TOTTO

Mónica SánchezAna María Naranjo

2014

HISTORY1987

HISTORY1988 -2013

HISTORY1988 -2013

THEORETICAL FRAMEWORK

TOTTO is a multinational leading fashion marketplace that offers variety and technology bags, backpacks, backpacks, bags,

clothing and accessories.

EXPORTThe company that has been built

over 19 years has always proved a great investment for people who

want to establish new stores through franchising and generating

growth to its creator who has always been known for its

innovation and creating new services in their products.

STRATEGIES IMPLEMENTEDTOTTO currently has about 20 franchises in the Caribbean,

America and a store in Spain. His goal now is to further expand its

horizons in Europe where they hope to successfully market their

briefcases, knapsacks, backpacks, bags, clothing and accessories. 

 

SWOT ANALYSIS

SALES

CONCLUSIONSHaving done this we can conclude

that the project is an important TOTTO Colombian company that has entered the process of globalization and already has several franchises abroad. Innovative ideas coupled with internal and external export

processes currently make TOTTO a recognized global company. 

QUESTIONS…

THANKS A LOT…