tra marketplace brand guidelines
TRANSCRIPT
BrandingGuidelines
TRAMarketplace.comRevised October 2020
TRA MARKETPLACE
APPLICATIONS AND USES
When reversing the logo out of its originalcolors, the logo is to appear entirelyreversed to paper color (#FFFFFF).
In the rare case of one-color, black andwhite, printed materials, the entire logo isto appear at 100% black.
To preserve its integrity and legibility, theminimum size of the logo for print is .625"high.
LOGO USAGE
TRAMarketplace.com
Do not use colors otherthan as specified in thisdocument.
Do not add a dropshadow to the logo.
Do not squeeze orstretch the logo'snatural dimensions.
Do not place the logo on abusy background withoutproper opacity settings.
Do not add outlines toany element of the logo.
Do not place the full colorlogo on a color thatmakes it unreadable.TRAMarketplace.com
BRAND TYPOGRAPHY
AvenirHeaders, website
Aa Bb Cc Dd Ee Ff GgHh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0
Avenir 65 Med.
Avenir Book
Avenir 95 Black
Avenir Next Bold
Avenir Next Condensed Bold
TRAMarketplace.com
Aa Aa Bb Cc Dd Ee Ff GgHh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0
Helvetica Oblique
Helvetica Light Regular
Helvetica Regular
Helvetica Bold
BRAND TYPOGRAPHY
HelveticaBody copy, to be used if Avenir is not available
Helvetica Bold Italic
TRAMarketplace.com
CONTACT INFORMATION
TRAMarketplace.com