traction on demand: culture 101
DESCRIPTION
A look at how Traction on Demand's culture has evolved since the beginning up to the present.TRANSCRIPT
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CULTURE 101:(OR HOW TRACTION WAS BUILT
AND WHY THE KOOL-AID TASTES SO
DAMN GOOD)
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All cultures have origins. TRACTION’S origins are rooted in the mind of…
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All cultures have origins. TRACTION’S origins are rooted in the mind of…
1 MAN
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All cultures have origins. TRACTION’S origins are rooted in the mind of…
1 MANON 1 COMPUTER
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All cultures have origins. TRACTION’S origins are rooted in the mind of…
1 MANON 1 COMPUTERWITH 6
SCREENS.
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Meet Greg Malpass (just Malpass works
too).
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MALPASS wanted to start his own company (join the club).
BUT LIKE IT’S OWNER, THIS COMPANY WAS GOING TO BE DIFFERENT.
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MALPASS wanted to start his own company (join the club).
BUT LIKE IT’S OWNER, THIS COMPANY WAS GOING TO BE DIFFERENT. HOW?
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WORK HARD,
PLAY HARDER”
“
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ENTER TRACTION.
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Time passes, work
increases.
TRACTION BEGINS TO, WELL, GAIN TRACTION.
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Malpass looks far and wide to find the best possible people,
and he convinces them to work with him.
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Malpass looks far and wide to find the best possible people,
and he convinces them to work with him.
(something he is damn good at).
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<•More WORK.•More PEOPLE.•More
SCREENS.
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Along with more people, TRACTION began acquiring additional assets, to make life a little more enjoyable…
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(Is this play harder thing coming through at all?)
Karaoke anyone?
TRACTION on the go.
Uhh…
crawl, walk, run, wakeboard.
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AND TRACTION MOVES OUT OF THIS…
This one in particular.
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AND GOES TO THIS…
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AND THEN THIS…
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TO THIS…
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AND FINALLY TO THIS…
IN A FEW (very) SHORT YEARS.
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WELCOME TO TRACTION. WELCOME TO OUR COMMUNITY.COME MEET MAURICE.
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THIS IS OUR TEAM.
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THIS IS OUR TEAM. (Well, some of it anyways.)
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WORK HARD,
PLAY HARDER”
“
This idea manifested itself into some key buzz words.
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BALANCELIFESTYLE
Creativity
INN
OV
AT
ION
Independence
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THESE BUZZ WORDS HELPED SHAPE A CULTURE THAT TRACTIONITES LIVE AND WORK BY EVERY DAY.
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THESE BUZZ WORDS HELPED SHAPE A CULTURE THAT TRACTIONITES LIVE AND WORK BY EVERY DAY.
AND WE LOVE IT.
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We don’t believe culture can be MANUFACTURED. True cultures are developed through an AUTHENTIC set of VALUES AND BELIEFS.
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6TRACTION’S CULTURE WAS FOUNDED ON SIX CORE VALUES.
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1. Create CONNECTIONS.2. Pursue OPPORTUNITY.3. Do the RIGHT THING.4. Seek ADVENTURE & SMILES.5. Build COMMUNITY.6. Healthy HEARTS & HEADS.
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CREATE CONNECTIONS. 1
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CREATE CONNECTIONS. You can’t sell outside if you can’t sell inside.
- Stan Slap1
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BUILDING RELATIONSHIPS ISN’T JUST OUR CORE BUSINESS PRINCIPAL, IT’S THE CENTRAL COMPONENT OF OUR CULTURE.
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BUILDING RELATIONSHIPS ISN’T JUST OUR CORE BUSINESS PRINCIPAL, IT’S THE CENTRAL COMPONENT OF OUR CULTURE.(Along with beer o’clock… every Friday @ 4:00pm.)
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Often the connections we create are driven by data.
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But we also understand that some relationships are driven by more conventional means.(Trust us, we have the data to back it up.)
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PURSUE OPPORTUNITY.2
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PURSUE OPPORTUNITY.2Opportunities multiply as they are seized. – Sun Tzu
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F. – FEARO. – OFM. – MISSINGO. – OUT
All Tractionites have it and we’re not afraid to admit it!
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THAT’S WHY TRACTION LOVES WORKING WITH CLIENTS OF ALL
SIZES.
DOG WALKERS
FORTUNE 500
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DO THE RIGHT THING.3
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DO THE RIGHT THING.3This is so important, we’ve developed a 3 point guide to doing the right thing…
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1. THE BEST RELATIONSHIPS ARE BUILT ON TRUST & LOYALTY.
2. CUSTOMER RETENTION IS BETTER FOR BUSINESS THAN ACQUISITION.3. THE RIGHT THING IS RARELY THE EASIEST.
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THE CONCEPT IS PRETTY SIMPLE. LIKE…
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IF YOU DON’T KNOW THE ANSWER, ASK.
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√IF YOU DON’T KNOW THE ANSWER, ASK.This is THE RIGHT thing.
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√IF YOU DON’T KNOW THE ANSWER, ASK.
IF YOU DON’T KNOW THE ANSWER, LIE.
This is THE RIGHT thing.
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√IF YOU DON’T KNOW THE ANSWER, ASK.
XIF YOU DON’T KNOW THE ANSWER, LIE.
This is THE WRONG thing.
This is THE RIGHT thing.
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WE’VE BUILT OUR CULTURE ON DOING THE RIGHT THING…
…because we know it’s the right thing to do.
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SEEK ADVENTURES AND SMILES.4
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SEEK ADVENTURES AND SMILES.4That sort of says it all.
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THE SOURCES OF
MANY TRACTION SMILES, ARE THE ADVENTURES THAT WE TAKE.
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OFTEN THOSE ADVENTURES LEAD TO GREAT OPPORTUNITIES.
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See #2 for more on that!
OFTEN THOSE ADVENTURES LEAD TO GREAT OPPORTUNITIES.
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BUILD COMMUNITY.5
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BUILD COMMUNITY.5We don’t do this because of Corporate Social Responsibility…
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BUILD COMMUNITY.5We don’t do this because of Corporate Social Responsibility……WE DO IT BECAUSE IT MAKES SENSE.
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AT TRACTION, WE MEASURE SUCCESS WITH CONVENTIONAL METRICS LIKE…
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AT TRACTION, WE MEASURE SUCCESS WITH CONVENTIONAL METRICS LIKE…
• R.O.I.• LEAD CONVERSION RATES• CLICK THROUGH RATES
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AND SOME UNCONVENTIONAL…
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AND SOME UNCONVENTIONAL…
• SMILES• LAUGHS• LIVES CHANGED
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AND SOME UNCONVENTIONAL…
• SMILES• LAUGHS• LIVES CHANGED
Our dedicated community engagement program.
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HEALTHY HEARTS & HEADS.6
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HEALTHY HEARTS & HEADS.6Don’t confuse having a career with having a life.
- Hillary Clinton
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Work
LifeWE BELIEVE THAT TO BE SUCCESSFUL AT EITHER
ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS. HENCE…
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Work
Life
WORK HARD, PLAY HARDER.
WE BELIEVE THAT TO BE SUCCESSFUL AT EITHER ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS.
HENCE…
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Work
Life
WORK HARD, PLAY HARDER.(Ok, maybe one a little more than the other!)
WE BELIEVE THAT TO BE SUCCESSFUL AT EITHER ONE, YOU NEED THE OTHER IN EQUAL AMOUNTS.
HENCE…
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ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…
in closing,
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WHO ARE HERE BY CHOICE.
ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…
in closing,
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WHO ARE HERE BY CHOICE.
ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…
WHO WANT TO DO GOOD WORK.
in closing,
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WHO ARE HERE BY CHOICE.
ABOVE ALL ELSE,WE ARE A GROUP OF PEOPLE…
WHO WANT TO DO GOOD WORK. WHO HAVE UNLIMITED POTENTIAL.
in closing,
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THIS IS OUR TRACTION CULTURE.
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(and thanks for watching!)THIS IS OUR TRACTION CULTURE.