TOXICITY, WEIGHT LOSS, and PRACTICE

SUCCESSPresented by:

AN EPIDEMIC

“Federal Task Force on Health recommends

doctors begin routine screening for weight loss as 1 in 2 Americans are

now obese”December 2, 2003

National Public Radio

“25% of all vegetables consumed in this

country are in the form of French fries”~ excerpted from

Food Fights by Mark Winston

FAKE TASTE, FAKE SMELL "Much of the taste and aroma of

American fast food is now manufactured at a series of large

chemical plants off the New Jersey Turnpike.”

~ Eric SchlosserFast Food Nation, 2001

SUGAR

160 pounds of added sugar per capita in 2001

The Problem?

• 65% of Americans are overweight!

• 50% of those overweight are obese!

• The fastest growing segment of the overweight population is children!• 15% of kids ages

6-9

WHY?• Americans

consume ~4000 Calories / day

• The Standard American Diet (SAD) contains:

• 50 gallons of soda

• 200 lbs of refined sugar

• 64 dozen donuts• 4 lbs of food

additives/preservatives

DIETARY TOXINS

Is your diet supporting cellular functions OR causing a toxic load

that must be eliminated?

Food

New Cells& Energy

Eliminate end products

of metabolism

Accumulate ascellular debris

EliminateVia

CP450

ENVIRONMENTAL TOXINS

Congress, on both sides of the aisle, has allowed more than 80,000 chemicals to be legally used in a myriad of products – many have never been tested for safety in children or for long term exposure in adults.

• Source: EPA, Toxic Release Inventory

www.epa.gov/tri/

DETOXIFICATION PATHWAYS

What is Detoxification?

Biotransformation:• The conversion of a toxin (xenobiotic) to a

water soluble metabolite• There are two sets of reactions responsible

for biotransformation:

1. Phase I 2. Phase II

PRIMARY CELLS OF DETOXIFIATION1. Kupffer cells

• Located mainly in the gut and deal with bacterial and toxins that are excreted into the bile

2. Kidney cells3. Liver cells

Phase I

• Oxidative reduction reactions• The enzymes responsible for phase I are

found in the smooth endoplasmic reticulum (ER)

• The process converts toxins to a water soluble form for excretion via the kidneys or bile.• May result in free radical formation

Phase I free radical formation Bioactivation

BioActivation(aka toxication)

Toxication: the metabolite of a compound is more toxic than the parent.

Phase II

Conjugation of the metabolite into a water soluble, less toxic byproduct that can be eliminated.

• Recall several pathways:• Glutathione conjugation• Methylation• Glucouronidation• Sulfation• Acetylation• Amino Acid conjugation

Toxin Accumulation

Toxic residues accumulate in the cellular protoplasm of any cell that cannot excrete them due to:

• Inadequate transport mechanisms• Inability to detoxify them (OVERLOAD) • Powerful binding of toxin to cellular

structures

S.A.D and Detoxification Pathways

Affects the body’s ability to:

1.Remove toxins2.Balance the hormonal

system3.Eliminate properly

Hormonal Imbalance

Sugar ingestion (both as glucose and sucrose) drives up insulin release and causes other hormones to react:

• Pituitary Inhibition • Adrenal Medulla Inhibition• Increases:

1. Leptin & Gastrin 2. Insulin-like growth hormone

Hormonal changes will cause weight gain and cell growth.

• Source: Good Calories, Bad Calories. Taubes, Gary Alfred Knopf 2008

Elimination Problems

A diet high in fat and sugar and low in fiber will:

1. Slow transit time of food in the gut leading to constipation.

2. Lead to a congested liver and decreased liver function over time.• Reduced bile production and flow

3. Fecal accumulation• Produces additional toxins that are

absorbed by the body

Other Factors affecting Detoxification

1. Polypharmacy• Many people over the age of 55 are on multiple

medications which can overburden the natural detoxification system.

2. Too little high quality vegetables

• Affects overall toxin removal

HEALTH RELATED CHALLENGES

Symptoms of Body Toxicity

Weight gainFatigueConstipationSkin conditionsDark circles or puffiness under eyesPoor digestion

Poor sleepAllergiesJoint Pain (inc. fibromyalgia)Fluid retentionMental fog Recurring headaches

Health Conditions & Toxicity

• High Blood Pressure• High

Cholesterol/Arteriosclerosis• Heart Disease• Cancer• Type II Diabetes• Obesity

High Blood Pressure

• Increases the peripheral resistance against which the heart has to pump causing BP to go up

High Cholesterol /Arteriosclerosis

• Deposits of fat gather in the artery causing a loss of blood flow.

Heart Disease• Loss of heart

function due to clogged arteries and ingestion of “bad” fats.

• Fats enter the lymph system, bypassing the liver going directly to the heart.

Cancer

• Cellular growth unchecked and uncontrolled.

• The incidence of all cancers is increased when overweight.

Type II Diabetes

• United States Centers for Disease Control (a federal agency) reports childhood diabetes is the fastest growing disease in young people.

• Childhood diabetes was virtually unheard of 30 years ago.

Obesity

• Adipose tissue stores toxins.

• Body may resist weight loss if toxic load within adipose cells exceeds body’s capability.

Barriers to Fat Burning

• Beta oxidation metabolizes fat from adipose tissue• Stored toxins will be released along with

breakdown of adipose.• Without a way to process these toxins, the

body will resist beta oxidation to prevent auto-intoxication

• A biochemical process carried out by the liver in which fat is turned into energy.

• Water is essential for β oxidation to work.

Beta-Oxidation

Beta Oxidation

• Necessary for Weight Loss

• Support healthy and optimal β-oxidation: 1. Support Detoxification pathways2. Eliminate intake from sugars &

other toxins3. Reduce caloric intake in general

LIVER SUPPORT

Responsible for over 300 biochemical functions including:

• Transforming fat to energy

• Packaging cholesterol

• Detoxifying foreign compounds (CP450)

PURIFICATION PROGRAM

Detoxification & Natural Weight

Management system

Objectives

• Support liver and kidney detoxification• Remove toxins released from fat cells during beta-

oxidation

• Support the integrity of the digestive tract

• Support healthy elimination• Support Lymphatic drainage• Support detoxification via the Skin• Support the endocrine system (REST)• Provide essential nutrients• Support natural fat burning systems

Top Potential Benefits

• Increased energy• Improved sleep• Weight Loss• Blood Sugar Balance• Cholesterol Reduction • Potential Blood Pressure

Reduction• A positive Side Effect of Weight Loss

SP CompleteComplete meal replacement shake made from whole foods:

• Whey (milk) protein powder• Flax meal powder• Rice protein powder• Buckwheat (leaf) • Brussels sprouts (whole plant) • Kale (whole plant) • Inositol• Barley (grass) • Alfalfa (whole plant) juice

powder • Grape (seed) extract

• (includes Masquelier's® OPC-85; 98% total phenolic compounds; 65% proanthocyanidins)

• Carrot (root) powder • Red wine extract (95% total

phenols)

What does SP Complete do?

Source of whole food nutrients that: • Provide a full

complement of vitamins, minerals, and protein in highly bioavailable form.

• Offers strong anti-oxidant protection for cellular health.

• Supports liver function

SP Cleanse Supports Liver and Kidney Detoxification: • Juniper berry powder (Juniperus

communis),• Red clover (flower) powder (Trifolium

pratense)• Collinsonia (root) powder, apple pectin• Burdock (root) powder (Arctium lappa)• barley (grass) powder• Dandelion (leaf) (Taraxacum officinale)• Spanish black radish (root), • Oregon grape (root) powder (Berberis

aquifolium)• Cayenne pepper powder (Capsicum

annuum), • Fenugreek (seed) powder, • Inositol, • Globe artichoke (leaf) (Cynara scolymus), • Fennel (seed), • Oat flour, • Dried beet (leaf) juice, • Beet (root) powder, • Milk thistle (Silybum marianum) (80%

silymarins), • Tillandsia usneoides, • carrot (root) powder, • Broccoli (whole plant) powder• Kale (whole plant) powder.

What does SP Cleanse do?

• Supports Phase I & II liver detoxification

• Supports healthy GI elimination

• Promotes healthy kidney function

• Supports blood and lymphatic purification

Gastro-Fiber

• A good source of both soluble and insoluble fiber

• Bulk forming agent to aide peristalsis• Soluble fiber binds bile

salts leaving less bile for reabsorption

• Less reabsorption causes the body to use its own cholesterol to synthesize more bile salts

• Potentially further lowering cholesterol levels

Whole Food Fiber

• A combination of different fibers from whole foods:• Beet root• Oat fiber• Oat bran• Rice bran• Carrot root• Apple pectin

• Ratio of 1:2½ of soluble to insoluble fiber

SP Green Food

Key Ingredients: • Brussels sprout (whole plant) powder, kale

(whole plant) powder, and alfalfa (sprout) powder.

Action:• Promotes detoxification and oxygenation of the

blood

Clinical Indications:• Grey pallor, tiredness, and lethargy

Therapeutic Dose: • 5 capsules 3x per day with meals

SP Green Food

• Proprietary blend of Brussels sprouts, kale and alfalfa sprouts.

• High concentration of chlorophyll inactivates toxins and enhances oxygen delivery

• Source of amino acids, vitamins A, C, E, K and B12

“Traditional use of cleansing goes back to the Greeks (6th century). Today, science verifies that a shift toward caloric restriction and elimination retards aging and reduces the incidence of cancer. ”

• Dr. Gina Nick, author of Clinical Purification

Journal of Chiropractic Medicine• Volume 7, number 3, Sept 2008

• Conclusions: This retrospective case series supports the hypothesis that a nutritional purification intervention program emphasizing fruit and vegetable consumption, caloric restriction, and nutritional supplements reduces serum lipids and weight.

• James Powell, DC, Lead researcherCanton, Ohio

Case Study

Part TWO

• Purification plan details• Post Purification program• Successful Business

Strategies

Importance of Detoxification

In a toxic world (environmental and food toxins),

it is critical to support endogenous detoxification mechanisms to avoid

cellular damage.

Bariatric Surgery & Weight Loss

• The most commonly performed inpatient bariatric surgery is called the Roux-en-Y gastric-bypass. In this procedure, the stomach is made smaller, and a part of the small intestine is bypassed so that fewer calories and nutrients are absorbed.

"Bariatric surgeries result in weight loss, but they can result in complications and death.”

• Among the risks from this procedure are peritoneal infection, hernia and long-term nutritional deficiencies.

Top Benefit of Detoxification

VITALITY• The source of

vitality is energy. • Energy comes

from: 1. Motivation2. ATP 3. Endocrine function

Purification & Natural Weight

Management system

Purification Program Protocol

• Three appointments• Initial (measurements, THEN start

products)• Week 2 (measurements,

compliance/support)• Week 3 (Final measurements, and

follow up)

First Visit: Patient Evaluation

Four Essential Evaluation Methods: 1. Body Mass Index (BMI)2. Symptom Survey Form

• Evaluates body systems

3. Toxicity Questionnaire• Evaluates liver, kidney, and bowel function

4. Daily Record of Food Intake• Evaluates food variety

Other Evaluation Tools

• Weight • Initial, Weekly, Final

Also consider:• Labwork• Lipid Profile• Fasting glucose• Hepatic Panel• Kidney Panel

Days 1-10• Eat fresh, raw, organic fruits and

vegetables (esp. green leafy ones - see patient guide for complete list of foods)

• Steam kale, red beets, Swiss chard, asparagus, Brussels sprouts, cabbage and broccoli.• Vegetable intake should be twice fruit intake

• Avoid all other foods • Drink at least 2 SP Complete shakes per day• Take SP Cleanse:

• 7 capsules of SP Cleanse 3x/day day 1-7 only

• Take Gastro-Fiber: • 3 capsules of Gastro-Fiber 3x/day with glass

of water or whole food fiber 1 Tbs with SP shake.

• Exercise and sweat daily• Drink plenty of purified water

Days 11-21• Eat fresh, raw, organic fruits and vegetables (esp. green

leafy ones - see Patient Guide for complete list of foods)• Steam kale, red beets, Swiss chard, asparagus, Brussels

sprouts, cabbage and broccoli.• Vegetable intake should be twice fruit intake

• Add Lean Protein (deep sea fish, organic beef or chicken)- 3 oz 2-4x per day

• Add 1-2 servings of wild rice or lentils/day

• Drink at least 2-3 SP Complete shakes per day• Supplements with shakes or water; not meals

• Take SP GreenFood (days 8-21 only: • 5 capsules of SP Green Food 2x/day

• Take Gastro-Fiber: • 3 capsules of Gastro-Fiber 3x/day• Or Whole food fiber - 1 Tsp per SP shake

• Exercise and sweat daily• Drink plenty of purified water

The SP Shake: (350 Calories)• 2 to 3 shakes are allowed per day for the

entire three weeks.• Recipe:

• 1/2 - 1 - cup of frozen berries • 1/2 banana• 1 cup of water• 1 tablespoon flaxseed oil

• Or take Tuna Omega 3 Oil - 2 perles 2x per day

• 2 rounded scoops of SP Complete Powder

• Blend into a Smoothie

Additional Guidelines• Lemon Juice, Balsamic Vinegar or a light

drizzling of extra virgin olive oil for salads

• Water & herbal teas are the only beverage

• Steam vegetables for 4 minutes (kale, broccoli, Swiss chard, Brussels sprouts, asparagus, cabbage & onions)• Also Red beets – steam for 20-25 minutes

until soft and use beet greens in salad.• Salad: include red, yellow, and green

peppers, tomatoes, mushrooms, and spinach along with mixed greens.

Warning! Possible Side Effects

• Patients addicted to caffeine, alcohol, sugar and soft drinks have withdrawal symptoms during the first 2-3 days of the purification plan.

• Symptoms may include: • Headaches• Weakness• Muscular aches• Skin irritation• Awakening after a few hours of sleep

• Liver meridian is active between 1a.m. & 3a.m.

Contraindications & Cautions

1. Diabetics can use this program but they need to monitor their blood sugar regularly.

2. Individuals are advised to use the SP Cleanse at ½ or ⅓ the dose over the full 3 weeks instead of the higher dose during the first week if you have a history of: • Kidney stones• Kidney problems• Gall stones• Liver problems

Diet Soda?

• NO!

• Diet soft drinks 'may lead to over-eating' and contain artificial ingredients that impede the body’s detoxification pathways.

• Researchers say artificial sweeteners confuse the brain's ability to regulate body weight and could encourage people to over-eat. The findings, published in the International Journal of Obesity, come from Purdue University, Indiana, where rats given low calorie and high calorie sweet drinks had bigger appetites than those given just sugary drinks.

Science Correspondent(Filed: 02/07/2004)

Adjunctive Supplements

Whey Pro CompleteTuna Omega-3 Oil

Whey Pro Complete

Key Ingredients: • Nondenatured whey protein concentrate (milk),

nondenatured whey protein isolate (milk), colostrum (bovine), inulin (chicory), and soy lecithin.

Action:• Provides high quality protein source

Therapeutic Dose: • 2 heaping tablespoons in shakes 1-2x per day

Tuna Omega 3 Oil

Key Ingredients: • Tuna oil (DHA & EPA)

Action:• anti-inflammatory

Therapeutic Dose: • 3 perles per day

Herbal Support

GymnemaColeus Forte

Gymnema

Key Ingredients: • Gymnema sylvestre leaf 4.0 g

Action:• helps maintain normal blood sugar levels

Therapeutic Dose: • 1 tablet 1-2x per day

Coleus Forte

Key Ingredients: • Coleus forskohlii root 5.61 g

Action:• Supports cellular metabolism

Therapeutic Dose: • 1 tablet 2-3x per day

Final Visit: Week 3

• Perform all initial measurements and compare results

• Complete all surveys again and compare results

• Discuss Post Purification options• Dietary guidelines• Supplementation support

Post Purification Guide

• Daily Diet• Food Reintroduction• Meal Plans• Recipes

Effective Marketing

Education Classes• Low cost• Good ROI• Good conversion

rate

Recruit both chiropractic AND non-chiropractic clients.

Education Class Protocol

• Public Presentation on “Natural Weight Loss”• Invite New Patients, community members,

and current patients interested in lifestyle changes.

• Similar to this PPP, but at public level• What is toxicity? Where do we find toxins?• How does it affect you? Symptoms/Signs• What can you do? Outline program. “Close” the

sale.

• Make appointments

• Provide kits at a discount.

Purification Program Protocol

Remember:• Three appointments

• Initial (measurements, THEN start products)

• Week 2 (measurements, compliance/support)

• Week 3 (Final measurements, and follow up)

• On-line support• Available for minimal cost to patients

• Post Purification Program

Case Studies

Toxicity, Weight Loss, and Practice

SuccessQuestions & Answers