track4c team 4 phyo wint wint tun rosalind ng. swot analysis
TRANSCRIPT
Track4cTeam 4
Phyo Wint Wint TunRosalind Ng
SWOT Analysis
Weakness• Unclear USP – Unclear
differentiation from competitors
Strengths• Skilled engineering team• Customizable services &
solutions
Threats• Many established market
players (e.g. Orbcomm, PearTrack Systems, Qualcomm Enterprise Services, etc.)
Opportunities• By 2016: 1,000,000
installed base of container tracking systems
• ABI Research: revenues will grow by a compound annual growth rate of 27% from $212M in 2011 to $690M in 2016
Recommendations• Revamp website
RecommendationsRemove the extra navigations
RecommendationsAdd more navigations
Recommendations
Change the Contents
Recommendations
• Hidden Security Module • Mobile GPS/GSM positioning and
communication module with alarm functions. • Send commands via web portal • GPRS to control the module• Monitor the transports with heartbeat function
with alarm when signal gets lost• Low battery warning
Asia Entry Strategy
• Government Agencies in Asia
• Less developed economy countries in APEC with poorest container tracking technology
• Top-10-listed containerized cargo trading countries: China, Japan, South Korea
RANK EXPORTER 2010 TEUS (MILLIONS)
1 China 31.3
2 United States 11.2
3 Japan 5.7
4 South Korea 5.2
5 Taiwan, China 3.4
6 Thailand 3.4
7 Germany 3.0
8 Indonesia 3.0
9 Malaysia 2.5
10 Brazil 2.3
RANK IMPORTER 2010 TEUS (MILLIONS)
1 United States 17.6
2 China 12.0
3 Japan 6.1
4 South Korea 4.5
5 Germany 2.8
6 Other Arabian Gulf 2.7
7 United Kingdom 2.5
8 Indonesia 2.5
9 Taiwan 2.5
10 Hong Kong 2.5
Asia Entry Strategy
Rank Shipping Line Country
1 Nippon Yusen Kabushiki Kaisha (NYK) Japan
2 Evergreen Marine Corporation China
3 APL Singapore
4 COSCO China
5 Hanjin South Korean
6 China Shipping Container Lines (CSCL) China
Largest Shipping Lines in Asia
Summer Internship
• May – July 2013
• Skills we have:• Application Development• Analyze Business Process Models• Project Management
• Responsibilities:• Revamping Website • Developing strategy and solutions to entry of
Asian Market
Summer Internship
• Geraldine Koon
• Minh Dang
• Phyo Wint Wint
• Rosalind Ng
Thank You