touch mobile: nextgen prepaid wireless
TRANSCRIPT
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Next GenerationPrepaid Wireless
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Introduction
o Enflick is a Canadian company founded in 2009
o Our TextNow application is available on the App Store, the Google Play, and Microsoft Store
o TextNow is an app that enables teens to talk, text, and MMS across multiple devices (PC’s, tablets, phones) and platforms (IOS, Android, Windows) using their TextNow account and phone number
o TextNow has had over 30 million downloads, has 4.5 million unique visitors per month, and has 5.7 million+ active users
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Our Objectives
o Create an upgrade migration path for our existing base of 5.7 million+ customers
o Drive incremental growth and expand our online reach beyond our App Store, Google Play, Microsoft Store channels
o Diversify offline into brick and mortar retail
o Introduce a differentiated wireless program that will redefine the wireless playing field
o Open up new levels of choice, flexibility, and experience for our customers that reflect the way they actually communicate, interact, and live
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Our Value Proposition
Differentiated, unique offering
o All IP, service offered completely in the Cloud
o Works across IOS, Windows, and Android
o Works on most connected devices including iPods, iPads, Kindles, PCs
o Customers use a single account and phone number to talk/text/MMS,
access their conversations, and manage their account profile/settings
o Unlimited voice and data wherever Wi-Fi available
o Where Wi-Fi not available, customers use 3G/4G Network
o Global reach – customers can use their smartphone and phone number
around the world where Wi-Fi is available
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Key Differentiators
Not just another MVNOo We have our own technology and IPo Manage our own phone number poolo Already have built a successful recognized brando Have mindshare and customers in critical Youth demographico Existing base of 5.7+ million low hanging fruit customers
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How are we different from traditional prepaid MVNO’s?
• Use one phone number in the cloud, across all devices!• Text messages, call history, contacts are displayed and accessible across
devices• We have built in advanced cloud based features such as group text that
works seamlessly across both Touch and non-Touch end user devices
TextNow phone # on the Cloud
PhoneTablet
Computer
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Two Brand Strategy
Online, credit worthy, card on file customers. Existing TextNow App users.
Teens, affluent, white, multi-cultural, socially networked.
Brick & mortar, unbanked, prepaid.
Urban, young, early adopters, African American, Hispanic.
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www.textnow.com
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TextNow Wireless
o Upgrade/migration path for existing TextNow app userso Direct to consumer program offered onlineo Credit capable users with credit cards on fileo Subsidized devices o Lower cost price planso 30 Day money back guarantee
Demographicso Teenso 13 – 17 years oldo 4.5M monthly unique visitors (97% US)o 2 billion impressions per montho High engagement with core application: 50% access the app 5+ times a day
and 25% access the app 20+ times a day
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Touch Mobile
o First all IP, Cloud based Prepaid wireless offeringo Urban lifestyle brand o Brick-and-mortar retail programo Non-subsidized devices with 90 day warrantyo Distribution channels
- indirect, regional retail, alternative channels, and national retail
o Going after the traditional Boost Mobile/Virgin Mobile demographico Urban, young, multi-cultural, African American, Hispanico 18 – 34 years oldo Tech savvyo Early adopters
o Demographics
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Music and VC Partners
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Urban Lifestyle Brand
o Artist endorsement – (carry, use, wear, tweet, blog)o Product placement – music videoso Events – concerts, sporting eventso Social networking o Radio/TV spotso Artist branded merchandiseo Special promotions
Through our partners we will create interest, excitement, and engagement.
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Sales & Distribution
Independent brick-and-mortar retail
o Independent wireless dealers
o Convenience stores
o Bodegas
o Check cashers and cash advance stores
CE Wholesale Distribution
o National and regional retailers
o Consumer electronics distributors
o Military P/X’s
Enflick has an established base of long term distribution relationships
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Point of Purchase Materials
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www.enflick.com
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22 x 28 Poster
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Window Decal
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Brochure