tp magazine no 100
TRANSCRIPT
magazineTetra Pak
1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
100
100
Tetra Pak 2011
100 issues of
inspiration & knowledge
Tetra Pak, ,PROTECTS WHAT’S GOOD, Tetra Brik, Tetra Classic, Tetra Fino, Tetra Gemina, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top, Tetra Wedge, Tetra Alex, Tetra Centri, Tetra Lactenso, Tetra Tebel Casomatic, Tetra Therm, Tetra Vertenso and Tetra Vertico are some of the trademarks belonging to the Tetra Pak Group.
www.tetrapak.com
© 2
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Tetra Pak Magazine No.100 2011, ISSN 0346-3044. The Tetra Pak Group’s International Company Magazine is printed in Sweden and issued twice per year. The magazine is distributed to more than 150 countries and is available in Chinese, English, Finnish, French, German, Polish, Portuguese, Spanish, Swedish and selected issues in Japanese. Publisher: Jörgen Haglind. Editor: Berit Schannong. Editorial board: Jörgen Haglind, Khaled Ismail, Dan Martin, Berit Schannong, Paul Wharton, Rolf Viberg. Produced by: Tetra Pak International, Ruben Rausings gata, 221 86 Lund, Sweden. Tel +46 46 362948, E-mail [email protected] . Graphic design: Wahlgren & Hansson, Malmö, Sweden. Translation: CBG-Konsult, Sundbyberg, Sweden / Bill Taylor, Thames Ditton, UK. Paper Cover: Arctic Silk+ 250 g. Paper Body: Arctic Silk 130 g. Cover Image: Wahlgren & Hansson, Malmö, Sweden Print: ExaktaPrinting Malmö, Sweden. ISO 14001 and FSC Certificates.
All 100 issues:
1. Tetra Pak develops 2. Hygiene 3. Market reports
4. Research studies 5. Tetra Pak in 31 countries
6. Increased automation 7. Greatest in four continents
8. A rational solution 9. Solving distribution problems
10. The Aseptic System 11. Streamlined business
12. A problem of vital importance 13. Save time, la-
bour and money 14. A big city package 15. Tetra Pak
expands 16. Milk in the Seventies 17. Tetra Pak in
Scandinavia 18. Production of bacteria-free milk
19. Iceland 20. Revolution in milk distribution
21. Package systems, markets 22. Small packages
23. Swedish Retail Trade 24. Russia, Sweden, Ger-
many 25. Milk distribution 26. Tetra Brik Aseptic
27. Expanded programme 28. A leading innova-
tor 29. Packaging, a US industry 30. German factory,
Kenya 31. Milk distribution, environment 32. Tetra
Brik Aseptic 33. Japan 34. Argentina, France, Kuwait
35. Tetra Days in Lund 36. Beverages, Distribution
37. Soya in Asia 38. Distribution 39. French retail
trade, Mexico 40. The future, markets 41. Protein
supply 42. Customer’s choice 43. Sweden, country
and company 44. Milk in different markets 45. Bever-
age consumption 46. School milk 47. Iran market
48. Brazil, Holland, Denmark 49. Paper and Print
50. Rendezvous in Paris 51. The Tetra King package
52. Far East I 53. Far East II 54. Packaging material
55. Role of packaging 56. Lost food 57. Beverages
58. Distribution, retail trade 59. USA and Canada
60. Milk’s Profile 61. Australia, New Zealand
62. Wine 63. Hardware 64. Research & Develop-
ment 65. Software 66. China 67. Products with new
profiles 68. Environment 69. Lifestyle 70. Design
71. Bacteria, friends and enemies 72. Water 73. Re-
tail trade 74. Children 75. Juice 76. Technique and
Quality 77. Food 78. Communication 79. School
Milk 80. Plastics 81. Cheese 82. Thirst-quenchers
83. The future 84. Functional Foods 85. Food Safe-
ty 86. 50 Years of Tetra Pak 87. Generic Advertising
88. Food Service 89. Innovation 90. Obesity 91.
Young Consumers 92. Design 93. Aseptic Technol-
ogy 94. Environment 95. Milk 96. Package com-
munication 97. Juice, nectar and still drinks 98. Con-
sumer Trends 99. Retailing 100. Protects what’s good
Arabia Tetra Pak Manufacturing Ltd Lot 88-103, Phase 3, Jcci, Warehouse City21413 Jeddah, Saudi Arabia Tel +966-2 635 1515Argentina and Uruguay Tetra Pak SRL Maipú 1210, Piso 7º C1006ACT Buenos Aires Tel +54-114 317 0400 Australia Tetra Pak Marketing Pty Ltd2A Hill Road, Homebush Bay, N.S.W. 2127Tel +61-2 8719 7300Balkans Tetra Pak Production d.o.o. Beograd Milutina Milankovica 11b, 11070 Belgrade, SerbiaTel +381-11 2017 333Baltic States Tetra Pak Baltic States41 Mukusalas Str 1004 Riga, Latvia Tel +371-760 2000 Belgium Tetra Pak Belgium NV/SAA.Gossetlaan 28A Bus 1, 1702 Groot Bijgaarden Tel +32-2467 6811 Brazil and Paraguay Tetra Pak LtdaAv.das Nações Unidas,4777– 10° andar Ed.Villa-Lobos – Alto de Pinheiros05477-000 São Paulo, SPTel +55-11 5501 3200Canada Tetra Pak Canada Inc. 1610-16th Ave, Richmond Hill, Ontario L4B 4N6 Tel +1-905 780 6030Central America and Caribbean Tetra Pak S.A.Plaza Globus Building, 7th fl,Samuel Lewis Ave y Calle 55 Obarrio, Panama Tel +507-208 57800Central Asia Tetra Pak Kazakhstan Ltd22 Zenkov Street, 050010 Almaty, KazakhstanTel +7 727 259 84 00Chile Tetra Pak de Chile Ltda Av El Bosque Sur 130, Piso 8 Las Condes, 676 0435 SantiagoTel +56 2 940 7000China (PR) Tetra Pak China Ltd 29th fl, CITIC Sq, 1168 Nanjing Xi Lu, Shanghai 200041Tel +8621-3217 4688Colombia and Ecuador Tetra Pak Ltda World Trade Center, Calle 100 No 8A-55, Torre C, Oficina 209, Bogota Tel +57-1 628 3630Czech and Slovak RepublicsTetra Pak Ceska republika sro. Nova cesta 17, 140 21 Praha 4 Tel +420-2 6100 7111 East Mediterranean Tetra Pak East Med.Mkalles 691 Centre, Beiruth, LebanonTel +961-1-693 777 Egypt Tetra Pak Egypt Ltd 44 Palestine Street, New Maadi, CairoTel +20-2 754 7420 Finland Tetra Pak Oy Meijeritie 2, 00370 HelsinkiTel +358-207633611 France Tetra Pak France420, rue d’Estienne d’Orves,92705 Colombes Cedex Tel +33-1 56 47 5000Germany Tetra Pak GmbH & Co Frankfurter Strasse 79-81, 65233 Hochheim Tel +49-6146 590 Tetra Pak Processing GmbHSenefelder - Ring 27, 21465 Reinbek Tel +49-40 600 910,
TETRA PAK PROCESSING AND PACKAGING SYSTEMS ARE MARKETED BY, AMONG OTHERS
Greece Tetra Pak Hellas SA Kifissias 56 & Delfon 15125 Marousi, Athens Tel +30-210 616 7500 Hungary and Austria Tetra Pak Hungary Ltd P O Box 200, Industrial Site 2041 Budaörs, Hungary Tel +36-23 885 200 India Tetra Pak India Pvt Ltd Global Business Park, Tower C, 5th fl.Mehroli-Gurgaon Rd 122001 Gurgaon, HaryanaTel +91-124 256 5630Indonesia PT Tetra Pak IndonesiaJl. Buncit Raya Kav.100, Lantai 3 Jakarta 12510Tel +62-21 7917 8000Iran Tetra Pak Iran1st fl. Khorshid Bldg.No.1264, Vali Asr Ave.Tehran 1435674173Tel +9821-82 139 000Ireland Tetra Pak Ireland Ltd 5th Floor, 1 Tuansgate, Belgard Square East,Tallaght, Dublin 24Tel +353-1 467 8000Italy Tetra Pak Italiana SpA Viale della Resistenza 56/A, 42048 Rubiera (RE)Tel +39-0522 263 411Tetra Pak Food Engineering SpAVia Saragat N. 4, 20054 Nova Milanese (MI)Tel +39-0362 4951Japan Nihon Tetra Pak K.K. Kioicho Fukudaya Bldg. 6-12, Kioicho, Chiyoda-ku, Tokyo 102-8544Tel +81-3-5211 2111Kenya and East Africa Tetra Pak (Kenya) LtdP O Box 78340, Nairobi Tel +254 20 6909 000 Korea Tetra Pak Ltd 7F Ansung Tower, 737-35 Hannan-dongYongsan-gu, 140-895 Seoul, South KoreaTel +82-2 799 2302 Malaysia and Singapore Tetra Pak (Malaysia) Sdn Bhd1201 Level 12 Uptown 2, No.2 Jalan SS21/37 Damansara Uptown, 47400 Petaling Jaya, Selangor Darul EhsanTel +603 7724 7000Mexico Tetra Pak SA de CV Av.Ejército Nacional 843-B, Antara Polanco, Torre Paseo, Acceso A-Piso 2, Col.Granada,Del.Miguel Hidalgo, C.P.11520 México, D.F.Tel +52-55 2122 8700 Netherlands Tetra Pak B.V.Oostelijke Randweg 48 4782 PZ MoerdijkTel +31-168 386500 Tetra Pak Processing Systems BVHoofdveste 18, 3992 DG HoutenTel +31-305 349 999New Zealand Tetra Pak New Zealand Ltd Level 3, 8 Pacific Rise, Mt Wellington, Auckland 1060Tel +64 9 573 5588North Africa Tetra Pak Maghreb 69 rue Othmane Ibnou Affane 3ème etage,20000 Casablanca, MoroccoTel +212 2248 8150Norway Tetra Pak AS P.O.Box 477, 1327 LysakerTel +47-67 83 30 00 Pakistan Tetra Pak Pakistan Ltd 316 - Upper Mall, Lahore 54000Tel +92-42 5710070-77Peru and Bolivia Tetra Pak SA (Perú)Av Victor A.Belaúnde 147 Centro Empresarial Edif. Real Seis Ofic. 403 Lima 27Tel +51 1 212 1060
Philippines Tetra Pak Philippines Inc7/F Net One Center 26 St.Cnr. Third Ave Crescent Park W Distr Bonifacio Global City Taguig 1634, Metro Manila Tel +632 976 3400Poland Tetra Pak SP. zo.o. u. 1-go Sierpnia 8A, 02-134 WarsawTel +48-22 5434 000 Portugal Tetra Pak Ibéria Av do Forte 12, 2790-072 CarnaxideTel +351-21 416 5600Romania Tetra Pak Romania S.R.L.1A, Ion Ionescu de la Brad St., Baneasa Airport tower, 3rd fl. BUCHAREST 1, Tel: +40 316206886Russia and Belarus Tetra Pak A/O8, Wilhelm Pieck str, 129226 MoscowTel +7-095 787 8000Slovenia, Croatia and Albania Tetra Pak d.o.o.Spruha 36, Trzin, 1236 Ljubljana, Slovenia Tel +386-1 5304 200South Africa Tetra Pak South Africa (Pty) Ltd 100 Electron Avenue, Isando, Gauteng 1600Tel +27-11 570 3000Spain Tetra Pak Ibéria Latón, 8 (Poligono Finanzauto) 28500 Arganda del Rey (Madrid)Tel +34-91 876 9500 Sweden and Denmark Tetra Pak Sweden AB Ruben Rausings gata, 221 86 LundTel: +46 46 36 10 00Switzerland Tetra Pak Schweiz AG Europastrasse 30, 8152 Glattbrugg Tel +41-44 804 6600Taiwan Tetra Pak Taiwan Ltd 4, Wen Ming 3rd Street, Lin Kou Ind. Park 3,Taoyuan 333 Tel +886-3 328 3111 Thailand Tetra Pak (Thailand) Ltd 1042 Soi Sukhumvit 66/1, Sukhumvit RoadBangchak, Bangkok 10260 Tel +66-2 704 3000 Turkey Tetra Pak AS Buyukdere Cad. Nurol Plaza.No: 255 A-Blok Kat: 10, Maslak-Istanbul Tel +90-212 444 68 78 Ukraine Tetra Pak Ukraine Mezhigirska ul.82, 04080 Kiev 80 Tel +380-44 230 3939United Arab Emirates Tetra Pak Gulf Jebel Ali Free Zone, S-10107 South Zone, DubaiTel +971-4 8811222United Kingdom Tetra Pak LtdBedwell Rd., Cross Lanes, Wrexham LL13 0UTTel +44-870 442 6000Tetra Pak Processing UK LtdSwan House, Peregrine Business ParkGomm Road, High Wycombe HP13 7DLTel +44 870 442 6400USA Tetra Pak Inc101 Corporate Woods Parkway,Vernon Hills, IL 60061Tel +1-847 955 6000Venezuela Tetra Pak C.A. Ave Francisco de Miranda Edif Torre KPMG piso 7, Chacao Caracas 1060Tel +58-212 277 71 00 West Africa Tetra Pak West Africa Ltd 8, Secretariat Road, Coker Village Alausa Ikeja, Lagos, NigeriaTel +234-1 774 6727Vietnam Tetra Pak Vietnam235 Dong Khoi Str Metropolitan Bldg 14th fl District 1, Ho Chi Minh City Tel +84- 8 3825 71 00
Contents2. One hundred issues ago... 4. PROTECTS WHAT’S GOOD
10. Safe food and drink–two of the most important things on earth
16. Listen to your customers and exceed their expectations
22. A sustainable planet for future generations 28. Mean
well–do well–feel well 34. A reliable source of inspiration
40. Innovation–the essence of staying ahead
Tetra Pak Magazine 1, 1956.
Every company needs a customer magazine to make itself well-known–and to remain so.
This was already his firm conviction, when Dr Ruben Rausing founded Tetra Pak.
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An idea becomes realityBy means of a minimum of raw
materials a hygienic, economical and
easily transportable food package
for milk was created and it could be
used anywhere in the world.
Our company was founded 60 years ago on the idea to rationalise the distribu-
tion of foods by way of consumer packages adapted to their purposes and by
proper transport packing. In order to establish a good brand name and spread
information about the company, it was decided to introduce a customer magazine
that would impress the readers and that was both international and exclusive.
Today we can proudly say that this idea has been realized and the company
has fulfilled a function in the social fabric. The progress has been achieved with
the support and confidence of our customers and our highly efficient partners
throughout the years, as well as the efforts and assistance of all our employees,
suppliers and many others who work on Tetra Pak’s behalf all over the world.
The first issue of the customer magazine, Tetra Pak Magazine, appeared in 1956.
With this 100th edition we want to demonstrate how we carry out our respon-
sibilities and will continue to earn the trust that we have received, also in the
future.
One hundred issues ago...
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Woman in former Northern
Rhodesia, now Zambia. From
Tetra Pak Magazine No.6, 1959.
Tetra Pak’s motto,
PROTECTS WHAT’S GOOD, ex-
presses the fundamental philosophy
of how we conduct our business.
This is an extension of the company’s
vision: to make food safe and avail-
able everywhere, and is the guiding
principle of the way that we work
throughout the food chain.
Although this motto was not offi-
cially adopted until 2003, PROTECTS
WHAT’S GOOD has been our policy
right from the start. Dr Ruben Raus-
ing founded Tetra Pak out of a strong
desire to create something new.
His philosophy was by means of a
minimum of raw materials to create
a hygienic, economical and safe milk
package that could be used any-
where in the world.
Since then his basic idea has under-
gone continual development and
now incorporates a wide variety of
innovations in the areas of process-
ing, packaging and distribution.
However the goal is still the same:
to protect food hygienically, pre-
serve its nutritional value, and make
it available everywhere for long
periods of time.
Tetra Pak produces processing and packaging equipment for food. Furthermore, we also protect the food and, at the same time, do our best to preserve the environment.
PROTECTS WHAT’S GOOD
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From cow to consumer
Tetra Pak’s sister company within the Tetra Laval
Group, DeLaval has long experience in the fields
of dairy farming, milk production and milk supply.
Together with Tetra Pak’s expertise in dairy
product processing, packaging, food safety and
distribution, we cover the entire supply chain–
from cow to consumer.
The most important–and most obvious–requirement
where food is concerned is that it should taste good and
be safe to eat. Guaranteeing this and making sure that a
product’s quality and nutritional content are maintained
requires processing equipment that carefully applies
heat treatment in accordance with the specific require-
ments of each food. Milk, which has a low acidity level, is
more sensitive to harmful bacteria and spores than, for
example, fruit juices. Their acidity level is high, so these
products need different processing methods.
In the processing equipment supplied by Tetra Pak each
individual component has been designed to eliminate all
harmful micro-organisms. In the three categories dairy,
beverage and prepared food we have specially selected
lines, modules and components which take care of and
protect our customers’ products throughout their lifecy-
cle, whether for a short or a long period, without the use
of preservatives.
In accordance with our motto PROTECTS WHAT’S GOOD each product is treated according to specific require-ments to ensure that its quality and nutritional value are maintained.
The function of packagingThe main purpose of a food package is to protect its con-
tents and to ensure that after processing and packaging,
no product change takes place during its transport to the
store. Light, for example, can affect the colour, vitamins
and taste of food and reduce its lifespan. Depending on
storage temperature and the shelf-life required, packag-
ing has different barrier properties.
Processing and packaging is constantly faced with new
challenges to satisfy both old and new requirements as
regards shelf-life, convenience, handling, environmental
impact, etc. These requirements will not be reduced in
the future and increasingly sophisticated types of prod-
ucts and packaging will instead be taken for granted.
To protect the food, it must first be protected
7
When we at Tetra Pak say PROTECTS WHAT’S GOOD we not only mean that we protect the high quality con-tents in our packaging, we see our role as much more. Our motto covers the whole of the supply chain: from suppliers to custom-ers, distribution, employees, consumers and society itself.
SuppliersOur partners are suppliers who are innovative and, like us,
committed to sustainable ways of doing business.
CustomersBy constantly focusing on development and investing in
a wide range of innovative solutions, we want to cultivate
long-term relationships with our customers. We try our
best to earn respect through our extensive knowledge of
the food industry, from processing to consumption.
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RetailersWe operate efficient distribution systems which can im-
prove retailers’ profitability. Our products are packaged so
that they are well protected on the store shelves and have
a positive effect on the retailer’s image.
EmployeesWe are a family-owned company with strong basic values
where community and teamwork is the focal point. We
have an active policy of promoting a professional and re-
spectful atmosphere within the company by encouraging
our employees’ personal development.
Consumers We commit to making food safe and available everywhere.
Our processing units and our packaging preserve and pro-
tect the nutritional value and the taste of each food.
Society We have initiated school feeding programmes in more
than 50 countries. We contribute to disaster relief pro-
jects throughout the world. The wood fibre of our carton
packaging is derived from well-managed forests and we
give active support to various recycling projects around
the world. We believe in responsible industry leadership,
creating profitable growth in harmony with environmental
sustainability and good corporate citizenship.
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Safe food also means that people with
allergies and oversensitivity to certain foods
can see what is in products through clear,
correct labelling.
Source: Agri Foods Economic Centre, Lund, Sweden 2010
For societyFor society
For industryFor industry
For the individualFor the individual
BenefitCost
Reduced cost for medical
care and rehabilitation
Design costs and
implementation costs
Reduced productivity losses
and increased trust
Compliance costs
Less feeling unwell,
discomfort, anxiety
Higher taxes and prices
Measures to increase food security can
provide the following effects
Safe food and drink–two of the most important things on earth
Safe, nutritious food is a human right, a vital consumer concern and a survival issue of global dimensions
When we talk about safe food, most
people think of hygiene, bacteria
and additives. But safe food is also
food for everyone, meaning the
right to have enough to eat. The
reason this fails to be achieved is
due to such matters as climate-
related harvest failure and economic
mismanagement of the world’s food
stocks resulting from poor harvest-
ing methods, packaging and distri-
bution techniques, trade restrictions
and urbanisation. People moving
into cities means that increasing
amounts of food have to be trans-
ported over long distances for long
periods of time, which is why distri-
bution and packaging technology
play a large and important role.
Safe food and drink means versatile,
nourishing food that contains the
body’s essential nutritional require-
ments. Also, food in correct propor-
tions is what gives good health. Safe
food and drink contain no unwanted
bacteria, chemicals or other unsafe
ingredients. Safe food is well-
cooked and freshly made.
Food poisoning globallyGlobalization of food production
and trade increases the potential
risks of food poisoning. Outbreaks
that before took place in a small
community may now have inter-
national dimensions and repercus-
sions. Food-borne diseases are
widespread and a growing health
problem. The World Health Organ-
isation (WHO) estimates that one
third of the earth’s population are
affected by these every year, lead-
ing to high mortality rates. Many
deaths are caused by unsafe water,
especially among children in the
Third World. In industrial countries
too–USA for example–some 76 mil-
lion people fall ill every year from
unsafe food and drink, resulting in
an average of 325,000 hospital visits
and 5,000 deaths (source: WHO).
Contaminated food is a massive
social and economic burden in every
society and governments around the
world have come together to ensure
food safety at an international level.
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The human factorThe most common reason for
becoming seriously ill from food or
drink is due to bad handling, so that
disease-generating micro-organisms
are able to multiply and cause stom-
ach upset. Poor knowledge of hy-
gienic practices, wrong temperature
and inadequate hand hygiene are
the principal causes. Most food poi-
soning occurs in the home or when
eating out. Therefore, consumers
should keep themselves informed as
much as possible about the prod-
ucts they buy and how these should
be stored and prepared.
The responsibility is shared by all involvedEveryone in the food supply chain
is responsible for ensuring that only
safe products are put on the market;
the producer of raw material, the
product manufacturer, the packag-
ing manufacturer, the persons re-
sponsible for storage and transport,
and the retailer.
”The aim of food safety is to en-
sure that food is safe when it is
consumed.” This is the definition
of food safety given in ISO 22000,
which is accepted by most food-
related industries in more than 40
countries. By having a certified
management system a company can
build up trust in its brands, products
and services.
12
Traceability is all about trustThe more urbanised and global we
become, the more food is trans-
ported, especially from one country
to another. Society’s demand for
traceability is therefore increasing.
In general this means that it must be
possible to trace the raw materials
and ingredients used by a manufac-
turer back to the supplier, and the
products manufactured should be
able to be followed forward to the
consumer. This can be both prob-
lematic and expensive if the supply
chain is long, but it is nevertheless
vital in order to deal with the po-
tential risks present in a food, to pre-
vent product tampering and interfer-
ence where food is concerned and
to enable products to be recalled
quickly if something goes wrong.
Traceability is receiving increasing
priority from consumers and espe-
cially leading food manufacturers
and retail chains take this very ser-
iously, since it is crucial to their repu-
tations and therefore their sales. A
well-designed traceability system
increases consumer confidence and
can be invaluable, since it reduces
considerably the cost of recalling an
unsafe product.
A consumer product that can be traced back to the place of production, benefits everyone in the entire value chain.
The overall aim should be to
take a comprehensive view,
following the principle of from
farm to table.
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For thousands of years people have conducted a battle
against those micro-organisms, which tend to multiply
in food and destroy it and in the worst case become a
health risk. Pasteurisation kills the bacteria in food that
causes illness, but it is considerably more difficult to kill
heat-resistant spores that can be formed by certain bac-
teria. In these circumstances one or more separate stages
of heat treatment are needed.
With a short heat treatment at a high temperature all
micro-organisms are rendered harmless and a subse-
quent rapid cooling means that nutritional quality and
taste are affected less than with other heating processes.
A product free from micro-organisms that could start
growing must be filled into a sterile package in a micro-
biologically clean environment. Then no preservatives will
be required and the product can become non-perishable
for a long time, and without the need for refrigerated
storage.
This is aseptic processing and packaging technology–
two integrated lines of defence that work together to
make sure wholesome food remains safe. This solution
has great benefit to society since it means that people
everywhere, whatever their culture and climate, can have
access to nutritious food whenever they like.
We use technology to preserve food –not preservatives.
Aseptic process–The safe solution
Milk producers co-operative society at Ralegan Siddhi / Pune, India.
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The future will be dependent on aseptic packaging
solutions that can preserve food without a cold
chain and over a long period of time. When most of
the earth’s population live in cities, far from farming
areas and milk production, this will be a supply
condition, especially in the Third World.
15
Most companies are very conscious of the value of creat-
ing good, long-term customer relations. Some customer
relations are built on a close association between two
companies known as business-to-business (B2B) where
loyalty is often based on personal, informal contacts.
Instead of viewing each other as supplier and customer,
companies see each other as collaborators or partners.
Within the relationship they exchange information and,
for example, develop new business or products together.
Quality incorporates feelings In the tough, competitive environment that is the result of
globalisation and with products and services becoming
more similar, it is important to differentiate your product
from the competitors’ who are active in the same market.
Often the crucial factor is quality, especially regarding
the treatment of customers’ needs or problems. It’s not
enough to have high quality products, cutting edge tech-
nology and performance: emotional business, incorporat-
ing values that have to do with feelings, admiration and
preferences, is as important and needs to be continually
cultivated. Part of this includes being aware of what is
happening in the market, visiting customers, listening to
them and obtaining reports on problems or complaints–
and dealing with these quickly. Other ways of developing
new customer relationships and attending to existing
ones are by setting up meetings, events and exhibitions.
For everyday interaction, email, the Internet and social
media, etc. can be valuable, but personal contact is still
the most important method of communication. In the
future the human dimension will be even more important,
as in a business relationship it is individual and unique
and cannot therefore be copied.
Listen to your customers and exceed their expectationsSatisfied customers are crucial to a business and for every company’s success.
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Every customer has their own specific needs and
expectations, and as a supplier one must listen
carefully and live up to these–always! Satisfied
customers, together with contented staff, are a
company’s most valuable asset.
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The areas considered most important
by the majority of customers in the
processing and packaging industry
are innovation, system performance
capabilities, technical service and key
account management. In a global
perspective, key account manage-
ment is seen as the most important,
but in many developing countries, for
example China, innovation ranks high-
est. Therefore a company must always
adapt to the requirements of markets
and customers when formulating new
development projects and make im-
provements in both major and minor
aspects.
The best thing a supplier can do for
its customers is to protect their invest-
ments and show that it cares about
them. With good customer relations
you can put individual solutions
and services into practice which will
enhance customers’ market presence
and reinforce their brands. If you can
also inspire customers to see new
opportunities for their products and
businesses and show them new ways
to go, this makes them feel comfort-
able and secure in the relationship and
encourages them to keep returning.
He who is unable to laugh should not start his own company – old Chinese saying that says a great deal about how to succeed in business.
Extra value encourages the customer to stay
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Tetra Pak Global Environment
We want to protect our customers’ brandsThere is a responsibility in designing
processing and packaging solutions
offered to food producers. The most
important one is to protect and pre-
serve the quality of their products,
as well as to provide extra value by
offering packaging solutions that
will increase efficiency and costs
throughout the supply chain without
wasting resources.
Since quality and food safety are of
primary importance for our custom-
ers, we strive to have the very highest
quality standards in our production
methods and everything we do, and
our results are certified by an inde-
pendent body. We are also open
about how our activities affect the
environment, and consequently we
help to build and maintain both our
own and our customers’ reputations.
We work for and with our customers and together we develop and initiate cost-effective,
innovative processing and packaging solutions for food.
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Dairy Hubs–for community developmentTetra Pak has many years of extensive experience in the
dairy business, which can be of support to developing
countries in order to achieve a sustainable dairy value
chain. In Pakistan, for example, Tetra Pak and its custom-
ers Engro Foods Limited, Nestlé Pakistan and Haleeb
Foods Limited have worked together to set up Dairy
Hubs in order to improve milk production and increase
employment and income for dairy farmers. Furthermore,
they provide expertise to contribute to the supply of
sufficient milk for domestic consumption. Through Dairy
Hubs many smallholder farmers can be organised and
get access to large scale farmers’ benefits like milking
machines, animal feed, veterinary medicines and services,
etc. A Dairy Hub provides education and training and as-
sists the farmers in marketing their product commercially.
During 2010, 350 training courses have been conducted
among 35,000 farmers, including female farmers. The
yield per animal has increased by 20 per cent.
The value of a company only increases if it adds value to others.
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Growing with CustomersKeeping to the philosophy of grow-
ing together with customers, Tetra
Pak China has as a long-standing
goal to explore various ways of
providing customers with all-around
solutions so as to optimize their op-
erational cost.
The customer relations with China
Mengniu Dairy Co Ltd, that started
twelve years ago, have among other
things led to the joint effort of re-
ducing cost and improving efficien-
cy in each aspect of their operation.
After field studies of the production
line, both parties agreed to launch
the Operational Cost Reduction
programme, OCR. This programme
is based on World Class Manufactur-
ing (WCM), the most advanced and
most comprehensive production
management method in the global
manufacturing industry. Tetra Pak
China offered specialized consulta-
tion on technologies used by the
programme and provided training
for employees. After implementa-
tion, it was found that one single
production line could save ten per
cent on operational cost. The gener-
al manager of Mengniu Liquid Milk
said: “OCR is an excellent tool for
factory operation optimization and
we should apply the OCR method
and tools in our daily work”.
21
Luck
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A sustainable planet for future generations
A growing number of people ac-
cept the challenge to make sure our
planet’s ecosystem can continue to
supply humanity with food, fresh
water, raw materials and fuel–every-
thing that forms the basis of a good
economy and creates development
and social justice.
If it is good for the environment, it is also good for the companyThe driving force behind a busi-
ness is to encourage growth and
minimise costs, but you may also
observe an increasing ambition to
guarantee sustainable production
with as little impact on the environ-
ment as possible. Value is being
placed on good environmental per-
formance and it has become a pow-
erful tool commercially and com-
petitively. Trustworthy environmental
engagement must be reflected
not only in a company’s operations
but throughout the manufacturing
and consumption chain, from raw
materials to consumer. This requires
collaboration with other parties in
the chain–producers, suppliers, cus-
tomers and distributors–in order to
minimise the overall environmental
impact.
Within the EU, retailers and food
manufacturers are encouraged to
act as gatekeepers to sustainable
consumption and the greening of
supply chains.
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Tetra Pak chooses to work with renewable
materials since these can be used and
renewed without consuming finite natural
resources, which makes them a good
choice from an environmental point of view.
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Wood, a renewable raw material Long-term management plans and
forestry certification are important
methods of improving and control-
ling the state of the world’s forests.
Sustainable forestry maintains the pro-
duction capability of the forests and
protects the natural environments. A
forest is a renewable resource which
will last forever if well looked after.
The FSC™ (Forest Stewardship
Council™) is an independent, inter-
national organisation supported by
WWF and Greenpeace which pro-
motes responsible use of the world’s
forests. Companies who choose to
certify and label their products ac-
cording to an FSC standard under-
stand that responsible forestry will
meet the financial, ecological and
social needs of both present and fu-
ture generations. The FSC stamp on
milk packaging guarantees that the
wood fibres used in its material are
derived from sources with the most
credible certification system for for-
estry or other controlled origins. The
FCS stamp also enables consumers
to make an active choice for the en-
vironment and they are supporting
responsible forestry by buying FSC
certified products.
Tetra Pak launched its first FSC-
labelled packaging, Tetra Recart,
in 2007. Three years later over 8.5
billion FSC-labelled Tetra Pak pack-
ages were sold in the world and the
forecast for 2011 will be 16 thousand
million of sold packages (10%).
The long-term goal is 100 per cent,
which today is limited by the avail-
ability of FSC-certified timber.
Under the Green Roof project for Princess
Pa Foundation in Thailand, used cartons are
transformed into roof sheets for people whose
homes have been damaged or destroyed by
natural disasters. Among others Tetra Pak is a
key sponsor of the project.
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Cartons are good environmental choicesGood packaging has to protect,
preserve, handle, transport and
present its contents. It must with-
stand heat and cold and be able
to be transported and unloaded
without breaking. It must also take
the environment into consideration
throughout its life. Environmental
studies around the world repeatedly
show that the beverage carton is a
low-carbon choice.
Life Cycle Analysis (LCA) is a tool
that compares different packages.
The environmental impact of a
product can be evaluated at each
stage in its lifecycle, from the ‘cradle
to the grave’. Although LCAs can
be used to analyse different kinds
of environmental impact, in these
analyses the greenhouse effect is
often considered to be one of soci-
ety’s most important environmental
issues and carton packages perform
well here. Reasons for beverage car-
tons performing well in LCA studies
are that they are primarily based on a
renewable resource–wood from the
forest. Distribution efficiency and low
weight also contributes.
Good packaging protects food efficiently with minimal environmental impact.
Recycling of used cartons is another
efficient way of reducing environmen-
tal impact. The fibres are strong and
very useful as they can be recycled
many times and for different pur-
poses. The other materials in the
carton can also be recycled and as the
development of even more efficient
recycling technologies increases, the
global recycling will continue to grow.
Tetra Pak’s philosophy is that a
package should save more than it
costs. This means that the benefits a
package has for the consumer and
society compensate for the use of
resources and cost it takes to pro-
duce it.
A natural package for
natural products.
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The environmental work into the futureEnvironmental efficiency has always
been central to Tetra Pak’s strategy
because it is a critical issue for both
the company’s results and for society
at large. We have always worked to
enhance our environmental perform-
ance, by focusing on resources,
energy and waste efficiency in the
1970s to today’s solutions with focus
on broader and more complex
climate problems. The bar has been
raised and for 2020 we strive to cap
our global greenhouse gas emis-
sions to 2010 levels and to double
the global recycling of used bever-
age containers. Our goal is to grow
without increasing environmental
impact.
Our environmental commitment
is not limited to Tetra Pak’s own
activities but covers the entire value
chain, including raw materials, pro-
duction, filling, transportation, stor-
age, etc. It means that we work with
our suppliers to ensure that their en-
vironmental work is at an acceptable
level and that they make continuous
environmental improvement. It also
means that we inform our custom-
ers about the environmental profile
of our products and services, and
we support them in their efforts to
reduce their environmental impact.
We cooperate with WWF in climate
change and responsible forestry and
work closely with our suppliers and
other stakeholders to increase ac-
cess to FSC-certified wood fibre.
(The FSC licence code for Tetra Pak
is FSC™ C014047).
People are the driving force behind
every company’s growth and suc-
cess. A healthy company environ-
ment looks after the well-being of
staff and conditions in the work-
place. Mutual commitment develops
and motivates people, and helps to
create a professional and respectful
corporate culture today and in the
future. It is clear that people who are
happy at work are more focused and
committed, better at team-working,
have higher motivation levels and
fewer sick leaves and perform better
overall. How employees feel has a
direct influence on a company’s abil-
ity to satisfy its customers. Happy
employees are loyal employees–this
raises productivity, means improved
service value for customers, and
increases customer satisfaction and
customers’ loyalty to the company.
Mean well–do well–feel well All businesses have a responsibility to society and their fellow citizens, which means looking after the relationships between all the participants and encouraging long-term, responsible development socially, ethically and environmentally.
Health and environment are two important
issues for Tetra Pak. As the main sponsor
of Broloppet 2010 in Malmö, Sweden, all
runners were offered water in our packages.
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Social responsibility Many companies have adopted a
structural approach to their CSR
(Corporate Social Responsibility)
and an increasing number of man-
agers regard this work as creating
added value. Among the ways of
doing this are raising the company’s,
customers’ and subcontractors’
awareness about environmental
impact, actively promoting staff wel-
fare, donating to charitable causes,
and assuming responsibility with
regard to the company’s business
ethics.
At Tetra Pak we have run our busi-
ness like this for decades–in every-
thing from school milk programmes
to the development of infrastructure
and sustainable environments. The
cornerstones of our social respon-
sibility are: Food for Development,
Global Compact and Sustainable
Environmental Development.
To avoid stress and create harmony,
it should be a balance between work,
relationships and good health.
30
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School feeding not only benefits schoolchildren’s health
and learning ability, it also creates jobs in the industrial
and agricultural sectors. The result is:
• Hungerandpovertyalleviation
• Improvedhealthstatusforchild
ren
• Localincomegeneration
• Jobcreation
• Localcapacitybuilding
• Increasedschoolattendance
• Improvedagriculturalproductivi
ty
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etra
Pak
Food for Development Food for Development is a Tetra Pak network that oper-
ates on development projects primarily in milk production
and school milk programmes. For almost 50 years we have
helped customers, governments and social organisations
to provide milk to children in schools all over the world. Last
year around 50 million schoolchildren received milk and
other nutritious beverages in our packaging. Some 30
million of them live in developing countries where improve-
ments in general health and student achievement are vital
for future development. The absence of certain nutrients in
a child’s diet can cause permanent damage and affect their
mental development. Milk, juice and cereal-based beverag-
es can be even more beneficial if they have been enriched
with the right mixture of vitamins and minerals for a specific
group of children. www.tetrapak.com
Together with our sister company DeLaval we are a full
service supplier to dairy farmers, and uniquely positioned
to support the development of the entire dairy sector in
any country. By also including training of farmers, equip-
ment financing and support for market development with
consumer education activities we help establish a base for
sustainable economic development. www.delaval.com
We also carry out aid programmes all over the world
in response to natural disasters or accidents caused by
man. Through the Tetra Laval Group we have a tradition
of providing packages with water and other liquid food
products or giving financial support. With our global
presence it is likely that either we or our customers are in
place with the logistics and the supply facilities needed
for rapid assistance.
United Nations Global CompactGreat efforts are being made by both the UN and the
OECD to encourage companies and organisations to
undertake more social responsibility. In 1999 the UN
founded its Global Compact as an alliance of companies
that had assumed this responsibility in order that busi-
ness should be part of the solution to the challenges
posed by globalisation. Active responsibility covers ten
internationally recognised principles including human
rights, employment rights, the environment and anti-
corruption. There are now 8,700 companies and other
organisations involved and Tetra Pak has been a member
since 2004. www.unglobalcompact.org
“Milk, sun, remember this is your health!”
Between the ages of 2 and 12, children double their height and weight
and lay down the basic elements of their bodies that will last throughout
their lives. It is therefore vital that they have the right diet during these
years. (Romania)
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To be there when it counts.
Sustainable developmentTetra Pak works for a sustainable society and better living
conditions for people through organizations including
GAIN-Global Alliance for Improved Nutrition, which
fights malnutrition to make people and economies
healthier and more productive. It brings governments,
business and international organizations together in
public-private partnerships, and supports market-based
projects which are improving the health and lives of more
than one billion people. www.gainhealth.org
Financial support from the Tetra Laval board enabled Tetra Pak in Brazil
to distribute cartons of milk to 20,000 homeless people in the Rio de
Janeiro area during the worst floods in the country’s history (2011).
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A reliable source of inspirationOur company publication, Tetra Pak Magazine, bears the influence, as does our company, of Tetra Pak’s founder Dr Ruben Rausing–of his thoughts, ideas and visions.
Early in his life Ruben Rausing had a
great ambition to create something
new. His basic idea was to ration-
alise food distribution by means of
practical consumer packaging and
proper transport packaging, long
before logistics became a buzzword.
He was also convinced that every
company needed a customer
magazine to make itself well-known
and to make sure it remained so.
It was clear right from the start
that Tetra Pak would be aimed at a
world market and it was therefore
important to create a magazine that
could compete in both content and
appearance with the international
publications then produced by
large American, German and British
companies. The magazine would
establish a good brand name for
Tetra Pak and give it prestige. It had
therefore to be exclusive. The year
was 1956 and the magazine became
one of the first modern publications
of its kind.
Interesting content and timeless designFor many years the magazine fol-
lowed Tetra Pak’s development and
progress with regard to new pack-
aging technology, new liquid food
products and new markets. It reflect-
ed the company’s innovation ability
and reported on new areas that had
previously been unexplored, both
technically and geographically. Like
the company, the magazine was at
the forefront with its international
style and graphic design that even
today, when looking at early issues,
feels modern and up to date.
Gradually reports on technical
developments gave way to varied
articles about topics which were
thought to be of interest to Tetra
Pak’s customers as well as other
target groups, such as the media,
politicians, packaging and food
organisations, government bodies
and employees. After a while this
was succeeded by entire issues on
themes related to the food and
packaging industries and to Tetra
Pak’s role in industry and society.
The aim of our Tetra Pak Magazine
is to spread knowledge, ideas and
inspiration by means of relevant and
reliable articles, complemented by
high quality images.
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1950s
1960s
1970s
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1980s
1990s
2000s
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An outstanding coverThe cover of the Tetra Pak Magazine has its own history.
The Swedish artist, illustrator and printmaker C.O. Hultén
(born 1916) was right from the start responsible for the
cover design and the layout of the magazine. For many
decades he produced a series of interesting, emotive and
occasionally surreal covers, through which one can follow
the growth of Tetra Pak as well as Hultén’s own artistic de-
velopment. In the 1990s he was succeeded by a number
of artists from Tetra Pak’s home town of Lund, Sweden,
who put their personal mark on around a dozen covers.
In the 2000s we entered a new era of designed covers,
which relate to a greater extent to the content and theme
of the magazines than occurred during the period when
artists were responsible for their production. For some
time now, the magazine covers have been designed in
accordance with Tetra Pak’s graphic identity.
For long-term relationsA company’s magazine is its spokesperson in the market.
A regular publication is therefore a valuable resource in
forming relationships and maintaining a dialogue with its
target groups, not just now but in the long-term. A reli-
able company magazine increases knowledge about the
company, its history and its brands, and this encourages
loyalty among customers, employees and others who
read it regularly. We hope that the Tetra Pak Magazine
conveys a positive spirit, and that it is interesting and
valuable for our customers as well as our other readers.
Three issues, Nos. 63, 64 and 65
from 1986, were produced as
a trilogy about Tetra Pak. Their
respective themes were Hardware, Research & Development and
Software. The covers were designed
by C.O. Hultén.
37
100 issues of inspiration & knowledge
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The future of a physical magazineEven if paper magazines are not requested as much as before, the
printed customer magazine remains strong. We believe in the power
of images and the visual impression you get from a paper page and
one should not underestimate the physical feeling of holding or flicking
through a publication. Although a printed Tetra Pak Magazine retains its
value also in the future, we follow and appreciate the development of
new electronic media and additional channels like iPads, apps and smart
phones. But basically we feel it is the content and reading experience
that is most important, not the channel.
39
Innovation–the essence of staying aheadInnovation is the way to survive in an ever more global, competitive business arena and good innovation must offer advantages over previous solutions.
The discovery of a product or
solution is much more than just
the technical breakthrough. Innov-
ation means turning knowledge
into commercial reality–carrying a
brilliant idea all the way through to
a sustainable customer/or consumer
solution. This is a long process and
demands deep insight into what
daily life is like for consumers all
over the world.
Building a cultureThinking about innovation, many
people relate to new technology
that will produce products that are
entirely new, but innovation does
not necessarily take place in labora-
tories and development centres.
Much of it is process innovation,
such as organising the production
in a new way–or market innovation
such as finding a creative way to
get a product onto the market–or
environmental innovation which is
becoming increasingly important.
Innovation should be a natural part
of a company’s everyday activities,
something that everyone thinks
about and participates in.
However, innovation does not come
easily to any company. One method
of encouraging innovative ways
of thinking to spread throughout
a whole organisation is to build a
culture that conveys the feeling of
participation and in which employ-
ees are stimulated and rewarded for
their ideas and contributions to the
company’s growth. At Tetra Pak we
try to cultivate our staff’s knowledge
resources and we have a system for
evaluating every single idea.
Innovation by interactionAn innovation system is made up of
several different parties and activ-
ities, which together encourage the
growth of innovation. For example,
a company might work in collabor-
ation with a customer, a competitor
or a university. Networking plays a
major part in the innovation process,
and when small entrepreneurs work
together with the resources of a
large company this creates a posi-
tive climate for innovation. At Tetra
Pak we benefit from the resources
of local universities and often work
with small companies so that we all
progress together.
If you want to develop something new, you must work and think in a new and unique way.Dr Ruben Rausing in the 1970s.
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Don’t forget the green perspectiveSustainable environmental thinking should also apply to
innovation. By sustainable innovation we mean that one
should use new materials, new processes or work routines
that reduce impact on the environment and plan one’s re-
sources so that they will stretch all the way up to the end
result, and use no more resources than one can create. A
green innovation perspective should apply at all levels,
machinery, processing, production, storage, transport,
travel, etc. For example, using the Internet for transport
and travel planning, video conferencing, instructions and
quotations not only saves the environment but gives the
company a forward-looking image.
Those who say that it can’t be done should keep out of the way of those who are already doing it. Chinese proverb
For an idea to be regarded as an innovation
it must both create something new and be
beneficial financially.
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Value-driven innovation Companies that early and successfully see their custom-
ers’ requirements and needs are usually more successful in
quickly providing the market with new innovative products
with greater customer value than those of their competitors.
At Tetra Pak we are working on developing products
and solutions that will enable us to offer our customers
efficient and environmentally sustainable production
and handling at low cost. We are focusing on processing
solutions that will provide an added value, for example
reduce product losses and energy consumption and use
fewer chemicals for cleaning purposes, while consuming
as little water as possible. On the packaging side, our
sights are aimed at climate-smart and functional packag-
ing; long term storage, good barrier properties, in-
creased resistance to damp, and convenience in the form
of openings/closures and microwaveable heating.
Why bother about the future?There are several reasons for doing this. Technology and
new packaging materials are developing at a rate that
has never previously been seen; it is impossible to fore-
cast energy costs, energy resources are decreasing and
knowledge about sustainability and social responsibility is
growing. Demographic changes and increased migration
are affecting the world’s economy and the Internet, social
media and other channels are redrawing the industrial
landscape. Globalisation has a major effect on how and
what we consumers buy and how industry meets our
needs. Companies will therefore take up new roles in the
value chain and must find new ways of collaborating in
order to cope in the future. At Tetra Pak we will continue
to be innovative and to develop solutions for problems
that today we know nothing about.
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We very much hope to continue our dialogue with you
and, through our publication the Tetra Pak Magazine,
provide inspiration, knowledge and new ideas–whether
for you or for your business.
Towards fresh horizonsWe are pleased that you want to join us on our voyage into
the future as we question old methods and try out new
ones, so that we can progress together in ways that will be
advantageous, responsible and sustainable for us all.
Tetra Pak Magazine No.100 2011, ISSN 0346-3044. The Tetra Pak Group’s International Company Magazine is printed in Sweden and issued twice per year. The magazine is distributed to more than 150 countries and is available in Chinese, English, Finnish, French, German, Polish, Portuguese, Spanish, Swedish and selected issues in Japanese. Publisher: Jörgen Haglind. Editor: Berit Schannong. Editorial board: Jörgen Haglind, Khaled Ismail, Dan Martin, Berit Schannong, Paul Wharton, Rolf Viberg. Produced by: Tetra Pak International, Ruben Rausings gata, 221 86 Lund, Sweden. Tel +46 46 362948, E-mail [email protected] . Graphic design: Wahlgren & Hansson, Malmö, Sweden. Translation: CBG-Konsult, Sundbyberg, Sweden / Bill Taylor, Thames Ditton, UK. Paper Cover: Arctic Silk+ 250 g. Paper Body: Arctic Silk 130 g. Cover Image: Wahlgren & Hansson, Malmö, Sweden Print: ExaktaPrinting Malmö, Sweden. ISO 14001 and FSC Certificates.
All 100 issues:
1. Tetra Pak develops 2. Hygiene 3. Market reports
4. Research studies 5. Tetra Pak in 31 countries
6. Increased automation 7. Greatest in four continents
8. A rational solution 9. Solving distribution problems
10. The Aseptic System 11. Streamlined business
12. A problem of vital importance 13. Save time, la-
bour and money 14. A big city package 15. Tetra Pak
expands 16. Milk in the Seventies 17. Tetra Pak in
Scandinavia 18. Production of bacteria-free milk
19. Iceland 20. Revolution in milk distribution
21. Package systems, markets 22. Small packages
23. Swedish Retail Trade 24. Russia, Sweden, Ger-
many 25. Milk distribution 26. Tetra Brik Aseptic
27. Expanded programme 28. A leading innova-
tor 29. Packaging, a US industry 30. German factory,
Kenya 31. Milk distribution, environment 32. Tetra
Brik Aseptic 33. Japan 34. Argentina, France, Kuwait
35. Tetra Days in Lund 36. Beverages, Distribution
37. Soya in Asia 38. Distribution 39. French retail
trade, Mexico 40. The future, markets 41. Protein
supply 42. Customer’s choice 43. Sweden, country
and company 44. Milk in different markets 45. Bever-
age consumption 46. School milk 47. Iran market
48. Brazil, Holland, Denmark 49. Paper and Print
50. Rendezvous in Paris 51. The Tetra King package
52. Far East I 53. Far East II 54. Packaging material
55. Role of packaging 56. Lost food 57. Beverages
58. Distribution, retail trade 59. USA and Canada
60. Milk’s Profile 61. Australia, New Zealand
62. Wine 63. Hardware 64. Research & Develop-
ment 65. Software 66. China 67. Products with new
profiles 68. Environment 69. Lifestyle 70. Design
71. Bacteria, friends and enemies 72. Water 73. Re-
tail trade 74. Children 75. Juice 76. Technique and
Quality 77. Food 78. Communication 79. School
Milk 80. Plastics 81. Cheese 82. Thirst-quenchers
83. The future 84. Functional Foods 85. Food Safe-
ty 86. 50 Years of Tetra Pak 87. Generic Advertising
88. Food Service 89. Innovation 90. Obesity 91.
Young Consumers 92. Design 93. Aseptic Technol-
ogy 94. Environment 95. Milk 96. Package com-
munication 97. Juice, nectar and still drinks 98. Con-
sumer Trends 99. Retailing 100. Protects what’s good
Arabia Tetra Pak Manufacturing Ltd Lot 88-103, Phase 3, Jcci, Warehouse City21413 Jeddah, Saudi Arabia Tel +966-2 635 1515Argentina and Uruguay Tetra Pak SRL Maipú 1210, Piso 7º C1006ACT Buenos Aires Tel +54-114 317 0400 Australia Tetra Pak Marketing Pty Ltd2A Hill Road, Homebush Bay, N.S.W. 2127Tel +61-2 8719 7300Balkans Tetra Pak Production d.o.o. Beograd Milutina Milankovica 11b, 11070 Belgrade, SerbiaTel +381-11 2017 333Baltic States Tetra Pak Baltic States41 Mukusalas Str 1004 Riga, Latvia Tel +371-760 2000 Belgium Tetra Pak Belgium NV/SAA.Gossetlaan 28A Bus 1, 1702 Groot Bijgaarden Tel +32-2467 6811 Brazil and Paraguay Tetra Pak LtdaAv.das Nações Unidas,4777– 10° andar Ed.Villa-Lobos – Alto de Pinheiros05477-000 São Paulo, SPTel +55-11 5501 3200Canada Tetra Pak Canada Inc. 1610-16th Ave, Richmond Hill, Ontario L4B 4N6 Tel +1-905 780 6030Central America and Caribbean Tetra Pak S.A.Plaza Globus Building, 7th fl,Samuel Lewis Ave y Calle 55 Obarrio, Panama Tel +507-208 57800Central Asia Tetra Pak Kazakhstan Ltd22 Zenkov Street, 050010 Almaty, KazakhstanTel +7 727 259 84 00Chile Tetra Pak de Chile Ltda Av El Bosque Sur 130, Piso 8 Las Condes, 676 0435 SantiagoTel +56 2 940 7000China (PR) Tetra Pak China Ltd 29th fl, CITIC Sq, 1168 Nanjing Xi Lu, Shanghai 200041Tel +8621-3217 4688Colombia and Ecuador Tetra Pak Ltda World Trade Center, Calle 100 No 8A-55, Torre C, Oficina 209, Bogota Tel +57-1 628 3630Czech and Slovak RepublicsTetra Pak Ceska republika sro. Nova cesta 17, 140 21 Praha 4 Tel +420-2 6100 7111 East Mediterranean Tetra Pak East Med.Mkalles 691 Centre, Beiruth, LebanonTel +961-1-693 777 Egypt Tetra Pak Egypt Ltd 44 Palestine Street, New Maadi, CairoTel +20-2 754 7420 Finland Tetra Pak Oy Meijeritie 2, 00370 HelsinkiTel +358-207633611 France Tetra Pak France420, rue d’Estienne d’Orves,92705 Colombes Cedex Tel +33-1 56 47 5000Germany Tetra Pak GmbH & Co Frankfurter Strasse 79-81, 65233 Hochheim Tel +49-6146 590 Tetra Pak Processing GmbHSenefelder - Ring 27, 21465 Reinbek Tel +49-40 600 910,
TETRA PAK PROCESSING AND PACKAGING SYSTEMS ARE MARKETED BY, AMONG OTHERS
Greece Tetra Pak Hellas SA Kifissias 56 & Delfon 15125 Marousi, Athens Tel +30-210 616 7500 Hungary and Austria Tetra Pak Hungary Ltd P O Box 200, Industrial Site 2041 Budaörs, Hungary Tel +36-23 885 200 India Tetra Pak India Pvt Ltd Global Business Park, Tower C, 5th fl.Mehroli-Gurgaon Rd 122001 Gurgaon, HaryanaTel +91-124 256 5630Indonesia PT Tetra Pak IndonesiaJl. Buncit Raya Kav.100, Lantai 3 Jakarta 12510Tel +62-21 7917 8000Iran Tetra Pak Iran1st fl. Khorshid Bldg.No.1264, Vali Asr Ave.Tehran 1435674173Tel +9821-82 139 000Ireland Tetra Pak Ireland Ltd 5th Floor, 1 Tuansgate, Belgard Square East,Tallaght, Dublin 24Tel +353-1 467 8000Italy Tetra Pak Italiana SpA Viale della Resistenza 56/A, 42048 Rubiera (RE)Tel +39-0522 263 411Tetra Pak Food Engineering SpAVia Saragat N. 4, 20054 Nova Milanese (MI)Tel +39-0362 4951Japan Nihon Tetra Pak K.K. Kioicho Fukudaya Bldg. 6-12, Kioicho, Chiyoda-ku, Tokyo 102-8544Tel +81-3-5211 2111Kenya and East Africa Tetra Pak (Kenya) LtdP O Box 78340, Nairobi Tel +254 20 6909 000 Korea Tetra Pak Ltd 7F Ansung Tower, 737-35 Hannan-dongYongsan-gu, 140-895 Seoul, South KoreaTel +82-2 799 2302 Malaysia and Singapore Tetra Pak (Malaysia) Sdn Bhd1201 Level 12 Uptown 2, No.2 Jalan SS21/37 Damansara Uptown, 47400 Petaling Jaya, Selangor Darul EhsanTel +603 7724 7000Mexico Tetra Pak SA de CV Av.Ejército Nacional 843-B, Antara Polanco, Torre Paseo, Acceso A-Piso 2, Col.Granada,Del.Miguel Hidalgo, C.P.11520 México, D.F.Tel +52-55 2122 8700 Netherlands Tetra Pak B.V.Oostelijke Randweg 48 4782 PZ MoerdijkTel +31-168 386500 Tetra Pak Processing Systems BVHoofdveste 18, 3992 DG HoutenTel +31-305 349 999New Zealand Tetra Pak New Zealand Ltd Level 3, 8 Pacific Rise, Mt Wellington, Auckland 1060Tel +64 9 573 5588North Africa Tetra Pak Maghreb 69 rue Othmane Ibnou Affane 3ème etage,20000 Casablanca, MoroccoTel +212 2248 8150Norway Tetra Pak AS P.O.Box 477, 1327 LysakerTel +47-67 83 30 00 Pakistan Tetra Pak Pakistan Ltd 316 - Upper Mall, Lahore 54000Tel +92-42 5710070-77Peru and Bolivia Tetra Pak SA (Perú)Av Victor A.Belaúnde 147 Centro Empresarial Edif. Real Seis Ofic. 403 Lima 27Tel +51 1 212 1060
Philippines Tetra Pak Philippines Inc7/F Net One Center 26 St.Cnr. Third Ave Crescent Park W Distr Bonifacio Global City Taguig 1634, Metro Manila Tel +632 976 3400Poland Tetra Pak SP. zo.o. u. 1-go Sierpnia 8A, 02-134 WarsawTel +48-22 5434 000 Portugal Tetra Pak Ibéria Av do Forte 12, 2790-072 CarnaxideTel +351-21 416 5600Romania Tetra Pak Romania S.R.L.1A, Ion Ionescu de la Brad St., Baneasa Airport tower, 3rd fl. BUCHAREST 1, Tel: +40 316206886Russia and Belarus Tetra Pak A/O8, Wilhelm Pieck str, 129226 MoscowTel +7-095 787 8000Slovenia, Croatia and Albania Tetra Pak d.o.o.Spruha 36, Trzin, 1236 Ljubljana, Slovenia Tel +386-1 5304 200South Africa Tetra Pak South Africa (Pty) Ltd 100 Electron Avenue, Isando, Gauteng 1600Tel +27-11 570 3000Spain Tetra Pak Ibéria Latón, 8 (Poligono Finanzauto) 28500 Arganda del Rey (Madrid)Tel +34-91 876 9500 Sweden and Denmark Tetra Pak Sweden AB Ruben Rausings gata, 221 86 LundTel: +46 46 36 10 00Switzerland Tetra Pak Schweiz AG Europastrasse 30, 8152 Glattbrugg Tel +41-44 804 6600Taiwan Tetra Pak Taiwan Ltd 4, Wen Ming 3rd Street, Lin Kou Ind. Park 3,Taoyuan 333 Tel +886-3 328 3111 Thailand Tetra Pak (Thailand) Ltd 1042 Soi Sukhumvit 66/1, Sukhumvit RoadBangchak, Bangkok 10260 Tel +66-2 704 3000 Turkey Tetra Pak AS Buyukdere Cad. Nurol Plaza.No: 255 A-Blok Kat: 10, Maslak-Istanbul Tel +90-212 444 68 78 Ukraine Tetra Pak Ukraine Mezhigirska ul.82, 04080 Kiev 80 Tel +380-44 230 3939United Arab Emirates Tetra Pak Gulf Jebel Ali Free Zone, S-10107 South Zone, DubaiTel +971-4 8811222United Kingdom Tetra Pak LtdBedwell Rd., Cross Lanes, Wrexham LL13 0UTTel +44-870 442 6000Tetra Pak Processing UK LtdSwan House, Peregrine Business ParkGomm Road, High Wycombe HP13 7DLTel +44 870 442 6400USA Tetra Pak Inc101 Corporate Woods Parkway,Vernon Hills, IL 60061Tel +1-847 955 6000Venezuela Tetra Pak C.A. Ave Francisco de Miranda Edif Torre KPMG piso 7, Chacao Caracas 1060Tel +58-212 277 71 00 West Africa Tetra Pak West Africa Ltd 8, Secretariat Road, Coker Village Alausa Ikeja, Lagos, NigeriaTel +234-1 774 6727Vietnam Tetra Pak Vietnam235 Dong Khoi Str Metropolitan Bldg 14th fl District 1, Ho Chi Minh City Tel +84- 8 3825 71 00
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100
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Tetra Pak 2011
100 issues of
inspiration & knowledge
Tetra Pak, ,PROTECTS WHAT’S GOOD, Tetra Brik, Tetra Classic, Tetra Fino, Tetra Gemina, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top, Tetra Wedge, Tetra Alex, Tetra Centri, Tetra Lactenso, Tetra Tebel Casomatic, Tetra Therm, Tetra Vertenso and Tetra Vertico are some of the trademarks belonging to the Tetra Pak Group.
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