Trace-- Never Forget Your Personal Items

Target Market: Main components:

1.Female Graduates RFID Technology School Work V.S. Personal life 2. Career Women Augmented Reality Family V.S. Job

3. Elderly persons Aging V.S. Daily life

Trace anything you care about Marketing1.Life is Short, don’t waste your time on unnecessary

searching.2.Never forget any piece composed of your life. Sales Approach1.Social networking sites and blogs.2.Television, magazines and newspapers. 3.Strategic alliance with Apple Inc. PricingCompetitor-based and Cost-based1.$39 at first2. Price will decreases each year

Trace--Realize and Capitalize the Need Income Summary

NPV=$2693 million IRR=841%Sensitivity Analysis1.Decrease in market share NPV=1249 million IRR=795%2.Increae in unit cost NPV=2382 million IRR= 751%

Y1 Y2 Y3 Y4 Y5

Profit $ 349 million

$573million

$827million

$1132million

$1628million