North

America

Scaling New Heights — Monday, 30th November 2015

Alison Metcalfe

FOCUS on Key segments

CONVERSION Turning lookers into

bookers

SEASON EXTENSION

DIGITAL MARKETING EXCELLENCE

Continue to optimise & implement

Season Update & Outlook

STRONGER dollar

SEASON trending well

STRONGER economy

ACCESS

15% more air capacity

MARKET SHARE gains

MORE

Air Access BRAND in good

shape

HIGH Satisfaction

levels

Working together

to build upon

success

J F M A M J J A S O N D

Print Advertising

TV Sponsorship

Online/ Digital

Social

Search/Content

EDM

Publicity

Promotions

Access co-op

Tour op co-op

Focus Prioritisation Integration

Destination Brand

Kickstart campaign

December 2015

New York, Boston, Chicago

Downton Abbey

January, February

New York, Boston, Chicago

Combined monthly

circulation: 5 million

Impressions:

130.1M Impressions:

26.5M

Impressions:

13.5M

Social Energizers Culturally Curious Tactical

Branding Campaign: 156.6M impressions and 354K clicks

Campaign Total: 170.1M impressions and 854K clicks

Clicks:

500K

Clicks:

78K

Clicks:

276K

Tactical: 13.5M impressions / 500K clicks

Followers: 6,700 Boards: 35

Twitter Followers : 87,000+

Best Performing FB Post Ever: 36,872 Likes 18,941 Shares 1,017 Comments Total Reach: 1.3million

Driving Conversion

& Closing the Sale

18

19

Display advertising and content exposure EDM to warm database Email marketing to 3rd party databases Newsletter & Textlink driven campaign Social media exposure- Tactical Tuesdays

Year round, cost effective and measurable

3 levels of investment

21

494,093 YTD referrals from i.com

637,381 YTD referrals

from paid tactical

JITI Chicago Boston New York Philadelphia Tucson – GTM Ft Lauderdale – GTM San Francisco Los Angeles Seattle Consumer Philadelphia Flower Show Milwaukee Irish Fest Stone Mountain Highland Fest, Atlanta Golf PGA Orlando Business Tourism ‘Meet in Ireland’ - Los Angeles, San Jose, Minneapolis ,Chicago & Toronto IMEX Las Vegas M&I Forum, Scottsdale SMU Int’l – New York City Group Travel Networking events Washington, DC x 2 Boston x 2 New York City x 2

Targeting 26 US cities

3 city Trade Workshops; February BT: Toronto networking event Royal Winter Fair – Toronto

• SMU, New York (Feb20 - 22)

• M&I Forum, Scottsdale, AZ (May 22 -25)

• MII B2B Networking Events – West Coast

(Los Angeles & San Jose June 7 & 9)

• MII B2B Networking Events – Midwest

(Minneapolis, Chicago & Toronto, Sep 13 , 14 &15)

• IMEX America 2016 – Las Vegas (Oct 18 &20)

• Quarterly Business Tourism Ezines

Target top tier media

outlets

Thank

You.

Questions

& Answers