toyota recommendations kayleigh joyce brianne kimmel kelly lipovich chelsey mcgrogan veronica...
TRANSCRIPT
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Toyota Recommendations Kayleigh Joyce
Brianne Kimmel
Kelly Lipovich
Chelsey McGrogan
Veronica Menjivar
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Introduction
Keep Toyota at the top of the automobile industry
Develop new strategy
New target audience
Focus on strengths and future customers
Get past recalls and problems
Continue safety efforts and incentives for customers
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Analysis Strengths
•Eco-friendly•Innovative•Economical price•Reliable
Weaknesses
•Recent recalls•Response to recall•Damaged brand image
Opportunities
•Generation Y audience•Social media• Overall recent drop in auto sales•Struggling domestic car companies
Threats
•Competitors: Ford & Honda• More hybrids available•Ford Fusion
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Plain Truths
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Target Audience
18-24
Eco-friendly
Tough job market
Need reliability
Loyalty grows as our target audience does
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Recommendations
Reach out to new customers
Move past the recalls
Highlight eco-friendly benefits
Importance of consumer safety
Durable, long-lasting cars
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We’re moving forward, so let Toyota grow with you.
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Final Thoughts
Focus on Generation Y
Eco-friendly, reliable, innovative
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Questions/ Comments