners, RRE Ventures, Next View Ventures, Maiden Lane, MetaProp NYC, NextGen Angels, BOSS

Flooring > In-house $4.9M

Youzhu(2013, Qingdao)

Online platform for home improvementsYihua Group Horizontal $15M

Optireno(2010, Lyon)

Contractor for property renovation and other servicesAster Capital Horizontal $1.32M

Montainer Homes(2013, Missoula)

Designs homes with recycled shipping containers500 Startups Horizontal

Zhuangxiaomi(2015, Beijing)

Online platform for home decoration servicesShunwei Horizontal

Porch(2012, Seattle)

Home Improvement ServicesFounders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital

Horizontal > Listing Platform $100M

BestContractors(2005, Denver)

Online Home Improvement DirectoryGreenhill, Silicon Alley Venture Partners Horizontal > Listing Platform $3.45M

Fazland(2011, Startup)

Quotes comparison website for home servicesRedSeed Ventures, ZernikeMeta Ventures Horizontal > Listing Platform $1.8M

Second-hand << Go to BM List

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Services (2/35)Company Overview Business Model Total Funding

HomeStars(2006, Toronto)

Home improvement services listings and reviewsHorizontal > Listing Platform $1.3M

BuildnLive(2015, Gurgaon)

Online listing platform for home decor, furnishing and hardware.Horizontal > Listing Platform

Pick2Build(2013, Delhi)

Online Construction Services And Products ListingsHorizontal > Listing Platform

Civil247(2015, Hyderabad)

Classifieds and listing platform for service providers in the construction sector Horizontal > Listing Platform

ImproveNet(1996, Palo Alto)

Online home improvement servicesHorizontal > Listing Platform

Contractors.com(2014, Vancouver)

Online contractor directoryHorizontal > Listing Platform

Yabeen(2012, Kottayam)

Home improvement services discovery platformHorizontal > Listing Platform

FilterLADY(2015, Bhopal)

Online listing platform for construction material suppliers and service providers Horizontal > Listing Platform

Second-hand << Go to BM List

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Services (3/35)Company Overview Business Model Total Funding

Kasadore(2015, Mumbai)

Marketplace for construction and renovation needsSeedx Horizontal > Listing Platform

Tagnx(2016, Kochi)

Listings platform for structure interiors and exteriors service providersHorizontal > Listing Platform

CivilFloor(2015, Bangalore)

Listing platform for vendors in construction sectorHorizontal > Listing Platform

Furnish FLoor(2015, Bangalore)

Online retail platform for construction material and home servicesHorizontal > Listing Platform

51Jiabo(2009, Tianjin)

Online platform for home improvementPing An Ventures Horizontal > Listing Platform

TownShops(2015, Chennai)

Online portal to book home improvement servicesHorizontal > Listing Platform

BuildBlockz(2015, Guwahati)

Online listings of builders, contractors, architects and interior designersHorizontal > Listing Platform

Balkonie(2015, Jakarta)

Good content and service professionals platformHorizontal > Listing Platform

Second-hand << Go to BM List

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Services (4/35)Company Overview Business Model Total Funding

Homeyou(2014, Kirkland)

Bringing together homeowners with reliable local contractorsHorizontal > Listing Platform

Decor Listings(2013, Mumbai)

Listing platform for home improvement servicesHorizontal > Listing Platform

Duocai360(2013, Beijing)

O2O home improvement services companySinovation Ventures Horizontal > Marketplace $35.6M

IKongJian(2014, Beijing)

O2O home renovation service platformShunwei, Greenwoods Asset Management, H Capital, Share investment Horizontal > Marketplace $30.6M

Pro(2013, Seattle)

Online marketplace for home improvement servicesRedpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners

Horizontal > Marketplace $17.5M

Hipages Group(2004, Sydney)

Lead GenerationKestrel Capital, Australian Ethical, KTMCapital, Right Click Capital, Ellerston Capital

Horizontal > Marketplace $10.18M

Mei Jia Bang Technology(2014, Xiamen)

Marketplace for home renovation / improvement servicesTencent, Tiantu Capital, Lang Ma Feng the VC, Shenzhen Oriental Fortune Capital Management

Horizontal > Marketplace $9.6M

Sweeten(2011, New York City)

Online closed marketplace platform for home improvement servicesGreat Oaks Venture Capital, Gotham Gal, Navitas Capital Horizontal > Marketplace $8.63M

Second-hand << Go to BM List

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Services (5/35)Company Overview Business Model Total Funding

Pro Referral(2008, Foster City)

Online closed marketplace of local service providersHorizontal > Marketplace $7.4M

Plentific(2013, London)

Platform connecting home buyers & owners to agents & home professionalsPiLabs

Horizontal > Marketplace $4.26M

Smart Reno(2012, Quebec City)

Online marketplace for home repairs/improvement servicesBDC Capital, SDEVM (CLD), Anges Quebec Capital Horizontal > Marketplace $2.64M

Dowell(2015, Beijing)

On demand interior designer servicesQF Capital Horizontal > Marketplace $1.5M

PaperToStone(2016, Bangalore)

Online marketplace for architects, designers and contractorsGrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels Horizontal > Marketplace $1M

Habitissimo(2009, Barcelona)

Online marketplace for home improvement servicesHorizontal > Marketplace $880k

Gj Home(2015, Guangzhou)

LBS based online marketplace for home renovationHorizontal > Marketplace $870K

HouseFix(2010, King Of Prussia)

Dead : Online marketplace connecting homeowners with home improvement contractors Horizontal > Marketplace $150k

Second-hand << Go to BM List

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Services (6/35)Company Overview Business Model Total Funding

GruntWorks(2011, Oregon)

Personal Concierge for Home ServicesHorizontal > Marketplace $60k

HouZone(2015, Hyderabad)

Online platform to buy floor, home, and interior designs plansHorizontal > Marketplace

ALL Cost(2010, Gurgaon)

Online marketplace for building & construction profesionalsHorizontal > Marketplace

Homergize(2015, Bangalore)

Online marketplace for design, decoration and renovation professionalsHorizontal > Marketplace

Urakkamaailma(2011, Helsinki)

Contractor and consumer marketplaceHorizontal > Marketplace

Joist(2013, San Francisco)

Online platform providing end-to-end home renovation servicesCiti, Mantella Horizontal > Marketplace

Cohisco(2014, Wakefield)

Construction and Home Improvement Security CompanyHorizontal > Marketplace

iDecorama(2016, Delhi)

Marketplace platform for home renovation servicesHorizontal > Marketplace

Second-hand << Go to BM List

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Services (7/35)Company Overview Business Model Total Funding

Happier House(2015, Are)

Online marketplace for home repairing servicesHorizontal > Marketplace

Level.Works(2014, New York City)

Marketplace for home improvement servicesHorizontal > Marketplace

Total Home(2014, Calgary)

Home renovation providerHorizontal > Marketplace

Renovate Simply(2013, Austin)

Online budgets, contracts, and much more to simplify home renovationCTAN, Digitech Venture Capital Fund Horizontal > Marketplace

myHabitat(2016, Lugano)

Online platform connecting homeowners with home professionalsHorizontal > Marketplace

Kijenga(2012, Saskatoon)

Amalgamation of Trip Advisor, Kijiji and Facebook in the home improvements market Horizontal > Marketplace

ContractorBhai(2011, Mumbai)

Online platform to get verified home repair and renovation contractorsHorizontal > Marketplace

tuandco(2013, Barcelona)

Spanish Home Improvement platformHorizontal > Marketplace

Second-hand << Go to BM List

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Services (8/35)Company Overview Business Model Total Funding

Home One(2005, Lancaster)

Home Repair and Medium sized Home Improvements ServiceHorizontal > Marketplace

LifKart(2015, Bangalore)

Online marketplace for small-scale turnkey construction services, home improvement services, value-added services Horizontal > Marketplace

Mighty Holdings(2015, Pittsburgh)

Closed marketplace for home improvementsHorizontal > Marketplace

Travauxlib(2014, Paris)

Home renovation booking platformHorizontal > Marketplace

Home Setting(, Barcelona)

Collaborative platformSeedRocket Horizontal > Marketplace

Ghar Banao(2016, Silchar)

Online platform that connects architects, interior designers with customers Horizontal > Marketplace

LetsMakeHome(2016, Jaipur)

Online end-to-end service provider for home construction, design and renovation Horizontal > Marketplace

Home Improvement Leads(2005, Austin)

Online lead generation websiteHorizontal > Marketplace

Second-hand << Go to BM List

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Services (9/35)Company Overview Business Model Total Funding

HomeAdvisor(1998, Lakewood)

Marketplace for home improvement professionalsHorizontal > Marketplace

Renovar(2016, Auckland)

Online platform for home renovation servicesHorizontal > Marketplace

Diyful(2013, Nicosia)

DIY Home Improvement Project guideHorizontal > Marketplace

Renowala(2014, Hyderabad)

Upcoming online home services marketplaceHorizontal > Marketplace

BuildingBlox(2015, Delhi)

Online closed marketplace for renovation servicesHorizontal > Marketplace

Xiuge360(2015, Tianjin)

Online platform offering home servicesHorizontal > Marketplace

Stuck(2015, Delhi)

Online platform that connects vendors, architects and interior designers with home owners Horizontal > Marketplace

Kukun(2014, Menlo Park)

Online marketplace for home improvement servicesHorizontal > Marketplace

Second-hand << Go to BM List

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Services (10/35)Company Overview Business Model Total Funding

mSupply(2015, Bangalore)

Online marketplace for construction material, hardware products and servicesArtiman Ventures

Horizontal > Marketplace

Protractr(2014, Toronto)

Online marketplace for booking of home renovation professionalsHorizontal > Marketplace

Intruo(2014, Bangalore)

Online marketplace platform to search and book for interior designers and carpenters Horizontal > Marketplace

Woyoujiala(2014, Beijing)

Online platform for booking home improvement servicesHorizontal > Marketplace

Rated People(2005, London)

Online reverse auction platform for home improvement services in UKWestern Technology Investment, Frog Capital, Oakley Capital Horizontal > Reverse Auction $14.5M

BuildZoom(2011, San Francisco)

Marketplace to hire contractors for home remodellingY Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, Goldcrest Investments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures

Horizontal > Reverse Auction $14.2M

ServiceWhale(2013, Philadelphia)

Marketplace for home repair professionalsHorizontal > Reverse Auction $1M

TuManitas(2009, Barcelona)

Comparison estimates for renovations.Horizontal > Reverse Auction $363.83k

Second-hand << Go to BM List

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Services (11/35)Company Overview Business Model Total Funding

MaistorPlus(2012, Sofia)

Online marketplace for booking of home improvement servicesEleven Accelerator Venture Fund Horizontal > Reverse Auction $105k

Outroop(2011, Mclean)

Marketplace for home improvements servicesHorizontal > Reverse Auction $25k

Bid That Project(2015, North Miami Beach)

Online platform to find contractors (Private Beta stage)Horizontal > Reverse Auction

MAJORENO(2013, Mississauga)

Marketplace for home improvement servicesHorizontal > Reverse Auction

Contradesk(2013, Toronto)

A marketplace of labour for home improvement and repairHorizontal > Reverse Auction

Bestimators(2014, Philadelphia)

Online marketplace for home improvements servicesDreamit Ventures Horizontal > Reverse Auction

Vidbid(2014, Toronto)

Reverse bidding in home renovation projects with the help of videosHorizontal > Reverse Auction

Fouinard(2014, Paris)

Marketplace for home service professionals.Horizontal > Reverse Auction

Second-hand << Go to BM List

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Services (12/35)Company Overview Business Model Total Funding

Easy Job Quote(2011, Victoria)

Auction style marketplace where contractors bid for home projectsHorizontal > Reverse Auction

Go Smith(2012, Sunnyvale)

App and online based marketplace for home Improvement services500 Startups, Kima Ventures, Great Oaks Venture Capital, Structure Capital

Horizontal > Reverse Auction

SG Quotes(, Singapore)

Platform to connect homeowners to architectsInterior Design

Deufs(2015, Bandung)

Marketplace for interior plans and architectureInterior Design

Ray Norris Design(2012, Arlington)

A bespoke interior design consulting firm specializing in a concierge-level of service Interior Design

Look Nook(2012, Austin)

End to End Home Designing PlatformStartupRunner Capital Interior Design

Purpleloft(2016, Delhi)

Upcoming platform to discover interior designers and buy home decor products Interior Design

Renoveta(2016, Sangli)

Home Interior designing and renovation service providerInterior Design

Second-hand << Go to BM List

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Services (13/35)Company Overview Business Model Total Funding

Havenly(2013, Denver)

Online interior design service with own fleet of designers500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital

Interior Design > In-house $13.32M

Homee(2015, Los Angeles)

Personalized interior designerFounders Fund Interior Design > In-house $7.2M

NousDecor(2012, San Mateo)

Interior Decoration ideas with commerce and services platformInterior Design > In-house $2.1M

Ihaowo(2015, Chengdu)

Online portal for interior designing and renovation servicesWenguo Venture Capital Interior Design > In-house $1.7M

Foyr(2014, Hyderabad)

Online B2C interior designing services for housesBrick Eagle, Astarc Ventures, JLL India Interior Design > In-house $1.66M

Furdo(2015, Bangalore)

Interior designer platform offering end to end servicesInterior Design > In-house $400k

HomeLuxe(2016, Bangalore)

Platform for space design and implementationInterior Design > In-house

SweetPotato(2016, Beijing)

Online platform offering house renovation servicesInterior Design > In-house

Second-hand << Go to BM List

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Services (14/35)Company Overview Business Model Total Funding

Homewings(2015, London)

Online Interior Design Services PlatformKima Ventures Interior Design > In-house

99chairs(2014, Berlin)

Online-curated shopping platform for accessories & furnitureHigh-Tech Grunderfonds, Astutia Ventures Interior Design > In-house

Sheerfish(2015, Bangalore)

Interior designing company manufacturing from 3D rendersInterior Design > In-house

Kanler(2014, Menlo Park)

Pre-construction, project management, and tracking solutions500 Startups Interior Design > In-house

Swank at home(2014, Fresno)

Online interior design service providerInterior Design > In-house

décorahh!(2014, Greenville)

Online interior design serviceInterior Design > In-house

Roomology(2015, Gurgaon)

Home interiors and improvements service providerInterior Design > In-house

Dwell Candy(2013, San Francisco)

Uber for Interior DesignInterior Design > In-house

Second-hand << Go to BM List

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Services (15/35)Company Overview Business Model Total Funding

Argosi Design(2015, Washington D.c.)

Staging and Interior Design FirmInterior Design > In-house

SwatchPop(2014, Atlanta)

On demand interior designers platformInterior Design > In-house

Creama Interiors(2013, Dubai)

Interior design consultation ServiceInterior Design > In-house

Pad Rehab(2014, San Francisco)

On demand interior designingInterior Design > In-house

Design By Numbers(2010, Las Vegas)

Online interior design service providerInterior Design > In-house

DesignCafe(2011, Bangalore)

Online platform for interior designing and implementation servicesInterior Design > In-house

Ad+ Designs(2016, Ahmedabad)

Service provider of personalised interior designsInterior Design > In-house

Letsdecco(2012, Madrid)

Online interior decoration serviceWayra Interior Design > In-house

Second-hand << Go to BM List

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Services (16/35)Company Overview Business Model Total Funding

MAISON by caroline(2014, Dallas)

Online interior design companyInterior Design > In-house

DS2 Living(2015, Los Angeles)

Online interior design firmInterior Design > In-house

Boxnine7(2012, London)

Furnishing Solutions Provider (Part of The Accouter Group)Spire Ventures Interior Design > In-house

WeBuildEasy(2015, Damansara)

Home furnishing platform with online design and custom made products Interior Design > In-house

DEKOR(2016, Los Angeles)

Interior design and consultation service providerInterior Design > In-house

Miaodj(2016, Suzhou)

Home improvement brandInterior Design > In-house > Modular

$6M

CapriCoast(2014, Bangalore)

Online modular furniture solution providerAccel Partners, NuVentures, RB Investments

Interior Design > In-house > Modular

$4.75M

Bb-kj.com(2015, Beijing)

Online home improvement services platformBojang Capital Management

Interior Design > In-house > Modular

$4.5M

Second-hand << Go to BM List

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Services (17/35)Company Overview Business Model Total Funding

mygubbi(2015, Bangalore)

Online interior designerInterior Design > In-house > Modular

$2.5M

Langao 51(2015, Wuhan)

Online platform for home improvementsInterior Design > In-house > Modular

DecorLane(2015, Bangalore)

Online destination for modular kitchens and wardrobesInterior Design > In-house > Modular

Goujiawang(2014, Hangzhou)

On demand interior designing servicesFosun International

Interior Design > In-house > Modular

ModSpace(2015, Gurgaon)

Online furniture store which manufactures and sells modular kitchens & wardrobes

Interior Design > In-house > Modular

Floorspace(2012, Bangalore)

Custom-made home interiors design serviceInterior Design > In-house > Modular

Furnishr(2015, Toronto)

Online furnishing service providerInterior Design > In-house > Modular

DezignDen(2015, Bangalore)

Modular kitchens & Fixed furnitureInterior Design > In-house > Modular

Second-hand << Go to BM List

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Services (18/35)Company Overview Business Model Total Funding

FineMake(2015, Hyderabad)

Online platform to book and customize modular kitchens and wardrobes

Interior Design > In-house > Modular

SketchmyRoom(2016, Bangalore)

Online platform that provides interior design servicesInterior Design > In-house > Modular

GharCentre(2015, Delhi)

Pre-created looks and marketplace for products from local storesInterior Design > In-house > Modular

Timber Steps(2015, Delhi)

Online custom made furniture providerInterior Design > In-house > Modular

SuperWood(2014, Mohali)

Online modular furnishing solution providerInterior Design > In-house > Modular

Leshoufu(2015, Chongqing)

Interior design services on demandInterior Design > In-house > Modular

Kiveda(2012, Berlin)

Kitchen related products and servicesHoltzbrinck Ventures, SevenVentures

Interior Design > In-house > Modular

Kokeena(2012, Portland)

Doors for IKEA KitchensInterior Design > In-house > Modular

Second-hand << Go to BM List

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Services (19/35)Company Overview Business Model Total Funding

Sleek(1993, Mumbai)

Modular Kitchen DesignsInterior Design > In-house > Modular

Guojj(2014, Shenzhen)

On demand home improvement and interior designing servicesInterior Design > In-house > Modular

Huizhuang(2012, Chengdu)

Online platform which helps users discover home interior designs and respective agencies

Interior Design > Listing Platform

$1.6M

Jiafenqi(2015, Xiamen)

Online platform to hire interior designersHaodai

Interior Design > Listing Platform

$1.56M

Xuanran001(2011, Beijing)

Online/mobile platform for interior designers to upload their works and get discovered by consumers

Interior Design > Listing Platform

RENOF Malaysia(2014, Kuala Lumpur)

Social platform connecting home design experts and ownersInterior Design > Listing Platform

Home Planning(2014, Yerevan)

Online platform connecting designers and clientsInterior Design > Listing Platform

PlushHome Singapore(2011, Singapore)

Listing platform for interior designersInterior Design > Listing Platform

Second-hand << Go to BM List

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Services (20/35)Company Overview Business Model Total Funding

e-jjj(2000, Beijing)

Content on home improvements and Interior designers databaseInterior Design > Listing Platform

Homify(2013, Berlin)

Online platform that connects users with architects, interior designers and furniture designers

Interior Design > Listing Platform

Neo Apartment(2015, Kolkata)

Online marketplace for architects, builders and interior designers,Interior Design > Listing Platform

Refined Haystack(2013, Chicago)

Local Design InspirationInterior Design > Listing Platform

Brickcart(2014, Bangalore)

Listing Platform for Architects and Interior DesignersInterior Design > Listing Platform

InteriorsInfo(2014, Mumbai)

Online listing platform for home interior hardwareInterior Design > Listing Platform

Sparrow(2016, Chennai)

Online listings platform for interior design professionalsInterior Design > Listing Platform

GoHomez(2014, Noida)

Online listing platform for architects and interior designersInterior Design > Listing Platform

Second-hand << Go to BM List

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Services (21/35)Company Overview Business Model Total Funding

Zelip(2014, Montreuil)

Platform for finding artisans for custom made projectsInterior Design > Listing Platform

EZ4Home(2014, Hanoi)

E-commerce platforms for housing interiorsInterior Design > Listing Platform

Archibiz(2015, Gurgaon)

Architecture and design services listingsInterior Design > Listing Platform

Renovatit(2013, Mumbai)

Online portal connecting interior designers and consumersInterior Design > Listing Platform

UrbanHomez(2012, Delhi)

Online portal for Home Renovation, Design and DécorInterior Design > Listing Platform

Homepolish(2012, New York City)

On demand Interior DesignersInterior Design > Marketplace

$16.97M

3Kongjian(2014, Beijing)

Online marketplace to find home interior designersIDG Capital Partners, Banyan Capital

Interior Design > Marketplace

$10M

Tobosu(2007, Ningbo)

Online platform to book home interior designersJunrun Capital

Interior Design > Marketplace

$8.15M

Second-hand << Go to BM List

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Services (22/35)Company Overview Business Model Total Funding

HomeLane(2014, Bangalore)

Fixed Furniture Design and Manufacturing ProviderSequoia Capital, GrowthStory Investments, Aarin Capital

Interior Design > Marketplace

$6M

Decorist(2013, San Francisco)

Online interior design service platformLowe, Womens Venture Capital Fund

Interior Design > Marketplace

$4.5M

Ai jia ji(2014, Shenzhen)

On demand home renovation servicesCyberagent Ventures, Panda Capital, River Ventures

Interior Design > Marketplace

$3.2M

Jzez100(2014, Suzhou)

Online platform to hire interior designersDongpeng

Interior Design > Marketplace

$3.12M

1jbest(2014, Xiamen)

Online platform to book services of Interior designersInterior Design > Marketplace

$3.05M

Youshejia(2015, Beijing)

Online platform to book interior design servicesInterior Design > Marketplace

$3M

Tastemaker(2012, San Francisco)

Curated community of interior designersY Combinator, Correlation Ventures, Crosslink Capital, North Bridge Venture Partners

Interior Design > Marketplace

$2.92M

Haozai Shop(2015, Beijing)

Marketplace for interior designersCherubic Ventures

Interior Design > Marketplace

$1.54M

Second-hand << Go to BM List

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Services (23/35)Company Overview Business Model Total Funding

Suvaco(2013, Tokyo)

Home design marketplaceMobile Internet Capital, Fuji Startup

Interior Design > Marketplace

$1.18M

Jiamofang(2014, Hangzhou)

Online marketplace for interior designersGobi Partners

Interior Design > Marketplace

$923k

Elvdou(2015, Beijing)

Online platform to hire interior designersGobi Partners

Interior Design > Marketplace

$800k

RoomReveal(2012, Palo Alto)

Social platform for interior designersInterior Design > Marketplace

$45k

Roomations(2009, Chicago)

Online platform connecting home owners to home designers.Start Garden

Interior Design > Marketplace

$20k

Huzzpa(2014, Bangalore)

Online portal to book interior designersAxilor Ventures

Interior Design > Marketplace

Xiaoniu365(2013, Shenzhen)

Online platform to search for interior designersInterior Design > Marketplace

Houzilla(2014, Delhi)

Online home improvement platform offering content, professionals and commerce

Interior Design > Marketplace

Second-hand << Go to BM List

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Services (24/35)Company Overview Business Model Total Funding

SquareftDecor(2015, Bangalore)

Online marketplace for interior designerInterior Design > Marketplace

Jianfanjia(2015, Wuhan)

Online marketplace for interior designersK2 VC (Xianfeng Evergreen)

Interior Design > Marketplace

Miaoguanjia(2014, Shanghai)

Online home renovation service marketplaceK2 VC (Xianfeng Evergreen)

Interior Design > Marketplace

InteriorTycoon(2015, Mumbai)

Marketplace for interior designers to find customersInterior Design > Marketplace

Mendwall(2015, Noida)

Marketplace for design & architecture professionalsInterior Design > Marketplace

Youjuke(2013, Shanghai)

Online platform to book interior designersInterior Design > Marketplace

168guanli(2012, Shanghai)

Interior designer services marketplaceInterior Design > Marketplace

IHomez(2015, Delhi)

Online interior designer marketplace with content and commerceInterior Design > Marketplace

Second-hand << Go to BM List

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Services (25/35)Company Overview Business Model Total Funding

Qanvast(2014, Singapore)

Discovery platform for Interior design ideasInterior Design > Marketplace

PurpleWall.com(2013, Seattle)

Collaborative platform of interior designInterior Design > Marketplace

Rise(2015, Fredericton)

Commerce and services at one placeInterior Design > Marketplace

Gharzilla(2014, Jaipur)

Online marketplace for home design professionalsInterior Design > Marketplace

DoMyPlace(2014, Hyderabad)

Online Crowd-Sourced Interior Design ProjectsInterior Design > Marketplace

ZingyHomes(2013, Delhi)

Online marketplace for architects and interior designersInterior Design > Marketplace

Home Chromosome(2015, Bangalore)

Web based interior designers marketplaceInterior Design > Marketplace

Yakify(2012, Manhattan)

Online platform connecting homeowners with interior designers and architects

Interior Design > Marketplace

Second-hand << Go to BM List

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Services (26/35)Company Overview Business Model Total Funding

The Pitchbox(2013, Singapore)

Interior design crowdsourcing platformInterior Design > Marketplace

SpaceFix(2015, Mumbai)

Online marketplace for interior designersInterior Design > Marketplace

Zallery(2014, Gurgaon)

Online Marketplace for finding Home Improvement ProfessionalsInterior Design > Marketplace

Houzup(2014, Mumbai)

Online Marketplace of Home Improvement ProfessionalsInterior Design > Marketplace

homusdeco(2015, Bangalore)

Horizontal service provider in interior designing and decorationInterior Design > Marketplace

DeesignFeather(2015, Thane)

Yet to launch company working in interior designer spaceInterior Design > Marketplace

HouseIt(2013, Toronto)

Interior design marketplaceInterior Design > Marketplace

InteriorBe(2013, Milano)

Online platform to get personal interior designerInterior Design > Marketplace

Second-hand << Go to BM List

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Services (27/35)Company Overview Business Model Total Funding

BuildWonders(2015, Chandigarh)

Online platform for architects, building material brands and buildersInterior Design > Marketplace

Rooang(2014, Jakarta)

Online marketplace for interior designersInterior Design > Marketplace

The Future Of Design(2013, Mumbai)

Online interior designers marketplace with home decor product catalogs

Interior Design > Marketplace

PlanObuild(2014, Mumbai)

Online interior decoration ideas and marketplace for interior designers, suppliers

Interior Design > Marketplace

Honestcollars(2014, Bangalore)

Quote-based interior designer marketplaceInterior Design > Marketplace

Renomania(2014, Delhi)

Online platform for home designs and renovationInterior Design > Marketplace

MakenLive(2013, Delhi)

Online community of construction and home improvement professionals

Interior Design > Marketplace

Houzify(2014, Bangalore)

Mobile home decor inspiration platform and interior designer marketplace

Interior Design > Marketplace

Second-hand << Go to BM List

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Services (28/35)Company Overview Business Model Total Funding

DezignUp(2014, Delhi)

Web platform to explore home designs and buy designer-choice products

Interior Design > Marketplace

DezignGenie(2014, Mumbai)

Online community and marketplace for home designInterior Design > Marketplace

Buildofy(2014, Mumbai)

Online marketplace to hire interior designersInterior Design > Marketplace

Homado(2014, Mumbai)

Online Interior Designers and Architects MarketplaceInterior Design > Marketplace

Beikeid(2015, Shanghai)

Online marketplace for interior designersInterior Design > Marketplace

HomeLiv(2015, Delhi)

Online marketplace for Interior Designers offering end to end services.Interior Design > Marketplace

Dekorate(2015, Gurgaon)

Mobile app offering interior design servicesInterior Design > Marketplace

Mj100(2013, Guiyang)

Online platform to hire interior designersVangoo Capital

Interior Design > Marketplace

Second-hand << Go to BM List

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Services (29/35)Company Overview Business Model Total Funding

Nestopia(2013, Mumbai)

Online search platform and marketplace for interior stylingInterior Design > Marketplace

Jiashifen(2015, Beijing)

Online platform for home improvementsTaoshicapital

Interior Design > Marketplace

Glz8(2013, Beijing)

Online community and listing platform interior designing servicesInterior Design > Marketplace

525j.Com(2003, Shanghai)

Home decor website offering bookings, information, tips, and DIY facts for interior designingZSVC

Interior Design > Marketplace

Meilijia(2012, Beijing)

Online platform to book home interior designersWeibo

Interior Design > Marketplace

Dwll(2012, Mumbai)

Online curated network of interior designers for hireInterior Design > Marketplace

Xtuan(2008, Xiamen)

Online platform for home designers to list their portfolio and bid for tenders floated by home ownersCapital Nuts

Interior Design > Marketplace

Xinwo(2010, Beijing)

Home decoration services providerInterior Design > Marketplace

Second-hand << Go to BM List

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Services (30/35)Company Overview Business Model Total Funding

Interior.Pro(2010, Moscow)

Smart interior design marketplaceInterior Design > Marketplace

RenoNation.sg(2012, Singapore)

Marketplace for renovation and interior design needs in Singapore.Interior Design > Marketplace

My Home Design(2014, Delhi)

Online marketplace for interior designersInterior Design > Marketplace

Floorwings(2015, Guwahati)

Online marketplace of Interior designersInterior Design > Marketplace

ebangun.com(2015, Jakarta)

Indonesia’s online platform for construction, renovation & interior design

Interior Design > Marketplace

MakeMyCasa(2015, Mumbai)

Online platform to discover interior designersInterior Design > Marketplace

Homeitup(2015, Gurgaon)

Online portal for interior designing ideas and servicesInterior Design > Marketplace

Aceproc(2015, Bangalore)

Online marketplace of interior designerInterior Design > Marketplace

Second-hand << Go to BM List

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Services (31/35)Company Overview Business Model Total Funding

Youzi100(2014, Shanghai)

Online platform to hire interior designers (Closed down)IDG Capital Partners

Interior Design > Marketplace

Decorama(2015, Mumbai)

Online content driven interior designers and architects marketplaceInterior Design > Marketplace

Grya(2015, Jakarta)

Crowdsourced platform for home designersInterior Design > Marketplace

Ejiauz(2016, Chengdu)

Online platform offering interior designer servicesInterior Design > Marketplace

Reformei(2010, Sao Paulo)

Platform to help build retirement homesRedpoint eVentures

Interior Design > Marketplace

GoodHomeAdvisor(2015, Delhi)

Online interior designers marketplaceInterior Design > Marketplace

PropertyHubs(2014, Kolkata)

Online interior designers and contractors marketplaceInterior Design > Marketplace

Homz(2014, Mumbai)

Online interior designers marketplaceInterior Design > Marketplace

Second-hand << Go to BM List

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Services (32/35)Company Overview Business Model Total Funding

Milray Park(2015, Sydney)

Online interior design serviceInterior Design > Marketplace

100Krafts(2012, Bangalore)

Online platform for connecting consumers with interior designers and architects

Interior Design > Marketplace

U-Workshop(2015, Chengdu)

Online platform for home improvement servicesInterior Design > Marketplace

Zhuangxiuquan(2013, Guangzhou)

O2O based interior designer marketplace platformInterior Design > Marketplace

Iemo(2013, Shibuya)

Content-based platform for home improvementB Dash Ventures

Interior Design > Marketplace > Content-based

17House(2009, Beijing)

O2O platform connecting home owners with renovation contractorsInterior Design > Reverse Auction

$31M

Laurel & Wolf(2014, Los Angeles)

Interior design service with reverse auction platformBenchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures

Interior Design > Reverse Auction

$25.5M

CoContest(2012, Rome)

Crowdsourcing interior designStart-Up Chile, 500 Startups, Lventure Group, IMI Fondi Chiusi SGR, Draper Associates, Arzan VC

Interior Design > Reverse Auction

$2.14M

Second-hand << Go to BM List

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Services (33/35)Company Overview Business Model Total Funding

Dezignable(2014, Seattle)

Online marketplace for home designersInterior Design > Reverse Auction

$40k

Tapdecor(2014, San Francisco)

Interior design on demandInterior Design > Reverse Auction

Decorilla(2012, New York City)

On demand Interior DesignersInterior Design > Reverse Auction

Space Sculpt(2013, Saint Louis)

Online platform that connects homeowners with interior designersCapital Innovators

Interior Design > Reverse Auction

ElevateHD(2015, San Francisco)

Online interior design serviceInterior Design > Reverse Auction

Youmakeit(2015, London)

Reverse auction platform for designer productsInterior Design > Reverse Auction

DesignBids(2015, Delhi)

Online Bidding platform for architecture projectsIndian Angel Network

Interior Design > Reverse Auction

Store 2 Home(2015, Kerry)

Shop, delivery and assembly service for IKEA furnitureOther Services > In-house

Second-hand << Go to BM List

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Services (34/35)Company Overview Business Model Total Funding

Happymonk(2015, Bangalore)

Online retail platform for interior design and home furnishingsOther Services > In-house

WOW 1 DAY PAINTING(2010, Indialantic)

Home and business painting service providerPainting > In-house

DustlessPainting(2014, Mumbai)

Professional dustless painting servicesPainting > In-house

Paintzen(2013, New York City)

Home and Office Painting ServicesBullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, Lerer Hippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures

Painting > Marketplace $12.05M

Paint Joy(2015, London)

Painting Service Providers with instant quotesPainting > Marketplace

Sunjoypai(2014, Shanghai)

Online platform offering painting servicesPainting > Marketplace

ColorDrive(2015, Hyderabad)

Online on-demand wall painting services providerPainting > Marketplace

Second-hand << Go to BM List

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Services (35/35)Company Overview Business Model Total Funding

Dauber(2015, Auckland)

House Painting ServicePainting > Marketplace

AapkaPainter(2012, Bangalore)

Online platform to search and book for home interior painting servicesPainting > Marketplace

Professional Wallz(2014, Mumbai)

Online platform that provides painting servicesPainting > Marketplace

PaintMyWalls(2015, Bangalore)

Online wall painting services providerPainting > Marketplace

PaintKarao(2015, Delhi)

Online marketplace for household painting services.Painting > Marketplace

EasyPaint(2011, Washington D.c.)

Marketplace for Painters and HomeownersPainting > Reverse Auction $80k

Second-hand << Go to BM List

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Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

230

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Team

Sakshi Khare

Senior Analyst – Retail

Atishay Jain

Lead Analyst – Retail

Page 233: Tracxn Research — Home Improvements Landscape, December 2016

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