Toyota Corolla: World's Most Popular ? the Toyota "Corolla", the world's most popular car, surpassed

Download Toyota Corolla: World's Most Popular ? the Toyota

Post on 24-Jun-2018

214 views

Category:

Documents

2 download

TRANSCRIPT

  • Sep. 05, 2013

    Toyota Corolla: World's Most Popular CarWorld Sales Leader with More Than 40 Million Sold

    Toyota City, Japan, September 5, 2013Toyota Motor Corporation (TMC) announces today that cumulative global sales ofthe Toyota "Corolla", the world's most popular car, surpassed 40 million in July, reaching 40.01 million units. This milestonemarks another historic achievement for the Corolla, Toyota's perennial global car.

    In November 1966, Toyota opened a new plant in Takaoka, Aichi Prefecture, dedicated solely to Corolla production. Twoyears later, with an emphasis on providing region-specific vehicles, production began in Australia and Malaysia. From 1965to 1968, Toyota more than doubled its total annual production from 480,000 to 1.1 million vehiclesa testament to theCorolla's significant contribution to the growth of the company.

    The Corolla, currently produced at 15 plants worldwide, accounts for one in five vehicles sold in Toyota's 76-year history.

    Corolla exports to North America began in 1968, and early sales success in this market helped global cumulative sales of thecar reach 1 million units just four years after launch. In 1997, the Corolla became the world's best-selling nameplate, withglobal cumulative sales exceeding 22.65 million units. More than a million units have been sold each year since 2002; lastyear, a total of 3,180 Corollas were sold every day across more than 150 countries and regions.

    From left: 1966 Corolla; Japan, North America, and Europe market 11th generation models

    Marking the milestone, Corolla Chief Engineer Shinichi Yasui said: "I feel this car has been nurtured by people all over theworld and I am very proud to have contributed to its foundation and grateful to all those who have owned and loved theirCorollas. The key to the Corolla's success is the faithful passing down of its original development concept from TatsuoHasegawa: that the Corolla must bring happiness and well-being to people around the world."

    The Corolla was originally designed to meet the changing needs of Japanese commuters in the mid-1960s. Then-ChiefEngineer Tatsuo Hasegawa recognized that with Japan's industry expanding, most consumers' daily commuting time wasincreasing. The need to get around in a personal vehicle was therefore growing and this insight led Hasegawa toconceptualize the first Corolla, with his guiding principles defining the vehicle ever since: always evolving and designed tomeet consumer needs in each market.

    When the first Corolla rolled off the production line, many basic safety features were still optional. Later, to meet the needs

  • of families, Toyota decided to include many of these features as standard. Toyota's commitment to pursue higher andhigher levels of quality and continue adding new standard features to the affordably priced Corolla has helped ensure thatfamilies around the world continue to choose it more than any other nameplate.

    The history of the ever-evolving Corolla, filled with examples of technology and quality improvement, is emblematic ofToyota's efforts to anticipate customer needs and provide ever-better cars.

    More Corolla history: http://www.toyota-global.com/showroom/vehicle_heritage/corolla/Video: https://www.youtube.com/watch?v=h2Xc1MO_VfY

    Reference 1: Current Corolla Production Bases

    Company name, country Start of Corolla production

    Takaoka Plant (TMC), Japan November 1966

    Toyota Motor Thailand Co., Ltd (TMT), Thailand August 1972

    Toyota South Africa Motor (Pty) Ltd. (TSAM), South Africa May 1975

    Toyota de Venezuela C.A. (TDV), Venezuela April 1986

    Toyota Motor Manufacturing Canada Inc. (TMMC), Canada November 1988

    Indus Motor Company Ltd. (IMC), Pakistan March 1993

    Toyota Motor Manufacturing Turkey Inc. (TMMT), Turkey September 1994*

    Toyota Motor Vietnam Co. Ltd. (TMV), Vietnam September 1996

    Toyota do Brasil LTDA. (TDB), Brazil September 1998

    Kuozui Motor Ltd., Taiwan March 2001

    Toyota Kirloskar Motor Private Ltd. (TKM), India February 2003

    Tianjin FAW Toyota Motor Co., Ltd. (TFTM) China (two locations) May 2004

    Toyota Motor Manufacturing Mississippi Inc. (TMMMS), United States October 2011

    Miyagi Ohira Plant, Toyota Motor East Japan, Inc, Japan May 2012

    *No Corolla production between January 2007 and June 2013; eleventh generation Corolla production began on June 17, 2013

    Reference 2: The History of the Corolla

    Year Month Key milestones

    1966

    Sept. Line-off of first Corolla at TMC's Takaoka Plant in Toyota City

    Nov.- Sales of two-door sedan with four-speed floor shift transmission begin in Japan at Toyota Publica

    dealers; Tokyo prices range from 432,000 yen for standard model to 495,000 yen for deluxe model- Exports to Australia begin

    1967 May Four-door sedan and light van added

    1968

    Feb. Overseas production begins at Assembly Services Sdn. Bhd. (ASSB) in Malaysia

    Apr. Exports to U.S. begin

    May Exports to Canada begin

    July Production begins at what is now Toyota Motor Corporation Australia Ltd. (TMCA)

    1969Mar. Toyota Publica dealer channel changes name to Toyota Corolla

    - Start of 33-year run as best-selling car in Japan

  • 1970May Second generation launched

    - Millionth unit sold

    1972 Aug. Production begins at Toyota Motor Thailand Co., Ltd.

    1973 Feb. Production begins at Toyota Ireland (TI)

    1974 Apr. Third generation launched

    1975 May Production begins at Toyota South Africa Motor (Pty) Ltd.

    1976 - 5 millionth unit sold

    1979 Mar. Fourth generation launched

    1981 Dec. Production at TI ends

    1982 - 10 millionth unit sold

    1983 May Fifth generation launched

    1986Apr. Production begins at what is now Toyota de Venezuela C.A.

    Sept. Corolla FX production begins at New United Motor Manufacturing, Inc. (NUMMI) in U.S.

    1987 May Sixth generation launched

    1988 Nov. Production begins at Toyota Motor Manufacturing Canada Inc.

    1989Oct. Production begins at Toyota Motor Philippines Corp.

    - 15 millionth unit sold

    1991 June Seventh generation launched

    1993 Mar. Production begins at Indus Motor Company Ltd. in Pakistan

    1994 Sept. - 20 millionth unit sold- Production begins at what is now Toyota Motor Manufacturing Turkey Inc. (TMMT)

    1995 May Eighth generation launched

    1996Sept. Production begins at Toyota Motor Vietnam Co. Ltd.

    Dec. Production at TMMT ends

    1998

    Mar. Production begins at PT. Toyota Motor Manufacturing Indonesia (TMMIN)

    Aug. Production begins at Toyota do Brasil Ltda.'s Indaiatuba Plant

    Sept. Corolla liftback production begins at Toyota Motor Manufacturing (U.K.) Ltd.

    1999 July Production at TMCA ends

    2000Aug. Ninth generation launched

    - 25 millionth unit sold

    2001 Mar. Production begins at Kuozui Motor Ltd. in Taiwan

    2003Jan. Production begins at Kirloskar Motor Private Ltd. in India

    Oct. Production at TMMIN ends

    2004 Feb. Production begins at Tianjin FAW Toyota Motor Co., Ltd.'s (TFTM's) Xiqing Plant in China

    2005 - 30 millionth unit sold

    2006Oct. Tenth generation launched

    Dec. Production at TMUK ends

    2007May. Production begins at TFTM's TEDA Plant in China

    Aug. Production at ASSB ends

  • Dec. Production at TMP ends

    2009 - 35 millionth unit sold

    2010 Apr. Production at NUMMI ends

    2011 Oct. Production begins at Toyota Motor Manufacturing, Mississippi Inc. in U.S.

    2012 May- Production begins at what is now Toyota Motor East Japan, Inc.'s Ohira Plant in Miyagi Prefecture- Eleventh generation launched- Production begins at Sichuan FAW Toyota Motor Co., Ltd.'s (SFTM's) Changchun Plant in China

    2013

    June Production begins at TMMT

    July - 40 millionth unit sold- Production at SFTM ends

    NOTE: "Corolla" refers to vehicles sold under the Corolla name, as listed below. Models sold currently are listed in bold.

    Japan: Corolla Axio, Corolla Fielder, Corolla Rumion, Corolla sedan, Corolla van, Corolla coup, Corolla Levin, CorollaHardtop, Corolla Liftback, Corolla wagon, Corolla FX, Corolla Ceres, Corolla Spacio, Corolla Runx

    Outside Japan: Corolla (sedan, wagon, hatchback), Corolla EX, Corolla Altis, Corolla Millenium, Corolla Verso, CorollaMatrix

    End

Recommended

View more >