towers watson 2012 talent rewards summit - vietnam
TRANSCRIPT
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2011 Towers Watson. All rights reserved.
Towers Watsons Seminar
WELCOME!
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2011 Towers Watson. All rights reserved. 2
2012 Talent & Rewards Summit
Regional Updateby Sambhav Rakyan, Leader, Global Data Services SEA
Vietnam Total Compensation Survey Findings 2012by Trang Vu, Manager, Global Data Services Vietnam
Coffee Break & Networking
2012-2013 Talent Management & Rewards Studyby Dung Kieu, Consultant, Global Data Services Vietnam
LunchIndustry Forum: Financial Services, High Tech,
& Pharmaceutical
Agenda
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Source: EIU Country Briefing Report, Sep 2012
l Strongest GDP growth still lies in Asia Pacific, particularly in China; l However, growth rate is expected to flatten out starting from 2013
Global Outlook Actual & Forecasted GDP (2007 2016)
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Asia PacificlExpected to continue to outperform all other regions, developed oremerging, in terms of economic growth.lChina and India, the regions two economic engines, are bothexpected to post lower GDP growths in 2012 due to domestic fiscalpolicy and lower agricultural output, respectively.
Eastern EuropelOngoing recession in the Euro zone is expected to continueaffecting the region, with weaker export growth and industrialoutput, coupled with low domestic demand.
Latin AmericalThe regions economic growth is projected to slow down to 3.1% in2012, mainly because of the ongoing problems of its two main tradingpartners, the US and EU, and its largest economy Brazil alsoregistering slower growth.
Middle East & North AfricalThe region is projected to experience slight growth, on the back ofstill-high oil prices and continued strong growth in its oil-producingcountries.
GDP
Slowdown continues, however
4
APAC EasternEurope
LatinAmerica
Middle East& North Africa
the economic prospects seem brighter for the emerging markets compared to the developed ones
Source: 2012 Asia Pacific HR Trends Result Report (3rd Quarter)
Global GDP
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3.2
7.7
1.6
6.0
5.8
2.0
4.9
5.4
2.4
1.3
6.0
5.3
3.0
8.6
2.2
6.3
6.5
1.2
4.56.0
4.0
2.5
4.2
5.9
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0
AUS
CHI
HGK
IND
INA
JAP
MAL
PHI
SIN
TAI
THA
VIE
2013 (Projected)
2012
China and India are expected to continue to be the main growth drivers in APAC
supported by healthy economic growth in Indonesia, India, Vietnam and the Philippines
Asia GDP
Source: EIU Country Briefing Report, Nov 2012
Percentage (%)
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Asia CPI
Source: EIU Country Briefing Report, Nov 2012
Vietnam and India are expected to post the highest inflation rates in the region in 2012
while Japan is the only country in APAC projected to experience deflation in 2013
Percentage (%)
2012
2013 (Projected)
2.1
3.1
3.7
4.5
9.2
0.0
1.7
3.4
4.4
2.3
3.1
9.2
3.0
5.0
4.3
5.7
8.2-0.4
2.2
3.9
3.6
2.0
2.6
6.6
-2.0 0.0 2.0 4.0 6.0 8.0 10.0
AUS
CHI
HGK
IND
INA
JAP
MAL
PHI
SIN
TAI
THA
VIE
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lGlobal revenues from Asian MNCscontributed to just under 19% of theirglobal revenues
l Mining, metals & minerals sector hasby far the largest share of globalrevenues coming from Asia (50%)
l Asia contributes the least share inrevenues for healthcare, financialservices and consumer goods.
By 2016, Asia is expected to contribute 28% of their global revenues*
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l Revenues in Asia Pacific have generally been increasingl However, revenue growth prospects are projected to slow down in 2012
8
Increase to more than 20%
Increase 10% to 20%
Stay the same
Increase Up to 10%
Decrease 5%
How did your revenues in Asia grow (or decline) in 2011 and what do you expect in 2012?
Asia Revenue Growth (2011 2012)
Increase
Source: Economic Corporate Network, Asia Business Outlook Survey 2012
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What is your organization's business revenue outlook for the next 12 months? (June 12 June 13)
Asia Revenue Growth 2013 (Projected)l Revenue growth projections for 2013 are slowing down as most firms are only projecting
revenues to increase up to 10%
Up by 6-10%
Up by 0-5%
Upward projections shown in blueDownward projections shown in red
Source: 2012 Salary Budget Planning Report Asia Pacific
2%
1%
5%
3%
31%
22%
31%
20%
8%
-10% -5% 0% 5% 10% 15% 20% 25% 30% 35%
Projections are down by 21% or higher
Projections are down by 11-20%
Projections are down by 6-10%
Projections are down by 0-5%
No change in projections
Projections are up by 0-5%
Projections are up by 6-10%
Projections are up by 11-20%
Projections are up by 21% or higher
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India and Vietnam are projecting the highest salary increase rates in the region in 2012 and 2013
GENERAL INDUSTRY
10
Salary Increase
Source: 2012 Asia Pacific HR Trends Result Report (3rd Quarter)
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CPI vis--vis Salary Increase Rates General Industry 2011 2012
In 2012, projected salary increase rates are generally 2% higher than inflation figures
with notable projected salary increases in China, India, and Indonesia
AUS CHI HKG IND INA JAP MAL PHI SIN SKR TAI THA VIE
2011 CPI 2011 SI
AUS CHI HKG IND INA JAP MAL PHI SIN SKR TAI THA VIE
2012 CPI 2012 SI
11
CPI vis--vis Salary Increase
Source: 2012 Asia Pacific HR Trends Result Report (3rd Quarter)
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Which of the following best describes your organizations thrust in terms of managing costs?
When it comes to Human Capital Cost Control measures ...
a recent survey shows that cost control measures are likely to be more stringent going forward
Source: 2012 Asia Pacific HR Trends Result Report (3rd Quarter)
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Hiring Freeze & Adoption of alternative low-cost recruitment channels are seen to be the most common cost measure used by companies
13
Common Cost Measures Used by Companies
Hiring Freeze
Adoption of alternative low-cost recruitment channels
Cutting down on Training budgets
Zero Salary increase
Cutting down on employee welfare programs
Source: 2012 Salary Budget Planning Report Asia Pacific
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Vietnam Economic LandscapeVietnam Economy Figures
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Economic Overview
Source: Economist Intelligence Unit Report, November 2012
0.6% decline in GDP growth rate
from 2011 to 5.3% in 2012
Not really healthy employment marketwith unemployment at 4.1%, below the world average rate (4.82%)
Domestic demand growth
supported by both private & public sectors
5.3% 4.1% 6.6%
Domestic demand expected to be key driver of economic growth
The dong has remained stable
against the dollar
Consumer Price Inflationexpected to moderate to 9.2% compared to 18.7% in 2011
External demand continues to weaken
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2 years: 100,000 business has withdrawn from the market
Business is very tough now: a significant number ofcompanies has suffered from huge losses while number ofenterprises having profit is just a few. To date, 30% ofcompanies has dissolved, or deactivated, the remaining 70percent of businesses are striving. The forecasted numberof companies dissolved or shut down in 2012 is 50,000,plus approximately 50,000 companies dissolved, shutdown last year. With this estimation, the total number ofcompanies withdrew from the market in two years (from2011 to 2012 ) would be up to 100,000 businesses, equalto 50% of the total number of companies withdrewfrom the market in the past 20 years. It is really a worth-warning sign. Besides, in the next 1 - 2 years, enterpriseswill be expected to continue to cope with this hardship VuTien Loc, Chairman of Vietnam Chamber of Commerceand Industry
Challenge ahead
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Survey Findings Best Practices from Leading Companies2012 Total Compensation Survey
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Survey Profile
250Firms
Over 63,000 incumbents
235Foreign Firms
15Local Firms
10 years
20 years
50 years
100 years
Over100 years
Years in Business
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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We have a growing compensation database
Computer Hardware & Office Equipment
Electronic, Electrical & Scientific Equipment & Components
IT Consulting /Solutions
Others Semiconductors
Software Products & Services
45
43
4430
18
21
49
Financial Services High Tech Manufacturing PharmaceuticalRetail Consumer Products Others
Number of Participants in different industries
45% Growth
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Expert
T1 T2
Entry Interm.
GENERAL ALIGNMENT OF GLOBAL GRADES TO CAREER LEVELS
Revenue (US$) $75m $150m $500m $1bn $2bn $5bn $10bn $50bn $100b
16 17 18 19 20 21 22 23 24 25FTE (Full Time Equivalent) Employees 90 240 620 1.6K 4.1K 10.6K 27.5K 75K 200K
Senior Lead
Technical Support (T)T3 T4
15
Executive/Senior Management (EX)
16 17 18 19 20 21 22 23 24 25
Supervisory/Management (M)M1 M2 M3 M4 M5
Supervisor Manager Sr. Manager Group Mgr.
Sr. Group
P2 P5
Interm. Sr.
Professionals (P)P1 P3 P4 P6
Entry Career Expert Elite Expert
U2 U3
Interm. Senior Lead
Business Support (U)U1 U4
Entry
Towers Watsons General Industry Total Rewards Survey Alignment
S2 S5
Interm. Sr. Expert
Sales Professionals (S)S1 S3 S4 S6
Entry Career Expert Elite Expert
Our 2012 database this year has 63,000+
incumbents with 1000+ reported General
Industry specific jobs
W2 W3
Interm. Senior Lead
Productions/Operations (W)W1 W4
Entry
Project Manager, Team Leader, Supervisor, HR Manager, Sales Manager
Area Sales Manager, Client Relationship Manager
IT Helpdesk, Data Analyst
Clerk, Driver, Dispatch
Legal Executive, HR Executive, IT Analyst
CEO, COO, Head HR, Head - Sales
Operator, Mill Worker
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Data Distribution
21
0
2000
4000
6000
8000
10000
12000
14000
16000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Data Distribution by Global Grade
Data Distribution by Career Level
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Workforce Profile
22
Workforce Education Level
Median Age
31
Professionals
36
Middle Management
40
Senior Management
44
TopManagement
37
Senior Professionals
Career progression by age
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
71.1%
78.7%
90.7%
92.4%
91.8%
70.2%
25.8%
17.1%
0.0% 50.0% 100.0% 150.0%
Executive
Senior Management
Middle Management
Professional
Sales Professional
Business/Technical Support
Bachelor Diploma MBA PhD
78%
19%
3%
Bachelor Diploma MBA PhD
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l Rates are expected to remain constant or increase slightly across all career bands.
General Industry Salary Increase Vietnaml The General industry has seen an overall increase of 13.8% in 2012
12.0%
13.0% 13.0% 13.0% 13.0%12.8%
13.8%
13.3%13.4%
13.6%13.7%
13.8%
13.0%12.9%
13.3%13.4%
13.9%
12.3%
11.0%
11.5%
12.0%
12.5%
13.0%
13.5%
14.0%
14.5%
Executive Management &Supervisory
Professional Business/TechnicalService Support
Production/OperationSupport
Overall
2011 Actual 2012 Projected 2013
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General Industry Salary Increase Vietnam
12.2
14.714.3
14.8
13.813.4
12.1
13.413.0
15.2
14.0
13.1
0
2
4
6
8
10
12
14
16
Financial Services High Tech Pharmaceutical Manufacturing Retail FMCG
2012 Actual 2013 Projected
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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CPI vs. Salary Increase
7.8%8.0% 7.4%
8.3%
23.1%
7.0%
9.0%
18.7%
9.2%
6.6%
8.0%8.3% 10.7%
12.2%
18.6%
11.7%12.8%
14.4%13.8%
12.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
04 05 06 07 08 09 10 11 12 13
CPI Salary Increase
Source: 2012 Towers Watson Total Compensation Survey General Industry Vietnam & EIU Country Briefing Report, Nov 2012
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HR Budget
55%28%
15%
Increase
Decrease
No change
Not decided at this point of time
0% 10% 20% 30% 40% 50% 60% 70% 80%
Introduction of new benefit(s)
More training and development
Update HR functional capability
Others
Increase in HR Budget
0% 10% 20% 30% 40% 50% 60% 70% 80%
Introduction of new benefit(s)
More training and development
Update HR functional capability
Others
Decrease in HR Budget
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Ph. DGraduates
Non-UniversityGraduates
First Degrees/UniversityDegrees
MBA Graduates
VND 1.9M
VND 3M
VND 6M
VND 11M
l High salary increase (roughly more than 60%) from Bachelor to MBA graduates signifying the monetary value added by pursuing a MBA.
VND 13M
VND 13.7M
VND 23M
VND 29M
Maximum salary
Minimum salary
Entry Level Graduate Salaries
67%
100%
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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General Industry Turnover Ratel The overall turnover rate has decreased from 13.1% in 2011 to 12.3% in 2012l Professional & Supervisory and Technical/Business Support career levels record the highest
turnover rate
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
11% 11%
13%
12%
17%
13.1%
11.9% 11.3% 12.1%12.5%
14.3%
12.3%
0%
5%
10%
15%
20%
Executive Management Professional Business/TechnicalSupport
Production/OperationalSupport
Overall
2011 2012
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Turnover Rate By Industry
29Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Employee Turnover
* Data at average
21%
23.80%
21.00%
23.90%
16.90%16%
0
0.05
0.1
0.15
0.2
0.25
0.3
2007 2008 2009 2010 2011 2012
Industry has highest rate Voluntary turnover rate
Pharmaceutical
Trading
High Tech
High Tech
FMCG
Financial Services
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Better pay, growth and career opportunities are seen as key reasons for staff leaving their current organisations
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Hot Jobs
Jobs will be hired
Jobs hard to retain & recruit
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Career Band Pay Mix Comparison
E Executive/Senior ManagementM Supervisory/ManagementP - Professionals
S Customer & Client Management, Sales ProfessionalsV Medical Sales RepresentativesT Technical Support
U Business SupportW Productions/Operations
76%
75%
77%
69%
73%
72%
70%
73%
6%
7%
7%
6%
6%
5%
4%
6%
1%
3%
4%
6%
9%
11%
14%
8%
16%
16%
12%
19%
12%
12%
11%
14%
0% 20% 40% 60% 80% 100% 120%
E
M
P
S
T
U
W
Overall
Base 12 months Fixed Bonus Fixed Allowance Variable Pay
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Pay Mix of Executive Band
34Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Pay Mix of Management Band
35Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Pay Mix of Professional Band
36Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Pay Mix of Sales Band
37Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Salary Movement Annual Base Salary
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2 4 6 8 10 12 14 16
Global Grade
2009
2010
2011
2012
Compound Annual Increase of 15% over 3 years
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Total Cash Comparison by Location Median of Total Cash
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Executive Management Professional Sales TechnicalSupport
BussinessSupport
Production
HCMC Hanoi
34% difference
14% difference
12% difference
19% difference
7% difference
2% difference
17% difference
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
Overall, the average difference of all career level between Hanoi and HCMC is
15%
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Fixed Cash Allowances
GasolineOthers
MealCommunicationTransportation
GasolineOthers
MealCommunicationTransportation
GasolineOthers
MealCommunicationTransportation
GasolineOthers
MealCommunicationTransportation
GasolineOthers
MealCommunicationTransportationE Executive/Senior Management
M Supervisory/ManagementP - Professionals
S Customer & Client Management, Sales ProfessionalsV Medical Sales RepresentativesT Technical Support
U Business SupportW Productions/Operations
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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1.6
1.11.3
4.0
1.1
1.7
1.2
1.6
1.9 2.0 1.9
3.5
1.9
2.6 2.5
2.3
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
W B T S P M EX Overall
2011
2012
Mon
th o
f Bas
e Sa
lary
(MB
S)
41
Variable Bonus is higher this year compared to 2011, with Sales earning decrease a little bit to 3.5 MBS
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Top 5 Benefits Provided (Non Mandatory)
92%
82%
77%
71%
62%
91%
82%
75%
73%
68%
0% 20% 40% 60% 80% 100%
Health care
Life & Disability Insurance
Social Activities/Facilities/Gifts
Mobile Phone
Company Trip
20112012
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Top Benefits Provision Healthcare
93%
86%
85%
77%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Medical Examinations*
Clinical/ Outpatient
Hospitalization/Surgical
Dental
Maternity
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Cars Benefit
57%
43%
Yes No
Companies Provided Car
Employee Eligibility
Source: 2012 Towers Watson Total Compensation Survey General Industry - Vietnam
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Closing Thoughts
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Employer Need Employee Demand
HR Role
There is only one valid definition of a business purpose: to create a customer.Peter Drucker, The Practice of Management
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Key Findings
47
13.8%Actual Salary increase 2012
(excl. promotion)
1 MonthFixed bonus
2.3 MonthsVariable pay
Benefits
HealthcareAccident InsuranceSocial Activities
Allowance
Meal allowanceCommunicationTransportation
Source: 2012 Financial Services Compensation Survey Vietnam
12.3% Staff Turnover
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Closing Thoughts
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#1 : Define clearly, the Role of each item of Reward Delivery
Location Specific Considerations
Merit Pay
IncreaseBonuses ESOPAllowances
Base Salary
Increases
Shareholder Value Creation
Retention (Key Talent)
Corporate Performance
Business Unit Performance
Individual Perf. KPIs / Competencies
Job Size / Responsibility
Inflation
Market Competitiveness
BenefitsBase
SalaryDrivers
Location Specific Considerations
Merit Pay
IncreaseBonuses ESOPAllowances
Base Salary
Increases
Shareholder Value Creation
Retention (Key Talent)
Corporate Performance
Business Unit Performance
Individual Perf. KPIs / Competencies
Job Size / Responsibility
Inflation
Market Competitiveness
BenefitsBase
SalaryDrivers
Agree Somewhat agree
For Illustration Only
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Categories Top/ Senior Management Middle
ManagementJunior
ManagementTalent Market Prominent local & MNCs-
Top Local & Foreign Banks / Financial
institutions
Prominent local employers & General
Local Banks / Financial institutions
General Business Community (local
employers)
Fixed Pay (Base Pay + Allowances) Positioning
Median to 67th percentile Median Median
Pay range spreads 200%+ 200-150%+ 150%
Total Annual Cash (Fixed Pay + Annual Incentive Pay) Positioning
67th to 75th percentile Median to 67thpercentile
Median
Ratio of Fixed Pay to Annual Incentive Compensation
70:30 80:20 90:10
Long Term Incentive Compensation Yes Yes None
Benefits As Per Market Practice
Perquisites As Per Market Practice
#2 : Be prepared to differentiate Pay Positioning in Fast Growing Markets
For Illustration Only
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PGO
I
Yr 2 Yr 3Yr 1
50% of the Super Growth PGOI to be shared amongst Super Performers
Growth Plan
Super - Growth Plan PGOI (Pre Global Operating Income) = Operating Income before Global Allocations
For Illustration Only
#3 : Enable better Pay for Performance Leverage through Short Term Incentives
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Rising Stars (15%)Base Salary: Market Competitive between 50th and up to 75thpercentile
Annual Bonus: Average to above average payout for business unit
LTIP: Selective participation
Career Path: To be monitored closely for future enhancements in job skills and responsibility; provide stretch opportunities
Top Tier (5%)Base Salary: Market Competitive at 75th percentile and above
Annual Bonus: Above average payout range for business unit
LTIP: Major Participation
Career Path: Ready for next responsibility with enhanced job scope or skill set
Consistent Performers (50%)Base Salary: Market Competitive between 50th and 75thpercentile
Annual Bonus: Average payout for business unit
LTIP: No Participation
Career Path: To be coached in current job to grow skill or responsibility
Significant Assets (25%)Base Salary: Market Competitive around 75th percentile
Annual Bonus: Above average payout for business unit
LTIP: Selective Participation
Career Path: Evaluate for enhancements in current job skills or responsibilities
PERFORMANCE
For Illustration Only
#4 : Make a Stronger link between Individual Performance/ Potential and Rewards
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#5. Use of Technology to integrate your HR Philosophy and policies into reality
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Automated job leveling Automated TW leveling methodology GGS & Career Map Career Framework methodology
Job Leveling
Performance Management, Learning Management, Career Development & Succession Planning, RecruitingTalent Management
Change Management
Compensation & Talent Programs
Manager Effectiveness
Total Rewards & EVP Statements
Involve managers in pay decisions Provide real-time budget control
Compensation Planning
Create survey data warehouse Load employee, job and pay data Market price jobs
Market Analysis & Survey Admin
Create/model salary structures Model costing scenariosCompensation Design
Talent|REWARD
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Contact Us
Vu Thi Huyen Trang84-8-3821 9488 (ext. 188)[email protected] Thi Hanh84-8-3821 9488 (ext. 208)[email protected] Thi Anh Nguyet84-8-3821 9488 (ext. 198)[email protected] Thi Bao Ngan84-8-3821 9488 (ext. 148)[email protected] Thi My Le84-8-3821 9488 (ext. 318)[email protected]
Towers Watson VietnamSuite 808, 8th Floor Sun Wah Tower115 Nguyen Hue Blvd, District 1Ho Chi Minh City, Vietnam T +84 8 38219488F +84 8 38219489
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