Tracking , Privacy , You & The 21st Century

When you talk online the internet listens

Don’t Be Paranoid

• This is just the 21st century• What I will discuss is commonplace• Privacy and anonymity on the internet is rare

IP Address

• Your address on the internet • All your devices have an unique address – mac

address

Internet Browsing & Advertising

• Why do the ads appear ?– Cookies– Super Cookies

• Cookies can come from online advertisements, graphics, and the mere act of visiting a website.

• It is the placement of these that tailor ads to your surfing

Location Based

• Google and Bing– They know where you are– They know what you are surfing for

• It is all about ADVERTISING– No one said the internet and using companies

assets was free – We all pay

Smartphones / Tablets

• When you go online the internet is listening – These are internet devices– You should expect tracking– You can still buy a feature phone

• Apple block a lot of apps that want to access your details– Google will ask you to agree

Smartphones / Tablets

• Android - Google– Google Location History – Turned on by default

• iOS – Apple– To access Frequent Locations, open your iPhone’s “Settings”

menu, select “Privacy”, then “Location Services”, then scroll all the way down to “System Services”.

– In System Services scroll all the way down to the bottom, press “Frequent Locations” and look at the “History” section. Click on one of the area names to see where you’ve been.

Online Assistants

• Siri• Google Now • Cortana – Coming with Windows 10

• They know who you are , where you are and sometimes what you want

Social Media

• Is designed to track and share your location– Facebook – business– Twitter – business– Instagram – business

• Designed to show you ads

Facebook

• Location on posts • Will tailor your newsfeed to what they deem

as suitable for you • Go into “ Privacy Settings & Tools “ to adjust– Public , Friends , Custom

Twitter

• Location on posts• Promoted posts• Interacting with tweets

Instagram

• Location photo tagging• Sharing and interacting online• Owned by Facebook • Set your profile to Private then only approved

followers will see your photos

TV - Voice

• TV – Smart tvs – voice control– Need to listen to improve

• Dictation Software– Need to listen to improve

• Any software that uses voice recognition with an internet setting– It is how they improve

Photos - Cameras

• When we take a photo– It knows where that photo was taken – location

based• When we back up photos online – Date– Location– Faces – facial recognition

Adblockers

• Do they work ?• The internet runs on ads• Would you pay for an ad free internet ?– Remember the bad old days – flashing ads !

Cloud Services

• Email / Storage• US based providers will have your data scanned

by the government• Google privacy – We use the information we collect from all of our

services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

Online - Accounts

• Google• Microsoft• Apple• Dropbox

• All know where you are • All record your address

Country

• VPN – connect to the internet through a private connection

• Your connection to a VPN will be acknowledged by the country you are in

• Your connection will be encrypted

Router

• Will go through your ISP • Change where your internet traffic goes

Malware

• Can set off broadcasting your location • Can know all about you - keystrokes

Gamers

• Most gaming machines PS4 – Xbox 360• Internet connection• Kinect will greet you by name and requites an

internet connection to connect with Microsoft and “phone home”

Voice Recognition

• Any software that uses voice recognition with an internet setting

• It is how they improve

Lost Computer Or Device

• Glad that you are being tracked• iCloud – Prey• Will track when you are on the internet

Google Ad Settings

• Opt out • Go into your Google account privacy settings

Protecting Your Online Data

• Passwords – minimum 8 characters– No names in passwords

Finally

• The next slide shows how “serious “ companies are in your privacy

Tracking Protection Internet Explorer

• How “ Do Not Track “ helps protect your privacy

• When Do Not Track is turned on, Internet Explorer will send a Do Not Track request to the sites you visit and to the third parties whose content is hosted on those sites to let the sites know that you would prefer not to be tracked.

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