toward a visual vocabulary for privacy concepts
TRANSCRIPT
![Page 1: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/1.jpg)
TowardsaVisualVocabularyforPrivacyConcepts
VivianGenaroMo:vmo%@gmu.edu
WashingtonDC,VASeptember21st,2016
![Page 2: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/2.jpg)
WhatisPrivacy?
![Page 3: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/3.jpg)
![Page 4: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/4.jpg)
AMulFdisciplinaryConcept
• NocommonagreementsoruniversalsoluFon
Privacy…
Personal
Cultural
Legal
Technical
Contextual
…
![Page 5: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/5.jpg)
ExisFngSoluFonsforPrivacy
TermsandCondiFons
Policies
Se%ngsNon-
DisclosureAgreements
![Page 6: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/6.jpg)
Drawbacks
Technical
Long
Complex Notuser-centric
![Page 7: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/7.jpg)
PrivacyinPracFce
![Page 8: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/8.jpg)
PrivacyinPracFce
![Page 9: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/9.jpg)
![Page 10: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/10.jpg)
Users’MentalModels
• OnPrivacyImagery
![Page 11: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/11.jpg)
![Page 12: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/12.jpg)
WhoPeople,insFtuFons,
organizaFons
HowObjects,acFons,behaviors
WhyGoals,feelings,emoFons
WhereLocaFons,places
Themes
![Page 13: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/13.jpg)
TaxonomyAcAon Analyzing,AuthenFcaFng,Blindfolding,Blocking,Blurring,
Covering,ConnecFng,Closing,Dimming,Disclosing,Erasing,Forwarding,Hiding,Localizing,Locking/Unlocking,Looking,Observing/beingobserved,Packing,ProtecFng,ProtesFng,Revealing,Sharing,Shredding,Spying,Surveilling,Synchronizing,Uploading,Uncovering
Object BlockersControlsSensorsStorage
Blinders,Curtains,Diary,Door,Fence,GateKey,Message,Padlock,Wall,WindowsSemaphoreCamera,Camcorder,MicrophoneMemoryCard,Cloud
OrganizaAon RegulatorySocialMedia&I.T.
NSA,HIPPAAAshleyMadison,Bitcoin,Facebook,Google+,Instagram,Pinterest,RSS,Twi_er,Whatsapp
People RolePublicPersonsCircle
PoliFcians,LegislatorsEdwardSnowden,GeorgeOrwellGroup,Individual
Concept Betrayal,ConfidenFality,Creepiness,Exclusivity,ConceptsFear,InFmacy,IsolaFon,Loneliness,Publicvs.Private,Safety,Secrecy,Shame
![Page 14: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/14.jpg)
AcFonsshredding
hiding
spying
![Page 15: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/15.jpg)
microphone
Objects
cameras
door
padlock
![Page 16: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/16.jpg)
OrganizaFons
NSA
SocialMedia
![Page 17: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/17.jpg)
People
Snowden
Hillary
![Page 18: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/18.jpg)
Concepts
Solitude
IsolaFon
![Page 19: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/19.jpg)
FrequencyofCodes
• AcFonsandobjectswerethemostfrequent– n=73andn=39
• UIdesignersfocusmainlyonacFons– Privicons,Materialicons,Mozillaicons
• Variability– Instagramwasthemostdiversesourceintermsofcodes
– Allcodeswereused
![Page 20: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/20.jpg)
PrivacyAssurance
• Mostfrequentcodes
– RealworldacAons– Physicalobjects– Privacymechanisms
![Page 21: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/21.jpg)
PrivacyRequirements
• Data-driven,temporalperspecFve
DatacollecFon
Datatransmission
Datastorage
Datasharing(accesscontrol)
![Page 22: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/22.jpg)
PrivacyMetaphors
![Page 23: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/23.jpg)
FinalRemarks
• PrivacyisamulFdisciplinaryconcept
• User-centricapproachcanhelptounderstandusers’mentalmodelsandaidtocreateprivacysoluFonsthatareeasiertouse– Bymatchingfamiliarandreal-worldconceptswithUIdesignelements
![Page 24: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/24.jpg)
Acknowledgment• This material is based upon work supported by the NaFonal Science
FoundaFon under Grant No. 1314342. Any opinions, findings, andconclusionsor recommendaFonsexpressed in thismaterial are thoseofthe author(s) and do not necessarily reflect the views of the NaFonalScienceFoundaFon.
![Page 25: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/25.jpg)
References• AcquisF,A.,Brandimarte,L.,&Loewenstein,G.(2015).Pri-
vacyandhumanbehaviorintheageofinformaFon.Sci-ence,347(6221),509-514.
• Balebako,R.,Leon,P.,Shay,R.,Ur,B.,Wang,Y.,&Cranor,L.(2012,May).MeasuringtheeffecFvenessofprivacytoolsforlimiFngbehavioraladverFsing.InWeb2.0Se-curityandPrivacyWorkshop.
• Caine,K.,Kisselburgh,L.G.,&Lareau,L.(2011,May).Au-diencevisualizaFoninfluencesdisclosuresinonlinesocialnetworks.InCHI'11ExtendedAbstractsonHumanFac-torsinCompuFngSystems(pp.1663-1668).ACM.
• LorrieCranor–PrivacyIllustratedWebsite.(2015)At:h_p://cups.cs.cmu.edu/privacyillustrated/
![Page 26: Toward a Visual Vocabulary for Privacy Concepts](https://reader031.vdocuments.mx/reader031/viewer/2022030303/587c172f1a28abb5068b481f/html5/thumbnails/26.jpg)
Q+A