tourism destination perspective. best practices of zermatt - matterhorn
Upload: international-federation-for-information-technologies-in-travel-and-tourism-ifitt
Post on 17-Jul-2015
41 views
TRANSCRIPT
Tourism destination perspective
Best practices of Zermatt - Matterhorn
Pascal Gebert
Zermatt Tourism, Switzerland
www.zermatt.ch
ENTER 2015 Swiss day
2.1 Mio overnights
2.4 Mio unique visitorson zermatt.ch
3.2 Mio CHF marketing budget
Zermatt – Matterhorn: Facts 2014
From wire to mobile
January 2014 2015 Difference
Desktop 67% 57% -9%
Mobile 17% 23% +44%
Tablet 16% 20% +33%
Best practice: Destination Meta-Search
Advantage
• Best availabilty
• Independence from DMS System and booking engines
Challenge
• Technology and interfaces
• Quality of data
Bookings - turnover difference 2013/2014
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
May June July August September October November December