towards a digital museum - museiforum and musund 2010

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Presentation to Museiforum & Musund 2010, Helsingborg, Sweden

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  • 1. Towards a Digital Museum:connecting to visitors in new ways Malcolm Chapman [email_address] Fredag 29 okt 2010 MUSEIFORUM & MUSUND 2010 Verktyg fr framtiden (Tools for the future)

2. Mot en digital museum:Ansluta till beskare p nya stt ( http://translate.google.co.uk) Malcolm Chapman [email_address] Fredag 29 okt 2010 MUSEIFORUM & MUSUND 2010 Verktyg fr framtiden (Tools for the future) 3. Traditional models of engagement

  • Existing web services
  • Web1.0
    • Main corporate website
    • Project websites
    • Online collection

4. New models of engagement

  • Emerging web services
  • Web2.0
    • YouTube
    • Facebook
    • Blogs
    • Flickr
    • Twitter
    • Wikipedia
    • QR codes

5.

6. Who am I?

  • Email [email_address]
  • Facebook -www.facebook.com/malcolm.chapman
  • Linkedin -uk.linkedin.com/in/malcolmchapman
  • Twitter - @malcolmchapman
  • Flickr -www.flickr.com/photos/malcolmchapman/
  • I do not post on YouTube
  • I am not a blogger!

7. Who are you?

  • Email ?
  • Flickr ?
  • YouTube ?
  • Blog ?
  • Facebook ?
  • Linkedin ?
  • Twitter ?

8.

9. 10. 11. 12.

  • Schoolchildren
  • Teachers
  • Families
  • Researchers
  • Pre/Post-visit
  • No visit

Who is this all for? 13.

  • The web is an important tool for engaging visitors and users, widening and deepening access to collections, stimulating and enticing additional visitors
  • There is a clear demand for detailed, contextualised information about and interpretation of objects and collections on the web
  • Different user types have different combinations of needs and seek different types of information...

Audience research Morris Hargreaves MacIntyre -Great Expectations 14. So whats the problem?

  • Passive, one way relationship
  • Museum
    • content provider
    • content deliverer
    • broadcaster
  • Audience
    • consumer
    • receiver

15. Thats all folks! 16.

17. By Original by Markus Angermeier Vectorised and linked version by Luca Cremonini [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons 18. New Models

  • Audience-specific
  • Web users are now more sophisticated
  • Increased/greater expectations
  • Online experience for its own sake
  • Experience in their space
  • Experience on their terms

19. 20. 21. 22. 23. 24. 25. www.manchestergalleries.org/decodingart/ 26. 27.

28. Old Masters Picture Gallery, Dresden www.wired.com/culture/art/multimedia/2007/08/gallery_dresden?slide=1&slideView=4 29. Nina Simon,The Participatory Museum ( http:// www.participatorymuseum.org /) http:// www.slideshare.net/search/slideshow?q = participatory+museum 30.

  • out there the world is a beautiful place with mountains, lakes and the human race Krafty,New Order

I want to see virtual reality where you move into a room and it tells you information and it is realistic 31.

  • Tack !
  • < malcolmchapman@hotmail.co.uk >
  • < www.slideshare.net/malcolmchapman >