tracxn research — augmented reality landscape, november 2016

Augmented Reality Report - November 2016

TracxnWorld’s Largest Startup Research Platform

2


Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 10

Who is Investing 21

Exit Outlook - Acquisitions 25

Sub Sector Analysis 28

Interesting Companies 43

Useful Links 50

Company List 53

Team 147


Sector Overview

Scope of report

Augmented reality is the integration of computer generated virtual scene with the user's natural environment in real time. Theaugmented reality sector has caught the attention of industry players from diverse sectors as the applications of AR are goingbeyond gaming to enterprises, healthcare, marketing etc. These recent developments are enabled by improved Head Mounteddevices & Heads-up display devices as well as by advanced enabling technologies and software solutions.

This report covers companies which manufacture display mediums (head mounted devices, heads-up display devices andholographic display devices) and provide technology solutions for digital imaging, 3D reconstruction, etc. Includes companieswhich develop AR applications for both Consumer (edutainment, social networking, etc.) and Enterprise (marketing, retail, realestate, etc.) interactions. Also comprises of content providers that develop content or provide platform (video deliveryplatforms) for industrial applications such as applications in education, healthcare, entertainment, and others.

The report does not cover companies providing gesture recognition software system and manufacturing display devices thatprovide no interaction (provides only information, notifications, etc.). Also excludes Virtual Reality specific device manufacturersand technology solutions providers which are covered under Virtual Reality feed.

The scope of this report includes equity as well as debt funding received by the companies.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5

Contents


62

74

94100

111

145

25

0

32

64

96

128

160

2010 2011 2012 2013 2014 2015 2016

Nu

mb

er o

f C

om

pan

ies

6

YoY - Number of companies founded

APX Labs Magic Leap MindMaze uSens 8i penrose SPACES

Niantic Blippar Meta Navdy Ubimax Xloong Seengene


Large Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

50 Jul-2012 15 Applications > Enterprise > Retail $28M zugara.com

Zugara2001, Los Angeles

50 Jun-2012 17Applications > Consumer Product > Games & Entertainment

$116M popartoys.com

Popar2010, Phoenix

35 May-2012 17 Display Medium > Head-up Display $113M rideonvision.com

RideOn2014, Tel Aviv

72 Sep-2011 14Applications > Enterprise > Marketing/Advertisement

$106M digitaltechfrontier.com

Digital Tech Frontier1996, Phoenix

72 Sep-2011 10 Content Providers $27M vrfilms.com

VR Films2014, Novato

28 Jan-2011 7Technology Providers > Software > Developer Tools

$24M pinnaclevl.com

Pinnacle Visualisation2013, Aberdeen


Niche Upcoming Sectors

No. of Companies Founded

Average Age

No. of Companies Funded

Business ModelTotal

FundingExample

18 Sep-2012 9 Applications > Enterprise > Medical $165M vrmagic.com

VRmagic2001, Mannheim

21 Jun-2012 9Applications > Enterprise > Field Service

$38M xmreality.com

XMReality2007, Linkoping

14 Feb-2012 4Technology Providers > Software > Browser

$26M xperiel.com

Xperiel2013, Sunnyvale

16 Nov-2011 13Technology Providers > Enabling Technologies > Image Recognition

$34M vangoghimaging.com

VanGogh Imaging2009, Mclean

17 Jan-2011 9Technology Providers > Enabling Technologies > NUI

$93M wrnch.com

Wrnch2014, Montreal

15 Nov-2010 10Technology Providers > Enabling Technologies > 3D Reconstruction

$156M zenitum.com

Zenitum2004, Seoul

9 Nov-2010 5Technology Providers > Software > Application Software

$54M vital.enterprises

Vital.Enterprises2013, San Francisco


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

9

Contents


YoY - Number of Rounds and Total Funding

Note: The funding includes debt rounds also

$35M$13M

$60M$86M

$52M$86M

$672M

$468M

$1.2B

5 5

16

26

34

50

53

79

56

0

18

36

54

72

90

0

280

560

840

1120

1400

2008 2009 2010 2011 2012 2013 2014 2015 2016

Nu

mb

er of R

ou

nd

sFu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Funding Amount Number of Rounds


YoY - Number of Rounds by Stage

15

2832

39 38

30

8

4

11

12

33

23

3

1

3

3

3

0

16

32

48

64

80

2011 2012 2013 2014 2015 2016

Nu

mb

er o

f R

ou

nd

s

Seed Early Late


YoY - Funding by Stage

$2M $32M $14M $29M $26M $25M$69M $17M $31M

$635M

$343M $312M

$15M $36M

$89M

$863M

0

280

560

840

1120

1400

2011 2012 2013 2014 2015 2016

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

Seed Early Late


Average Ticket Size - Early Stage

$0.3M$0.9M $0.7M $1.1M $0.7M $1.6M

$8.6M $4.7M $4.4M $12.2M$15.0M

$11.4M$3.0M

$274.5M

$12.7M

$25.8M

0.0

60.0

120.0

180.0

240.0

300.0

2011 2012 2013 2014 2015 2016

Fun

din

g A

mo

un

t (i

n M

illio

ns)

Seed Series A Series B


Top investments in last one year (1/5)

CompanyFunding Amount

Round Name

Date Investors

magicleap.comMagic Leap

(Miami, 2011)$794M Series C Feb-2016

Alibaba Group, Google, Qualcomm Ventures, Warner Bros, Fidelity Investments, J.P. Morgan, Morgan Stanley, Wellington Management

mindmaze.chMindMaze

(Lausanne, 2012)$100M Series A Feb-2016 Hinduja Group

blippar.comBlippar

(London, 2011)$54M Series D Mar-2016 Khazanah Nasional

metavision.comMeta

(Redwood City, 2012)$50M Series B Jun-2016 Horizons Ventures, Lenovo, Tencent, Banyan Capital, Comcast Ventures, Ningbo GQY

neobear.comNeo Bear

(Shanghai, 2009)$37M Series B Oct-2016 New Horizon Capital, GGV Capital, Jiangsu Huaxi Group

usens.comuSens

(San Jose, 2013)$20M Series A Jun-2016

Fosun Kinzon Capital, Maison Capital Shenzhen Oriental Fortune Capital Management, iResearch, Chord Capital

augmedix.comAugmedix

(San Francisco, 2012)$17M Series B Apr-2016

Redmile Group, Emergence Capital, DCM Ventures, Sutter Health, Dignity Health, Catholic Health Initiatives, TriHealth

lumus-optical.comLumus

(Rehovot, 2000)$15M Series B Jun-2016 Shanda Group, Crystal-Optech




Round Name

Date Investors

lumusvision.comAtheer

(Mountain View, 2011)$14M Series B Dec-2015

Streamline Ventures, Signature Capital, Rona Holdings, FundersClub, Fang Group, Shanda Group

atheerair.comEyefluence

(Milpitas, 2013)$14M Series B Nov-2015 Motorola Solutions, JAZZ Venture Partners, NHN Investment, Dolby Family Ventures

eyefluence.comAPX Labs

(Herndon, 2010)$13M Series B Nov-2015 NEA, Clark Enterprises, GE Ventures, Salesforce, SineWave Ventures

apx-labs.comMarxent

(Dayton, 2011)$10M Series B Apr-2016 Detroit Venture Partners, Stage 1 Ventures

marxentlabs.comZeekit

(Tel Aviv, 2013)$9M Series A Sep-2016 Undisclosed

zeekit.copenrose

(San Francisco, 2015)$9M Seed Mar-2016 AITV, TransLink Capital, Suffolk Equity Partners

penrosestudios.comXloong

(Beijing, 2015)$7M Series A Sep-2016 BOE Group

xloong.comXperiel

(Sunnyvale, 2013)$7M Series A Aug-2016 MLB




Round Name

Date Investors

xperiel.comEasyAR

(Shanghai, 2015)$6M Series A Feb-2016 Green Pine Capital Partners

easyar.cnPixvana

(Seattle, 2015)$6M Series A Dec-2015 Madrona Venture Group, Vulcan Capital

pixvana.comUbimax

(Bremen, 2014)$6M Series A Oct-2016 Westcott, Atlantic Bridge

ubimax.deEonite Perception(Palo Alto, 2015)

$5M Series A May-2016Lightspeed Venture Partners, Signia Venture Partners, Presence Capital, The Venture Reality Fund, Rising Tide Fund, CLI Ventures

eonite.comNiantic

(San Francisco, 2010)$5M Series A Feb-2016 Fuji Television, Alsop Louie Partners, You & Mr Jones

nianticlabs.comAlto Tech

(Beijing, 2013)$5M Series A Oct-2016 FENDA

altotech.usWakingApp

(Rosh Haayin, 2013)$4M Series C Nov-2015 Youzu, Inimiti, Globis Capital Partners

wakingapp.comAtheer

(Mountain View, 2011)$4M Series B Nov-2015 Undisclosed




Round Name

Date Investors

atheerair.comAugment

(Paris, 2011)$3M Series A Mar-2016 Salesforce Ventures

augment.comSPACES

(Los Angeles, 2016)$3M Series A May-2016

Comcast Ventures, Boost VC, Canyon Creek Capital, Colopl Next, CRCM Venture Capital, The Venture Reality Fund

spaces.comNiantic

(San Francisco, 2010)$3M Series A Dec-2015 Undisclosed

nianticlabs.comInfobit

(Guangzhou, 2014)$2M Seed Jan-2016 DTI DASHINGTEK

infobit.com.cnKudan

(Bristol, 2011)$2M Angel Jul-2016 Undisclosed

kudan.euScopeAR

(Edmonton, 2010)$2M Seed Jul-2016 Susa Ventures, Presence Capital

scopear.comWonderland

(Hangzhou, 2014)$2M Series A Mar-2016 Longling Capital, Ultrapower Software, Chuxin Capital

tomorning.meImysky

(Beijing, 2015)$2M Seed Sep-2016 Undisclosed




Round Name

Date Investors

wrnch.comWrnch

(Montreal, 2014)$2M Series A Feb-2016 Aligo Innovation, TandemLaunch

echopixeltech.comEchoPixel

(Los Altos Hills, 2012)$2M Seed Jan-2016 Undisclosed

anyline.ioAnyline

(Vienna, 2013)$2M Seed Feb-2016 iSeed Ventures

m-yard.comM-Yard

(Beijing, 2015)$2M Series A Jan-2016 Undisclosed

xmreality.comXMReality

(Linkoping, 2007)$1M Seed Feb-2016 Almi

plattar.comPLATTAR

(Melbourne, 2015)$1M Seed Apr-2016 News Limited

smartivity.inSmartivity Labs

(Delhi, 2015)$1M Seed May-2016 S.Chand and Company, Advantedge Partners, Tandem


Funnel view of Sector

Percent of Previous

30%

36%

31%

30

9

24

78

214

714

0 160 320 480 640 800

M&A & IPO

Late

Series B

Series A

Funded

Founded

Number of Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

20

Contents


Most Active Investors in Sector

8

7

6

5

4 4 4 4

3 3

0

2

4

5

7

9

Techstars Intel Capital RothenbergVentures

QualcommVentures

500 Startups MotorolaSolutions

Presence Capital SOSV Atlantic BridgeCapital

Clark Enterprises

Tota

l Nu

mb

er o

f R

ou

nd

s

Occipital Eyefluence 8i Magic Leap Waygo Translator Lumus Eonite Perception GetVu Movidius APX Labs

Skully Systems Occipital Augmate Blippar Pair Eyefluence ScopeAR Wearpoint Metaio Flyby Media


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

24

Contents


Major Acquisitions in last one year (1/2)

Date Company Acquirer Deal Size OverviewTotal

Funding

Oct-2016 eyefluence.comEyefluence

(Milpitas, 2013)Google Undisclosed

Eye tracking & eye control technology for HMDsIntel Capital, Motorola Solutions, NHN Investment, Dolby Family Ventures, JAZZ Venture Partners

$21.6M

Sep-2016 movidius.comMovidius

(San Mateo, 2005)Intel Undisclosed

Developing mobile vision processor chipsWestSummit Capital, Enterprise Ireland, AIB Seed Capital Fund, Atlantic Bridge Capital, Celtic House Venture Partners, ARCH Venture Partners, Robert Bosch Venture Capital, Capital-E Partners, Emertec Gestion, Enterprise Equity, Sunny Optical Technology, Summit Bridge Capital, Draper Esprit

$86.5M

May-2016 volob.comVolob

(Noida, 2010)Girnarsoft Undisclosed

Virtual reality startup providing 3D visualisation solutions-

Apr-2016 globalivexmg.comSeene

(London, 2013)Snapchat Undisclosed

Capture in 3D and convert into virtual experiences using Smartphone appKima Ventures, Knight Foundation, EC1 Capital

$600k

Feb-2016 flybymedia.comGlobalive XMG(Toronto, 2015)

Civic Resource Undisclosed

Develops custom AR applications for enterprisesAtlantic Bridge Capital, Relay Ventures, Extreme Venture Partners, Civic Resource Group, Front Street Capital, Globalive Capital, Gibraltar Ventures

-


Major Acquisitions in last one year (2/2)


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

27

Contents


November 2016Tracxn BlueBox : Augmented Reality700+ companies in the sector, 167 funded in last 5 years, $1.7B invested in 2015-16

28


Top Business Models by Funding

$1.7B

$529M$465M

$27M0

400

800

1200

1600

2000

Display Medium Applications Technology Providers Content Providers

Tota

l Fu

nd

ing

Am

ou

nt

(in

Mill

ion

s)

# Cos. 76 455 111 72

Avg. Age Aug-11 Feb-12 Jan-11 Sep-11

Magic Leap MindMaze Movidius penrose

Meta Blippar InfinityAR Pixvana


Display Medium - Business Model Description


Display Medium - Entrepreneur Activity and Investment Trend


Display Medium - Most Funded Companies


Applications - Business Model Description


Applications - Entrepreneur Activity and Investment Trend


Applications - Most Funded Companies


Technology Providers - Business Model Description


Technology Providers - Entrepreneur Activity and Investment Trend


Technology Providers - Most Funded Companies (1/2)


Technology Providers - Most Funded Companies (2/2)


Content Providers - Entrepreneur Activity and Investment Trend


Content Providers - Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

42

Contents


Interesting Unfunded Companies

Company OverviewBusiness Model

oceanleap.comOceanleap

(2013, Santa Clara)

Activity and wearables app development platform Technology Providers > Software > Developer Tools

empowerlabs.oooEmpower Labs

(2015, Hyderabad)

AR based mobile game Applications > Consumer Product > Games & Entertainment

copperpix.comCopperpix

(2013, Santa Clara)

Cloud platform to convert conventional Broadcast media to Digital media Applications > Enterprise > Custom Branded App

myingage.comInGage Technologies

(2012, Chennai)

Mobile Based Customer Engagement Platform Applications > Enterprise > Custom Branded App

flippar.comFlippar

(2014, Bangalore)

Provider of mobile based augmented reality platformApplications > Enterprise > Retail

zyenalabs.comZyenaLabs

(2015, Chennai)

Visual solutions for Aerospace industryContent Providers > Platform

Curated list of companies by the sector analyst are defined as Interesting


Interesting Seed Companies


Interesting Series A Companies


Interesting Series B Companies


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

49

Contents


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Niche Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Major Acquisitions in last one year Exit Outlook - Acquisitions Link

Display Medium - Most Funded Companies Sub Sector Understand Link

Technology Providers - Most Funded companies Sub Sector Understand Link

Applications - Most Funded Companies Sub Sector Understand Link

Content Providers - Most Funded Companies Sub Sector Understand Link

Top Funded Deadpooled Companies Companies Link

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Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

52

Contents


Augmented Reality - Company List

Display Medium Applications Technology Providers Content Providers

214 FUNDED COMPANIES AND 500 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


Display Medium (1/10)Company Overview Business Model Total Funding

Magic Leap(2011, Miami)

Cinematic Reality shared experience through collective imaginationGoogle, Fidelity Investments, Andreessen Horowitz, Morgan Stanley, Qualcomm Ventures, KPCB, J.P. Morgan, KKR, Obvious Ventures, Alibaba Group, Warner Bros, Legendary Entertainment, Wellington Management, Vulcan Capital

Head Mounted Device $1.39B

Meta(2012, Redwood City)

AR headsets for holographic interactionsLenovo, Y Combinator, Draper Fisher Jurvetson, Horizons Ventures, Comcast Ventures, Fenox Venture Capital, Northern Light Venture Capital, Tencent, Alexis Ohanian, Raptor Group, Zillionize, BOE Technology Group, Ningbo GQY, Banyan Capital, Draper Associates, Danhua Capital, Commodore Partners, VTF Capital

Head Mounted Device $73M

zSpace(2007, San Francisco)

AR headset for holographic desktop displaysArtiman, In-Q-Tel Head Mounted Device $56.61M

Atheer(2011, Mountain View)

Provides 3D Augmented Reality platform for enterprisesFundersClub, Signature Capital, Mindfull Investors, Rona Holdings, Shanda Group, Streamlined Ventures, Sherpa Capital, Flextronics Lab IX, Streamline Ventures, Fang Group

Head Mounted Device $28.43M

Lumus(2000, Rehovot)

AR head mount device with patented Light-guide Optical Element technologyMotorola Solutions, Jerusalem Global Ventures, Crystal-Optech, Shanda Group, Glory Ventures

Head Mounted Device $28M

Vuzix(1997, Rochester)

Video Eyewear productsIntel Head Mounted Device $25.81M

Go to BM List >> Applications



castAR(2013, Mountain View)

Augmented Reality glassesPlayground Global Head Mounted Device $15M

Xloong(2015, Beijing)

Head mounted display for augmented realityHead Mounted Device $8.26M

Telepathy One(2013, Sunnyvale)

Hands free interactive communication eyewearFirsthand Technology Value Fund Head Mounted Device $5M

Immy(2003, Royal Oak)

AR & VR in a single Display device with Optical technologyHead Mounted Device $2.84M

Laforge(2013, Cambridge)

Prescription eyewear that sync with smartphone and display apps in ARSOMO Optical Head Mounted Device $1.62M

Explore Engage(2010, Sydney)

AR Wearable and servicesHead Mounted Device $200k

ionglasses(2012, Alicante)

Smart glassesHead Mounted Device

Aero Glass(2014, Budapest)

Aerial navigation using augmented reality head mounted displayOXO Labs Head Mounted Device




Mirama(2011, Osaka)

Developed patented AR smartglassHead Mounted Device

Ovrvision(2013, Osaka)

USB stereo camera for AR and hand-tracking experience through Oculus Rift & OSVR Head Mounted Device

Lakento(2014, Madrid)

Smartphone based headset and accessories for VR and AR gamesHead Mounted Device

HiScene(2012, Shanghai)

AR augmented reality glasses and image recognition solutionGGV Capital, Meitu Head Mounted Device

Ceyes(2013, Beijing)

AR based head mounted displayHead Mounted Device

Sony SmartEye(2014, )

AR glasses and controller by SonyHead Mounted Device

Moverio (Epson)(2015, Long Beach)

AR HMD by EpsonHead Mounted Device

Penny(2005, Vasteras)

Develops AR based smart glassesHead Mounted Device



Display Medium (4/10)



Applications (1/57)

Display Medium << Go to BM List >>Technology

Providers


Applications (2/57)


Providers


Applications (3/57)


Providers


Applications (4/57)


Providers


Applications (5/57)


Providers


Applications (6/57)


Providers


Applications (7/57)


Providers


Applications (8/57)


Providers


Applications (9/57)


Providers


Applications (10/57)


Providers




Providers


Technology Providers (1/15)

Applications << Go to BM List >> Content Providers


Content Providers (1/9)

Technology

Providers << Go to BM List



Technology



Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

145

Contents


Team

146

Shubhranshu Singh

Lead Analyst, Technology

https://www.linkedin.com/in/shubhranshus

https://twitter.com/shubhranshu87


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tracxn research — augmented reality landscape, november 2016

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