track b session: driving innovation with product lifecycle...
TRANSCRIPT
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BUSINESS FORECASTING AND INNOVATION FORUM 2015 September 17-18, 2015 – Boston, MA
September 17, 11:00 AM
Track B Session: Driving Innovation with Product Lifecycle Management (PLM)
Linking the PLM framework’s capabilities to key corporate and product priorities
Edward Boudrot, Vice President, Product Strategy & Management at Optum Ed Boudrot is the Vice President of Product Strategy and Management at Optum, a health services and innovation company that combines data and analytics with technology and expertise to power modern healthcare. Bringing his background in technology startups, Boudrot specializes in the innovation of experiences, products, and
solutions, and works to integrate human-centered design, market research, product management, development practices, and experience management.
View presentation online at: www.businessforecasting2015.com
How do we create things that people love…
Creating things that
people love
Basic Needs
1.Survival
2.Enjoyment
3.Freedom
4.Companionship
5.Comfort
6.Superiority
7.Protection
8.Approval
Learned Needs
1. Informed
2.Curiosity
3.Cleanliness
4.Efficiency
5.Convenience
6.Dependability
7.Style
8.Economy
9.Bargains
366M
Units Sold
$141B
In Sales
$18M
In Sales
$30MIn
Advertising
$775M
$$$
Market
Strategy
Product
Strategy
Experience
Strategy
Dev
Strategy
1) Create the Team of Teams
2) Leverage Art & Science
3) Lead & Drive
1) CREATE THE TEAM OF TEAMS
HU
MA
N O
PE
RA
TIN
G S
YS
TE
M
We have DEEP EMPATHY for one another, our team mates and WHOM WE SERVE.
We are ENTREPRENEURS in the organization THINKING AND DOING things differently, better.
We leverage FRAMEWORKS because they make us think, GO FASTER and create better things.
We are THOUGHTFUL AND AGGRESSIVE about SOLVING PROBLEMS.
WE IMPROVE EACH OTHER’S WORK for elevated outcomes.
MU
LT
I-D
IME
NS
ION
AL
1. There is nothing like purpose and trust
2. Physical layout encourages collaboration
3. The role of the leader is a gardener
Market
Strategy
Product
Strategy
Experience
Strategy
Dev
Strategy
Business Owner
Product Team
Design Team
Development Team
TH
INK
ER
S &
DO
ER
S
Weak
Weak
Strong
StrongThinkers
Doers
Paralysis
Lets
Meet!
Form
Fillers
Contenders
Leaders
Strong
Performers
2) LEVERAGE ART & SCIENCE
10 Types of
Innovation
101 Design
Methods
Product
Lifecycle
Management
AR
T &
SC
IEN
CE
Science
Art
Awesomeness!
Human
Centered
Design
Agile
Pretotyping
Job Mapping
Product Market Fit
Minimal Viable Product
Experience mapping
OGSM
Personas Ethnographic research
Design StatementWh
ere
ma
gic
ca
n b
e m
ad
e
3) DRIVING & LEADING
T OTAL COMMITMENT
E MPATHY AND AWARENESS
A DVERSITY MANAGEMENT
M UTUAL RESPECT
W E THINKING
O WNERSHIP OF THE PROJECT
R ELINQUISING THE EGO
K INETIC LEADERSHIP
How winning works- Robyn Benincasa
• Worthy leaders actively seek to “protect
the creative process.”
• To lead, you must seek and understand
the “unseen” in your organization’s
processes.
• Mindfulness nourishes creativity by
clearing mental clutter.
• Become aware how your pre-existing
models of the world distort your
perceptions.
• To enable and sustain a creative culture,
you need strong teams, open
communication, flexibility, and a
productive approach to mistakes, failure
and risk.
GO Think & Do
MIX Art & Science
GO Drive & Lead
CREATE STUFF PEOPLE
LOVE
I am here to help…
617-633-3456
@edwardboudrot
Image credit for awesome storm troopers jdhancock