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mappetorstein søreide skogedal

NIKE

http://vimeo.com/23078693

Coin

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01.09.2011 six golden coins will be dropped around the world. If you get hold of one, you’ve got one hour. One hour to make it count. And run your heart out. Because when your 60 minutes is up, you have to wait a whole year for a second chance.

Wouldn’t it be hard to pass away the op-portunity to win a lifetime sponsorship from Nike Run? Or 500 000$?

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You are within 50 meters of the coin!

Pick it up

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The ten best runs with each Nike coin win a pair of slick Nike shoes of your choice.

The best run combined from all the coins around the globe wins a lifetime sponsorship from Nike Run or 100 000$.

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Name Distance Country Date of Run

Peter Pan 14237 m France 15.06.2012

Thomas Eltvik 14121 m Norway 04.02.2012

Torstein Skogedal 13098 m Norway 23.03.2012

Simen Larsen 12234 m Norway 27.02.2012

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Søliaki er en kronisk tarmsykdom som kjennetegnes ved redusert allmenntilstand og veldig varierende fordøyelsessytem. Målet for oppgaven var å øke kjennskap til syk-dommen og få flere menn til å besøke legen sin for mulig diagnose.

Idé: Menn er stolte, og kvier seg for å dele sine problemer. Men ikke med hverandre. Bare med damer. Derfor laget vi en hemmelig kampanje, der kun menn får se hva innholdet er.

Ølbrikker som hinter om at det skjer noe på toalettet.

Gulvreklame

Reklame utenfor og inne på herretoaletter.

Last ned applikasjonen

12:34 PM12:34 PM

G’day men of Australia!Since this is our secret, we just have to verify your gender.

So if you don’t mind, please verify the app with your Facebook or Google+

We won’t spam you. Promise!

Verify

12:34 PM12:34 PM 12:34 PM12:34 PM

We’d like to talk about your shit.

Yes, really. 80 000 Australian men suffer from Coeliac disease without knowing, and although stomach issues are common, we tend to not speak of it.

Especially not to our women. This app analyses your faeces and general health, and will tell you if you should see a doctor or not. Perform analysis for every bowel movement for seven days. And one more thing: Females are 75% better than us at swallowing. Their pride.

We can’t have that, can we?

Test

Appen vil sjekke om du faktisk er mann via din Facebook eller Google+ konto.

12:34 PM12:34 PM

Are you familiar with coeliac disease in your family?

Do you suffer with tiredness?

Do you often experience dizziness?

Do you experience digestion/stomach problems on a regular basis?

YES

YES

YES

YES

NO

NO

NO

NO

12:34 PM12:34 PM

Rarly

Dark

Seldom

Very often

Very pale

Very frequently

Do you feel gassy?

How is the colour of your faeces?

How often do you need to use the bathroom?

12:34 PM12:34 PM

Firm Very loose

How is the consistence of your faeces?

SubmitDO NOT self-diagnose

Testen består av enkle spørsmål om hvordan din fordøyelse og generelle helse. Resten er et analyseverktøy der du analyserer alle avføringer i en uke

12:34 PM12:34 PM

0-25

Your system seems to be working perfectly well. Should you encounter any problems in the future, we recommend that you take the test again.

You’ve been disciplined with the tests this week. Therefore we’d like to give you a little reward. Proceed to Share to collect.

13

DO NOT self-diagnose

12:34 PM12:34 PM

25-50

Your digestion seems to be normal. For a more accurate and precise analysis, we recommend you take the test again in a week or two.

You’ve been disciplined with the tests this week. Therefore we’d like to give you a little reward. Proceed to Share to collect.

34

DO NOT self-diagnose

12:34 PM12:34 PM

75-100

Your system seems to be quite off. We advise that you take test again or visit one of our recommended coeliac disease doctors. List of specialists in (i). Stick to your ordinary diet before seeing a doctor. You might want to join Coeliac Australia.

Read more about CA in information.

Also, we think you’ve been disciplined with the tests this week. Therefore we’d like to give you a little reward. Proceed to share to collect.

89

Doctor’s DO NOT self-diagnose

Testen vil gi en indikasjon på om du kan ha søliaki eller om helsen din er som den skal.

12:34 PM12:34 PM

Share!

Tip three of your friends about this app and you’ll receive 20% discount on three selected male products at supermarkeds.

And since this app’s a man’s thing only, we thought it’d be amusing if you teased the females a bit. Share on social media, and the app will generate “I’m in on the secret” as a simple one-time-only post.

Test History Share Coeliac

12:34 PM12:34 PM


M03

T04

W05

Th06

F07

S08

Su09

October

12:34 PM12:34 PM


Coeliac Doctor’s

Du vil også få mulighet til å dele at du er “in on the secret”, se historikk og finne informasjon om søliaki og Coeliac Australia

I tillegg til et delesystem der du kan tipsetre venner om applikasjonen og motta tre rabatter på herreprodukter på Australiasstørste dagligvarebutikk

12:34 PM12:34 PM


Coeliac Disease

In people with Coeliac disease the immune system reacts abnormally to gluten (a product found in wheat, rye, barley and oats), causing small bowel damage.

A number of serious health consequences can result if the condition is not diagnosed and treated properly.

Coeliac disease affects approximately 1 in 100 Australians, however 75% remain undiagnosed.

12:34 PM12:34 PM

Joining Coeliac Australia

These are some of the benefits you’ll receive if you join CA. To purchase a membership, please visit our website

www.coeliac.org.au

• Coeliac Australia Handbook - all you need to know about managing your gluten free lifestyle

• Coeliac Australia Recipe Book - over 140 pages of recipes & tips

• Ingredient List Booklet - classifies over 800 individual ingredients


12:34 PM12:34 PM

Contact

Contact

Contact

Contact


• Doctor #1

• Doctor #2

• Doctor #3

• Doctor #4

Download application

Yes, really. 80 000 Australian men suffer from Coeliac disease without knowing, and although stomach issues are common, we tend to not speak of it.

Especially not to our women. This app analyses your faeces and general health, and will tell you if you should see a doctor or not. Perform analysis for every bowel movement for seven days.

And one more thing: Females are 75% better than us at getting tested. We can’t have that, can we?

We’d like to talk about your

SHITTest

På nettsiden kan man ta utføre tilsvarende analyse, finne leger og informasjon om søliaki og Coeliac Australia


Are you familiar with coeliac disease in your family?

Do you suffer with tiredness?

Do you often experience dizziness?

Do you experience digestion/stomach problems on a regular basis?

YES

YES

YES

YES

NO

NO

NO

NO

How’s your shit today?

Rarly

Dark

Seldom

Very often

Very pale

Very frequently

Do you feel gassy?

How is the colour of your faeces?

How often do you need to use the bathroom?

Firm Very loose

How is the consistence of your feces?

Submit


Share!

Tip three of your friends about this app and you’ll receive 20% discount on three selected male products at supermarkeds.

And since this app’s a man’s thing only, we thought it’d be amusing if you teased the females a bit. Share on Facebook and Twitter, and the app will generate “I’m in on the secret” as a simple one-time-only post.

Share

Kampanje for Den Norske turforening, mot utbygging av kraftlinjene mellom Sima og Samnanger

Vær med og bevar en av Norges vakreste naturopplevelser

DEN NORSKE

TU

RI S T F O R E N I N

G

www.skrapforhardanger.no

Adshel som kan skrapes.

DEN NORSKE

TU


G

Vær med og bevar en av Norges vakreste naturopplevelser


DEN NORSKE

TU

R

I S T F O R E NI N

G

DEN NORSKE

TU


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I godt over 100 år har Den Norske Turistforening gitt natur opplevelser for livet. Nå vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge.

Vær med og bevar norsk natur

- skrap for Hardanger.


DM:Sendt til politikere.Fungerer som et skrapelodd.

DEN NORSKE

TU


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Skrap for HardangerVakker utsikt, stillhet, frisk bris mot et varmt ansikt. Ikke la noe forstyrre fantastiske Hardanger.

Hjelp oss å kjempe for naturen


Annonse i aviser og magasinersom kan skrapes

DEN NORSKE

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Skrap for Hardanger!

I godt over 100 år har Den Norske Turistforening gitt natur opplevelser for livet. Nå vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge.

Skrap et felt av mastene vekk fra Hardanger, og marker din stemme mot kraftutbyggelsen.

Nettside:Her kan man vise sin motstand ved å skrapebort en del av mastene digitalt.

DEN NORSKE

TU


G

Skrap for Hardanger!I godt over 100 år har Den Norske Turistforening gitt natur opplevelser for livet. Nå vil regjeringen dramatisk endre en av de mest tradisjonsrike naturopplevelsene i Norge.

Skrap et felt av mastene vekk fra Hardanger, og marker din stemme mot kraftutbyggelsen.

Når man skraper på nett, vil det vises live på digitale skjermer i Norges største byer.

torstein søreide skogedal portfolio

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