SPRING 2013 NMDL

Toyota Digital Strategy

By Ryan Gaines

TARGET AUDIENCE

Key Performance Indicators

College Graduates

Our Goals

To increase Prius sales from College Graduates

To raise awareness of Toyota's green, environmentally friendly image.

To increase all Prius sales in 2013

Utilizing Social Media

Toyota Prius! Find out what hybrid steps you can take towards a green future

Original Campaign

Tools and Tactics

Budget

$5300 per month to carry out this campaign. Mobile Marketing is around $480 per month. Social Media advertising budget costs $1440

per month. Seo search engine optimization and pay per

click is around $3360 per month