tourism prepared by: wong ying wai, jackie lam oi ping, shanny ko wai chun, erica shum chit,christy

33
Touris m Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Upload: samson-benson

Post on 03-Jan-2016

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Tourism Prepared by:

Wong Ying Wai, Jackie

Lam Oi Ping, Shanny

Ko Wai Chun, Erica

Shum Chit,Christy

Page 2: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Tourism Performance

Months Visitor Arrivals

(2001)

Visitor Arrivals

(2002)

July 1,174,565 1,368,693

August 1,241,246 1,501,078

September 1,052,860 1,370,279

Page 3: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Hotel Room Occupancy

Months 2001 (%) 2002 (%)

September 74 83

January - September

78 82

Page 4: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Three-pronged strategy in promoting tourism development: To promote Hong Kong as an attractive tourist

destination To develop and improve tourism infrastructure,

facilities and products To improve Hong Kong’s tourist friendliness                

Page 5: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

A key component in this strategy:

Disney Land

Page 6: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Occupy 126 hectares at Penny's Bay Expand to 180 hectares at a future date Planned to open in 2005 Include a Disney theme park, a Disney

themed resort hotel complex, and a retail, dining and entertainment centre

Phase One Development

Page 7: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Benefits to Hong Kong’s Economy:

Expected to attract 3.4 million incoming tourists (including 1.4 million additional tourists) in its first year, rising to 7.3 million (including 2.9 million additional tourists) after 15 years

Estimate additional spending by tourists will amount to $8.3 billion in Year 1, rising to $16.8 billion per annum in Year 20 and beyond

Page 8: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Benefits to Hong Kong's Economy:

A vote of confidence in our city and our future

Enhance Hong Kong's image as a vibrant and cosmopolitan international city

Page 9: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Other projects: An international wetland park at Mai Po Marshes in nort

hwestern New Territories A new world-class performing arts venue in Kowloon A cable car system on Lantau Island, linking Tung Chun

g to the Big Buddha A $500 million 'Adventure Bay' attraction at Ocean Park

on Hong Kong Island Development of a 'Fisherman's Wharf' in Aberdeen New waterfront promenades on both sides of the harbour Improvements to tourist attractions in Central an

d Western

Page 10: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

What is QTS Scheme?

Hong Kong Tourism Board has established the Quality Tourism Services (QTS) Scheme for visitors’ easy identification of quality services in the retail and restaurant sectors in Hong Kong

More than 2500 establishments have been accredited for joining the scheme and are eligible to display the QTS decal for easy recognition by visitors

Page 11: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

The Scheme aims to: Assist visitors and local customers to

identify quality tourism service providers Strengthen the capability of all service

providers to achieve value-added performance in support of the tourism industry

Give recognition to those applicant organizations that have fulfilled the prescribed criteria

Page 12: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

The Scheme aims to:

Assist service providers to conduct self-assessments and to identify areas where there are gaps in performance in order to make continual improvements

Elevate Hong Kong’s tourism service standards in order to strengthen Hong Kong’s reputation as a “Shoppers’ Paradise” and the “Culinary Capital of Asia”

Page 13: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

The tourism Board also promotes service quality through…

“Be A Good Host”

campaign

Page 14: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

SHOPPING IN HONG KONG

Page 15: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

What ever you wish, you will be able to find it in one of Hong Kong's thriving shopping areas.

When it comes to a serious shopping experience, Hong Kong has everything in abundance!!!

Page 16: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Hong Kong's well-designed shopping mega-malls cater to every

taste and budget. Biggest and brightest malls play host to

fashion shows, previewing the very latest trends from all around the world.

Hong Kong shopping malls, department stores and designer boutiques offer an amazing contrast to the bustling open-air markets nestled among the towering skyscrapers.

Page 17: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

POPULAR SHOPPING DESTINATIONS***

~TEMPLE STREET in Yau Ma Tei ~LANDMARK, STANLEY STREET,

LI YUEN STREET in Central ~SPRING GARDEN LANE in Wan Chai ~TIMES SQUARE CENTRE, CAROLINE

CENTRE, WORLD TRADE CENTRE in Causeway Bay

~TAIKOO SHING in Tai Koo ~STANLEY in Aberdeen ~OCEAN TERMINAL in Tsim Sha Tsui

Page 18: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

low-priced well-brandedWide range of products...

Page 19: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Six MUST BUY FIGURE HANDICRAFTS CHINESE TABLEWARE CHINESE TEA CHINESE ASSORTED CAKES CHINESE CLOTHING GOLD JEWELLERY

Page 20: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

In order to attract visitors, quality service is a must!!!

Page 21: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

The Hong Kong Tourism Board rewards local enterprises that provide exemplary service and help to raise Hong Kong's profile as a world-class city with the Hong Kong awards for services.

Page 22: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

$$ other benefits $$ 100% REFUND GUARANTEE

SCHEME DUTY FREE PRICES CURRENCY EXCHANGE

Page 23: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

TOURISM CAMPAIGN MAKES HONG KONG TO

BE AN ASIAN FAVOURITE CITY!!!

Page 24: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Tourist Spots

Page 25: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Mai Po Nature Reserve

Located in Bordering Deep Bay in the northwestern New Territories

A wetland of international importance protected under the international Ramsar Convention on wetland conservation

Page 26: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Characteristics…

Located in the centre of the wetland and has achieved international significance

As many as 430 species of bird have been recorded in the area

The migrating birds forage in the vicinity of Mai Po and Inner Deep Bay Wetlands, rebuilding their strength on the fish, shrimps and crabs among the mangrove

Page 27: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Tours… The WWFHK organizes guided tours into the wetlands for the public The tours include a visit to the three- storey tower hide Conducted in either English or Cantonese Held every Tuesday, Thursday and Sunday from October to April, lasting approximately five hours

Page 28: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

The Peak

Hong Kong is rightly famed all over the world for the stunning views from The Peak

It has been enhanced by one of Hong Kong's most imaginative and futuristic buildings, the seven-storey Peak Tower, an all-in-one viewing, dining and entertainment centre

Page 29: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Superb attractions….

Stunning night scene 'Peak Explorer' with moveable seats in a spaceship sett

ing that creates hair-raising virtual adventures 'Believe It Or Not Odditorium‘ displays more than 50

0 weird and wonderful exhibits Madame Tussaud's Hong Kong displays more than 90

highly life-like figures of the famous and infamous a wide range of restaurants and food outlets plus novel

ty shops

Page 30: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Transportation – Peak Tram

The Peak is served by a modern funicular railway, whose sturdy carriages seem to assume near-perpendicular angles as they giddily whisk passengers up to the top

Page 31: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Big Buddha Gazing on the Po Lin

Monastery from its hillside site at Ngong Ping on Lantau Island

Unveiled in 1993 The largest bronze Bu

ddha in the world

(26.4m high, weighing 220 tonnes)

unveiled in 1993

Page 32: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Superb attractions…

Po Lin Monastery containing abundant sutra

Provide vegetarian diet in a large scale Buddhist sanctuary

The only one tea shop in HK See the sunrise on Lantau Peak

Page 33: Tourism Prepared by: Wong Ying Wai, Jackie Lam Oi Ping, Shanny Ko Wai Chun, Erica Shum Chit,Christy

Transportation

Take a ferry to Silvermine Bay (Mui Wo) from the Central Pier, and Bus No 2 to Po Lin

Take the MTR to Tung Chung station, and Bus No 23

Cable car from Tung Chung to Ngong Ping in the future