tourism sustainability - portugal by paulino silva
DESCRIPTION
This presentation was made during the Intensive Programme Sustainable Tourism in Practice at Laurea University of Applied Sciences in Helsinki, Finland.TRANSCRIPT
1
AGENDA
• Introduction – Sustainability: What really is it?
• Tourism Sustainability in Portugal • Challenges of Tourism Sector • Initiatives • Conclusion
Paulino Silva | ISCAP-‐IPP 2
Paulino Silva | ISCAP-‐IPP 3
DEFINITION
“Sustainability is broadly defined as… …meeting the needs of the present
generation without compromising the ability of future generations to meet their own
needs.”
Paulino Silva | ISCAP-‐IPP 4
SUSTAINABILITY REPORTS
Paulino Silva | ISCAP-‐IPP 5
• Ministry of Economy, Innovation and Development
• Responsible for the promotion, enhancement and sustainability of tourism.
SUSTAINABILITY REPORTS • Internal reflection and identification of expectations from the industry on the most relevant issues for sustainable development.
• A starting point for defining commitments and concrete action plans to increasingly strict management of resources and the impacts of tourism.
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SUSTAINABILITY REPORTS
• The development of these reports was based on guidelines for the preparation of sustainability reports Global Reporting Initiative – GRI.
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THE 5 CHALLENGES OF TOURISM SECTOR
Preparing for Sustainability
Seasonality Management
QualificaEon of Sector
Environmental Impact of Sector
Social Impact of Sector
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1. PREPARING FOR SUSTAINABILITY
• Promote cooperation of stakeholders
• Inform, raise awareness and recognize performance
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PROMOTE COOPERATION OF STAKEHOLDERS
(Golf Product Club) – Platform that features a component sharing of technical information and knowledge, well as a component of marketing, tourist information, calendar of events, especially related with golf.
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INFORM, RAISE AWARENESS AND RECOGNIZE PERFORMANCE
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(Sustainable Douro) – The National Geographic Society in 2009 put the Douro Valley in 7th place in the European ranking and 16th in the world tourist sustainable destinations.
2. SEASONALITY MANAGEMENT
• Portuguese tourism demand is strongly concentrated in the summer months;
• This has significant impacts in terms of sustainability in economic, environmental and social issues;
• Initiatives to mitigate this…
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INITIATIVES
• Partnership between Portuguese Institute of Tourism and Portuguese and Madeira Airports Management Organizations;
• Aim: to create new flight routes of touristic interest;
• 25 new routes were supported (included Ryanair).
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INITIATIVES
• Aim: Stimulate internal demand, especially to promote different times for holidays during the whole year;
• Launching tourist routes of the world heritage (includes Batalha, Alcobaça and Tomar).
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3. QUALIFICATION OF SECTOR
• Training professionals
• Qualify the tourist offer
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TRAINING PROFESSIONALS
• Certification of Tourism and Hospitality Schools (Lausanne Certification);
• Training on-‐the-‐job;
• Certification of Professionals.
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QUALIFY TOURIST OFFER
• Classification and registration of tourist facilities.
• Recognition of projects with national interest;
• Financial incentives to qualify offer.
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4. ENVIRONMENTAL IMPACT OF SECTOR
• Manage the main consumption and waste produced;
• Reduce impacts on biodiversity;
• Appropriate land management planning.
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MANAGE THE MAIN CONSUMPTION AND WASTE PRODUCED
• Incentives for investments in projects of energy efficiency;
• Promoting environmental performance through ecolabel;
• Tourism of Portugal Prizes for environmental sustainability.
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REDUCE IMPACTS ON BIODIVERSITY
• Enhancement of the natural heritage;
• Nature tourism.
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APPROPRIATE LAND MANAGEMENT PLANNING • There has been a participation of several different public organizations to define the National Programme for the Territory at a National level, but also at a regional level in order to ensure and promote preservation of the natural and cultural values.
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5. SOCIAL IMPACT OF SECTOR
• Tourism has an important social impact by the stimulus that can make to development through local and regional job creation and distribution of wealth.
• Tourism also should create conditions that enable all citizens to access and use the touristic offer.
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5. SOCIAL IMPACT OF SECTOR
• Boost local development and manage impacts on communities
• Promote accessible tourism
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BOOST LOCAL DEVELOPMENT AND MANAGE IMPACTS ON COMMUNITIES • Stimulate local economic development – Small entrepreneurship is from all activities the one that most directly impacts communities, as well as an economic instrument, is also a force of cohesion and social and human development factor.
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PROMOTE ACCESSIBLE TOURISM
• Promote accessible tourism – Initiative “Praia Acessível – Praia para Todos”
(Acessible Beach – Beach for everyone).
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THE PREVIOUS EXAMPLES
JUST TO REMEMBER...
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CASE STUDY 1
Zmar -‐ Eco Campo
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CASE STUDY 2
BioRia
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CASE STUDY 3
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AlmaVerde Village & Spa
CASE STUDY 4
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Golf in Portugal
CASE STUDY 5
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Estoril Congress Center
CASE STUDY 6
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Geotourism Development in Azores Islands
VISIT ALENTEJO!
Paulino Silva | ISCAP-‐IPP 33
ARE YOU TIRED OF ME?
Paulino Silva | ISCAP-‐IPP 34
I understand J! Thank you very much for your aOenEon!