1. Beat the backup BLUES!!Shift from tape-centric to disk/network-centric approaches enabledby powerful Data Deduplication andCompression. 1Cloud Meets Big Data 17-18 November 2011. Grand Hyatt - Mumbai

2. Agenda Data Growth and Backup Challenges Backup and Recovery in Transition EMC Leadership EMC Backup Integration Summary 2Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 2 3. IT Trends Impacting Backup andRecovery 200920200.8 Zettabytes 35.2 Zettabytes DATA DELUGE BUDGET DILEMMATransformationINFRASTRUCTURE SHIFT3Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai 3 4. Clicker QuestionDo you have plans for eliminating tape. Whats your tapefootprint today. We have a lot of tape legacy. We are evaluating our strategyto minimize tapes. We are completely tapeless We have a mix strategy today but need guidance Compliance restricts us to eliminate tape 4Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 4 5. Traditional Backup is so Mesozoic! Reliability Issues Costly and Complex Cant help in meeting backup window Not Built for the Future 5Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 5 6. Clicker QuestionHow Important is Backup Window in your business Reduced backup window will give me more time forproduction Backup window is not important for my business 6Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 6 7. Managing Data Growth Mainframe File/EmailUnprotected VMware Desktop/Archive Data laptopIBM iDatabase Apps RemoteNASoffice 7Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 7 8. Managing Data Growth Mainframe File/EmailUnprotectedVMware Desktop/Archive DatalaptopIBM iDatabase AppsRemoteNAS officeWANEMC Backup and Recovery Solutions Tape Minimization 10 to 30x Data Reduction Fast DR-Readiness8Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai 8 9. Clicker QuestionAre you seeing challenges in backing up your virtualizedenvironment We have still not finalized a backup model A robust solution will help My backups are very slow I face challenges while restoring my virtualizedenvironments 9Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 9 10. Backup and Recovery with Deduplication Retain longerKeep backups onsite longer with less diskfor fast, reliable restores, and eliminate theuse of tape for operational recovery Replicate smarterMove only deduplicated data over existing WANnetworks with up to 99 percent bandwidthefficiency for cost-effective disaster recovery Recover reliablyContinuous fault detection and self-healingensure data recoverability to meet servicelevel agreements10 Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai10 11. Backup Architectures Are In Transition ApplicationBackup/Media Onsite Backup DisasterBackupManagerStorage RecoveryClientsStorage Backup software TapeTape Conventional (Tape-centric)DB Backup software VTLVTL/TapeHome Backup softwareDeduplication storage Transformational (Disk-centric)Deduplication backup software and system11 Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai11 12. Purpose-Built Backup AppliancesOpen Systems + MainframeEMCIBMHPOracleQuantumEMC:Sepaton64.2% FalconStorDell 2010 Total MarketOthers $1.69B Source: IDC Purpose Built Backup Appliances, April 2011. Above: Worldwide Supplier Revenue, Total PBBA Market 12 Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 12 13. EMC Leading the Deduplication MarketIn use rating 3x over nearest competitorReduce: Data moved by up to 95% CPU usage by up to 80% Backup windows by up to 90% Data stored by up to 30x* Replication bandwidth by up to 99%TheInfoPro, Storage Study 1H 201113Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 13 14. The Journey to Next-Generation Backup Traditional TransitionalNext-GenerationTape- and Truck-centricDisk and Tape Disk- and Network-centric Not everyone is in the same place 14 Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 14 15. EMC Backup and Recovery Solutions Data Domain AvamarNetWorkerDisk Library Data Protection for MainframeAdvisor 15 Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 15 16. EMC Continues to Evolve BackupSoftware and storage designed to work together Unlocks the power of disk Improves INTEGRATED Performance: Up to 50% ARCHITECTUfaster than traditional solutions RE Simplicity: One user interface common policy management SoftwareStorage Predictability: Proven best practicesover 20,000 installations 16Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai16 17. Integrated Backup & Recovery Solutions Data Domain Data DomainBoost NetWorker Avamar 3rdPartyApps17Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 17 18. Data DomainDeduplication Storage Systems Backup over 200 TB in 8 hours Protects up to 570 TB user data 10 to 30x data reduction Seamlessly integrates with existing infrastructure Network-efficient replication Powered by Intel Xeon7x faster than processors nearest competitor18Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 18 19. BRS Meets Cloud and BigData Matching BRS Solutions with Platforms Greenplum Backup With Data Domain VCE Vblock Backup With Avamar Isilon Backup With NetWorker/Data Domain 19Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai19 20. Data Protection for VMs vStorage APIAvamar Client Agent:Virtual Proxy Pool Business App Business AppProxyBusiness AppBusiness App Business App Business App Business App Business App Proxy Business App Business App Business App Business AppProxy Business App Business App Business App Business App Business App Business App ProxyVblockVMware / Cisco / EMC 1. Each Avamar client agent now resides on proxy servers that are pooled 2. The proxy servers receive VM block-level changes ONLY from the vStorage API 3. The changed blocks are then deduplicated prior to moving any data. This results in :- Extremely fast backups- 99% reduction in network bandwidthAvamar Data- 50:1 reduction in mediaStore- Optimized proxy server management20Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 20 21. Backing up 1000 VMs 50 TB in 43 MinTB ProtectedTB Scanned Total Time (Min)110101100 90 8089Steady State 70 79 60 6850505050 5037.5 40 434343 30 25 20 12.5 102.52.52.50 12.5 13.13 13.75 14.38 Day 1 Day 2 Day 3Day 4Day 5 Day 6Day 7 (250 VMs) (500 VMs) (750 VMs)(1000(1000 (1000(1000VMs) VMs)VMs) VMs) 21Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai21 22. Avamar 6 - Worlds Fastest VMware BackupEMC 3X Faster ! Virtual Machines Terabytes of Data Minutes for Backup22Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 22 23. Clicker QuestionDo you have Deduplication incorporated as your backupstrategy We are evaluating We are already achieving good results with dedupe We have implemented dedupe but not sure of the results Dedupe looks good but I would also like to see an efficientreplication solution with dedupe 23Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai23 24. Discover the Power of Next GenerationBackup Next Steps Assessments Workshop Contact Your EMC Account Rep or Partner Visit emc.com/backuptothefuture or http://www.emc.com/datadomain24Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 24 25. THANK YOU 25Cloud Meets Big Data Copyright 2011 EMC Corporation. All rights reserved.17-18 November 2011. Grand Hyatt - Mumbai25