Tourism Sector in IndiaGroup No- 08

Akash Ranjan Patra

Raghavendra Trivedi

Mansi Rawat

Nidheesh Babu

Mathew Abraham

Objectives of the Study:

• To study the performance and participation of tourism sector in Indian economy

• To study state wise contribution to tourism in India • To explore latest Government schemes on tourism

sector • To know the present research work in Tourism Sector

What is Tourism ?

• Tourism is temporary, short term movement of people to destinations outside the place of their residence for not more than one year

• Tourism is undertaken for many reasons which can be for recreation, sight seeing, pilgrimage etc.

• Before people can experience tourism they usually need at least: Disposable income Leisure time Tourism infrastructure Other factors such as Health and Motivation to travel

Types :

• Adventure Tourism • Wildlife Tourism • Medical Tourism • Pilgrimage Tourism • Eco Tourism • Cultural Tourism

Why tourism matters ?

Tourism in India• Tourism is the largest service industry in India, with a contribution of 6.23% to

the national GDP and providing 8.78% of the total employment

• India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits

• Tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate

• India known for its lavish treatment to all visitors, its visitor-friendly traditions, varied life styles and cultural heritage and colourful fairs and festivals held abiding attractions for the tourists

Popular Tourist destinations in India:

Facts and Figures:

impact:Positive: • Generating Income and Employment

• Preservation of National Heritage and Environment

• Developing Infrastructure

Negative: • Undesirable Social and Cultural Change

• Adverse Effects on Environment and Ecology

• Increase Tension and Hostility

Swot analysis:Strength: • Geographically India has five seasons

• Popularity of India’s gems and jewellery, handicrafts

• Preferred emerging destination for Medical Tourism

Weakness: • Close integration with several other industries

• Cost of travel and accommodation • Marketing India as a Tourist destination

Opportunity: • Expected increase in Rs.8.22 trillion to GDP and 37.4 million employment

• Depreciating value of Indian Rupee against US dollar • 100 percent FDI in the automatic route

Threat: • Security risks from terrorist groups

• Widespread poverty, theft annoy the visitors

• Pollution by disposal of waste

Government Initiatives to promote tourism in India: • Improving basic infrastructure

• Starting of luxurious trains like Palace on Wheels, Deccan Queens

• Overseas offices at foreign countries to promote Indian tourism

• Coordination between the Central and States Tourism Departments

• Started different holiday packages to attract tourists

• ITDC participation in tourism fairs across the world

• Providing best of the services in both Air India and Indian Railways

Current Research work in Tourism sector:

• Sustainable tourism has vast scope in India by convergence of landscapes with finance-scapes, techno-scapes and media-scapes

• Medical Tourism is recently mushrooming in India

• Booming IT and Outsourcing Industry is giving a boost to growing number of business trips made by foreigners to India

• The Tourism Industry is helping growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction, poultry and even aviation industry, medical tourism industry and hotel industry

• A new concept 'Rural Tourism' is launched by the Government of India, which is doing very well

• Tourism problems are more common in rural interior of India. Areas such as in Odisha, Bihar are rich in natural beauty, but lack basic infrastructure and accommodations for tourists

• India needs dynamic manpower committed to take up tourism as a career and explore Incredible India as well as make India a safe tourist destination

• Post globalization and under GATS, many changes and challenges are confronted by the tourism industry in India

Conclusion:• Indian tourism has vast potential for generating employment and earning large

sums of foreign exchange

• Survival of tourism industry depends on recognizing the relevant trends and allowing for them in good time

• Development of tourism is a very complex process of interaction among many players, who have shared the responsibility concerning the environmental, social and economic sustainability of this lucrative sector

• Factors contributing as key drivers of tourism are new product offerings, price competitiveness, rich natural/cultural resources and geographical diversity, government initiatives and policy support, multiple marketing and promotion activities, healthy economic growth levels, host nations for major international events and many more

Learnings:• Knew about various types of tourism specially medical and rural

tourism

• Knew how tourism contributes to India’s GDP

• Knew how tourism creates employment and enhances infrastructure

• Learnt competitive analysis of Tourism in various states of India

• Knew latest Government initiatives in Tourism sector

• Knew impact of dynamics in tourism sector

references:• http://tourism.gov.in/ (Ministry of Tourism India) • incredibleindia.org (Incredible India) • World Tourism Organisation 2016(WTO)

Thank You