Tourism Value Chain

June 24, 2016

Satoko Hara

Tourism Development Expert

Overview of Tourism in KenyaGDP: Total Contribution

KES 561.8bn (10.5%) in 2014

↓

KES 964.2bn (10.3%) in 2025

Employment: Total Contribution

543,500 jobs (9.2%) in 2014

↓

732,000 jobs (9.0%) in 2025 Source: World Travel and Tourism Council (WTTC)

Tourism Contribution

NO.

AreasIndicators

World Average

African Average

Tanzania Kenya

1 Direct Contribution to GDP

3.1% 3.4% 5.1% 4.1%

2 Total Contribution to GDP

9.8% 8.1% 14.0% 10.5%

3 Direct Contribution to Employment

3.6% 3.0% 4.3% 3.5%

4 Total Contribution to Employment

9.4% 7.1% 12.2% 9.2%

5 Contribution to Total Exports

5.7% 8.0% 21.9% 18.3%

6 Contribution to TotalCapital Investment

4.3% 5.9% 9.5% 6.4%

Economic Impact of Tourism in 2014

Source: Travel & Tourism Economic Impact 2015 Kenya, WTTC

Economic Activities in Kenyan Coast

Tourism, 45%

Port & Shipping, 15%

Industries, 8%

Fishing, 6%

Agriculture, 7%

Forestry, 4%

Mining, 2%

Other Services, 13%

Source: Kenya State of the Coast Report 2007

Mombasa Development Vision

“A premier gateway port city

that upholds diversity and heritage”

【Aim/Explanation】

• Two distinctive pillars of Mombasa, namely, “Port/Logistics” and “Tourism” will be promoted hand in hand.

• Tangible and intangible heritage will be preserved and utilized.

• Wellbeing people of Mombasa will be promoted and sustained.

Four Pillars to Support Development Vision

1. Vibrant Economy– Tourism development through utilization of resources

and heritage, developing infrastructure, and strengthening services.

2. High Quality of Life (Social and Culture)– Preserve and utilize tangible and intangible heritage.

– Promote cultural tourism which encourage community involvement.

3. Good Governance

4. Environment and Energy

Tourism Value Chain

Travel

Organization

and booking

Trans-

portation

Accommo-

dation

Food &

Beverage

Handi-

crafts

Tourism

Assets

Leisure, Ex

cursions

and Tours

Support

Services

Car Rental

Bus

Companies

Taxi

Companies

River Ferry

Informal

Transport

Hotels

Apartments

Guesthouse

Youth

hostels

Bars &

Restaurants

Night Clubs

Fast food

Itinerant

food shops

Kiosks

Food

souvenirs

Handicrafts

shop

Craft-men

Handicrafts

workshops

Shows

Tourists

Guides

Independent

tourist guides

Transports

guides and

escorts

Wellness

and SPAs

Marine

Activities

Information

Cetres

Grocery

shops

Laundry

Security and

bank services

Internet

cafes

Tangible

and

intangible

cultural

assets

Natural

assets

In

destination

From origin

to

destinationInfrastructure Support

Customs

Office

Port

Authority

Ministry of

Transport

Immigration

Agency

Shops in

facilities

Maintenance

Marketing &

Sales

Food

factories

Storage & Distribution

Food

suppliers

Manufactures

Handicrafts

suppliers

Artisans

Books, CD’s

and DVD’s

Site signals

Restoration

Management

Maintenance Brochures

Trade

companies

Wholesales

Technology

shops

Industrial

factories

Oil station

Furniture and equipment

Construction & Real Estate

Agriculture and Aquaculture

Suppliers, textile, wood, food

Support institutions: Ministry of Tourism and Culture, Chamber of Commerce, Ministry

of Interior, Banks, etc.

Ministry of

Tourism

Promotional

Activities

Communicat

ion, PR

Internet

Call centres

Travel

Agencies

Airline

Companies

Tour

Operators

IND

IRE

CT

DIR

EC

T

Source: UNWTO, 2013

Value Chain

PhasesPlanningDevelopmentOperations

Capital Investment Plan for ISUDP's Priority Projects Covering

FY 2016/17, 2017/18, and 2018/19

Sector No. Priority Projects

Finance 1 Establish sustainable Finances

Water 2 Rehabilitation and expansion of Mombasa water supply in Mombasa

Sewerage 3 Rehabilitation and upgrade of the existing Waste Water Treatment Plan (WWTP)

4 Rehabilitation of existing sewerage reticulation system in Mombasa

5 Provision of 21 No. community toilets and sanitation facilities in the informal areas

6 Provision of 23 no. public toilets and sanitation facilities in markets and public areas

Transport 7 Provision of a modern multi-story bus terminus at Likoni Ferry Station

8 Development Multi-Storeyed Car Park (PPP)

9 Developing Causeway-Proposed extension of Shimanzi Road from Makande Road crossing up to Kipevu Link of Dongo Kundu Baypass

Drainage 10 Provision of 684km drain in Mombasa City

Security 11 Installation of street lights along major roads additional street lights

Lighting 12 Installation of high mast LED lights at major public places, major road junctions and informal settlements

Sector No. Priority Projects

Housing 13 Provision of basic services for urban poor in 5242 housing units in four informal settlements

14 Provision of 600 low-cost housing for urban poor in Jomvu Kuuinformal settlement

InformalSector

15 Rehabilitation of Kongowea Market

Environment 16 Establish four disaster management cum rescue centers

17 Construction of septic tanks in primary schools

18 Strengthening the county capacity to manage septic tanks

19 Develop coastline management strategy and establish local management systems

Other 20 Establish two youth and women empowerment centres

Sectors 21 Establish two rehabilitation and treatment centres

22 Develop Mombasa International Convention Centre (MICC)

23 Establish GIS lab

Community Initiativesin Kwale County

1. Kaya Kinondo

2. Mangrove Boardwalk in Gazi village

Location

1. Kaya Kinondo

• Kaya Kinondo was gazetted as National Monument in 1992 by National Museum of Kenya (NMK).

• Kaya Kinondo has started its Community Ecotourism Project in 2003 with the support of several foundations.

• Kaya Kinondo was inscribed in 2009 on the List of UNESCO Intangible Cultural Heritage in Need of Urgent Safeguarding.

2. Mangrove Boardwalk

• Mangrove Ecotourism Project in Gazi village started in February 2006 with the support of Belgian City Council through Kenyan Costal Development Project.

• The project has been operated by the women group with 32 members initially.

• The area of mangrove is 615 ha and 6 species are observed along the boardwalk out of 9 species.

Visitor Number and Income

40,860

89,850 72,065 73,760

113,125

202,000 497,315

188,605

101,550

1,332

1,144

1,269

1,393

1,704

910

1,652

1,041

916

0

100,000

200,000

300,000

400,000

500,000

600,000

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2007 2008 2009 2010 2011 2012 2013 2014 2015

Income (Ksh)Person Income Number