Three Sixty Sport Ltd will be hosting the 2017 Tour of Sussex.

Now one of the UK’s largest Category 2/3 multi-stage road races, the Tour of Sussex will be returning for its 5th Edition.

TTo celebrate this milestone, we will be visiting some iconic landmarks on route. Goodwood Motor Circuit will be home for both Stages 2 & 3, with the Tours traditional nishing line resting on the scenic Beachy Head.

FFrom start to nish, participants and spectators can expect a challenging mixture of races. Riders will have to play to their strengths as the Stages progress. Testing their endurance, power, technique, teamwork and tactical awareness en route.

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Event participants will strictly consist of Male Category 2 & 3 regional and nationally based cycle racing license holders.

The racing eld will be increasing from 60 to 80 riders for 2017.

IIn attendance with the race participants, and engaging with the event both online and offline,

Participants and Audiencewill be their direct and extended friendship and family circles.

TThis collection of people will include cycling and tness enthusiasts, racing enthusiasts, amateur and semi-professional sports teams, cycle commuters and outdoor adventurers.

BBy combining these points together with our IMC Plan, organic communications through media coverage and increasing social media exposure. We can reason that the event engagement will fall attractively to an audiento an audience within the ABC1 socio-economic groups.

Based on media coverage over previous years, we expect and plan for regional and national exposure to come through multiple media sources. We are forecasting a media footprint that will create over 250k target audienaudience impressions.

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