tournament - superior business solutions · 2015-06-01 · varsity tumbler kit w/ xl distance golf...

TOURNAMENTP L A N N I N G G U I D E

Offer expires 12/31/2015

BUDGETINGDownload the Tournament Budget spreadsheet at www.goldbondinc.com/tournamentbudget

The Tournament Budget spreadsheet will help:

• Find more areas to generate income

• Fully assess tournament expenses

• Find ways promotional products can add value for golfers and increase profitability

Download our Tournament Budget spread-sheet today and make your next event a success.

Top 5 Budgeting Questions1 How much money do you want to raise?

2 What type of player are you trying to attract?

3 Which golf course is appropriate for your event?

4 How much will your players be willing to pay?

5 Are you offering enough value to achieve your goals?

Budgeting for any venture is the foundation for creating success, and this is also true for a golf tournament. There is a considerable amount of competition with golf tournaments. Tournament planners have to understand that companies and golfers only have enough time and money set aside for a few select events. It is critical to add as much value as possible to attract golfers, but the tournament must find a balance between cost and perceived value.

The Price is Right Be sure to take into account the market the event is being held in, the course selection, and perceived value.

2 Please reference promo code: TPG12

here are multiple reasons to host a golf tourna-ment, but they all require considerable planning.

When planning for a tournament there are four things that cannot be overlooked: make sure you plan around a budget, find the right mix of value versus cost, raise as much money as possible, and above all else make sure the attendees have fun. This guide is designed to keep these points a prior-ity, aiding in the creation of a successful event.

Make sure you start your tournament planning early. Download our helpful Tournament Planning Timeline at www.goldbondinc.com/tpktimeline to get started.

Golfers attending your next tournament are giving up their time and giving their money for your cause. Most importantly, they are doing this for a fun day on the golf course. In the mind of a golfer, the value of a tournment is directly tied to the enjoyment they find in the event. Value is a combination of the right course, the right price, entertainment, and gifts. All of this must be included in the initial event planning because it is the basis for the tournament expense budget.

There are many creative ways to make the most of your charity golf

tournament. Player registration fees provide a baseline for obtaining funds;

however, the opportunity to raise dollars should not end there. There are

plenty of opportunities before, during and after the tournament.

• Practice Greens: Every golfer passes it at least twice during the day. A sponsor can have one

on one interaction allowing golfers to play a quick putting game while positively representing the sponsor’s brand.

• Golf Carts: Recruit a company to sponsor every golf cart reducing the overhead of cart use.

• Golfer Gifts: Brand golfer gifts with the tournament event, and sell the opportunity for a sponsor to be represented. This will give the sponsor the ability to have their brand in front of people well after the event. (Examples include: Golf shirts, golf towels, golf gloves, drinkware, divot repair tools, and ditty bags)

• Hole-in-One Contest

• Closest to the Pin

• Longest Drive

• Drink Cart

• Don’t forget a Primary Tournament Sponsor

FUNDRAISING

CUSTOM PACKAGINGCustom packaging is a great way to show off

your event’s primary sponsor. Call to get a quote

for this great upgrade offered at a competitive

price and surprisingly low quantities. Special

custom packaging is available on all our top

brands, including Titleist®, Wilson, Callaway, Nike,

and Bridgestone

3Please reference promo code: TPG12

SPONSORSHIPS Reach out to the community for event sponsorships and cover the majority of a tournament’s expenses. The following are great sponsorship ideas:

Cash-bar Golf CartRaise additional money by offering a fully stocked cash-bar cart. Outfit a golf cart with drinks, ice and snacks, then sell them to golfers during the round. Plus a drink cart provides another great sponsor opportunity!

Closest to the PinThis contest typically takes place on a par-3 hole, and the tee shot landing closest to the pin wins! Often tournament planners will have one on-course contest for the front-nine and back-nine. Prizes are typically donated by sponsors and the hosting course.

Silent auctionGather popular items that will attract interest and active bidding. Golf lessons, a new set of irons, restaurant gift certificates, weekend get-a-ways, spa services, and art are all great options.

Promote the auction in event marketing materials. On the day of the event, showcase auction items enticing attendees with the opportunity to bid and win.

MulligansDefinition: A mulligan, most simply put, is a “do-over.” Hit a bad shot? Take a mulligan and replay that stroke.

Mulligans are most often employed during friendly rounds by golf buddies; or during charity tournaments where mulligans are sometimes sold. If mulligans are for sale, golfers can buy three mulligans for a set price each. The sale of mulligans is sometimes used as an additional fund-raiser at charitable events.

NIKE GOLF Tournament Shoe Fitting Program

FOLLOW THESE S IMPLE STEPS FOR A SUCCESSFUL PROGRAM:

1 Determine which shoe best fits your needs

2 Purchase a minimum of 72 pairs

3 We will ship 20% additional inventory to allow for all participants

4 Individuals unable to be fitted can be accommodated through drop shipments following the event

5 Return excess inventory after the event

6 1 Free Nike Swoosh Golf Cap with every pair purchased

7 Four Free $100 Nike Golf Promo Cards if 100 pair are purchased

Nike Heritage Golf Shoe price $69.00 d MSRP $75.00

Order through your local distributor for discounted pricing.


Fundraising RafflesReach out to local businesses months before the tournament for donations and host a raffle. Buy products through a Gold

Bond distributor and save over retail.

Putting ContestA putting contest can be held before, during or after the tournament. This contest can serve as an additional fundraiser by charging golfers for each attempt to sink a putt from 60 feet. Insurance can be purchased for a minimal amount per golfer providing a grand prize of up to $10,000.

ADDING VALUE & INCOME WITH PROMOSThe most popular golf tournaments provide a combination of a quality course with the right mix of drinks, food, raffle items and gifts. A proven method to increase value is to increase the perceived value of the attendees’ gift bag. A golfer’s gift bag can include anything from gift cards and golf balls to putters and golf shoes. It is a surprise to many that these products can all be acquired through traditional promotional marketing channels resulting in quantity discounts, free raffle items, and custom item branding.

Instead of requesting that sponsors donate items to the tournament gift bags, build the purchase of promotional materials into sponsorship proposals. This will generate a more favorable mix of products, more value for sponsor dollars, increased perceived value of the round of golf, and free raffle items. The result is an event people want to attend and the opportunity to raise more money through raffles and sponsorships.

Golf kits are one of the best solutions for using sponsorship dollars while adding value to golfer gift bags. These kits are fully customizable, and each product type in Gold Bond’s kits can be branded with a different logo for no addition-al cost. Plus they are offered with no set up charge.

Order 24 dozen Wilson Staff golf balls and receive 1 free GRIP-TI glove per dozen with a custom logo with the same 4 color ball imprint. As low as $32.50 d

Order 72 dozen Wilson Staff golf balls and receive a Wilson Staff Tour Carry Golf Bag that makes for a great raffle item.As low as $34.00 d

Check out other offers featured through out this guide for other great opportunities including tournament gift kits.

Top Best Sellers5

Wilson Ultra Ultimate Distance ULTRA

6 min | 20.00 d 24 min | 16.75 d 12 min | 18.25 d Set-Up Charge: Per logo, one time only. $25.00 (G) 1-2 colors, $50.00 (G) 3-4 colors.

Titleist Pro V1® Golf Ball PV1

6 min | 76.25 d 24 min | 72.75 d 12 min | 74.75 d

Set-Up Charge: Per logo, one time only. $25.00 (G) 1-2 colors, $50.00 (G) 3-4 colors.

15” x 18” Polyester Blend White Towel 1518PBW

250 min | 1.65 c 500 min | 1.55 c

Set-Up Charge: $45.00 (G) one time only

3 1/4” Tall Tee Plus 314T

1,000 min | 0.14 c 5,000 min | 0.10 c 2,500 min | 0.11 c Set-Up Charge: $50.00 (G) one time only.

Golf Cooler Kit Without Golf Ball GCK-R

36 min | 21.00 c 72 min | 19.00 c

Set-Up Charge: Free


24 dozen

72 dozen

24 free

1 free

=

=

Varsity Tumbler Kit w/ XL Distance Golf Balls

VarsityThe best selling drink ware item. 16 oz double wall tumber that comes with a lid and straw to keep the dust and grass out of your drink on the golf course. Variety of colors available to match sponsors colors.

XL Distance Golf BallTop Flite XL® Distance ball promotes high speed with low spin and cut-proof durability. Three day production and 1-4 color print available.

1518 PBWA 15”x18” white towel that is our best selling golf acces-sory. With the large imprint area of 11”x15” you can fit one or all of your tourna-ment sponsors. We offer a free multi color run charge to keep the cost down.

Four 3-1/4” Golf TeesTees are a must in any golf kit. The 3-1/4” tees helps get the golf ball in the air with today’s oversize drivers. Variety of colors available to match sponsors colors.

PGCGCPocket Groove Club Groove Cleaner This great item that fits in your pocket helps keep your clubs clean. Variety of colors available to match sponsors colors.

BTL-RMetal bent fork with rubber handle. Another must in any golf kit used to help repair golf greens from ball impressions. Variety of colors available to match sponsors colors.

72 min | 15.10 c 144 min | 14.10 c Set-Up Charge: Free

All Golf Kits are completely customizable with our full product line!

WHAT’S IN OURBEST SELLING KIT?


TOURNAMENT KITS

Golf Cooler Kit with Titleist® ProV1® Golf Balls GCK-PV1

72 min | 44.70 c 144 min | 44.00 c

Set-Up Charge: Free

6 Pack Golf Cooler Kit with Pinnacle® Gold Golf Balls

6PGK-PG

72 min | 13.70 c 144 min | 12.20 c

Set-Up Charge: Free

Tall Tee Mini B Pack with Callaway Warbird® Plus Golf Balls MB2-WBIRDP

36 min | 14.40 c 72 min | 13.30 c

Set-Up Charge: Free

2 Ball Tall Tube With Nike NDX Heat 2TT-NDX

36 min | 9.50 c 144 min | 8.50 c

Set-Up Charge: Free

Shoe Tote Kit with Wilson Staff Duo Golf Ball STGK-DUO

72 min | 15.80 c 144 min | 14.20 c

Set-Up Charge: Free

Basic Cart Caddie Without Golf Balls BCC-R

72 min | 7.60 c 144 min | 6.50 c

Set-Up Charge: Free

A Gift for Every Player


Order Today. Ship Today.

Titleist® Pro V1® PV1

6 min | 76.25 d 24 min | 72.75 d

12 min | 74.75 d


Titleist Pro V1x™ PV1X

6 min | 76.25 c 24 min | 72.75 d

12 min | 74.75 d


Titleist NXTT® Tour NXTT


Titleist DT® SoLo DTSOLO

6 min | 38.95 c 24 min | 36.00 d 12 min | 37.00 d Set-Up Charge: Per logo, one time only. $25.00 (G) 1-2 colors, $50.00 (G) 3-4 colors.

Wilson Staff 50 WS50


Quick Ship.

We offer the fastest production

time on the planet and Titleist’s

most advanced technology.

Order any Titleist golf ball today,

and it ships the same day at no

additional charge. Also available

on Callaway HEX Black Tour and

Wilson Staff 50 Elite balls.

Traditional Golf Favorite without the

Traditional Delivery Time. On custom

branded headcovers, shoe bags and

valuable bags, we developed a way to

produce our Quick Ship Designer Series

in 2 weeks.

Quick Ship Acrylic Fur Oversize Headcover QSAFOH

36 min | 22.00 c 72 min | 21.50 c

Set-Up Charge: $100.00 (G) One time only. $55.00 (G) Tape edit with approved file

Quick Ship Designer Fabric Zippered Shoe Bag QSDFZSB

36 min | 28.00 c 72 min | 27.00 c


Quick Ship Acrylic Fur Drawstring Valuables Bag QSAFDVB

36 min | 22.00 c 72 min | 21.50 c


8

Acrylic fur swatches

Airknit swatches

Please reference promo code: TPG12

1

1

2

23

3

tournament - superior business solutions · 2015-06-01 · varsity tumbler kit w/ xl distance golf...

Documents