toyota manila bay corporation
TRANSCRIPT
Toyota
Manila Bay
CorporationSales Promotion Plan
Company Background
• Established on August 6, 1999 as an affiliate of the Metro bank Group. With the market growing steadily over the years, two branches were rolled out – with Toyota Dasmariñas Cavite (TDM) starting operations in October 2003, followed by Toyota Abad Santos (TAS) in January 2011.
• “The Dealer of Choice”
• In June 2012, the Metrobank Group and Mitsui & Co., Ltd. agreed to enhance their strategic partnership, with Mitsui acquiring 40% ownership of TMBC, TDM, and TAS.
Product Brief
Passenger Vehicles
4X4 Vehicles
Commercial Vehicles
Commercial Vehicles
Hybrid Vehicle
SALES PROMOTIONAL TOOLS
Digital Marketing
Trade Contest
Product and Service
Demonstration
Trading Stamps
Promotional Stickers
Event Marketing
Loyalty Program
SALES PROMOTIONAL
CAMPAIGNS
TOYOTA: The BIG Event!
#MyToyotaMyExperience
That’s my SALESMAN!
TOYOTA Stick with Me!
TOYOTA STAMPede!
TOYOTA Rewards
IMPLEMENTATION WITH
BUDGET
BUDGET SUMMARY
ACTIVITIESSP CAMPAIGN
BUDGET
ADVERTISING
BUDGET
TOYOTA: THE BIG EVENT! P40, 000 Boost Post: P5, 000
Posters: 10, 000
#MyToyotaMyExperience 10, 000 Boost Post: 5, 000
THAT’S MY SALESMAN!5, 000 Posters & Certificates: 5, 000
TOYOTA Stick with Me!Sticker ads: 20, 000
TOYOTA STAMPede! 42, 250 Posters: 2, 250
TOYOTA REWARDS 2, 250 Posters: 2, 250
TOTAL: P100, 000 P50, 000