tourism resource audit 1. inventory stage – involves a detailed listing of all resources which...

19
Tourism Resource Audit Tourism Resource Audit 1. 1. Inventory stage – involves a detailed Inventory stage – involves a detailed listing of all resources which have listing of all resources which have some connection with tourism some connection with tourism 2. 2. Evaluation stage – involves a Evaluation stage – involves a critical evaluation of those critical evaluation of those resources in terms of their quality, resources in terms of their quality, uniqueness and tourist appeal and a uniqueness and tourist appeal and a preliminary identification of those preliminary identification of those which need improving which need improving

Upload: william-long

Post on 18-Jan-2016

215 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Tourism Resource AuditTourism Resource Audit

1.1. Inventory stage – involves a detailed Inventory stage – involves a detailed listing of all resources which have some listing of all resources which have some connection with tourismconnection with tourism

2.2. Evaluation stage – involves a critical Evaluation stage – involves a critical evaluation of those resources in terms of evaluation of those resources in terms of their quality, uniqueness and tourist their quality, uniqueness and tourist appeal and a preliminary identification of appeal and a preliminary identification of those which need improvingthose which need improving

Page 2: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Resource InventoryResource Inventory

Key questions about an area’s tourism Key questions about an area’s tourism potential:potential:

What could a visitor see in this area which What could a visitor see in this area which might be of interest?might be of interest?

What are the different types of attractions What are the different types of attractions they could visitthey could visit

What types of services would they require?What types of services would they require? What different activities could they do What different activities could they do

during their stay?during their stay? İf staying overnight, what accommodation is İf staying overnight, what accommodation is

available?available?

Page 3: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Natural ResourcesInventory of Natural Resources

For listing features of the environment:For listing features of the environment:

what makes this resource unique to the what makes this resource unique to the area?area?

is it common or readily available in other is it common or readily available in other destinations?destinations?

how significant is it as an existing or how significant is it as an existing or potential attraction?potential attraction?

Page 4: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Natural ResourcesInventory of Natural Resources

The information to be collected:The information to be collected:

name and location from central point or tourism name and location from central point or tourism information centreinformation centre

accessibility (restrictions, access points, accessibility (restrictions, access points, disability)disability)

ownership and managementownership and management contact informationcontact information current volume of activity/level of usecurrent volume of activity/level of use visitor types (origin, activity, demographics)visitor types (origin, activity, demographics) visitor services (toilets, parking)visitor services (toilets, parking)

Page 5: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Cultural ResourcesInventory of Cultural Resources

For listing features of the built For listing features of the built environment andenvironment and

cultural groups:cultural groups:

what makes the feature unique to the what makes the feature unique to the area?area?

is there any social or cultural sensitivity?is there any social or cultural sensitivity? how significant is the resource as an how significant is the resource as an

existing or potential attraction?existing or potential attraction?

Page 6: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Cultural ResourcesInventory of Cultural Resources

The information to be collected:The information to be collected:

name and location from central point or tourism name and location from central point or tourism information centreinformation centre

accessibility (restrictions, access points, accessibility (restrictions, access points, disability) disability)

ownership and managementownership and management contact informationcontact information current volume of activity/level of usecurrent volume of activity/level of use season of operationseason of operation admission rates, if anyadmission rates, if any visitor types (origin, activity, demographics)visitor types (origin, activity, demographics)

Page 7: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Event ResourcesInventory of Event Resources

For listing festivals and other event-type For listing festivals and other event-type activities:activities:

what makes the event unique?what makes the event unique? does it attract non-local participants?does it attract non-local participants? does it complement or compete with other does it complement or compete with other

local events?local events? what is frequency of occurrence?what is frequency of occurrence?

Page 8: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Event ResourcesInventory of Event Resources

The information to be collected:The information to be collected:

name and location from central point or tourism name and location from central point or tourism information centreinformation centre

timing (season and length of event)timing (season and length of event) organisation and managementorganisation and management contact informationcontact information number of participants and spectators (local number of participants and spectators (local

vs.visitor)vs.visitor) visitor types (origin, activity, demographics)visitor types (origin, activity, demographics) types of participant activitiestypes of participant activities types of spectator activitiestypes of spectator activities entry fees, if anyentry fees, if any

Page 9: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Activity ResourcesInventory of Activity Resources

For listing facilities, purpose-built For listing facilities, purpose-built attractions, attractions,

recreational amenities and other services:recreational amenities and other services:

how unique is the ‘activity’ to the how unique is the ‘activity’ to the destination?destination?

does it attract non-local users?does it attract non-local users?

Page 10: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Activity ResourcesInventory of Activity Resources

The information to be collected:The information to be collected:

name and location from central point or tourism name and location from central point or tourism information centreinformation centre

timing and seasons of operationtiming and seasons of operation accessibility (restrictions, access points, disability)accessibility (restrictions, access points, disability) ownership and managementownership and management contact informationcontact information current volume of activity/level of usecurrent volume of activity/level of use visitor types (origin, activity, demographics)visitor types (origin, activity, demographics) user fees, admission rates, membership user fees, admission rates, membership

requirementsrequirements

Page 11: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Service ResourcesInventory of Service Resources

For listing transport, accommodation, For listing transport, accommodation, catering, catering,

hospitality and general community services:hospitality and general community services:

name and location of service providername and location of service provider contact informationcontact information description of general servicesdescription of general services

Page 12: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Service ResourcesInventory of Service Resources

For the For the accommodationaccommodation services, the data should include: services, the data should include:

name and location from central point or tourist information name and location from central point or tourist information centrecentre

type and rating of facilitytype and rating of facility services offered (pool, catering, conference facilities)services offered (pool, catering, conference facilities) season of operationseason of operation accessibility issues (disability restrictions, types of users)accessibility issues (disability restrictions, types of users) ownership and contact informationownership and contact information number of bed spaces/basic volumenumber of bed spaces/basic volume level of uselevel of use visitor types (origin, activity, demographics)visitor types (origin, activity, demographics) rates and feesrates and fees

Page 13: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Service ResourcesInventory of Service Resources

For the For the cateringcatering services, the data should include: services, the data should include:

name and location from central point or tourist information name and location from central point or tourist information centrecentre

type and rating of facility (fast-food, family, fine-type and rating of facility (fast-food, family, fine-dining,etc.)dining,etc.)

services offered (pool, catering, conference facilities)services offered (pool, catering, conference facilities) accessibility issues (disability restrictions)accessibility issues (disability restrictions) ownership and contact informationownership and contact information seating capacity and hours of operationseating capacity and hours of operation number of bed spaces/basic volumenumber of bed spaces/basic volume level of use and user types (demographics)level of use and user types (demographics) average meal costs/set menu pricesaverage meal costs/set menu prices

Page 14: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Inventory of Service ResourcesInventory of Service Resources

For the For the receptionreception services, the data should services, the data should include:include:

name and location of information centrename and location of information centre hours of operation (if applicable)hours of operation (if applicable) services available (language, guiding, services available (language, guiding,

souvenir sales)souvenir sales) information available (leaflets, maps, etc)information available (leaflets, maps, etc) contact informationcontact information current volume of activity/level of usecurrent volume of activity/level of use visitor types (origin, activity,demographics)visitor types (origin, activity,demographics)

Page 15: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Resource EvaluationResource Evaluation

Resource qualityResource quality Resource uniquenessResource uniqueness Resource appealResource appeal

Page 16: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Resource qualityResource quality

what makes this resource better or what makes this resource better or worse than somewhere else?worse than somewhere else?

what are its weak points, or where is it what are its weak points, or where is it vulnerable?vulnerable?

is it well maintained?is it well maintained? is quality of service consistent is quality of service consistent

throughout?throughout? how might the resource be improved?how might the resource be improved? what are the main drawbacks to further what are the main drawbacks to further

development?development?

Page 17: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Resource UniquenessResource Uniqueness

what is special about the resource in this what is special about the resource in this particular setting?particular setting?

makes makes it different from somewhere makes makes it different from somewhere else?else?

how does the resource reflect a sense of how does the resource reflect a sense of place?place?

Page 18: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

Resource AppealResource Appeal

what role does it play in current visitor what role does it play in current visitor activity?activity?

how is visitor use measured or assessed?how is visitor use measured or assessed?

how could the resource be made more how could the resource be made more appealing?appealing?

Page 19: Tourism Resource Audit 1. Inventory stage – involves a detailed listing of all resources which have some connection with tourism 2. Evaluation stage –

After Completion of AuditAfter Completion of Audit what makes a resource feature an asset or what makes a resource feature an asset or

potential benefit to the destination?potential benefit to the destination? what aspects of tourism are currently adequate what aspects of tourism are currently adequate

or satisfactory?or satisfactory? what, if any, are negative aspects of the resource what, if any, are negative aspects of the resource

in question which may need improving or in question which may need improving or changing? changing?

what, if any, aspects of the destination represent what, if any, aspects of the destination represent a potential disadvantage to the further a potential disadvantage to the further development of tourism?development of tourism?