Towards a Circular Fashion Industry!

Why?The current annual footprint of one household’s* new and existing clothing

This equals the impact of a roadtrip with a modern car from Antwerp to Bejing

Design for eternity

Prod

uce c

lean, local & with respect

Hac

k th

e t

ake-make-dispose m

odel

Manufacturing

Retail model

Made by

for

Design

Refurbish & remanufacture

Bio-degrade organic textiles

USED

End-of-life

Recycle & upcycle the textile fibres

Apply producers

responsibility schemes

Organise collection & take-back systems

Minimise the use of energy &

water. Use renewable

energy

Avoid the use of harmfull

chemicals

Produce local:

geographical match supply &

demand

Repair: organise tutorials or present it as a

service

Sharing: organise

swapping & sharing events

Second hand: keep the textile

in the loop

Create a bond between

producer & consumer

Lease:service contracts with a take back

ensurance

Rental:increase the

number of users per item

Go

slo

w and take good care

The b

eginning of new life

Consumption

When worn out: bring back

for recycling

When broken or tired of: tailor,

donate or redesign

Need something new:

know your brandNeed

some variation: swap, borrow or

rent

Plan your wardrobe with a longterm vision

Produce on demand: from

custom made to DIY

Manufacture to ensure high durability and

long life

Design to facilitate repair, remake, reuse and recycling

Design to reduce the need

to consumeDesign to last

Design to minimize waste

Design to make low impact manufacturing

possible

Design inspired by nature

Ever

y mate

rial is gold in our eyes

Use somebody else’s waste

Resource

Use low impact

bio-based materials

Go for recyclable

materials, use mono streams

Be transparant

about material type & origin

Use pre-consumer

textile spills

DEFINITION“A Circular Fashion Industry is based on a system wheretextiles products, fabrics and fibres are infinitely andeffectively cycled through connected loops within and across industries in a transparent and economical way, where producers apply business practises that enable circular use of textile resources and embrace social justice, and consumers have a healthy relationship with textiles, based on sustainable consumer practices.“ (source: inspired by Circle Economy, The Netherlands)

Bejing

Antwerp

Antwerp Badboot

9500 kmGlobal Warming

1500 tonnes of CO2

The impact of two families would beenough to fill the Antwerp “Badboot”

One third of an average wardrobe is not been used over the past year.

70kg equals the amountof 100 pairs of jeans

Water Footprinting

200.000 liter of waternot used

during last12 months

Waste

70 kg of waste

Unused clothing

1/3 is not worn

*based on UK data: http://www.wrap.org.uk/content/valuing-our-clothes

400 000 liter