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Lao National Tourism Administration

Lao National Tourism Administration

Presented by:

Mr. Soukaseum BODHISANE

Vice Chairman of LNTA

Investment Opportunities in Tourism Sectors

OutlineOutline

Policy of Laos on Tourism DevelopmentProfile of Lao TourismTourism Development Plan 2011-2015

VisionObjectivesPriority Programs

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Policy of Lao Government on Policy of Lao Government on Tourism DevelopmentTourism Development

- The Government of Lao PDR has placed tourism as 1 of 11 priority sectors to contribute to country’s socio -economic development;

- Tourism is now a major contributor to national income (7% - 9% of GDP) and employment;

- Focus on the development of sustainable tourism based on culture, natural and historical resources;

- To implement an open - door policy concerning cooperation with foreign nations in economic and cultural maters;

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Policy of Lao Government on Policy of Lao Government on Tourism Development (contd.)Tourism Development (contd.)

- To promote tourism development that alleviates poverty and stimulates local production;

- To create employment opportunities;

- To generate and distribute income to the multi –ethnic Lao People;

- To promote and conserve the arts, culture and fine traditions of the Lao People; and

- Conserve and protect ancient archaeological sites, the natural environment and historic monument.

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Profile of Lao TourismProfile of Lao Tourism

Laos has 1.493 tourist attractions:

435 Cultural Tourist Sites

849 Natural Tourist Sites

209 Historic Sites

Existing forest cover is 41 %, with 21 National

Protected Areas

Two world Heritage Sites namely Luang Prabang

and Wat Phou, Champasack

435 Cultural Tourist Sites

New destinations & unspoiled landscapes

Natural Tourist Sites

PhaSouam waterfall, Champasak

Natural Tourist Sites

That That LuangLuang stupastupa, Vientiane, Vientiane

That SikhottabongThat Ing Hang209 Historic Sites

Hophakeo Museum

Existing forest cover is 41 %, with 21 National Protected Areas

Xe Pian National Protected Area - Champasak

Visit one of Khammouane’s many natural springs while trekking

Wat Xieng Thong , Luang Prabang

Two world Heritage Sites namely Luang Prabang and

Wat Phou, Champasack

Profile of TourismProfile of Tourism

737,208 673,823 735,662 636,361 

894,806 1,095,315 

1,215,106 

1,623,943 1,736,787 

2,008,363 2,125,766  2,226,473 

2,365,542 2,522,459 

2,685,997 

2,865,847 

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

International Arrivals

114 104 11387

119147

173

233

276 268287

307331

366403

438

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Revenue from Tourism (million US$)

Profile of Lao Tourism

Tourist Arrival by RegionTourist Arrival by Region

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

Asia Pacific

Europe

The Americas

Africa, Middle East

Tourist Arrival by RegionTourist Arrival by Region

Tourist Arrival Top Ten CountriesTourist Arrival Top Ten Countries

2002

2004

2006

2008

2009

0

200000

400000

600000

800000

1000000

1200000

1400000

Thai Visitors To LaosThai Visitors To Laos

‐

100,000 

200,000 

300,000 

400,000 

500,000 

600,000 

700,000 

Regional Visitors

International Visitors

Entry into LaosEntry into Laos

from China from

Thail.

Thailand - Vietnam

from Thailand

Thailand – Vietnamfrom Vietnam

from Cambodia

from Thail.

Revenue from Tourism and Major Exports

Revenue from Tourism and Major Exports

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

800.0

900.0

2005

2006

2007

2008

2009

Tourism BusinessTourism Business

165 

193 

211 

265 

357 

923 

1,000 

1,120 

1,120 

1,344 

634 

816 

976 

742 

1,148 

137 

182 

153 

164 

310 

64 

93 

113 

143 

166 

2005

2006

2007

2008

2009

Travel Agents Entertainment Restaurant Guesthouse, Resort Hotel

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Tourism Development Plan Tourism Development Plan for 2011 for 2011 -- 20152015

Vision: - Developing /packaging tourism products

- Increase awareness of Laos as a quality destination with a variety of tourism products both natural and cultural

- Boost domestic tourism among Lao people

- Improve economic performance through tourism sector

- Improve over all standard of tourism industry

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Objectives and Targets by 2015Objectives and Targets by 2015

- Increase arrivals and reach 2.87 million visitors

- Increase total /revenue by visitor: 438 million $/153 $

- Revitalize growth of arrivals from long - haul markets (Europe, USA, Australia, Japan) to achieve 40% of total arrivals

- Organize international event in each of the 4 regions

- Increase the number of World Heritage = 2 ( 2 )

- Increase the national Heritage = 29 ( 9 )

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Seven Priority Seven Priority ProgrammesProgrammesfor 2011 for 2011 --20152015

1. Organizational and Personnel Development

2. Development of Tourist Sites

3. Marketing and Promotion

4. Management of Tourism Business

5. Human Resources Development

6. Inter - ministerial and Organization Coordination

7. International Cooperation

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I. Organizational and Personnel I. Organizational and Personnel DevelopmentDevelopment

Sub-Programme Budget(in 1000)

Source

1. Organizational strengthening at Central and Provincial level

700 Gov

2. Monitoring and Evaluation of Tourism Development Project

30 Gov

3. Monitoring and Evaluation of the implementation of Tourism Law, Decree

33 Gov

4. Training on Management of Public Fund and Tourism Fund

580 Gov

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II. Development of Tourist SitesII. Development of Tourist Sites

Sub-Programme Budget(in 1000)

Source

1. Survey and Classification of Tourist sites 600 Gov

2. Community based Tourism Development Programme

1113 Gov

3. Infrastructure and Site development(Access Roads, Tourism City/Urban development, ethnic park creation, tourism infrastructure development, Rest Areas, River Bank Protection,

52471 Gov with Private support and partnerships

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III. Marketing and Promotion III. Marketing and Promotion ProgrammesProgrammes

Sub-Programme Budget(in 1000)

Source

1. Visit Laos Year 2012 300 Gov/Priv

2. ATF (Asean Tourism Forum) in 2013 600 Gov/Priv

3. Annual Tourism Festival 620 Gov/Priv

4. Participation to local and international exhibition

1500 Gov/Priv

5. Promotional material production and website improvement

1500 Gov/Priv

6. Road Show, Fam trip, Caravan Tour 820 Gov/Priv

7. Tourism Information Development Center 480 Gov

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IV. Tourism Business IV. Tourism Business Management Management ProgrammesProgrammes

Sub-Programme Budget(in 1000)

Source

1. Update legal documents 50 Gov

2. Travel Agents management and local tourist transportation improvement

120 Gov

3. Hotel, Resort and Guesthouses Rating 120 Gov/ Priv

4. Statistic improvement 240 Gov

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V. Human Resources Development

Sub-Programme Budget(in 1000)

Source

1. Tourism and Hospitality Training Center 10.000 Lux. Dev

2. Personnel Training 200 Gov

3. Guide Training 120 Gov

4. Training on Hotel, Guesthouse, Restaurant management

120 Gov/ Priv

5. Training of Trainers 120 Gov

6. Tourism Asian Standard Curriculum Training 100 Gov

7. SMEs Training on the use local product for souvenir business

60 Gov

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VI. Bilateral and Multilateral VI. Bilateral and Multilateral CooperationCooperation

Sub-Programme Budget(in 1000)

Source

1. Bilateral and Multilateral Cooperation 480 Gov

2. International Organization 420 Gov

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ConclusionConclusion

• Laos will develop a high quality tourism industry and become a preferred destination in ASEAN and on global travel markets.

• Investment about 14.5 million US$ per year from 2011-2015 in priority programmes.

• 95% of the investment in Tourist Site Development, Human Resources and Marketing.

Thank youThank you

Contact: Contact: LNTALNTA

www.tourismlaos.orgwww.tourismlaos.orgwww.ecotourismlaos.comwww.ecotourismlaos.com

Telephone office: (856 21) 212251Telephone office: (856 21) 212251Fax: (856 21) 212769Fax: (856 21) 212769