tourism feature,significance and marketing mix
TRANSCRIPT
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CONCEPTS OF TOURISM
DEFINITION OF TOURISMCONCEPTS OF TOURISMNATURE OF TOURISMSIGNIFICANCE OF TOURISMTOURISM MARKETING AND ITS FUNCTIONSTOURISM MARKETING MIXSERVICES OF TOURISM
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Definition OF TOURISM
TOURISM: Acc to UNWTO “ Tourism comprises the
activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.
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CONCEPTS OF
TOURISMTourism is composed of
three elements namelyManSpaceTime
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TOURISM CAN BE CATEGORISED INTO TWO
1. Domestic Tourism:It involves the trips madeby the local residents withintheir own countries.2. International Tourism:It involves trips betweentwo countries.
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NATURE OF TOURISM
THE FOLLOWING ARE THE CHARACTERSTICS OF TOURISM :
INFLEXIBILITYPERISHABLEFIXED LOCATIONLARGE FINANCIAL INVESTMENTINTANGIBILITY
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SIGNIFICANCE OF TOURISM
Travelling helps the people to travel distance places of interest and provides entertainment & pleasure.Tourism play a major role in economic and social development.The business can explore their business and get the opportunities of growth by tourism. Employment potential in tourism is encouraged.
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TOURISM MARKETING: Tourism marketing is an activity involving
the process of promoting tourism business. Tourism marketing transforms the potential tourists into actual tourist.
the actual tourists.
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FUNCTIONS OF TOURISM MARKETING
1.STRATEGIC MARKETING2.TACTICAL MARKETING3.OPERATIONAL MARKETING
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TOURISM MARKETIN
G MIX
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SERVICES OF TOURISM
Airline servicesRoadway servicesRailway servicesWater transport services
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PRESENTATION BYSAHANA .T.M.
DIVYAMANI .K.RVARLAKSHMI .C
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QUESTIONS?