tour hp science of supplies 2010
DESCRIPTION
Tour HP Science of Supplies 2010 a Milano. Alla tavola rotonda hanno partecipato Jochen Ziegler -- EMEA LES Marketing Manager, Robert Lados - Supplies Portfolio Manager IPG EMEA - IWS Category, e Marco Lanfranchi - LaserJet & Enterprise Solution Director, Imaging and Printing Group, HP italiana. C'era anche Blogosfere!TRANSCRIPT
The HP Science of Supplies Tour
Roundtable
Milan July 1st
© 2008 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Milan July 1st
Agenda
• 10:30 – 12:00: Introduction to the Science behind Original HP Supplies
• 12:00- 13:00: Roundtable discussion• 12:00- 13:00: Roundtable discussion
• 13:00 : Lunch
Why we are here
• Supplies are a critical component to a consumers printing system
• Some consumers perceive Original HP supplies “costly” and turn to alternative versions
• But what consumers don´t always realise…• But what consumers don´t always realise…
• Original HP supplies are backed by an investment of more than $1 billion annually in imaging and printing research and development
• Original HP supplies are designed to work as a system to work together optimally and deliver consistent and superior print quality
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Why printing supplies matter – the untold difference
LASERJETLASERJETLASERJETLASERJET
Did you know…
A toner particle is 1/16 the diameter of a human hair
If you arrange all the toner particles from a single cartridge in a line, edge to edge, they would reach about 40.000km or the entire distance around the equator
The forces on toner particles are greater than 10X the force of gravity
There are five billion toner particles in one cartridge
Developingsleeve Developing unit
Electricalcharging roller
Electrical charging 1
Fusing 5
Laser exposure2
The electro photographic process
6
Photosensitivedrum
Cleaner unit
TonerCleaningblade
Transferroller
Fusingunit
Paper
Cleaning 6
Transfer 4
Fusing 5
Development3
Toner
There is no such thing as ‘universal toner’
Resin
External additive
Colorant
Wax
Charge control agent
Colour Design
Dispersion Technology
Heat Performance Design
Molecular Design
Charging TechnologySurface Treatment
Molecular Design
Heat Performance Design
Molecular Design
“Other” internal additives
e.g. magnetic
e.g. electrical
Toner is specifically engineered for & with each new printer series. Chemical, electrical and physical properties are designed to meet speed, size, energy-use and other criteria.
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On the printer side, fusing temperature, pressure, electrical charging of imaging drum and transfer roller are specified based on chemical, electrical and physical properties of toner particles.
Engineering new toner takes 3-4 years.
Total Cost of Printing
+ Wasted toner, ink, and paper+ Labour cost to reprint & replace+ Cleaning up toner leaks and spills
Price of printer+ Price of supplies___________________________________
Visible costs
Hidden costs
Visible costs
Hidden costs
8 6/30/2010
+ Labour cost to reprint & replace+ Cleaning up toner leaks and spills+ Printer downtime+ Productivity loss+ Other hidden costs _______________________________________________
= Total Cost of Printing
HP print quality is consistent & superior*
•Over 30% of the pages inspected from the remanufactured cartridges tested were of limited or no use
15
20
25
30
35
Limited usenot for external distribution
Limited usenot for distribution
Comparing print quality
unusable30+%
% of pages
<1%3,9%
26,8%
Inconsistent print quality can lead to lowered productivity and costly reprints
•96% of the pages inspected from the Original HP cartridges tested were acceptable for all uses0
5
10
Remanufactured brands
HP
% of pages
<1%<1%2,8%
3,9%
*Source: www.qualitylogic.com/tonertest.pdf
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Tests confirm HP’s proven reliability
•51 out of the 168 remanufactured cartridges tested exhibited some kind of problem, including cartridges that had problems right out of the box, failed prematurely or printed a large number of pages
Comparing reliability
40
50
60
# of problem cartridges
Premature Failure
Dead on arrival
5122
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or printed a large number of pages that were of limited or no use.
•None of the Original HP LaserJet print cartridges exhibited reliability problems*.
0
10
20
30
# of problem cartridges
Remanufactured brands
HP
50% or more of the pages for limited or no use
Premature Failure
0
* 24 HP cartridges tested.*Source: www.qualitylogic.com/tonertest.pdf
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Original HP LaserJet Print Cartridges -an investment that pays you back!
Productivity √
Cost √
Environmental Footprint
Environment √
INKJETWhy printing supplies matter – the untold difference
Original HP Inks ProvideBEST VALUE FOR MONEY
VALUEVALUE == RELIABILITYRELIABILITY
QUALITYQUALITY++
EQUATIONEQUATION
== RELIABILITYRELIABILITY
AFFORDABILITYAFFORDABILITY
++
Why does the ink cartridge matter?
A HP inkjet print cartridge is a high-tech product. The microscopic nozzles of the printhead are firing over 30 million ink drops/sec. The ink formula is capable to generate 72.9 million colours and can last for 4 generations*.
The HP inkjet print cartridge is not just a vessel for ink.
Heating resistor
Printheadnozzle
Firing chamber
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Bubble Growth Bubble Nucleation
Bubble growth & drop ejection
Replenishing ink
resistor nozzlechamber
* When using the right combination of ink and HP media
Why does ink matter?
HP ink is not just coloured water.
Colorant
Surfactant
Polymer/Binder
Humectant
• Interacts with all elements of the printing system
• Must deliver high quality on various media
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Humectant
Anti-curl additive
Anti-kogation additive
Preservative
Chelation agent
Buffer
Co-solvent
Water
(figure does not represent relative proportions)
on various media
• It takes 3 to 5 years to developa new ink formula
• HP invests more than a billion dollars annually in research and development on imaging and printing.
2010 QualityLogic tests show HP ink cartridges outperform refilled alternatives
A total of 1022 cartridges were tested comparing Original HP ink to leading
• Store / branded refilled ink cartridges
• Ink cartridges refilled by refill service providersproviders
1. A QualityLogic 2010 study compared Original HP inkjet print cartridges (45, 78, 56, 57, 339 and 344) with refilled ink cartridges sold in Europe. For details, see http://www.qualitylogic.com/2010hpinktestemea.pdf
Results: Original HP ink cartridges produce significantly more printed pages and perform more reliably than refilled ink cartridges
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Get more pages, using Original HP ink
On average, Original HP
Count on Original HP ink cartridges to produce more pages than refilled cartridges
HP delivers more pages
On average, Original HP ink cartridges printed over 34% more pages than
refilled cartridges tested and printed as much as 350
more pages1
1. A QualityLogic 2010 study compared Original HP inkjet print cartridges (45, 78, 56, 57, 339 and 344) with refilled ink cartridges sold in Europe. For details, see http://www.qualitylogic.com/2010hpinktestemea.pdf
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HP reliability can’t be matched
Original HP ink cartridges provide highest reliability
1 out of 6 REFILLEDcartridges FAIL
Testing cartridge reliability
cartridges FAIL
More than 15% of all the tested refilled ink cartridges leaked,
streaked, or failed either during use or right out of
the box.1
1. A QualityLogic 2010 study compared Original HP inkjet print cartridges (45, 78, 56, 57, 339 and 344) with refilled ink cartridges sold in Europe. For details, see http://www.qualitylogic.com/2010hpinktestemea.pdf
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AFFORDABILITY for the Customers
•Low Price for cost sensitive customerswith low usage need – as low as 7.99€
•Low Cost Per Page with XL cartridges for customers with high usage need – as lowas 1,3 centsas 1,3 cents
•Up to 20% savings with 2-Packs, Photo Packs
• Up to 30% savings with promotionaloffers
Why Original HP inkjet print cartridges ?
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Environmental Footprint
Value for Money
HP ORIGINAL INKS ARE ENVIRONMENTALLY FRIENDLY
� Up to 70% of cartridge housing is made of recycled plastic� Packaging reduced by more than 40% over last few years
• HP ink cartridges are built with the respect of the environment in mind
• HP recycle HP ink & toners via HP Planet Partner
� Simple customer friendly process � In 32 countries in EMEA� Free of charge
• HP recycle HP ink & toners via HP Planet Partner Program
BEYOND THE CARTRIDGEBEYOND THE CARTRIDGEBEYOND THE CARTRIDGEBEYOND THE CARTRIDGEWhy printing supplies matter – the untold difference
HP Media Highlights
• HP No.1 selling worldwide brand of inkjet photo papers¹
• HP leading in light fade resistance of inkjet photo prints²
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• HP named 2nd brand for office papers in EMEA in 2009 –from 3rd place in just one year³
¹ Based on total sheets sold worldwide 2009. Source: Lyra Research, Inc.
² Based on Wilhelm Imaging Research Inc. For details see www.wilhelm-research.com
3 Source: Opticom International Research, January 2009
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HP MEDIA
HP offer a wide portfolio of Media to meet key customer needs
inkPhoto
BETTER BEST
Did you know? HP Advanced & EVD Photo paper are universally compatible
laser
Communication GOOD
Look below the surface –HP photo media is more than ‘just’ paper
Coated HP Paper
Imaging layer
Undercoat
Polyethylene layer
Plain Paper
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Base substrate
Polyethylene layer
BackcoatStacking layer
Cellulose
What is ColorLok TM
•Paper Standard
•Breakthrough technology−Unique−Chemical in nature − Papermaking friendly to − Papermaking friendly to maintain machine efficiency
•Designed to work with office ink and laser printers:− Bolder Black−Vivid colours− Better Dry-time− Sharper Images−Higher Reliability
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CLOSING THE LOOPCLOSING THE LOOPCLOSING THE LOOPCLOSING THE LOOPHP Environment & Supplies
HP Eco solutions for printing
HP is committed to being the most environmentally responsible IT companyin terms of:
HP helps customers reduce the environmental impactof printing through:
“Our” house “Your” house
HP has been delivering environmental solutions for 50+ years
in terms of:
• Energy efficiency
• Resource conservation
• End of Life programs
• Energy efficiency
• Resource conservation
• “Digitally green” alternatives
• Reuse & Recycling
“Our” worldInnovative ways to build a sustainable economy
The Environment: Life Cycle Assessment Study
Distribution More than 92% of the environmental
impact of a EOL
Use
impact of a cartridge occurs AFTER production
Source: Life-cycle assesment study by Four Elements Consulting, LLC Sept 2008
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HP’s recycling leadership by the numbers
Number of countries and territories served by HP’s Planet Partners free and convenient reuse and recycling programs – 34 countries in EMEA
53+Cumulative volume of print cartridges returned through HP’s recycling programs
173Tonnes of IT products recycled over the past 21
770,000million kilograms
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Tonnes of IT products recycled over the past 21 years - the equivalent of over 1,100 fully laden jumbo jets
770,000tonnes
Total number of ink and LaserJet cartridges that were returned and recycled worldwide in 2009million
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320million
Number of inkjet and HP LaserJet cartridges collected through HP Planet Partners program
HP Planet Partners
HP’s Planet Partners recycling program started in 1991 and is now active in over 50 countries and territories around the world. HP was the first company to roll out a simple, free, fully compliant and comprehensive original HP supplies take-back system.
Subscribing to this program, business customers are able to return used supplies, guaranteeing correct, compliant processing through dedicated recycling facilities. No products processed through the Planet Partners program are diverted to landfill.
General information - Italy
• The Planet Partners program is managed in total respect of the current Italian waste regulations, is completely free* and is dedicated to business customers using Original HP cartridges. HP’s Planet Partner program is compliant with the current Italian waste regulations (D.Lgs n.152/ 2006 and similar).
• Once customers subscribe to the service their names are passed to one of HP’s authorized logistics handlers who will deliver the required containers (HP recycling boxes) for collection. Once that process is active, customers can contact HP for all successive requests.
• * with a minimum monthly usage of at least 2 HP LaserJet cartridges and/or 10 inkjet cartridges
HP Planet Partners: The recycling process
All collected Original HP print cartridges undergo a thorough, compliant multiphase recycling process.
HP-patented technology is used to divide and grind the material, which is split into plastic, metals and ink residues, foam or toner, so as to be subsequently transformed into raw materials which are so as to be subsequently transformed into raw materials which are then used to manufacture new products, ‘closing the loop’ of recycling.
Waste material and ink or toner residues are used in energy recovery processes or disposed of in an environmentally-correct way.
COUNTERFEIT COUNTERFEIT COUNTERFEIT COUNTERFEIT –––– A MISPLACED A MISPLACED A MISPLACED A MISPLACED SCIENCESCIENCESCIENCESCIENCE
Countering the Counterfeiters
What is counterfeiting in the printing supplies business?
The manufacture, distribution, and sale of illegal products that look identical or substantially indistinguishable from
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or substantially indistinguishable from the genuine or original product.
Why should customers avoid using counterfeit products?
Economic reasons:
• Counterfeit products frequently leak or do not work properly
• Counterfeit products do not save money, as they are more likely to fail
• Counterfeit products can ruin a printer and may invalidate its warranty
Environmental reasons:
• Counterfeit print cartridges waste paper through poor print quality
• Counterfeit products can contain harmful ingredients that result from practices damaging to the environment
Legal / moral reasons:
• Counterfeiting is a crime — It is generally controlled by criminal organizations, whose activities are financed from the proceeds
• Customers are cheated when poor quality imitations are sold as genuine HP products
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Counterfeiting in EMEA
• Areas of most concern: CEE & MEMA
• Counterfeiting of HP supplies in Western Europe is less than 3%
• There are 2X as many counterfeit laser print cartridges as inkjet
• In 2009, seizures of counterfeit HP supplies in EMEA were more than 2X the confiscated items in 2008
37 30 June 2010
Achievements in Europe, the Middle East and Africa so far
Western Europe (FY09 and Q1 FY10):
• 48,398 seized finished counterfeits and components
• 152 substantial leads
• 51 investigations
• 42 enforcement actions
• 140 Channel Partner Anti-counterfeit Audits
Whole EMEA region (FY09 and Q1 FY10):Whole EMEA region (FY09 and Q1 FY10):
• 2,532,465 seized finished counterfeits and components
• 603 substantial leads
• 295 investigations & 182 enforcement actions
• 1,156 Channel Partner Anti-counterfeit Audits
• More than 200 press reports from ACF PR campaigns
Overall track record for the whole EMEA region (Nov 06 – today):
• 6,5 million seized finished counterfeits and components
• More than 1,600 substantial leads
• Close to 900 investigations
• Over 600 enforcement actions
• Counterfeit distribution networks cut off across the entire region
Counterfeits seized in Spain in 2009