toys r us japan case presentation
TRANSCRIPT
toys “r” us
FOUNDED IN THE UNITED STATES.
SELF-SERVICE DISCOUNT WAREHOUSE
RETAIL FORMAT.
EXPANDED INTO JAPAN WITH
MCDONALD’S.
PROBLEMS EXPANDING INTO JAPAN.
toys “r” us in Japan
OPENED LOCAL DISTRIBUTION
CENTRE.
ENABLED DISCOUNTING.
SMALL RETAILERS GOING OUT OF
BUSINESS.
Toys “r” us today
28% OF JAPAN’S $5.7B MARKET.
160 STORES IN JAPAN.
USE OF WEB-BASED DISTRIBUTION PLATFORMS.
what we noticed
Importance of Loyalty Programs.
Prominence of Mobile Applications.
Pressures to Excel in School.
Consumer Showrooming.
recommendation
assign points
Totally me! set price: ¥45 points:
add a task
complete Math Problems
do grammar exercise
complete journal entry
20 POINTS
25 POINTS
15 POINTS
write history essay 45 POINTS
science write-up 30 POINTS
+
Earn points
POINTS EARNED
370
REDEEM POINTS ADD TO WISH LIST
VIEW WISH LISTRECENT TASKS
COLLECT BIRTHDAY GIFT
EDIT PAYMENT INFO
Create your wish list
Search
impact
More attractive to busy parents and homeowners
Allows Toys “R” Us to be competitive in Japanese Market
recommendations
‘Grandparents Day’ - Featuring store-wide
discounts for seniors that come in with
grandchildren.
Thank-you notes to grandparents.
Play and socialize area.
impact
Penetrate cultural barriers. Reach powerful and sizeable market.
Become a symbol of family and togetherness.
review of recommendations
Creation of mobile application.
Addition of new distribution format.
Leverage grandparents.