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Total Internet Business Strategy

Total Internet Business Strategy | ThomasNet News | ThomasNet.com | ThomasNet Web Solutions | ThomasNet Tracking & Analytics

Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy Success Stories


4 Bubbles Thomas News ThomasNet.com Web Solutions Track/Analytics Action Strategy Success Stories

What are you business challenges ?

Internet's leading supplier of new industrial product news to increase your company’s brand recognition!

Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy


Success Stories

http://news.thomasnet.com/#_normalStart

World's largest sourcing destination for industrial buyers, engineers, and purchasing professionals!



Success Stories

http://www.thomasnet.com/

End-to-end Web solutions that help you increase sales, solve critical business issues, and succeed in today’s competitive online environment!



Success Stories

http://www.superior-tanks.com/

http://www.andersonfittings.com/

http://www.allfoam.com/

http://www.aplusproducts.net/

Real-time business intelligence that helps you track results, make more informed decisions, and continuously improve your online strategies!



Success Stories

http://clientcenter.thomasnet.com/UI/PortalPage.aspx


http://clients.webtraxs.com/

Issues: - Maintaining a competitive advantage

by keeping your company’s brand top-of-mind in the marketplace.

- Having potential customers think of a competitor’s name and brand before yours.

Solution: - ThomasNet News – the Internet’s

leading source of industrial product news, information, business trends and analysis

- Official news site of ThomasNet.com – http://news.thomasnet.com


Implications: - Lack of branding puts a company at a

competitive disadvantage – customers contact those whose name they recognize.

- Increased company exposure puts a brand in front of qualified decision makers who are ready to buy new products and services.Value:

- Increased exposure means more opportunities for a company.

- More opportunities mean the potential for more sales.

- More sales achieves business growth.



A bi-weekly themed e-newsletter, daily update, and blog



http://news.thomasnet.com/IMT/

Become an IMT sponsor and promote your company alongside business news and analysis that industry’s decision-makers consider valuable and want to read!

When Internet users are loyal readers of a newsletter or online publication, they’re more likely to recognize, recommend, and purchase from companies with ads in that publication.Source: Online Publishers Association



http://enews.thomasnet.com/nview.jsp?appid=335&forward=false

There are IMT subscribers at over 65% of Fortune 1000 companies – with an average of 17 subscribers per company. Top subscribers include…



http://news.thomasnet.com/IMT/



http://enews.thomasnet.com/nview.jsp?appid=334&nohead=1&print=1&forward=false

Product News Alerts (PNA) Sponsorship Ads

Placed along the right column of ThomasNet News’ PNAs that are sent out daily, twice per week, or weekly depending upon the preference of the subscribers.



PNA Sponsorship Ad

PNA Sponsorship Ad


Decision-makers in major companies get Product News Alerts




Are you ready to set your company and your brand apart from your competitors?



Issues: - It is difficult finding and selling new

business using traditional marketing efforts.

- Getting found and making sales through the Internet is challenging.

- Consistently driving qualified customers to a business requires the right online strategies.

Solution: - ThomasNet.com media program to connect

with quality buyers and increase online results.

Data shows that industrial businesses can get twice the conversion rate on ThomasNet.com than through other online business searches.



Success Stories

Implications: - Sales results suffer without a good

online strategy and presence. - Many quality industrial buyers and

specifiers come directly to ThomasNet.com to source products and services thereby increasing opportunities for industrial suppliers.

Value: - Qualified industrial customers come

to ThomasNet and find suppliers they didn’t know existed.

- Higher conversion rates with quality customers that are ready to buy.


Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Thomas News ThomasNet.com Web Solutions Track/Analytics4 Bubbles Action Strategy


Success Stories

http://www.thomasnet.com/products/end-mills-carbide-26100867-1.html

www.thomasnet.com2010 Activity

User Sessions = 31,607,391

Conversion Actions = 169,163,389

Product/Services Searches = 42,710,721

Brand Searches = 409,756

Product Catalog Pages Viewed = 122,973,796

CAD Downloads/Inserts = 785,718



Success Stories


Top Domain Names by Number of Visits =



Success Stories

Fasteners Stainless Steel Corrugated Boxes

Construction Equipment Rental & Leasing Chromium Plating

Metal Fabricating Stainless Steel Tubing Injection Molded Plastics

Plastic Bags Plastic Bottles Restaurant Equipment & Supplies

Hinges CNC Machining Foam Aluminum Air Compressors

Bearings Plastic Containers Castings

Laboratory Equipment & Supplies Machining Recycling Services

Sheet Metal Fabricating Packaging Pipe FittingsSteel Service Centers

Top Categories by Number of Visits =



Success Stories

Quality sales opportunities are generated with ThomasNet.com

* Based on actual results for 2007 across all ThomasNet client programs. Actual performance will vary by company and by category.



Success Stories

Issues: - Using a website to increase sales and improve business performance. - Developing and implementing a website that acts as a 24/7 sales channel takes time and

expertise. - Getting qualified buyers and specifiers to find your website. - Making sure that website content is accurate and current.

Solution: - ThomasNet Web Solutions accomplish the unique needs of industrial companies and manage

the search habits of industrial buyers through online product catalogs; detailed specifications and/or capabilities; online CAD drawings; site tracking and analytics; and much more.

- ThomasNet’s proprietary web solution technology helps create sites that enhance user experiences and increase conversion actions that lead to sales.

ThomasNet offers complete end-to-end web strategies powered by our exclusive Navigator platform, which enable industrial companies to replicate their sales and business processes online for greater productivity and results.

ThomasNet offers a way for to differentiate your website from your competition by providing a showcase of your custom designed products and services within a comprehensive web strategy including your capabilities, specialties, and expertise.



Success Stories

Implications: - Visitors to poorly constructed websites leave within a few seconds and can be lost forever. - Industrial websites that are constructed based on best practices and include meaningful

content can achieve more visitors, higher conversions, and more sales.

Value: - A sales channel that operates 24/7 resulting in increased opportunities and sales.

Results: - Proven track record- Thousands of web solution clients- Increased sales, expanded markets, increased productivity, reduced costs

Technology: - Exclusive web-based technology- Optimum online performance and functionality- Achieves most effective online experience for industrial buyers and engineers

Team: - Dedicated team of engineers, designers, and industry experts- Partner with clients to ensure the right web solution for greatest results and competitive advantage

Expertise: - Experience with thousands of web solution clients- Continuous technology development and enhancements- Keeps clients on the forefront of innovation

Custom Spec



Success Stories



Success Stories

Create a 24/7 sales channel: 1) Get found on the Web 2) Generate qualified leads3) Answer questions from prospects4) Get products specified 5) Sell products 24/7



Success Stories

Support existing customers: 1) Make it easy to do business online2) Improve online support3) Simplify processes for requesting information and ordering online

Track/AnalyticsThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy


Success Stories

Improve business operations:1) Managing your web strategy2) Streamline internal processes3) Measure ROI of online strategies.



Success Stories

Support sales channels:1) Improve ability get accurate product information to distributors2) Expand into new markets with more detailed content online.



Success Stories



Success Stories

http://www.riten.com/



Success Stories

Examples of Clients Navigator Sites

www.aronalpha.net Aron Alpha Industrial Krazy Glue

www.continentalchemicalusa.com Continental Chemical USA

www.mpelectronics.com Motor Protection Electronics, Inc.

www.palermometal.com Palermo Metal Products

www.valcocleve.com Valco/Valley Tool & Die, Inc.

www.larsenpackaging.com/ Larsen Packaging Products, Inc.

www.leecontainer.com Lee Container Corp.

www.latrobefoundry.com Latrobe Foundry Machine & Supply Co.

www.rodongroup.com The Rodon Group

www.sauerusa.com Sauer Compressors USA

www.emersonbearing.com Emerson Bearing

http://www.aronalpha.net/

http://www.continentalchemicalusa.com/

http://www.mpelectronics.com/

http://www.palermometal.com/

http://www.valcocleve.com/

http://www.larsenpackaging.com/

http://www.leecontainer.com/

http://www.latrobefoundry.com/

http://www.rodongroup.com/

http://www.sauerusa.com/

http://www.emersonbearing.com/

Custom Spec

Custom SPEC is a complete, turn-key solution designed to meet the internet marketing needs of Custom Manufacturers and Industrial Service Providers. Custom SPEC highlights a company’s Specialization, Portfolios, Expertise and Capabilities.

Custom Specialization Portfolios Expertise Capabilities



Success Stories

Custom SpecAfter

Before



Success Stories

http://www.keatsmfg.com/

Custom SpecThomas News ThomasNet.com Web Solutions4 Bubbles Track/Analytics Action Strategy


Success Stories

Examples of Clients Custom SPEC Sites

www.keatsmfg.com Keats Manufacturing

www.pdmfoam.com Package Design & Manufacturing

www.vannuysplating.com Van Nuys Plating

www.universalpolymer.com Universal Polymer & Rubber Ltd

www.connorms.com Connor Manufacturing Services

www.elcon-inc.com Elcon-Inc.

www.smuckerlaser.com Smucker Laser

www.Industrialgriding.com Industrial Grinding

www.dklaserenterprise.com D & K Laser Enterprises

www.aerostarmfg.com Aerostar Manufacturing

www.fab2order.com Fab 2 Order, Inc.

http://www.keatsmfg.com/

http://www.pdmfoam.com/

http://www.vannuysplating.com/

http://www.universalpolymer.com/

http://www.connorms.com/

http://www.elcon-inc.com/

http://www.smuckerlaser.com/

http://www.industrialgriding.com/

http://www.dklaserenterprise.com/

http://www.aerostarmfg.com/

http://www.fab2order.com/

Measure


Measure | Issues | Client Center | Mirror Tracking | Call Tracker

Success Stories

Issues: Tracking results of online programs on an ongoing basis. Determining the effectiveness of online programs and the return on investment.

Solution: ThomasNet tracking and analytics tools that assess ThomasNet.com activity, website visitors and conversions, and prospect calls to the business.

Web Traxs®

Mirror Site Tracking®

Call Tracker

Web Solutions Track/AnalyticsThomasNet.comThomas News4 Bubbles Action Strategy


Success Stories

Implications: Not knowing performance and results of online programs hinders ongoing improvements and an understanding about the return on investment.

Value: Objectively measures how online solutions are performing to increase effectiveness. Assess the performance of the web solution in terms of visitors, page usage, conversions, and more.

http://clients.webtraxs.com/



FREE password-protected

site

Accessible 24/7

ThomasNet.com/

clientcenter

Track/AnalyticsWeb SolutionsThomas News ThomasNet.com4 Bubbles Action Strategy


Success Stories


Mirror Site Tracking®

FREE comprehensive tracking tool

• Tracks traffic coming to your website from

ThomasNet.com

• Shows amount of business from ThomasNet

program

• Proves ROI of your ThomasNet program

Lets you know what calls came from ThomasNet.com users

Listen to the actual calls from potential customers coming from ThomasNet.com

Reports include phone numbers, date, time and duration of call, and provide company name and address when available

Track emails sent by ThomasNet.com users from your website

Web Solutions Track/AnalyticsThomas News ThomasNet.com4 Bubbles Action Strategy


Success Stories

Evaluates the way your business gets leads

Applies sophisticated VoIP technology to give you important information from each incoming call Provides insights

about how your employees are responding to incoming calls from potential customers

Produces a monthly report of incoming calls – who’s calling your business and where they are calling from

Call Tracker

Web Solutions Track/AnalyticsThomasNet.comThomas News4 Bubbles Action Strategy


Success Stories

Action StrategyHow would you like to proceed?


Solutions | ThomasNet News | ThomasNet.com | Web Solutions | Tracking and Analytics

Success Stories

News Webinar

Recommendation

Return On Investment Scenario

Investment

Partnership

Where is ThomasNet News on your list of business priorities?

Track/Analytics Action Strategy Thomas News ThomasNet.com Web Solutions4 Bubbles


Success Stories

Categories

Ranking


Investment

Partnership

Where is ThomasNet .com on your list of business priorities?



Success Stories

Source Materials

Web Solutions Webinar


Recommendation and Investment

Partnership

Where is ThomasNet Web Solutions on your list of business priorities?



Success Stories

Initiate Partnership

Register for Client Center

Implement Mirror Site and Call Tracking

Implement Web Traxs®

Training

Tracking and analytics are value-added services provided to our clients



Success Stories

Track/Analytics Success StoriesThomas News ThomasNet.com Web Solutions4 Bubbles Action Strategy

Our Website is Our Salesforce

Turning Online RFQs into Orders

The Total Solution for a Major Manufacturer

Distributor Success Story

Driving Results for Our Clients

Increasing Sales and Website Exposure

Increasing Sales with a "24/7 Online Salesforce"

http://www.youtube.com/watch?v=xe6rkOrnXuY&feature=related

http://www.youtube.com/watch?v=xe6rkOrnXuY&feature=related

http://www.youtube.com/watch?v=fhSFqbcF3e8&feature=related

http://www.youtube.com/watch?v=sLS2LPiPaig&feature=related

http://www.youtube.com/watch?v=vT_jLqXC1xc&feature=related

http://www.youtube.com/watch?v=vcSBkmlmeIw&feature=related

http://www.youtube.com/watch?v=jrE_WNl2d6s&feature=related

http://www.youtube.com/watch?v=AYjpkPr_Ji8&feature=related



total internet business strategy total internet business strategy | thomasnet news | thomasnet.com |...

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context of product news

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